{"id":28991,"date":"2026-02-27T14:26:50","date_gmt":"2026-02-27T12:26:50","guid":{"rendered":"https:\/\/aivie.ch\/pk-yritysten-asiakashankinta-markkinoinnilla-ennakoitavissa-satunnaisuuden-sijaan\/"},"modified":"2026-03-07T12:17:49","modified_gmt":"2026-03-07T10:17:49","slug":"pk-yritysten-asiakashankinta-markkinoinnilla-ennakoitavissa-satunnaisuuden-sijaan","status":"publish","type":"page","link":"https:\/\/aivie.ch\/fi\/pk-yritysten-asiakashankinta-markkinoinnilla-ennakoitavissa-satunnaisuuden-sijaan\/","title":{"rendered":"Pk-yritysten asiakashankinta markkinoinnilla \u2013 ennakoitavissa satunnaisuuden sijaan"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-f174274 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-f174274 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-f174274.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-f174274.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f174274-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3b6a10a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b6a10a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1267\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop.jpg\" alt=\"Michelle nauraa sis&#xE4;lt&#xF6;&#xE4; kannettavalle tietokoneelle\" class=\"wp-image-18056\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop.jpg 1900w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-480x320.jpg 480w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e4b2525 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e4b2525-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1026e4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Pk-yritysten asiakashankinta markkinoinnilla \u2013 ennakoitavissa satunnaisuuden sijaan<\/h1><p class=\"ugb-heading__subtitle\">Monet pk-yritykset panostavat markkinointiin.<br\/>Todellista asiakashankintaa tapahtuu kuitenkin vain silloin, kun yksitt\u00e4isist\u00e4 toimenpiteist\u00e4 muodostuu j\u00e4rjestelm\u00e4.<br\/>Juuri t\u00e4m\u00e4n k\u00e4yt\u00e4nn\u00f6n kokemuksemme osoittaa.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-fd2eac0\" data-block-id=\"fd2eac0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-5418d04\" data-block-id=\"5418d04\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Mahdollisuuksien analysointi<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-66fdd54\" data-block-id=\"66fdd54\"><style>.stk-66fdd54 .stk-button{background:transparent !important;}.stk-66fdd54 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-66fdd54 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Keskustele tilanteesta<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-c288156 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-c288156 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.20fr 1.20fr 0.60fr !important}.ugb-c288156.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-c288156.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Miksi asiakashankinta ei useinkaan toimi markkinoinnissa?<\/h2><p class=\"ugb-block-description\">Olemme jo vuosia auttaneet sveitsil\u00e4isi\u00e4 pk-yrityksi\u00e4 siirtym\u00e4\u00e4n asiakashankinnassaan aktivismista systematisointiin. Ei uusilla ty\u00f6kaluilla. Ei suuremmalla budjetilla. Vaan selkeill\u00e4 prosesseilla, puhtaalla tietorakenteella ja mitattavissa olevilla tunnusluvuilla.   <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-c288156-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-2680bba ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-2680bba-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-neue-konzepte\">Mit\u00e4 pk-yritykset voivat tehd\u00e4<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Klikit ovat siell\u00e4<\/li>\n\n\n\n<li>Sosiaalinen media on toiminnassa<\/li>\n\n\n\n<li>Uutiskirjeet l\u00e4hetet\u00e4\u00e4n<\/li>\n\n\n\n<li>Tapahtumat j\u00e4rjestet\u00e4\u00e4n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-fd5862e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-fd5862e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-fur-wen\">Haaste<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selke\u00e4\u00e4 johtamisprosessia ei ole<\/li>\n\n\n\n<li>Kukaan ei mittaa, miss\u00e4 liidit menetet\u00e4\u00e4n<\/li>\n\n\n\n<li>Potentiaalia j\u00e4\u00e4 k\u00e4ytt\u00e4m\u00e4tt\u00e4<\/li>\n\n\n\n<li>Seuranta tapahtuu manuaalisesti tai ei lainkaan.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-cbfdfe6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-cbfdfe6-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00.webp\" alt=\"Kaksinkertainen opt-in\" class=\"wp-image-1748\" style=\"width:245px;height:163px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00-480x320.webp 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-cac9e7e\" data-block-id=\"cac9e7e\"><style>.stk-cac9e7e {height:40px !important;}<\/style><\/div>\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-8b7bec0 ugb-columns--design-uneven ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-8b7bec0-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-bc58bee ugb-column--design-plain ugb-main-block\"><style>.ugb-bc58bee-column-wrapper .ugb-column__content-wrapper{width:350px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-bc58bee-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5ff7161 ugb-main-block\"><style>.ugb-5ff7161 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Yleisimm\u00e4t vipuvoimat asiakashankinnassa<\/h2><p class=\"ugb-heading__subtitle\">Perustuu monivuotiseen kokemukseemme pk-yrityksist\u00e4.