{"id":23403,"date":"2025-05-22T18:14:28","date_gmt":"2025-05-22T16:14:28","guid":{"rendered":"https:\/\/aivie.ch\/glossary\/bottom-of-the-funnel\/"},"modified":"2025-05-22T18:14:28","modified_gmt":"2025-05-22T16:14:28","slug":"bottom-of-the-funnel","status":"publish","type":"glossary","link":"https:\/\/aivie.ch\/fr\/glossary\/bottom-of-the-funnel\/","title":{"rendered":"Bottom of the Funnel"},"content":{"rendered":"<p>Le bas de l&rsquo;entonnoir est le point o\u00f9 les prospects prennent la d\u00e9cision finale d&rsquo;acheter chez vous ou chez un concurrent. Au bas de l&rsquo;entonnoir, vous convertissez les prospects en clients. <\/p>\n","protected":false},"featured_media":0,"template":"","tags":[],"GlossaryCategories":[],"GlossaryTags":[],"class_list":["post-23403","glossary","type-glossary","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Le bas de l&rsquo;entonnoir est le point o\u00f9 les prospects prennent la d\u00e9cision finale d&rsquo;acheter chez vous ou chez un concurrent. Au bas de l&rsquo;entonnoir, vous convertissez les prospects en clients.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23403\/revisions"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=23403"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=23403"},{"taxonomy":"GlossaryCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryCategories?post=23403"},{"taxonomy":"GlossaryTags","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryTags?post=23403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}