{"id":27459,"date":"2026-01-11T14:56:54","date_gmt":"2026-01-11T12:56:54","guid":{"rendered":"https:\/\/aivie.ch\/feature\/evaluation-des-campagnes-et-indicateurs-de-performance\/"},"modified":"2026-09-08T15:19:37","modified_gmt":"2026-09-08T13:19:37","slug":"evaluation-des-campagnes-et-indicateurs-de-performance","status":"publish","type":"feature","link":"https:\/\/aivie.ch\/fr\/feature\/evaluation-des-campagnes-et-indicateurs-de-performance\/","title":{"rendered":"Associer les statistiques de campagne \u00e0 des tags UTM automatiques"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Les statistiques de campagne et les tags UTM automatiques poursuivent un objectif commun : \u00e9valuer les campagnes marketing de mani\u00e8re tra\u00e7able, du clic au r\u00e9sultat.<\/p><p><!--more--><\/p>\n<h2 class=\"wp-block-heading\">Exploiter la mesure compl\u00e8te des campagnes<\/h2><p class=\"wp-block-paragraph\">D\u00e9couvrez comment Aivie identifie automatiquement les liens et rend les r\u00e9sultats de campagne visibles de mani\u00e8re centralis\u00e9e : <strong><a href=\"https:\/\/aivie.ch\/fr\/feature\/tags-utm-automatises-dans-les-e-mails\/\">\u00c9valuer les campagnes marketing avec des tags UTM automatiques<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans Aivie, les statistiques de campagne et les tags UTM automatiques sont r\u00e9unis en un workflow de bout en bout pour des campagnes mesurables.<\/p>\n","protected":false},"featured_media":27461,"template":"","tags":[567,1418,2066],"FeatureCategories":[825],"class_list":["post-27459","feature","type-feature","status-publish","has-post-thumbnail","hentry","tag-automatisation-du-marketing","tag-campagnes","tag-suivi","FeatureCategories-whats-new-fr"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/03133823\/aivie-feature-campaign-statistics-1.jpg",1200,800,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/03133823\/aivie-feature-campaign-statistics-1-240x240.jpg",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/03133823\/aivie-feature-campaign-statistics-1-960x640.jpg",960,640,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/03133823\/aivie-feature-campaign-statistics-1-768x512.jpg",768,512,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/03133823\/aivie-feature-campaign-statistics-1.jpg",990,660,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/03133823\/aivie-feature-campaign-statistics-1.jpg",1200,800,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/03133823\/aivie-feature-campaign-statistics-1-480x320.jpg",480,320,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/03133823\/aivie-feature-campaign-statistics-1-240x240.jpg",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/03133823\/aivie-feature-campaign-statistics-1-960x640.jpg",960,640,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/03133823\/aivie-feature-campaign-statistics-1-240x240.jpg",240,240,true]},"post_excerpt_stackable_v2":"<p>Dans Aivie, les statistiques de campagne et les tags UTM automatiques sont r\u00e9unis en un workflow de bout en bout pour des campagnes mesurables.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature\/27459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/feature"}],"version-history":[{"count":3,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature\/27459\/revisions"}],"predecessor-version":[{"id":32321,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature\/27459\/revisions\/32321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media\/27461"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=27459"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=27459"},{"taxonomy":"FeatureCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/FeatureCategories?post=27459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}