<\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-c668c1b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-c668c1b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-b598529 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-b598529 li{--icon-size:40px !important}.ugb-b598529 li::before{width:40px !important;height:40px !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-b598529 li:nth-child(1):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-b598529 li:nth-child(2):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-b598529 li:nth-child(3):before{background-image:url('data:image\/svg+xml;base64,PHN2ZyBjbGFzcz0idWdiLWN1c3RvbS1pY29uIiB2aWV3Qm94PSIwIDAgMzQgNDIiIHZlcnNpb249IjEuMSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIiB4bWxuczp4bGluaz0iaHR0cDovL3d3dy53My5vcmcvMTk5OS94bGluayI+CiAgICAKICAgIDx0aXRsZT5zcGVlY2gtYnViYmxlcy00MDB3PC90aXRsZT4KICAgIDxkZXNjPkNyZWF0ZWQgd2l0aCBTa2V0Y2guPC9kZXNjPgogICAgPGcgaWQ9ImhvbWUtNzE3NjMiIHN0cm9rZT0ibm9uZSIgc3Ryb2tlLXdpZHRoPSIxIiBmaWxsPSJub25lIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiIHN0cm9rZS1saW5lY2FwPSJyb3VuZCIgc3Ryb2tlLWxpbmVqb2luPSJyb3VuZCI+CiAgICAgICAgPGcgaWQ9IkhvbWVfQWl2aWVfVjktNzE3NjMiIHRyYW5zZm9ybT0idHJhbnNsYXRlKC0xNDcuMDAwMDAwLCAtMTkxMi4wMDAwMDApIiBzdHJva2U9IiNFNjMzMTIiIHN0cm9rZS13aWR0aD0iMS4xNDIiPgogICAgICAgICAgICA8cGF0aCBkPSJNMTczLjIwNzYsMTkxNi40NzE4IEMxNjkuNjg0NiwxOTE2LjQ3MTggMTY2LjgyODYsMTkxOS4wNTQ4IDE2Ni44Mjg2LDE5MjIuMjM5OCBDMTY2LjgyODYsMTkyNC4xNzE4IDE2Ny44ODM2LDE5MjUuODc4OCAxNjkuNDk3NiwxOTI2LjkyNDggTDE2OS4xMzE2LDE5MzAuMTg3OCBMMTcxLjQ3NTYsMTkyNy43ODU4IEMxNzIuMDI2NiwxOTI3LjkyNjggMTcyLjYwNjYsMTkyOC4wMDc4IDE3My4yMDc2LDE5MjguMDA3OCBDMTc2LjczMDYsMTkyOC4wMDc4IDE3OS41ODY2LDE5MjUuNDI0OCAxNzkuNTg2NiwxOTIyLjIzOTggQzE3OS41ODY2LDE5MTkuMDU0OCAxNzYuNzMwNiwxOTE2LjQ3MTggMTczLjIwNzYsMTkxNi40NzE4IFogTTE3NC4xNTY2LDE5MzUuMDk2OCBMMTUzLjI2ODYsMTkzNS4wOTY4IEMxNTAuMTkyNiwxOTM1LjA5NjggMTQ3LjY5ODYsMTkzNy41OTA4IDE0Ny42OTg2LDE5NDAuNjY3OCBMMTQ3LjY5ODYsMTk0Mi45ODg4IEMxNDcuNjk4NiwxOTQ2LjA2NDggMTUwLjE5MjYsMTk0OC41NTg4IDE1My4yNjg2LDE5NDguNTU4OCBMMTU0Ljg5MzYsMTk0OC41NTg4IEwxNTQuODkzNiwxOTUyLjczNTggTDE1Ny45ODg2LDE5NDguNTU4OCBMMTc0LjE1NjYsMTk0OC41NTg4IEMxNzcuMjMzNiwxOTQ4LjU1ODggMTc5LjcyNjYsMTk0Ni4wNjQ4IDE3OS43MjY2LDE5NDIuOTg4OCBMMTc5LjcyNjYsMTk0MC42Njc4IEMxNzkuNzI2NiwxOTM3LjU5MDggMTc3LjIzMzYsMTkzNS4wOTY4IDE3NC4xNTY2LDE5MzUuMDk2OCBaIE0xNjUuMDM3NiwxOTIwLjE2MzggTDE2MC43MDI2LDE5MTIuNjU2OCBMMTUyLjAzMzYsMTkxMi42NTY4IEwxNDcuNjk4NiwxOTIwLjE2MzggTDE1Mi4wMzM2LDE5MjcuNjcxOCBMMTUzLjczMjYsMTkyNy42NzE4IEwxNTMuNzMyNiwxOTMyLjMwODggTDE1Ny4xNjc2LDE5MjcuNjcxOCBMMTYwLjcwMjYsMTkyNy42NzE4IEwxNjUuMDM3NiwxOTIwLjE2MzggWiIgaWQ9InNwZWVjaC1idWJibGVzLTcxNzYzIi8+CiAgICAgICAgPC9nPgogICAgPC9nPgo8L3N2Zz4=')}.ugb-b598529.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Selke\u00e4 liidiprosessi<br\/>Jokainen potentiaalinen asiakas k\u00e4y l\u00e4pi m\u00e4\u00e4ritellyt vaiheet.<br\/>Ei en\u00e4\u00e4 satunnaisia kyselyit\u00e4.<\/li><li>Automatisoitu seuranta<br\/>Yksik\u00e4\u00e4n lead ei j\u00e4\u00e4 lojumaan.<br\/>Seuranta on j\u00e4sennelty\u00e4 ja mitattavaa.<\/li><li>Henkil\u00f6kohtaistaminen massaviestinn\u00e4n sijasta<br\/>Relevanssi lis\u00e4\u00e4 konversiota.<br\/>Ei lis\u00e4\u00e4 m\u00e4\u00e4r\u00e4\u00e4.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-71d8114\" data-block-id=\"71d8114\"><style>.stk-71d8114 {height:40px !important;}<\/style><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-091e990 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-091e990-content-wrapper{grid-column-gap:60px !important}.ugb-091e990.ugb-columns{background-color:#cfe7e1}.ugb-091e990.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-091e990-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-d6f33f0 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-d6f33f0.ugb-column{margin-top:0px !important}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end}}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end !important}@media screen and (min-width:768px){.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d6f33f0-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-48550e9 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #e63312;\" class=\"stk-highlight\">Perusasioiden ymm\u00e4rt\u00e4minen: Markkinoinnin automaation k\u00e4ytt\u00e4minen oikein<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-960x540.webp\" alt=\"\" class=\"wp-image-7540\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-960x540.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-768x432.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-1200x675.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-480x270.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-600x338.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen.webp 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6da6590 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6da6590-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-56da570\" id=\"von-der-konzeption-bis-zur-umsetzug\" data-block-id=\"56da570\"><style>.stk-56da570 .stk-block-heading__text{color:#283e4c !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Suunnittelusta toteutukseen<\/h2><\/div>\n\n\n\n<p>Jos haluat ottaa markkinoinnin automaation k\u00e4ytt\u00f6\u00f6n ammattimaisesti, sinun on ymm\u00e4rrett\u00e4v\u00e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Asiakasmatka<\/li>\n\n\n\n<li>Laukaisupohjainen viestint\u00e4<\/li>\n\n\n\n<li>Tietorakenne<\/li>\n\n\n\n<li>Automaatio<\/li>\n\n\n\n<li>KPI-valvonta<\/li>\n<\/ul>\n\n\n\n<p>LinkedIn Learning -kurssilla &#8221;How marketing automation works\u201d selitet\u00e4\u00e4n juuri t\u00e4m\u00e4 \u2013 k\u00e4yt\u00e4nn\u00f6nl\u00e4heisesti ja ymm\u00e4rrett\u00e4v\u00e4sti erityisesti pk-yrityksille.