{"id":23381,"date":"2025-05-22T18:10:39","date_gmt":"2025-05-22T16:10:39","guid":{"rendered":"https:\/\/aivie.ch\/glossary\/quest-ce-que-le-taux-de-conversion\/"},"modified":"2025-05-22T18:12:28","modified_gmt":"2025-05-22T16:12:28","slug":"quest-ce-que-le-taux-de-conversion","status":"publish","type":"glossary","link":"https:\/\/aivie.ch\/fr\/glossary\/quest-ce-que-le-taux-de-conversion\/","title":{"rendered":"Qu&rsquo;est-ce que le taux de conversion ?"},"content":{"rendered":"\n<p>Le taux de conversion, en abr\u00e9g\u00e9 CR ou en fran\u00e7ais le taux de conversion, repr\u00e9sente le nombre de personnes qui effectuent une action que nous avons d\u00e9finie. Par exemple, combien de personnes passent d&rsquo;une phase \u00e0 l&rsquo;autre ou se convertissent. <\/p>\n\n<p>Ev. voulez-vous savoir comment calculer le taux de conversion ?<\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-aivie wp-block-embed-aivie\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"pjHXbKzcIC\"><a href=\"https:\/\/aivie.ch\/faq\/wie-wird-die-conversion-rate-berechnet\/\">Wie wird die Conversion Rate berechnet?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0Wie wird die Conversion Rate berechnet?\u00a0\u00bb &#8212; Aivie\" src=\"https:\/\/aivie.ch\/faq\/wie-wird-die-conversion-rate-berechnet\/embed\/#?secret=SNGHINSKTk#?secret=pjHXbKzcIC\" data-secret=\"pjHXbKzcIC\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n<p>Vous trouverez tous les d\u00e9tails sur le taux de conversion sur notre blog :<\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-aivie wp-block-embed-aivie\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"TEeJho3mml\"><a href=\"https:\/\/aivie.ch\/conversion-rate\/\">Conversion Rate: Alles was du dar\u00fcber wissen musst<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0Conversion Rate: Alles was du dar\u00fcber wissen musst\u00a0\u00bb &#8212; Aivie\" src=\"https:\/\/aivie.ch\/conversion-rate\/embed\/#?secret=KnZc9v0Ybr#?secret=TEeJho3mml\" data-secret=\"TEeJho3mml\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n<p><\/p>\n","protected":false},"featured_media":0,"template":"","tags":[],"GlossaryCategories":[1134],"GlossaryTags":[],"class_list":["post-23381","glossary","type-glossary","status-publish","hentry","GlossaryCategories-funnel-de-vente"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Le taux de conversion, en abr\u00e9g\u00e9 CR ou en fran\u00e7ais le taux de conversion, repr\u00e9sente le nombre de personnes qui effectuent une action que nous avons d\u00e9finie. Par exemple, combien de personnes passent d&rsquo;une phase \u00e0 l&rsquo;autre ou se convertissent. Ev. voulez-vous savoir comment calculer le taux de conversion ? Wie wird die Conversion Rate berechnet? Vous trouverez tous les d\u00e9tails sur le taux de conversion sur notre blog : Conversion Rate: Alles was du dar\u00fcber wissen musst<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":2,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23381\/revisions"}],"predecessor-version":[{"id":23394,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/glossary\/23381\/revisions\/23394"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=23381"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=23381"},{"taxonomy":"GlossaryCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryCategories?post=23381"},{"taxonomy":"GlossaryTags","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/GlossaryTags?post=23381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}