{"id":23384,"date":"2025-05-22T18:11:14","date_gmt":"2025-05-22T16:11:14","guid":{"rendered":"https:\/\/aivie.ch\/glossary\/segments-segmentation\/"},"modified":"2025-05-22T18:11:14","modified_gmt":"2025-05-22T16:11:14","slug":"segments-segmentation","status":"publish","type":"glossary","link":"https:\/\/aivie.ch\/fr\/glossary\/segments-segmentation\/","title":{"rendered":"Segments \/ Segmentation"},"content":{"rendered":"<p>La segmentation permet d&rsquo;identifier diff\u00e9rents groupes afin de d\u00e9terminer les groupes cibles \u00e0 atteindre. Pour ce faire, une entreprise divise le march\u00e9 global h\u00e9t\u00e9rog\u00e8ne en sous-secteurs homog\u00e8nes. <\/p>\n","protected":false},"featured_media":0,"template":"","tags":[],"GlossaryCategories":[],"GlossaryTags":[],"class_list":["post-23384","glossary","type-glossary","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>La segmentation permet d&rsquo;identifier diff\u00e9rents groupes afin de d\u00e9terminer les groupes cibles \u00e0 atteindre. Pour ce faire, une entreprise divise le march\u00e9 global h\u00e9t\u00e9rog\u00e8ne en sous-secteurs homog\u00e8nes.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23384\/revisions"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=23384"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=23384"},{"taxonomy":"GlossaryCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryCategories?post=23384"},{"taxonomy":"GlossaryTags","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryTags?post=23384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}