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-88a5b9f\" data-block-id=\"88a5b9f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-ec86baf\" data-block-id=\"ec86baf\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener\"><span class=\"stk-button__inner-text\">N\u00e4yt\u00e4 ilmainen kurssi<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-eed1cea\" data-block-id=\"eed1cea\"><style>.stk-eed1cea {margin-top:100px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-eed1cea-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3a822ed\" data-v=\"4\" data-block-id=\"3a822ed\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3a822ed-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3a822ed-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c570fdf\" id=\"kundengewinnung-die-nicht-vom-zufall-lebt-so-haben-es-andere-kmu-gelost\" data-block-id=\"c570fdf\"><h2 class=\"stk-block-heading__text\">Asiakashankinta, joka ei el\u00e4 sattumalta. N\u00e4in muut pk-yritykset ovat ratkaisseet sen <\/h2><\/div>\n\n\n\n<p>Muilla pk-yrityksill\u00e4 oli t\u00e4sm\u00e4lleen samat ongelmat: liian v\u00e4h\u00e4n aikaa, liikaa manuaalista ty\u00f6t\u00e4, liian v\u00e4h\u00e4n ennustettavuutta.<br\/>T\u00e4ss\u00e4 n\u00e4et, miten he ovat j\u00e4sent\u00e4neet asiakashankinnan. Selkeill\u00e4 k\u00e4ytt\u00f6tapauksilla, jotka voidaan toteuttaa vaihe vaiheelta. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-6136bf7 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-6136bf7-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ab2a20e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ab2a20e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"771\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial.png\" alt=\"\" class=\"wp-image-3016\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial-768x617.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial-480x386.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial-600x482.png 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9017677 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9017677-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-red-color has-text-color has-large-font-size\">&#8221;Aivien markkinoinnin automaatioratkaisun avulla olen saavuttanut 20 prosentin kasvun myynniss\u00e4.\u201d<\/p>\n\n\n\n<p class=\"has-red-color has-text-color\">Corinne Brecher, <a href=\"https:\/\/corinnebrecher.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Investique<\/a><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-fc0fbe9\" data-block-id=\"fc0fbe9\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button videoCorinne stk-block stk-3f04caa\" data-block-id=\"3f04caa\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#video-interview\"><span class=\"stk-button__inner-text\">N\u00e4yt\u00e4 videohaastattelu<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n\t<div class=\"wp-video-popup-wrapper\" data-wp-video-popup-id=\"videoCorinne\">\n\t\t<div class=\"wp-video-popup-close\"><\/div>\n\t\t\n\t\t\t<iframe class=\"wp-video-popup-video is-hosted is-landscape is-resizable\" src=\"\" data-wp-video-popup-url=\"https:\/\/www.youtube.com\/embed\/dYhseftrMtw?autoplay=1&#038;rel=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay\">\n\t\t\t<\/iframe>\n\t\t\n\t<\/div>\n\t\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-4abc6ba stk-block-background stk--has-background-overlay\" data-block-id=\"4abc6ba\"><style>.stk-4abc6ba {background-color:#EFF0F1 !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:60px !important;padding-bottom:60px !important;margin-bottom:1px !important;}.stk-4abc6ba:before{background-color:#EFF0F1 !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-4abc6ba-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-62938f2\" data-v=\"4\" data-block-id=\"62938f2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-62938f2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-62938f2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-12cec0e\" id=\"lead-magnet-und-lead-nurturing\" data-block-id=\"12cec0e\"><h2 class=\"stk-block-heading__text\">Lead magnet ja lead nurturing<\/h2><\/div>\n\n\n\n<p>Verkkosivuja tulee, mutta kyselyit\u00e4 ei tule.<br\/>Vipu on selke\u00e4 kompromissi: hy\u00f6ty ja kontakti. Sen j\u00e4lkeen liidit seurataan automaattisesti sen sijaan, ett\u00e4 ne j\u00e4isiv\u00e4t lojumaan. K\u00e4ytt\u00f6tapauspaketit-sivulla Lead Magnet ja Lead Nurturing kuvataan nimenomaisesti paketteina.  <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-9665a98\" data-block-id=\"9665a98\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-fba3892\" data-block-id=\"fba3892\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Mahdollisuuksien analysointi<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-8874bbd\" data-block-id=\"8874bbd\"><style>.stk-8874bbd .stk-button{background:transparent !important;}.stk-8874bbd .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-8874bbd .