{"id":23142,"date":"2025-05-15T15:41:22","date_gmt":"2025-05-15T13:41:22","guid":{"rendered":"https:\/\/aivie.ch\/faq\/comment-aivie-attribue-t-il-les-balises-utm-automatiques\/"},"modified":"2026-01-11T14:50:43","modified_gmt":"2026-01-11T12:50:43","slug":"comment-aivie-attribue-t-il-les-balises-utm-automatiques","status":"publish","type":"faq","link":"https:\/\/aivie.ch\/fr\/faq\/comment-aivie-attribue-t-il-les-balises-utm-automatiques\/","title":{"rendered":"Comment Aivie attribue-t-il les balises UTM automatiques&nbsp;?"},"content":{"rendered":"\n<p>Les valeurs des balises UTM g\u00e9n\u00e9r\u00e9es automatiquement sont les suivantes\u00a0:<\/p>\n\n<!--more-->\n\n<p><strong>UTM-Source<\/strong><br\/>Celle-ci est toujours \u00ab\u00a0email\u00a0\u00bb<\/p>\n\n<p><strong>UTM-Medium<\/strong><br\/>Cette valeur d\u00e9pend du type d\u2019e-mail.<br\/>Pour les e-mails de mod\u00e8le, elle est \u00ab\u00a0marketing-automation\u00a0\u00bb<br\/>Pour les e-mails de segment, elle est \u00ab\u00a0newsletter\u00a0\u00bb suivie d\u2019une liste s\u00e9par\u00e9e par des virgules de tous les segments utilis\u00e9s.<\/p>\n\n<p><strong>Nom de la campagne UTM<\/strong><br\/>Correspond \u00e0 l\u2019alias de la cat\u00e9gorie d\u2019e-mail avec le pr\u00e9fixe \u00ab\u00a0aivie\u00a0\u00bb.<\/p>\n\n<p><strong>UTM-Content<\/strong><br\/>Le nom interne de l\u2019e-mail envoy\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les valeurs des balises UTM g\u00e9n\u00e9r\u00e9es automatiquement sont les suivantes\u00a0:<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"FaqCategories":[912,521],"FaqTags":[1081],"class_list":["post-23142","faq","type-faq","status-publish","hentry","FaqCategories-analyse-des-donnees","FaqCategories-e-mails-fr","FaqTags-utm-fr"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Les valeurs des balises UTM g\u00e9n\u00e9r\u00e9es automatiquement sont les suivantes\u00a0: UTM-SourceCelle-ci est toujours \u00ab\u00a0email\u00a0\u00bb UTM-MediumCette valeur d\u00e9pend du type d\u2019e-mail.Pour les e-mails de mod\u00e8le, elle est \u00ab\u00a0marketing-automation\u00a0\u00bbPour les e-mails de segment, elle est \u00ab\u00a0newsletter\u00a0\u00bb suivie d\u2019une liste s\u00e9par\u00e9e par des virgules de tous les segments utilis\u00e9s. Nom de la campagne UTMCorrespond \u00e0 l\u2019alias de la cat\u00e9gorie d\u2019e-mail avec le pr\u00e9fixe \u00ab\u00a0aivie\u00a0\u00bb. UTM-ContentLe nom interne de l\u2019e-mail envoy\u00e9.<\/p>\n","category_list_v2":"Non class\u00e9","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/faq\/23142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/faq"}],"version-history":[{"count":3,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/faq\/23142\/revisions"}],"predecessor-version":[{"id":27217,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/faq\/23142\/revisions\/27217"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=23142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/categories?post=23142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=23142"},{"taxonomy":"FaqCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/FaqCategories?post=23142"},{"taxonomy":"FaqTags","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/FaqTags?post=23142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}