{"id":26383,"date":"2026-01-11T14:13:09","date_gmt":"2026-01-11T12:13:09","guid":{"rendered":"https:\/\/aivie.ch\/markkinoinnin-automaatio-canvas\/"},"modified":"2026-01-11T14:13:19","modified_gmt":"2026-01-11T12:13:19","slug":"markkinoinnin-automaatio-canvas","status":"publish","type":"page","link":"https:\/\/aivie.ch\/fi\/markkinoinnin-automaatio-canvas\/","title":{"rendered":"Markkinoinnin automaatio Canvas"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-f174274 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-f174274 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-f174274.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-f174274.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f174274-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3b6a10a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b6a10a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-960x540.png\" alt=\"Aivie Marketing Automation Canvas\" class=\"wp-image-5272\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-960x540.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-1200x675.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-600x338.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas.png 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e4b2525 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e4b2525-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1026e4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Markkinoinnin automaatio Canvas<\/h1><p class=\"ugb-heading__subtitle\">Kehit\u00e4 strategia ja taktiikat markkinoinnin automatisointia varten.<br\/><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-f74cc05 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-f74cc05-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-f74cc05-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-f74cc05-content-wrapper > h1,.ugb-f74cc05-content-wrapper > h2,.ugb-f74cc05-content-wrapper > h3,.ugb-f74cc05-content-wrapper > h4,.ugb-f74cc05-content-wrapper > h5,.ugb-f74cc05-content-wrapper > h6{color:#ffffff}.ugb-f74cc05-content-wrapper > p,.ugb-f74cc05-content-wrapper > ol li,.ugb-f74cc05-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-f74cc05-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-f74cc05-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-c71e24a ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-c71e24a li{color:#ffffff;--icon-size:8px !important}.ugb-c71e24a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-c71e24a.ugb-icon-list ul{columns:1}.ugb-c71e24a.ugb-icon-list{background-color:#283e4c}.ugb-c71e24a{padding:0 !important}.ugb-c71e24a.ugb-icon-list:before{background-color:#283e4c}.ugb-c71e24a .ugb-block-title{color:#ffffff;text-align:left}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h3 class=\"ugb-block-title\">Edut<\/h3><div class=\"ugb-block-content\"><ul><li>Selke\u00e4 lis\u00e4arvo asiakkaille  <\/li><li>Selke\u00e4t liiketoiminnalliset tavoitteet<\/li><li>Sijoittaminen sinne, miss\u00e4 syntyy eniten arvoa<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-3307385 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-3307385.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-3307385.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Miten ty\u00f6skennell\u00e4 markkinoinnin automaatioj\u00e4rjestelm\u00e4n kanssa<\/h2><p class=\"ugb-block-description\">M\u00e4\u00e4rittele strategia ja taktiikat kohderyhm\u00e4n ja asiakasteht\u00e4v\u00e4n perusteella. Aloitat vaiheesta 0, kun kohdehenkil\u00f6 on kanssasi ensimm\u00e4ist\u00e4 kertaa vuorovaikutuksessa, esimerkiksi kun h\u00e4n tulee verkkosivustollesi mainoksen kautta.   <br><br>Jos taktiikkasi onnistuvat, olet lopulta saavuttanut arvolupauksesi.<\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-3307385-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-fe78271 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-fe78271-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-funnel-deine-strategie\">Suppilo \u2013 strategiasi<\/h3>\n\n\n\n<p>Vaiheet<\/p>\n\n\n\n<p>Myyntisuppilossa jaetaan vaiheet tai vaiheet, joissa kontaktisi ovat. Muut termit vaiheille ovat vaiheet.   <\/p>\n\n\n\n<p>Tyypilliset vaiheet<\/p>\n\n\n\n<p>Jaamme liidit usein perus- ja premium-asiakkaisiin. Vaiheesta riippuen kontakteillasi on erilainen sitoutuminen sinuun ja erilaiset vaatimukset.   <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d4b2613 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d4b2613-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-kampagnen-und-angebote-deine-taktiken\">Kampanjat ja tarjoukset \u2013 sinun taktiikkasi<\/h3>\n\n\n\n<p>Kampanjat<\/p>\n\n\n\n<p>Kampanjat sis\u00e4lt\u00e4v\u00e4t sarjan toimintoja, joiden avulla yhteystietoja siirret\u00e4\u00e4n tai suodatetaan vaiheesta toiseen. Kampanja viestii seuraavaksi parhaasta tarjouksesta. <\/p>\n\n\n\n<p>Tarjoukset<\/p>\n\n\n\n<p>Jaottelet tarjouksesi, olipa kyseess\u00e4 tuote tai palvelu, vaiheisiin. Esittelet arvolupauksesi kontakteillesi yh\u00e4 kattavammilla tarjouksilla. <\/p>\n\n\n\n<p>Lyijymagneetti \u2013 t\u00e4ss\u00e4 se menee<\/p>\n\n\n\n<p>Ensimm\u00e4inen, ilmainen mutta lis\u00e4arvoa tuova tarjous on erityisen t\u00e4rke\u00e4 taktisesti. Kutsumme sit\u00e4 lyijymagneetiksi, koska n\u00e4in vakuutat potentiaaliset asiakkaat tarjouksestasi ensimm\u00e4ist\u00e4 kertaa.   <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a05cfe7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a05cfe7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-business-ziele-deine-ergebnisse\">Liiketoiminnan tavoitteet \u2013 sinun tuloksesi<\/h3>\n\n\n\n<p>Konversiot<\/p>\n\n\n\n<p>M\u00e4\u00e4rittele, miten voit tunnistaa, ett\u00e4 taktiikkasi on onnistunut. Jokaisessa vaiheessa on kosketuspisteit\u00e4, joissa voit mitata vuorovaikutusta, yleens\u00e4 konversioita.   <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0e2f191 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-0e2f191-content-wrapper{grid-column-gap:60px !important}.ugb-0e2f191.ugb-columns{background-color:#cfe7e1}.ugb-0e2f191.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0e2f191-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ca2a514 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ca2a514-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-51cd323 ugb-main-block\"><style>.ugb-51cd323 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Luo kankaasi<\/h2><p class=\"ugb-heading__subtitle\">Kehit\u00e4 strategia ja konsepti markkinoinnin automatisointia varten.<\/p><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas.jpg\" alt=\"\" class=\"wp-image-5203\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-768x432.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-480x270.jpg 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-600x338.jpg 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3a58d59 ugb-column--design-plain ugb-main-block\" id=\"join\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3a58d59-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b1e04f1 ugb-main-block\"><style>.ugb-b1e04f1 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Lataa Markkinoinnin automaatio Canvas<\/span><\/h2><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=19\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Markkinoinnin automaatio Canvas Kehit\u00e4 strategia ja taktiikat markkinoinnin automatisointia varten. Edut Selke\u00e4 lis\u00e4arvo asiakkaille Selke\u00e4t liiketoiminnalliset tavoitteet Sijoittaminen sinne, miss\u00e4 syntyy eniten arvoa Suppilo \u2013 strategiasi Vaiheet Myyntisuppilossa jaetaan vaiheet tai vaiheet, joissa kontaktisi ovat. Muut termit vaiheille ovat vaiheet. Tyypilliset vaiheet Jaamme liidit usein perus- ja premium-asiakkaisiin. Vaiheesta riippuen kontakteillasi on erilainen sitoutuminen sinuun &hellip; <a href=\"https:\/\/aivie.ch\/fi\/markkinoinnin-automaatio-canvas\/\" class=\"more-link\">Jatka lukemista <span class=\"screen-reader-text\">Markkinoinnin automaatio Canvas<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-26383","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Markkinoinnin automaatio CanvasKehit\u00e4 strategia ja taktiikat markkinoinnin automatisointia varten. EdutSelke\u00e4 lis\u00e4arvo asiakkaille Selke\u00e4t liiketoiminnalliset tavoitteetSijoittaminen sinne, miss\u00e4 syntyy eniten arvoa Miten ty\u00f6skennell\u00e4 markkinoinnin automaatioj\u00e4rjestelm\u00e4n kanssaM\u00e4\u00e4rittele strategia ja taktiikat kohderyhm\u00e4n ja asiakasteht\u00e4v\u00e4n perusteella. Aloitat vaiheesta 0, kun kohdehenkil\u00f6 on kanssasi ensimm\u00e4ist\u00e4 kertaa vuorovaikutuksessa, esimerkiksi kun h\u00e4n tulee verkkosivustollesi mainoksen kautta. Jos taktiikkasi onnistuvat, olet lopulta saavuttanut arvolupauksesi. Suppilo \u2013 strategiasi Vaiheet Myyntisuppilossa jaetaan vaiheet tai vaiheet, joissa kontaktisi ovat. Muut termit vaiheille ovat vaiheet. Tyypilliset vaiheet Jaamme liidit usein perus- ja premium-asiakkaisiin. Vaiheesta riippuen kontakteillasi on erilainen sitoutuminen sinuun ja erilaiset vaatimukset. Kampanjat ja tarjoukset \u2013 sinun taktiikkasi Kampanjat Kampanjat sis\u00e4lt\u00e4v\u00e4t\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/fi\/author\/adrian\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/pages\/26383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/comments?post=26383"}],"version-history":[{"count":1,"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/pages\/26383\/revisions"}],"predecessor-version":[{"id":26390,"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/pages\/26383\/revisions\/26390"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/media?parent=26383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}