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Keskustele tilanteesta<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2b379be\" data-v=\"4\" data-block-id=\"2b379be\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2b379be-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2b379be-inner-blocks\">\n<p>Sopii sinulle, jos<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-36ccd8a\" data-block-id=\"36ccd8a\"><style>.stk-36ccd8a {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-36ccd8a\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-bc8822a\" data-block-id=\"bc8822a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Paljon klikkauksia, v\u00e4h\u00e4n kyselyj\u00e4<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-b72bbed\" data-block-id=\"b72bbed\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">sinulla on tarjouksia, jotka vaativat selityst\u00e4<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-4147927\" data-block-id=\"4147927\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">myyntiosastosi haluaa parempia johtolankoja<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Asiakastapaukset<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-9232c6a is-style-default\" data-v=\"2\" data-block-id=\"9232c6a\"><style>.stk-9232c6a .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-9232c6a-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-9232c6a-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fi\/sisaelloen-tehokas-kaeyttoe-automaattisissa-suppiloissa\/\">Sis\u00e4ll\u00f6n tehokas k\u00e4ytt\u00f6 automaattisissa suppiloissa<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fi\/sisaelloen-tehokas-kaeyttoe-automaattisissa-suppiloissa\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Mit\u00e4 on markkinoinnin automaatio?\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-240x135.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-600x338.png 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-9232c6a-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fi\/kaeytae-vedonlyoentipeliae-lyijymagneettina\/\">K\u00e4yt\u00e4 vedonly\u00f6ntipeli\u00e4 lyijymagneettina<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fi\/kaeytae-vedonlyoentipeliae-lyijymagneettina\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Tiimi arvailee ja pit\u00e4\u00e4 hauskaa toimistossa\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-480x320.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-62b1918 stk-block-background stk--has-background-overlay\" data-block-id=\"62b1918\"><style>.stk-62b1918 {background-color:#fffffe !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-church-960w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:60px !important;padding-bottom:60px !important;margin-bottom:40px !important;}.stk-62b1918:before{background-color:#fffffe !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-62b1918-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e9703e2\" data-v=\"4\" data-block-id=\"e9703e2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e9703e2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e9703e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f159658\" id=\"newsletter-automatisierung\" data-block-id=\"f159658\"><h2 class=\"stk-block-heading__text\">Uutiskirjeen automatisointi<\/h2><\/div>\n\n\n\n<p>Uutiskirjeit\u00e4 l\u00e4hetet\u00e4\u00e4n ep\u00e4s\u00e4\u00e4nn\u00f6llisesti tai niihin kuluu liikaa aikaa.<br\/>Automaation avulla uutiskirjeet pysyv\u00e4t henkil\u00f6kohtaisina, mutta ne voidaan suunnitella. T\u00e4m\u00e4 kuvataan erillisen\u00e4 pakettina. <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-1bafb09\" data-block-id=\"1bafb09\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-7792002\" data-block-id=\"7792002\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Mahdollisuuksien analysointi<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-501031c\" data-block-id=\"501031c\"><style>.stk-501031c .stk-button{background:transparent !important;}.stk-501031c .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-501031c .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Keskustele tilanteesta<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ef2f83c\" data-v=\"4\" data-block-id=\"ef2f83c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ef2f83c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ef2f83c-inner-blocks\">\n<p>Sopii sinulle, jos<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-4da902a\" data-block-id=\"4da902a\"><style>.stk-4da902a {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-4da902a\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-bd96b8d\" data-block-id=\"bd96b8d\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">sinulla on jo yhteyksi\u00e4<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-eb76fcd\" data-block-id=\"eb76fcd\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">haluat toistuvia ostoksia tai varauksia<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-0b097f9\" data-block-id=\"0b097f9\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">haluat vahvistaa asiakasuskollisuutta<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Asiakastapaukset<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-a569955 is-style-default\" data-v=\"2\" data-block-id=\"a569955\"><style>.stk-a569955 .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-a569955-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-a569955-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fi\/hylkaeae-vanhan-koulukunnan-uutiskirje-aloita-kampanjoilla\/\">Lopeta uutiskirjeet: aloita kampanjat<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fi\/hylkaeae-vanhan-koulukunnan-uutiskirje-aloita-kampanjoilla\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-e1775790536816.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-a569955-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fi\/markkinoinnin-automaatio-wordpressillae-miten-smolio-luo-automaattisesti-asiakkaita-liidistae\/\">Markkinoinnin automaatio WordPressill\u00e4: Miten Smolio luo automaattisesti asiakkaita liidist\u00e4<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fi\/markkinoinnin-automaatio-wordpressillae-miten-smolio-luo-automaattisesti-asiakkaita-liidistae\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/11\/27151421\/Marketing-Automation-mit-WordPress.