{"id":27481,"date":"2026-01-11T14:57:03","date_gmt":"2026-01-11T12:57:03","guid":{"rendered":"https:\/\/aivie.ch\/feature\/declencher-des-campagnes-directement-a-partir-de-formulaires\/"},"modified":"2026-09-08T15:15:10","modified_gmt":"2026-09-08T13:15:10","slug":"declencher-des-campagnes-directement-a-partir-de-formulaires","status":"publish","type":"feature","link":"https:\/\/aivie.ch\/fr\/feature\/declencher-des-campagnes-directement-a-partir-de-formulaires\/","title":{"rendered":"Les formulaires comme d\u00e9clencheurs dans le workflow de lead scoring"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Les formulaires restent un d\u00e9clencheur important dans Aivie : une demande montre un int\u00e9r\u00eat, fournit des coordonn\u00e9es et peut directement lancer une \u00e9valuation, une segmentation ou une campagne appropri\u00e9e.<\/p><p><!--more--><\/p>\n<h2 class=\"wp-block-heading\">Utiliser les interactions de formulaire dans le workflow complet de lead scoring<\/h2><p class=\"wp-block-paragraph\">D\u00e9couvrez comment les interactions de formulaire, les tags, les groupes de points et les segments interagissent : <strong><a href=\"https:\/\/aivie.ch\/fr\/feature\/lead-scoring-par-themes-groupes-de-points-pour-un-marketing-plus-precis\/\">Lead scoring par centres d\u2019int\u00e9r\u00eat<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Les interactions de formulaire sont directement int\u00e9gr\u00e9es dans Aivie pour le lead scoring, la segmentation et la campagne appropri\u00e9e.<\/p>\n","protected":false},"featured_media":12143,"template":"","tags":[567,1656,574,1417],"FeatureCategories":[822,825],"class_list":["post-27481","feature","type-feature","status-publish","has-post-thumbnail","hentry","tag-automatisation-du-marketing","tag-formulaire","tag-generation-de-leads","tag-segments","FeatureCategories-aivie-exclusive-fr","FeatureCategories-whats-new-fr"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png",1200,840,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-240x240.png",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-960x672.png",960,672,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-768x538.png",768,538,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png",990,693,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png",1200,840,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-480x336.png",480,336,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-240x240.png",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-960x672.png",960,672,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-240x240.png",240,240,true]},"post_excerpt_stackable_v2":"<p>Les interactions de formulaire sont directement int\u00e9gr\u00e9es dans Aivie pour le lead scoring, la segmentation et la campagne appropri\u00e9e.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature\/27481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/feature"}],"version-history":[{"count":5,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature\/27481\/revisions"}],"predecessor-version":[{"id":32360,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature\/27481\/revisions\/32360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media\/12143"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=27481"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=27481"},{"taxonomy":"FeatureCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/FeatureCategories?post=27481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}