{"id":23383,"date":"2025-05-22T18:11:14","date_gmt":"2025-05-22T16:11:14","guid":{"rendered":"https:\/\/aivie.ch\/glossary\/nurturing\/"},"modified":"2025-05-22T18:11:22","modified_gmt":"2025-05-22T16:11:22","slug":"nurturing","status":"publish","type":"glossary","link":"https:\/\/aivie.ch\/fr\/glossary\/nurturing\/","title":{"rendered":"Nurturing"},"content":{"rendered":"<p>Le nurturing et le lead nurturing englobent toutes les mesures prises par une entreprise pour s&rsquo;adresser aux prospects au bon moment, avec des informations pertinentes, en fonction de la phase de la d\u00e9cision d&rsquo;achat dans laquelle se trouve le prospect. Le lead nurturing comprend \u00e9galement la qualification ult\u00e9rieure des prospects. <\/p>\n<p>Le lead nurturing peut \u00eatre effectu\u00e9 \u00e0 chaque \u00e9tape du processus d&rsquo;achat.<\/p>\n","protected":false},"featured_media":0,"template":"","tags":[],"GlossaryCategories":[],"GlossaryTags":[],"class_list":["post-23383","glossary","type-glossary","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Le nurturing et le lead nurturing englobent toutes les mesures prises par une entreprise pour s&rsquo;adresser aux prospects au bon moment, avec des informations pertinentes, en fonction de la phase de la d\u00e9cision d&rsquo;achat dans laquelle se trouve le prospect. Le lead nurturing comprend \u00e9galement la qualification ult\u00e9rieure des prospects. Le lead nurturing peut \u00eatre effectu\u00e9 \u00e0 chaque \u00e9tape du processus d&rsquo;achat.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":1,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23383\/revisions"}],"predecessor-version":[{"id":23390,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23383\/revisions\/23390"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=23383"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=23383"},{"taxonomy":"GlossaryCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryCategories?post=23383"},{"taxonomy":"GlossaryTags","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryTags?post=23383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}