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/11\/27151421\/Marketing-Automation-mit-WordPress.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/11\/27151421\/Marketing-Automation-mit-WordPress-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/11\/27151421\/Marketing-Automation-mit-WordPress-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/11\/27151421\/Marketing-Automation-mit-WordPress-480x320.png 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-514dc0e stk-block-background\" data-block-id=\"514dc0e\"><style>.stk-514dc0e {background-color:#283e4c !important;padding-top:80px !important;padding-bottom:80px !important;margin-bottom:0px !important;}.stk-514dc0e:before{background-color:#283e4c !important;}.stk-514dc0e-column{--stk-column-gap:10px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-514dc0e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-47205a5\" data-v=\"4\" data-block-id=\"47205a5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-47205a5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-47205a5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-right stk-block stk-57f59a8\" data-block-id=\"57f59a8\"><style>.stk-57f59a8 .stk-img-wrapper{width:313px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15194\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs.jpeg\" width=\"800\" height=\"800\" alt=\"Felix - Asiakastapaus Ferris Ai\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs.jpeg 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-240x240.jpeg 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-768x768.jpeg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-480x480.jpeg 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4bd404f\" data-v=\"4\" data-block-id=\"4bd404f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4bd404f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4bd404f-inner-blocks\">\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">&#8221;Olemme kaksinkertaistaneet yhteydet.\u201d<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">&#8221;Minulla oli nopeasti hauskaa, koska minulla on vapaus koota ty\u00f6kalu ja palvelut tarpeen mukaan.\u201d<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-red-color has-text-color\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">Felix Caprez,<\/span> <span style=\"color: #ffffff;\" class=\"stk-highlight\">Ferris AI<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-f927ee0\" data-block-id=\"f927ee0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-8fb4ccf\" data-block-id=\"8fb4ccf\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/fi\/ferris-labs-on-kaksinkertaistanut-yhteystietonsa-marketing-automation-case\/\"><span class=\"stk-button__inner-text\">Asiakastapaukseen<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-f272bd8 stk-block-background stk--has-background-overlay\" data-block-id=\"f272bd8\"><style>.stk-f272bd8 {background-color:#EFF0F1 !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:80px !important;padding-bottom:60px !important;margin-top:0px !important;}.stk-f272bd8:before{background-color:#EFF0F1 !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f272bd8-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2efd23d\" data-v=\"4\" data-block-id=\"2efd23d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2efd23d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2efd23d-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ac8591f\" id=\"landingpage-und-conversion-optimierung\" data-block-id=\"ac8591f\"><h2 class=\"stk-block-heading__text\">Laskeutumissivun ja konversion optimointi<\/h2><\/div>\n\n\n\n<p>Liikennett\u00e4 on, mutta konversio on heikko.<br\/>Laskeutumissivumallit sek\u00e4 strukturoitu suunnittelu, lomakkeet, A B-testit. Lueteltu k\u00e4ytt\u00f6tapauspakettina. <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a935b5a\" data-block-id=\"a935b5a\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-f153683\" data-block-id=\"f153683\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Mahdollisuuksien analysointi<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-9cbe5b4\" data-block-id=\"9cbe5b4\"><style>.stk-9cbe5b4 .stk-button{background:transparent !important;}.stk-9cbe5b4 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-9cbe5b4 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Keskustele tilanteesta<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4c42e6a\" data-v=\"4\" data-block-id=\"4c42e6a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4c42e6a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4c42e6a-inner-blocks\">\n<p>Sopii sinulle, jos<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-2fef89a\" data-block-id=\"2fef89a\"><style>.stk-2fef89a {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-2fef89a\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-7d42e7a\" data-block-id=\"7d42e7a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">teet Google Ads (SEA)<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-39cbc2a\" data-block-id=\"39cbc2a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">sinulla on kampanjoita, jotka eiv\u00e4t viel\u00e4 konvertoi puhtaasti.