{"id":24978,"date":"2025-10-21T15:39:22","date_gmt":"2025-10-21T13:39:22","guid":{"rendered":"https:\/\/aivie.ch\/webinaarin-uutiskirje-vs-markkinointi\/"},"modified":"2026-02-27T17:24:53","modified_gmt":"2026-02-27T15:24:53","slug":"webinaarin-uutiskirje-vs-markkinointi","status":"publish","type":"page","link":"https:\/\/aivie.ch\/fi\/webinaarin-uutiskirje-vs-markkinointi\/","title":{"rendered":"Asiakkaiden voittaminen lead nurturingin avulla"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-6a1c680 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-6a1c680 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-6a1c680.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-6a1c680.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-6a1c680-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-08cc573 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-08cc573-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1359\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w.png\" alt=\"\" class=\"wp-image-5520\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w.png 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-960x680.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-768x544.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-1200x849.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-480x340.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-600x425.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-b1ebd53 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b1ebd53-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5a0a15d ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\"><br\/>Asiakkaiden voittaminen lead nurturingin avulla.<\/h1><p class=\"ugb-heading__subtitle\">Monet yritykset tuntevat ongelman: investoit aikaa ja rahaa uutiskirjeisiin, jotka n\u00e4ytt\u00e4v\u00e4t kaikille samalta \u2013 ja yll\u00e4tyt alhaisesta avausprosentista. Avain menestykseen on tiedetty jo pitk\u00e4\u00e4n: automatisoidut s\u00e4hk\u00f6postimarkkinointistrategiat \u2013 joita kutsutaan my\u00f6s hoitamiseksi.   <br\/><br\/>Aivien personoinnin ansiosta voit saavuttaa noin 50 %:n avausprosentin.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-7f9a818 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-7f9a818-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-7f9a818-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-7f9a818-content-wrapper > h1,.ugb-7f9a818-content-wrapper > h2,.ugb-7f9a818-content-wrapper > h3,.ugb-7f9a818-content-wrapper > h4,.ugb-7f9a818-content-wrapper > h5,.ugb-7f9a818-content-wrapper > h6{color:#ffffff}.ugb-7f9a818-content-wrapper > p,.ugb-7f9a818-content-wrapper > ol li,.ugb-7f9a818-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-7f9a818-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-7f9a818-content-wrapper\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color has-large-font-size wp-elements-b5c6c7c19234a8e65ab2e0a77fe95bce\" id=\"h-webinar-newsletter-vs-nurturing\">Webinaarin uutiskirje vs. markkinointi<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4c9bac96096fcc6721cbbcc089e83f04\">T\u00e4ss\u00e4 webinaarissa n\u00e4yt\u00e4mme sinulle, miten voit voittaa enemm\u00e4n liidi\u00e4 ja asiakkaita pitk\u00e4ll\u00e4 aikav\u00e4lill\u00e4 markkinoinnin automaation avulla kohdennetulla asiakashankinnalla.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-0f7f321 ugb-main-block\"><style>.ugb-0f7f321 .ugb-block-content{justify-content:flex-start !important}.ugb-0f7f321 .ugb-button1:hover{background-color:;opacity:1}.ugb-0f7f321 .ugb-button1:before{content:\"\";background-image:linear-gradient(90deg,,)}.ugb-0f7f321 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--ghost-to-normal-effect ugb-button--design-ghost\" href=\"#webinar-formular\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Katso webinaari<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-7f87984 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"webinar-details\"><style>.ugb-7f87984.ugb-columns{background-color:#EFF0F1}.ugb-7f87984.ugb-columns:before{background-color:#EFF0F1}.ugb-7f87984 .ugb-block-title{color:#e63312}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Uutiskirje vs. Nurturing \u2013 Asiakastapaus Haugan Cruises<\/h2><p class=\"ugb-block-description\">Haugan Cruisesin l\u00e4ht\u00f6tilanne oli hajallaan olevat asiakastiedot, kalliit ty\u00f6kalut ja uutiskirjeiden jakelu ilman personointia. Markkinoinnin automatisointi Aivien avulla muutti ei-henkil\u00f6kohtaiset ja j\u00e4yk\u00e4t uutiskirjepostit joustaviksi, henkil\u00f6kohtaisiksi hoitos\u00e4hk\u00f6posteiksi. Avausprosentti on kasvanut ja asiakaspolku kulkee mukana personoidun sis\u00e4ll\u00f6n avulla.  <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-7f87984-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-a5e6ada ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a5e6ada-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-267de64 ugb-column--design-plain ugb-main-block\" id=\"webinar-download\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-267de64-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"aligncenter wp-block-ugb-columns ugb-columns ugb-9b13670 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block\"><style>.ugb-9b13670 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.75fr 1.50fr 0.75fr !important}.ugb-9b13670 .ugb-block-title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Sis\u00e4lt\u00f6markkinoinnin automaatio Webinaari<\/h2><p class=\"ugb-block-description\">Webinaarissa saat nopean johdatuksen myyntisykleihin ja markkinointisuppiloihin. N\u00e4yt\u00e4mme Haugan-asiakastapauksen avulla, miten voit toteuttaa onnistuneita kampanjoita Aivien avulla. Jos sinulla on kysytt\u00e4v\u00e4\u00e4, voit varata ajan markkinoinnin automaation asiantuntija Martinin kanssa.  <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-9b13670-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-eb6c8f4 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-eb6c8f4-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-was-steckt-drin\">Mit\u00e4 sis\u00e4ll\u00e4 on<\/h3>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-5eba3f1 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-5eba3f1 li{--icon-size:8px !important}.ugb-5eba3f1 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-5eba3f1.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Luo lomakkeita ja s\u00e4hk\u00f6posteja<\/li><li>Liidimagneetit ja aloitussivut<\/li><li>Yhteydenottosegmentit lead scoringin avulla<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-79c8a73 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-79c8a73-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-fur-wen\">Kenelle<\/h3>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-8214f3a ugb-icon-list--v2 ugb-main-block\"><style>.ugb-8214f3a li{--icon-size:8px !important}.ugb-8214f3a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-8214f3a.ugb-icon-list ul{columns:2}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Markkinointip\u00e4\u00e4llik\u00f6t, jotka haluavat optimoida alueensa markkinoinnin automaation avulla.<\/li><li>Digitaalisen markkinoinnin asiantuntijat, jotka haluavat k\u00e4ytt\u00e4\u00e4 markkinoinnin automaatiota.<\/li><li>Omistajat ja perustajat, jotka haluavat tehd\u00e4 liiketoiminnastaan menestyksek\u00e4st\u00e4 markkinoinnin automatisoinnin avulla<\/li><li>Pk-yritysten digitalisaatiokonsultit, jotka haluavat tarjota asiakkailleen kokonaisvaltaisia ratkaisuja.<\/li><li>Markkinointi- ja viestint\u00e4toimistot, jotka haluavat tarjota asiakkailleen lis\u00e4arvoa markkinoinnin automaation avulla.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-12c1fbd ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-12c1fbd-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-453f6f5 ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-453f6f5.ugb-spacer{height:24px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"892\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp\" alt=\"aivie-markkinoinnin automaation k&#xE4;ytt&#xF6;\" class=\"wp-image-1358\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-480x446.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-240x223.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-768x713.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-1536x1426.webp 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-600x557.