{"id":18032,"date":"2024-03-11T12:18:22","date_gmt":"2024-03-11T10:18:22","guid":{"rendered":"https:\/\/aivie.ch\/faq\/comment-le-taux-de-conversion-est-il-calcule\/"},"modified":"2026-01-11T14:59:00","modified_gmt":"2026-01-11T12:59:00","slug":"comment-le-taux-de-conversion-est-il-calcule","status":"publish","type":"faq","link":"https:\/\/aivie.ch\/fr\/faq\/comment-le-taux-de-conversion-est-il-calcule\/","title":{"rendered":"Comment le taux de conversion est-il calcul\u00e9 ?"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-48bcc5c\" data-block-id=\"48bcc5c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-48bcc5c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ca04a64\" data-v=\"4\" data-block-id=\"ca04a64\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ca04a64-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ca04a64-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-439afdd\" data-block-id=\"439afdd\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-11131\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/15151402\/Aivie-Marketing-Automation-Sales-Funnel-2.webp\" width=\"1200\" height=\"800\" alt=\"\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/15151402\/Aivie-Marketing-Automation-Sales-Funnel-2.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/15151402\/Aivie-Marketing-Automation-Sales-Funnel-2-600x400.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/15151402\/Aivie-Marketing-Automation-Sales-Funnel-2-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/15151402\/Aivie-Marketing-Automation-Sales-Funnel-2-480x320.webp 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d4f18c2\" data-v=\"4\" data-block-id=\"d4f18c2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d4f18c2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d4f18c2-inner-blocks\">\n<p>Le <a href=\"https:\/\/aivie.ch\/fr\/taux-de-conversion-tout-ce-que-tu-dois-savoir-a-ce-sujet\/\">taux de conversion<\/a> dans un funnel de vente est calcul\u00e9 en divisant le nombre de conversions par le nombre total de visiteurs ou de prospects qui sont entr\u00e9s dans le funnel, puis en multipliant le r\u00e9sultat par 100 pour l&rsquo;exprimer en pourcentage.  <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<!--more-->\n\n<h3 class=\"wp-block-heading\" id=\"h-mogliche-conversions\">Conversions possibles :  <\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Achat d&rsquo;un produit ou d&rsquo;un service<\/li>\n\n\n\n<li>Inscription \u00e0 la newsletter  <\/li>\n\n\n\n<li>Participation \u00e0 un \u00e9v\u00e9nement<\/li>\n\n\n\n<li>T\u00e9l\u00e9charger un PDF<\/li>\n\n\n\n<li>R\u00e9server un rendez-vous<\/li>\n<\/ul>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-80883a5 stk-block-background\" data-block-id=\"80883a5\"><style>.stk-80883a5{background-color:#cfe7e1 !important;padding-top:40px !important;padding-bottom:40px !important;margin-top:60px !important;margin-bottom:60px !important}.stk-80883a5:before{background-color:#cfe7e1 !important}.stk-80883a5-column{--stk-column-gap:60px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-80883a5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a84d2af\" data-v=\"4\" data-block-id=\"a84d2af\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a84d2af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a84d2af-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-conversion-rate-berechnen\">Calculer le taux de conversion<\/h2>\n\n\n\n<pre class=\"wp-block-preformatted\">Taux de conversion = nombre de conversions \/ nombre total de visiteurs ou de prospects * 100<\/pre>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78cc069\" data-v=\"4\" data-block-id=\"78cc069\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78cc069-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78cc069-inner-blocks\">\nSi vous avez\n    <input type=\"number\" class=\"conversion-rate cr-input\" value=\"100\" step=\"1\" min=\"1\" id=\"nr-of-visitors\" autocomplete=\"off\"\/>\n visiteurs sur votre site web et que\n    <input type=\"number\" class=\"conversion-rate cr-input\" value=\"10\" min=\"1\" step=\"1\" id=\"nr-of-conversions\" autocomplete=\"off\"\/>\n d&rsquo;entre eux effectuent une conversion, alors c&rsquo;est votre taux de conversion\n    <input type=\"text\" class=\"conversion-rate cr-output\" value=\"10.0 %\" id=\"conversion-rate\" autocomplete=\"off\" disabled=\"disabled\"\/>.\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le taux de conversion dans un funnel de vente est calcul\u00e9 en divisant le nombre de conversions par le nombre total de visiteurs ou de prospects qui sont entr\u00e9s dans le funnel, puis en multipliant le r\u00e9sultat par 100 pour l&rsquo;exprimer en pourcentage.<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[571],"tags":[],"FaqCategories":[689],"FaqTags":[],"class_list":["post-18032","faq","type-faq","status-publish","hentry","category-funnel-de-vente","FaqCategories-funnel-de-vente"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Le taux de conversion dans un funnel de vente est calcul\u00e9 en divisant le nombre de conversions par le nombre total de visiteurs ou de prospects qui sont entr\u00e9s dans le funnel, puis en multipliant le r\u00e9sultat par 100 pour l&rsquo;exprimer en pourcentage. Conversions possibles : Achat d&rsquo;un produit ou d&rsquo;un service Inscription \u00e0 la newsletter Participation \u00e0 un \u00e9v\u00e9nement T\u00e9l\u00e9charger un PDF R\u00e9server un rendez-vous Calculer le taux de conversion Taux de conversion = nombre de conversions \/ nombre total de visiteurs ou de prospects * 100 Si vous avez visiteurs sur votre site web et que d&rsquo;entre eux\u2026<\/p>\n","category_list_v2":"<a href=\"https:\/\/aivie.ch\/fr\/category\/funnel-de-vente\/\" rel=\"category tag\">Funnel de vente<\/a>","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/faq\/18032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/types\/faq"}],"version-history":[{"count":2,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/faq\/18032\/revisions"}],"predecessor-version":[{"id":27638,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/faq\/18032\/revisions\/27638"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/media?parent=18032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/categories?post=18032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/tags?post=18032"},{"taxonomy":"FaqCategories","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/FaqCategories?post=18032"},{"taxonomy":"FaqTags","embeddable":true,"href":"https:\/\/aivie.ch\/fr\/wp-json\/wp\/v2\/FaqTags?post=18032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}