{"id":23392,"date":"2025-05-22T18:12:26","date_gmt":"2025-05-22T16:12:26","guid":{"rendered":"https:\/\/aivie.ch\/glossary\/automatisation-du-marketing\/"},"modified":"2025-05-22T18:12:26","modified_gmt":"2025-05-22T16:12:26","slug":"automatisation-du-marketing","status":"publish","type":"glossary","link":"https:\/\/aivie.ch\/fr\/glossary\/automatisation-du-marketing\/","title":{"rendered":"Automatisation du marketing"},"content":{"rendered":"<p>Le marketing automation fournit les outils n\u00e9cessaires \u00e0 la communication automatique et \u00e0 la cr\u00e9ation d&rsquo;interactions. L&rsquo;accent est mis sur la personnalisation des points de contact avec les contacts. <\/p>\n<p>Gr\u00e2ce au marketing automation, nous observons le comportement des contacts avec notre marque et l&rsquo;interpr\u00e9tons afin d&rsquo;identifier les besoins sous-jacents. Nous r\u00e9agissons au bon moment aux d\u00e9clencheurs des contacts et cr\u00e9ons de mani\u00e8re proactive d&rsquo;autres interactions personnalis\u00e9es. <\/p>\n","protected":false},"featured_media":0,"template":"","tags":[],"GlossaryCategories":[],"GlossaryTags":[],"class_list":["post-23392","glossary","type-glossary","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Le marketing automation fournit les outils n\u00e9cessaires \u00e0 la communication automatique et \u00e0 la cr\u00e9ation d&rsquo;interactions. L&rsquo;accent est mis sur la personnalisation des points de contact avec les contacts. Gr\u00e2ce au marketing automation, nous observons le comportement des contacts avec notre marque et l&rsquo;interpr\u00e9tons afin d&rsquo;identifier les besoins sous-jacents. Nous r\u00e9agissons au bon moment aux d\u00e9clencheurs des contacts et cr\u00e9ons de mani\u00e8re proactive d&rsquo;autres interactions personnalis\u00e9es.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23392\/revisions"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=23392"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=23392"},{"taxonomy":"GlossaryCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryCategories?post=23392"},{"taxonomy":"GlossaryTags","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryTags?post=23392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}