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w.webp 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-2b40da2 ugb-columns--design-uneven ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-2b40da2.ugb-columns{background-color:#EFF0F1}.ugb-2b40da2.ugb-columns:before{background-color:#EFF0F1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-2b40da2-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-143edfc ugb-column--design-plain ugb-main-block\"><style>.ugb-143edfc-column-wrapper .ugb-column__content-wrapper{width:350px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-143edfc-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-4fd7f46 ugb-main-block\"><style>.ugb-4fd7f46 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Mit\u00e4 voit odottaa webinaarissa<\/h2><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-01d22ab ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-01d22ab-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-3bfbec6 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-3bfbec6 li{--icon-size:40px !important}.ugb-3bfbec6 li::before{width:40px !important;height:40px !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIiBzdHlsZT0iZmlsbDogI2U2MzMxMiAhaW1wb3J0YW50OyBjb2xvcjogI2U2MzMxMiAhaW1wb3J0YW50Ij48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiIGZpbGw9IiNlNjMzMTIiIHN0cm9rZT0iI2U2MzMxMiIgc3R5bGU9ImZpbGw6IHJnYigyMzAsIDUxLCAxOCk7IHN0cm9rZTogcmdiKDIzMCwgNTEsIDE4KTsiLz48L3N2Zz4=')}.ugb-3bfbec6.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Uutiskirjeen ja markkinoinnin ero<\/li><li>Tapaustutkimus Haugan Cruises: hajallaan olevista asiakastiedoista ja kalliista ty\u00f6kaluista keskitettyyn tietokantaan ja automatisoituihin, yksil\u00f6llisiin kampanjoihin.<\/li><li>Konkreettisia oppeja yrityksellesi<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"aligncenter wp-block-ugb-columns ugb-columns ugb-903103a ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block\"><style>.ugb-903103a > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.20fr 1.20fr 0.60fr !important}.ugb-903103a .ugb-block-title{color:#e63312}@media screen and (min-width:768px){.ugb-903103a.ugb-columns{padding-top:40px !important;padding-bottom:40px !important}}<\/style><div class=\"ugb-inner-block\"><h2 class=\"ugb-block-title\">Case Highlight \u2013 Haugan Cruises<\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-903103a-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-07a2e22 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-07a2e22-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-nach-15-jahren-am-markt-hatte-nbsp-haugan-cruises-nbsp-ein-problem\">15 vuotta markkinoilla oltuaan <em>Haugan Cruisesilla oli ongelma<\/em>:<\/h3>\n\n\n\n<p>Miten voimme <strong>markkinoinnin avulla voittaa uusia asiakkaita ja<\/strong> parantaa nykyisten asiakkaiden uskollisuutta?<\/p>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-ea93bb9 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-ea93bb9 li{--icon-size:8px !important}.ugb-ea93bb9 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyBkYXRhLXByZWZpeD0iZmFzIiBkYXRhLWljb249ImNpcmNsZSIgY2xhc3M9InN2Zy1pbmxpbmUtLWZhIGZhLWNpcmNsZSBmYS13LTE2IiByb2xlPSJpbWciIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgdmlld0JveD0iMCAwIDUxMiA1MTIiIHN0eWxlPSJmaWxsOiAjZTYzMzEyICFpbXBvcnRhbnQ7IGNvbG9yOiAjZTYzMzEyICFpbXBvcnRhbnQiPjxwYXRoIGZpbGw9IiNlNjMzMTIiIGQ9Ik0yNTYgOEMxMTkgOCA4IDExOSA4IDI1NnMxMTEgMjQ4IDI0OCAyNDggMjQ4LTExMSAyNDgtMjQ4UzM5MyA4IDI1NiA4eiIgc3Ryb2tlPSIjZTYzMzEyIiBzdHlsZT0iZmlsbDogcmdiKDIzMCwgNTEsIDE4KTsgc3Ryb2tlOiByZ2IoMjMwLCA1MSwgMTgpOyIvPjwvc3ZnPg==')}.ugb-ea93bb9.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Monia hajallaan olevia asiakasluetteloita, joita ei voitu k\u00e4ytt\u00e4\u00e4.<\/li><li>Kalliit s\u00e4hk\u00f6postity\u00f6kalut, joiden suorituskyky on huono<\/li><li>Ei mahdollisuutta personointiin<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d6d28b6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d6d28b6-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-die-losung\">Ratkaisu:<\/h3>\n\n\n\n<p>Fiksu <strong>markkinointistrategia asiakashankintaan<\/strong> automatisoitujen hoitovirtojen <strong>avulla<\/strong> \u2013 klassisen uutiskirjepostin sijaan.<\/p>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-24472c4 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-24472c4 li{--icon-size:8px !important}.ugb-24472c4 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-24472c4.