{"id":27460,"date":"2026-01-11T14:56:54","date_gmt":"2026-01-11T12:56:54","guid":{"rendered":"https:\/\/aivie.ch\/feature\/preferences-de-mail-et-options-de-desabonnement\/"},"modified":"2026-04-10T10:20:26","modified_gmt":"2026-04-10T08:20:26","slug":"preferences-de-mail-et-options-de-desabonnement","status":"publish","type":"feature","link":"https:\/\/aivie.ch\/fr\/feature\/preferences-de-mail-et-options-de-desabonnement\/","title":{"rendered":"Pr\u00e9f\u00e9rences e-mail et options de d\u00e9sabonnement dans votre CI\/CD"},"content":{"rendered":"\n<p>La gestion des d\u00e9sabonnements aux e-mails est d\u00e9sormais plus simple, plus agr\u00e9able et plus s\u00fbre.<\/p>\n\n<p>Avec le nouveau <strong>centre de pr\u00e9f\u00e9rences<\/strong> (pr\u00e9f\u00e9rences de contact), Aivie offre une solution conviviale qui est automatiquement active, sans aucune programmation.<\/p>\n\n<p>Ainsi, les destinataires peuvent se d\u00e9sabonner sp\u00e9cifiquement des messages marketing, tandis que les e-mails transactionnels importants (par exemple, la r\u00e9initialisation du mot de passe ou les confirmations de commande) continuent d\u2019\u00eatre distribu\u00e9s de mani\u00e8re fiable.<\/p>\n\n<p>Vous restez ainsi conforme \u00e0 la protection des donn\u00e9es, professionnel et proche de vos clients, tout en gagnant du temps dans la gestion de vos contacts.<\/p>\n\n<!--more-->\n\n<p><strong>Tes avantages :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Nouveau centre de pr\u00e9f\u00e9rences moderne d\u00e9j\u00e0 int\u00e9gr\u00e9<\/li>\n\n\n\n<li>Diff\u00e9rence entre les e-mails marketing et transactionnels<\/li>\n\n\n\n<li>Aucun risque de perdre des e-mails syst\u00e8me importants<\/li>\n\n\n\n<li>Gestion des contacts automatis\u00e9e et juridiquement s\u00fbre<\/li>\n\n\n\n<li>Processus de d\u00e9sabonnement clair et convivial pour les destinataires<\/li>\n\n\n\n<li>Disponible exclusivement dans Aivie \u2013 sans cr\u00e9ation de mod\u00e8le propre<\/li>\n<\/ul>\n\n<p>Le r\u00e9sultat\u00a0: moins d\u2019efforts, une communication plus claire et des abonn\u00e9s satisfaits.<\/p>\n\n<p>Aivie veille \u00e0 ce que le marketing par e-mail ait un aspect professionnel, m\u00eame en cas de d\u00e9sabonnement.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling.png\" alt=\"\" class=\"wp-image-24923\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling.png 1500w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-480x320.png 480w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La gestion des d\u00e9sabonnements aux e-mails est d\u00e9sormais plus simple, plus agr\u00e9able et plus s\u00fbre. Avec le nouveau centre de pr\u00e9f\u00e9rences (pr\u00e9f\u00e9rences de contact), Aivie offre une solution conviviale qui est automatiquement active, sans aucune programmation. Ainsi, les destinataires peuvent se d\u00e9sabonner sp\u00e9cifiquement des messages marketing, tandis que les e-mails transactionnels importants (par exemple, la &hellip; <a href=\"https:\/\/aivie.ch\/fr\/feature\/preferences-de-mail-et-options-de-desabonnement\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Pr\u00e9f\u00e9rences e-mail et options de d\u00e9sabonnement dans votre CI\/CD<\/span><\/a><\/p>\n","protected":false},"featured_media":24926,"template":"","tags":[],"FeatureCategories":[822,825],"class_list":["post-27460","feature","type-feature","status-publish","has-post-thumbnail","hentry","FeatureCategories-aivie-exclusive-fr","FeatureCategories-whats-new-fr"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling.png",1500,1000,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-240x240.png",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-960x640.png",960,640,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-768x512.png",768,512,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling.png",990,660,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-1200x800.png",1200,800,true],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-480x320.png",480,320,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-240x240.png",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-960x640.png",960,640,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-240x240.png",240,240,true]},"post_excerpt_stackable_v2":"<p>La gestion des d\u00e9sabonnements aux e-mails est d\u00e9sormais plus simple, plus agr\u00e9able et plus s\u00fbre. Avec le nouveau centre de pr\u00e9f\u00e9rences (pr\u00e9f\u00e9rences de contact), Aivie offre une solution conviviale qui est automatiquement active, sans aucune programmation. Ainsi, les destinataires peuvent se d\u00e9sabonner sp\u00e9cifiquement des messages marketing, tandis que les e-mails transactionnels importants (par exemple, la r\u00e9initialisation du mot de passe ou les confirmations de commande) continuent d\u2019\u00eatre distribu\u00e9s de mani\u00e8re fiable. Vous restez ainsi conforme \u00e0 la protection des donn\u00e9es, professionnel et proche de vos clients, tout en gagnant du temps dans la gestion de vos contacts. Tes avantages :\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature\/27460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/feature"}],"version-history":[{"count":2,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature\/27460\/revisions"}],"predecessor-version":[{"id":29626,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature\/27460\/revisions\/29626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media\/24926"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=27460"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=27460"},{"taxonomy":"FeatureCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/FeatureCategories?post=27460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}