{"id":27447,"date":"2026-01-11T14:56:52","date_gmt":"2026-01-11T12:56:52","guid":{"rendered":"https:\/\/aivie.ch\/feature\/lead-scoring-par-themes-groupes-de-points-pour-un-marketing-plus-precis\/"},"modified":"2026-01-11T14:56:56","modified_gmt":"2026-01-11T12:56:56","slug":"lead-scoring-par-themes-groupes-de-points-pour-un-marketing-plus-precis","status":"publish","type":"feature","link":"https:\/\/aivie.ch\/fr\/feature\/lead-scoring-par-themes-groupes-de-points-pour-un-marketing-plus-precis\/","title":{"rendered":"Lead Scoring par th\u00e8mes \u2013 Groupes de points pour un marketing plus pr\u00e9cis"},"content":{"rendered":"\n<p>Avec le nouveau <strong>Lead Scoring th\u00e9matique<\/strong>, l\u2019\u00e9valuation et la priorisation de vos leads deviennent nettement plus pr\u00e9cises. Au lieu de regrouper tous les points dans un score global, vous pouvez d\u00e9sormais les classer par th\u00e8mes, int\u00e9r\u00eats ou cat\u00e9gories de produits. Vous identifiez ainsi en un coup d\u2019\u0153il ce qui int\u00e9resse r\u00e9ellement un contact \u2013 par exemple, \u00ab\u00a0Produit A\u00a0\u00bb, \u00ab\u00a0Service B\u00a0\u00bb ou \u00ab\u00a0\u00c9v\u00e9nements\u00a0\u00bb.  <\/p>\n\n<!--more-->\n\n<p>Cette nouvelle structure apporte de la clart\u00e9 dans la gestion des leads\u00a0: le marketing et les ventes peuvent collaborer de mani\u00e8re plus cibl\u00e9e, piloter les campagnes de mani\u00e8re plus appropri\u00e9e et identifier plus rapidement les potentiels. Id\u00e9al pour tous ceux qui souhaitent rendre leur scoring plus strat\u00e9gique et bas\u00e9 sur les donn\u00e9es. <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Organiser les points en groupes (groupes de points)<\/li>\n\n\n\n<li>Meilleure vue d\u2019ensemble des int\u00e9r\u00eats et de la volont\u00e9 d\u2019achat<\/li>\n\n\n\n<li>Segmentation plus cibl\u00e9e pour les campagnes<\/li>\n\n\n\n<li>Collaboration transparente entre le marketing et les ventes<\/li>\n\n\n\n<li>Base pour une communication personnalis\u00e9e et contextuelle<\/li>\n<\/ul>\n\n<p>En savoir plus sur le Lead Scoring\u00a0?<\/p>\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a7ba25c\" data-block-id=\"a7ba25c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-119ada6\" data-block-id=\"119ada6\"><style>.stk-119ada6 .stk-button{background:transparent !important;}.stk-119ada6 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-119ada6 .stk-button:after{background:transparent !important;opacity:1 !important;}.stk-119ada6 .stk-button:before{border-style:solid !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/fr\/optimiser-le-lead-scoring-avec-mautic-et-les-sales-funnels\/\"><span class=\"stk-button__inner-text\">Lire la suite ici<\/span><\/a><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avec le nouveau Lead Scoring th\u00e9matique, l\u2019\u00e9valuation et la priorisation de vos leads deviennent nettement plus pr\u00e9cises. Au lieu de regrouper tous les points dans un score global, vous pouvez d\u00e9sormais les classer par th\u00e8mes, int\u00e9r\u00eats ou cat\u00e9gories de produits. Vous identifiez ainsi en un coup d\u2019\u0153il ce qui int\u00e9resse r\u00e9ellement un contact \u2013 par &hellip; <a href=\"https:\/\/aivie.ch\/fr\/feature\/lead-scoring-par-themes-groupes-de-points-pour-un-marketing-plus-precis\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Lead Scoring par th\u00e8mes \u2013 Groupes de points pour un marketing plus pr\u00e9cis<\/span><\/a><\/p>\n","protected":false},"featured_media":27449,"template":"","tags":[],"FeatureCategories":[819,825],"class_list":["post-27447","feature","type-feature","status-publish","has-post-thumbnail","hentry","FeatureCategories-highlight-fr","FeatureCategories-whats-new-fr"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1.jpg",1200,800,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-240x240.jpg",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-960x640.jpg",960,640,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-768x512.jpg",768,512,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1.jpg",990,660,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1.jpg",1200,800,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-480x320.jpg",480,320,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-240x240.jpg",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-960x640.jpg",960,640,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-240x240.jpg",240,240,true]},"post_excerpt_stackable_v2":"<p>Avec le nouveau Lead Scoring th\u00e9matique, l\u2019\u00e9valuation et la priorisation de vos leads deviennent nettement plus pr\u00e9cises. Au lieu de regrouper tous les points dans un score global, vous pouvez d\u00e9sormais les classer par th\u00e8mes, int\u00e9r\u00eats ou cat\u00e9gories de produits. Vous identifiez ainsi en un coup d\u2019\u0153il ce qui int\u00e9resse r\u00e9ellement un contact \u2013 par exemple, \u00ab\u00a0Produit A\u00a0\u00bb, \u00ab\u00a0Service B\u00a0\u00bb ou \u00ab\u00a0\u00c9v\u00e9nements\u00a0\u00bb. Cette nouvelle structure apporte de la clart\u00e9 dans la gestion des leads\u00a0: le marketing et les ventes peuvent collaborer de mani\u00e8re plus cibl\u00e9e, piloter les campagnes de mani\u00e8re plus appropri\u00e9e et identifier plus rapidement les potentiels. Id\u00e9al pour\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature\/27447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/feature"}],"version-history":[{"count":1,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature\/27447\/revisions"}],"predecessor-version":[{"id":27453,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/feature\/27447\/revisions\/27453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media\/27449"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=27447"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=27447"},{"taxonomy":"FeatureCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/FeatureCategories?post=27447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}