{"id":23387,"date":"2025-05-22T18:11:16","date_gmt":"2025-05-22T16:11:16","guid":{"rendered":"https:\/\/aivie.ch\/glossary\/gestion-de-la-relation-client-crm\/"},"modified":"2025-05-22T18:11:22","modified_gmt":"2025-05-22T16:11:22","slug":"gestion-de-la-relation-client-crm","status":"publish","type":"glossary","link":"https:\/\/aivie.ch\/fr\/glossary\/gestion-de-la-relation-client-crm\/","title":{"rendered":"Gestion de la relation client (CRM)"},"content":{"rendered":"\n<p>Un syst\u00e8me CRM est un logiciel qui g\u00e8re les relations entre une entreprise et ses clients.  <\/p>\n\n<p>Les principales missions d&rsquo;un syst\u00e8me CRM sont d&rsquo;augmenter le chiffre d&rsquo;affaires en optimisant les processus commerciaux, d&rsquo;am\u00e9liorer la qualit\u00e9 des biens et des services et de communiquer efficacement avec les clients.<\/p>\n\n<p>Un CRM capture et analyse les prospects, stocke les informations sur les clients, accepte les offres de ces clients et vous fournit toutes ces informations et donn\u00e9es pour que vous puissiez prendre des d\u00e9cisions bas\u00e9es sur les donn\u00e9es pour votre entreprise. Ces donn\u00e9es et informations vous aident d&rsquo;une part \u00e0 am\u00e9liorer la qualit\u00e9 du service et d&rsquo;autre part \u00e0 augmenter le chiffre d&rsquo;affaires de votre entreprise. <\/p>\n\n<p>Voici \u00e0 quoi ressemble le <a href=\"https:\/\/aivie.ch\/fr\/gestion-des-leads-crm\/\">CRM Aivie<\/a>:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/14114528\/Blog-Anzeigebilder-1.png\" alt=\"\" class=\"wp-image-11892\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/14114528\/Blog-Anzeigebilder-1.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/14114528\/Blog-Anzeigebilder-1.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/14114528\/Blog-Anzeigebilder-1-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/14114528\/Blog-Anzeigebilder-1-480x320.png 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n","protected":false},"featured_media":0,"template":"","tags":[],"GlossaryCategories":[],"GlossaryTags":[],"class_list":["post-23387","glossary","type-glossary","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Un syst\u00e8me CRM est un logiciel qui g\u00e8re les relations entre une entreprise et ses clients. Les principales missions d&rsquo;un syst\u00e8me CRM sont d&rsquo;augmenter le chiffre d&rsquo;affaires en optimisant les processus commerciaux, d&rsquo;am\u00e9liorer la qualit\u00e9 des biens et des services et de communiquer efficacement avec les clients. Un CRM capture et analyse les prospects, stocke les informations sur les clients, accepte les offres de ces clients et vous fournit toutes ces informations et donn\u00e9es pour que vous puissiez prendre des d\u00e9cisions bas\u00e9es sur les donn\u00e9es pour votre entreprise. Ces donn\u00e9es et informations vous aident d&rsquo;une part \u00e0 am\u00e9liorer la qualit\u00e9\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":3,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23387\/revisions"}],"predecessor-version":[{"id":23391,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23387\/revisions\/23391"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=23387"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=23387"},{"taxonomy":"GlossaryCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryCategories?post=23387"},{"taxonomy":"GlossaryTags","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryTags?post=23387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}