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-c7a8c38\" data-block-id=\"c7a8c38\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">haluat saada enemm\u00e4n irti jokaisesta klikkauksesta<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Asiakastapaukset<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-7d3febd is-style-default\" data-v=\"2\" data-block-id=\"7d3febd\"><style>.stk-7d3febd .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-7d3febd-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-7d3febd-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fi\/5-vinkkiae-onnistuneisiin-laskeutumissivuihin\/\">5 vinkki\u00e4 onnistuneisiin laskeutumissivuihin<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fi\/5-vinkkiae-onnistuneisiin-laskeutumissivuihin\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Florian suunnittelee laskeutumissivut markkinoinnin automaatio Aivie\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-1200x800.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-600x400.webp 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-7d3febd-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fi\/markkinoinnin-automatisointi-kriisitilanteessa-miksi-nyt-on-oikea-hetki\/\">Markkinoinnin automatisointi kriisitilanteessa \u2013 miksi nyt on oikea hetki<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fi\/markkinoinnin-automatisointi-kriisitilanteessa-miksi-nyt-on-oikea-hetki\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Marketing Automation als Ausweg aus der Krise f\u00fcr Schweizer KMU mit Aivie, Fokus auf Effizienz und Lead-Generierung\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis-768x513.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/25211259\/Marketing-automation-in-a-crisis-480x321.png 480w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-fda4f8a stk-block-background stk--has-background-overlay\" data-block-id=\"fda4f8a\"><style>.stk-fda4f8a {background-color:#fffffe !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:60px !important;padding-bottom:60px !important;}.stk-fda4f8a:before{background-color:#fffffe !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-fda4f8a-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-66101fc\" data-v=\"4\" data-block-id=\"66101fc\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-66101fc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-66101fc-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3fa9620\" id=\"event-management\" data-block-id=\"3fa9620\"><h2 class=\"stk-block-heading__text\">Tapahtumien hallinta<\/h2><\/div>\n\n\n\n<p>Tapahtumaa mainostetaan, l\u00e4hetet\u00e4\u00e4n yksitt\u00e4isi\u00e4 s\u00e4hk\u00f6postiviestej\u00e4 ja julkaistaan viestej\u00e4 sosiaalisessa mediassa. Hyvin harkitun prosessin ansiosta tapahtuma on menestys. <\/p>\n\n\n\n<p>Segmentoidut kutsut, automaattiset muistutukset, k\u00e4ytt\u00e4ytymiseen perustuvat k\u00e4ynnistimet ja kohdennettu seuranta tapahtuman j\u00e4lkeen.<\/p>\n\n\n\n<p>N\u00e4in tapahtuma muuttuu yksitt\u00e4isest\u00e4 projektista yhdennetyksi suhteiden hallinnan rakennuspalikaksi.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-50e50f5\" data-block-id=\"50e50f5\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-65db19a\" data-block-id=\"65db19a\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Mahdollisuuksien analysointi<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-e9bf8e4\" data-block-id=\"e9bf8e4\"><style>.stk-e9bf8e4 .stk-button{background:transparent !important;}.stk-e9bf8e4 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-e9bf8e4 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Keskustele tilanteesta<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-acb362a\" data-v=\"4\" data-block-id=\"acb362a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-acb362a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-acb362a-inner-blocks\">\n<p>Sopii sinulle, jos<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-46ae954\" data-block-id=\"46ae954\"><style>.stk-46ae954 {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-46ae954\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-7dcd82a\" data-block-id=\"7dcd82a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">j\u00e4rjest\u00e4t tapahtumia, messuja tai webinaareja.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-b624a9c\" data-block-id=\"b624a9c\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">kutsusi tuovat liian v\u00e4h\u00e4n ilmoittautumisia<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-8f6aa7d\" data-block-id=\"8f6aa7d\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">haluat seurata osallistujia j\u00e4rjestelm\u00e4llisesti<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Asiakastapaukset<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-43a5e85 is-style-default\" data-v=\"2\" data-block-id=\"43a5e85\"><style>.stk-43a5e85 .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-43a5e85-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-43a5e85-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fi\/3-syytae-sisaellyttaeae-verkkotapahtumat-markkinointikokonaisuuteesi\/\">3 syyt\u00e4 sis\u00e4llytt\u00e4\u00e4 verkkotapahtumat markkinointikokonaisuuteesi<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fi\/3-syytae-sisaellyttaeae-verkkotapahtumat-markkinointikokonaisuuteesi\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Aivien webinaarit\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-scaled.jpg 2560w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-1920x1280.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-480x320.jpg 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-600x400.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-43a5e85-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fi\/golfkentaelle-automatisoitu-kampanja-tapahtumaa-varten\/\">Golfkent\u00e4lle: automatisoitu kampanja tapahtumaa varten<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fi\/golfkentaelle-automatisoitu-kampanja-tapahtumaa-varten\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/07103442\/Aivie-Marketing-Automation-Kendris-Newsletter.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Aivie Markkinoinnin automaatio Kendris Newsletter\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/07103442\/Aivie-Marketing-Automation-Kendris-Newsletter.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/07103442\/Aivie-Marketing-Automation-Kendris-Newsletter-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/07103442\/Aivie-Marketing-Automation-Kendris-Newsletter-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/07103442\/Aivie-Marketing-Automation-Kendris-Newsletter-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/07103442\/Aivie-Marketing-Automation-Kendris-Newsletter-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-540733b stk-block-background stk--has-background-overlay\" data-block-id=\"540733b\"><style>.stk-540733b {background-color:#EFF0F1 !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:60px !important;padding-bottom:60px !important;margin-bottom:0px !important;}.stk-540733b:before{background-color:#EFF0F1 !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-540733b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c224bc7\" data-v=\"4\" data-block-id=\"c224bc7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c224bc7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c224bc7-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8d7c0c5\" id=\"personalisierte-newsletter\" data-block-id=\"8d7c0c5\"><h2 class=\"stk-block-heading__text\">Henkil\u00f6kohtainen uutiskirje<\/h2><\/div>\n\n\n\n<p>Uutiskirjeit\u00e4 l\u00e4hetet\u00e4\u00e4n s\u00e4\u00e4nn\u00f6llisesti, mutta avaus- ja klikkausprosentit ovat pys\u00e4htyneet.<br\/>Kaikki saavat samaa sis\u00e4lt\u00f6\u00e4 kiinnostuksesta, k\u00e4ytt\u00e4ytymisest\u00e4 tai ostoprosessin vaiheesta riippumatta.<\/p>\n\n\n\n<p>Hy\u00f6dyt piilev\u00e4t personoinnissa ja segmentoinnissa: sis\u00e4lt\u00f6\u00e4 esitet\u00e4\u00e4n dynaamisesti toimialan, kiinnostuksen kohteiden, klikkausk\u00e4ytt\u00e4ytymisen tai olemassa olevien asiakassuhteiden perusteella.  <\/p>\n\n\n\n<p>N\u00e4in massapostitus muuttuu markkinoinnin v\u00e4lineeksi kohdennettujen asiakkaiden hankkimiseksi.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-2c6bd16\" data-block-id=\"2c6bd16\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-fb6d587\" data-block-id=\"fb6d587\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Mahdollisuuksien analysointi<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-0acc3fb\" data-block-id=\"0acc3fb\"><style>.stk-0acc3fb .stk-button{background:transparent !important;}.stk-0acc3fb .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-0acc3fb .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Keskustele tilanteesta<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a77ab08\" data-v=\"4\" data-block-id=\"a77ab08\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a77ab08-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a77ab08-inner-blocks\">\n<p>Sopii sinulle, jos<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-2905023\" data-block-id=\"2905023\"><style>.stk-2905023 {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-2905023\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-6bf0eff\" data-block-id=\"6bf0eff\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">uutiskirjeesi toimivat keskim\u00e4\u00e4rin<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-0c7ea46\" data-block-id=\"0c7ea46\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">puhuttelet kaikkia samalla sis\u00e4ll\u00f6ll\u00e4<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-57f04b7\" data-block-id=\"57f04b7\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">haluat voittaa asiakkaita markkinoinnilla, et vain tavoittaa heit\u00e4<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-94da6ff\" data-block-id=\"94da6ff\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">haluat aktivoida olemassa olevat yhteystiedot<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Asiakastapaukset<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-11f62cc is-style-default\" data-v=\"2\" data-block-id=\"11f62cc\"><style>.stk-11f62cc .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-11f62cc-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-11f62cc-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fi\/sisaelloen-tehokas-kaeyttoe-automaattisissa-suppiloissa\/\">Sis\u00e4ll\u00f6n tehokas k\u00e4ytt\u00f6 automaattisissa suppiloissa<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fi\/sisaelloen-tehokas-kaeyttoe-automaattisissa-suppiloissa\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Mit\u00e4 on markkinoinnin automaatio?\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-240x135.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131610\/Marketing-Automation_Idea2-600x338.png 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-11f62cc-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/fi\/useita-tuhansia-frangeja-liikevaihtoa-nykyisten-hotellivieraiden-kanssa-marketing-automation-case\/\">Useita tuhansia frangeja liikevaihtoa nykyisten hotellivieraiden kanssa \u2013 Marketing Automation Case<\/a><\/h3><a href=\"https:\/\/aivie.ch\/fi\/useita-tuhansia-frangeja-liikevaihtoa-nykyisten-hotellivieraiden-kanssa-marketing-automation-case\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1267\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Parveke hotellissa riva rooms studios\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios.jpg 1900w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-480x320.jpg 480w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-2022a53 stk-block-background\" id=\"potential\" data-block-id=\"2022a53\"><style>.stk-2022a53 {background-color:#cfe7e1 !important;padding-top:80px !important;padding-bottom:80px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-2022a53:before{background-color:#cfe7e1 !important;}.stk-2022a53-column{--stk-column-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2022a53-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-62acf0b\" data-v=\"4\" data-block-id=\"62acf0b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-62acf0b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-62acf0b-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-aller-anfang-ist-leicht\">Kaikki alut ovat selkeit\u00e4.<\/h2>\n\n\n\n<p>Opi, miten voit voittaa asiakkaita markkinoinnilla \u2013 ennakoitavasti eik\u00e4 satunnaisesti.<\/p>\n\n\n\n<p>Sinun lis\u00e4arvosi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Saat j\u00e4sennellyn sijaintianalyysin<\/li>\n\n\n\n<li>Tunnistat, miss\u00e4 kohtaa prosessia johtolankoja menetet\u00e4\u00e4n<\/li>\n\n\n\n<li>N\u00e4et, miss\u00e4 voit voittaa asiakkaita kohdennetulla markkinoinnilla.<\/li>\n<\/ul>\n\n\n\n<p>Aloita ilmainen potentiaalianalyysisi nyt.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a144da2\" data-v=\"4\" data-block-id=\"a144da2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a144da2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a144da2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9dfb03a\" id=\"span-style-color-283-e-4-c-class-ugb-highlight-erfahre-wo-dein-marketing-kunden-gewinnt-und-wo-nicht-span\" data-block-id=\"9dfb03a\"><style>.stk-9dfb03a {margin-bottom:40px !important;}<\/style><h2 class=\"stk-block-heading__text\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Selvit\u00e4, miss\u00e4 markkinointisi voittaa asiakkaita \u2013 ja miss\u00e4 ei.<\/span><\/h2><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=115\"><\/script>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<script src=\"https:\/\/t.contentsquare.net\/uxa\/9884c3a6001b1.js\"><\/script>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pk-yritysten asiakashankinta markkinoinnilla \u2013 ennakoitavissa satunnaisuuden sijaan Monet pk-yritykset panostavat markkinointiin.Todellista asiakashankintaa tapahtuu kuitenkin vain silloin, kun yksitt\u00e4isist\u00e4 toimenpiteist\u00e4 muodostuu j\u00e4rjestelm\u00e4.Juuri t\u00e4m\u00e4n k\u00e4yt\u00e4nn\u00f6n kokemuksemme osoittaa. Mahdollisuuksien analysointi Keskustele tilanteesta Mit\u00e4 pk-yritykset voivat tehd\u00e4 Haaste Yleisimm\u00e4t vipuvoimat asiakashankinnassa Perustuu monivuotiseen kokemukseemme pk-yrityksist\u00e4. Selke\u00e4 liidiprosessiJokainen potentiaalinen asiakas k\u00e4y l\u00e4pi m\u00e4\u00e4ritellyt vaiheet.Ei en\u00e4\u00e4 satunnaisia kyselyit\u00e4. Automatisoitu seurantaYksik\u00e4\u00e4n lead &hellip; <a href=\"https:\/\/aivie.ch\/fi\/pk-yritysten-asiakashankinta-markkinoinnilla-ennakoitavissa-satunnaisuuden-sijaan\/\" class=\"more-link\">Jatka lukemista <span class=\"screen-reader-text\">Pk-yritysten asiakashankinta markkinoinnilla \u2013 ennakoitavissa satunnaisuuden sijaan<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-28991","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Pk-yritysten asiakashankinta markkinoinnilla \u2013 ennakoitavissa satunnaisuuden sijaanMonet pk-yritykset panostavat markkinointiin.Todellista asiakashankintaa tapahtuu kuitenkin vain silloin, kun yksitt\u00e4isist\u00e4 toimenpiteist\u00e4 muodostuu j\u00e4rjestelm\u00e4.Juuri t\u00e4m\u00e4n k\u00e4yt\u00e4nn\u00f6n kokemuksemme osoittaa. Mahdollisuuksien analysointi Keskustele tilanteesta Miksi asiakashankinta ei useinkaan toimi markkinoinnissa?Olemme jo vuosia auttaneet sveitsil\u00e4isi\u00e4 pk-yrityksi\u00e4 siirtym\u00e4\u00e4n asiakashankinnassaan aktivismista systematisointiin. Ei uusilla ty\u00f6kaluilla. Ei suuremmalla budjetilla. Vaan selkeill\u00e4 prosesseilla, puhtaalla tietorakenteella ja mitattavissa olevilla tunnusluvuilla. Mit\u00e4 pk-yritykset voivat tehd\u00e4 Klikit ovat siell\u00e4 Sosiaalinen media on toiminnassa Uutiskirjeet l\u00e4hetet\u00e4\u00e4n Tapahtumat j\u00e4rjestet\u00e4\u00e4n Haaste Selke\u00e4\u00e4 johtamisprosessia ei ole Kukaan ei mittaa, miss\u00e4 liidit menetet\u00e4\u00e4n Potentiaalia j\u00e4\u00e4 k\u00e4ytt\u00e4m\u00e4tt\u00e4 Seuranta tapahtuu manuaalisesti tai ei lainkaan. Yleisimm\u00e4t vipuvoimat asiakashankinnassaPerustuu monivuotiseen kokemukseemme pk-yrityksist\u00e4. Selke\u00e4\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/fi\/author\/adrian\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/pages\/28991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/comments?post=28991"}],"version-history":[{"count":5,"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/pages\/28991\/revisions"}],"predecessor-version":[{"id":29171,"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/pages\/28991\/revisions\/29171"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/media?parent=28991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}