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Yksi keskustietokanta 15 eri luettelon sijaan<\/li><li>T\u00e4ysin automatisoidut, yksil\u00f6lliset s\u00e4hk\u00f6postiviestit, jotka perustuvat asiakkaiden k\u00e4ytt\u00e4ytymiseen.<\/li><li>22 % keskim\u00e4\u00e4r\u00e4inen avausprosentti \u2013 ilman lis\u00e4kustannuksia<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-516fa5c ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-516fa5c-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-a6f86a1 ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-a6f86a1.ugb-spacer{height:24px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"892\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp\" alt=\"aivie-markkinoinnin automaation k&#xE4;ytt&#xF6;\" class=\"wp-image-1358\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-480x446.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-240x223.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-768x713.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-1536x1426.webp 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-600x557.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w.webp 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-514dc0e stk-block-background\" data-block-id=\"514dc0e\"><style>.stk-514dc0e {background-color:#283e4c !important;padding-top:80px !important;padding-bottom:80px !important;margin-bottom:0px !important;}.stk-514dc0e:before{background-color:#283e4c !important;}.stk-514dc0e-column{--stk-column-gap:10px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-514dc0e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-47205a5\" data-v=\"4\" data-block-id=\"47205a5\"><style>@media screen and (min-width: 768px){.stk-47205a5 {flex:var(--stk-flex-grow, 1) 1 calc(33.333% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-47205a5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-47205a5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-right stk-block stk-57f59a8\" data-block-id=\"57f59a8\"><style>.stk-57f59a8 .stk-img-wrapper{width:200px !important;height:200px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-23853\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/08\/25094230\/jessica-meza-haugan-cruises.jpeg\" width=\"200\" height=\"200\" alt=\"Felix - Asiakastapaus Ferris Ai\" title=\"\"><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4bd404f\" data-v=\"4\" data-block-id=\"4bd404f\"><style>@media screen and (min-width: 768px){.stk-4bd404f {flex:var(--stk-flex-grow, 1) 1 calc(66.667% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4bd404f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4bd404f-inner-blocks\">\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">&#8221;Aikaisemmin k\u00e4ytt\u00e4m\u00e4mme ty\u00f6kalut olivat hyvin kalliita. Markkinoinnin automaation avulla voimme l\u00e4hett\u00e4\u00e4 henkil\u00f6kohtaisia uutiskirjeit\u00e4 joka viikko \u2013 ilman lis\u00e4kustannuksia.\u201d<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-white-color has-text-color has-link-color wp-elements-f113655942fe7371d7f48e608c8f0be7\">Jessica Meza, perustaja Haugan Cruises<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0059fdb ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\" id=\"join\"><style>.ugb-0059fdb.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:top right;background-repeat:no-repeat;background-size:40% !important}.ugb-0059fdb.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}@media screen and (min-width:768px){.ugb-0059fdb.ugb-columns{padding-right:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0059fdb-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7123f02 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7123f02-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e4c7aec ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Tutustu Martiniin<\/h2><p class=\"ugb-heading__subtitle\">Tavoitteeni on tarjota asiakkaille t\u00e4ydellinen digitaalinen ekosysteemi. T\u00e4m\u00e4n saavuttamiseksi haluan ymm\u00e4rt\u00e4\u00e4 perusteellisesti asiakkaiden prosesseja ja vaatimuksia, jotta voin sitten esitell\u00e4 ratkaisuja, jotka tukevat parhaiten sek\u00e4 heid\u00e4n strategisia ett\u00e4 toiminnallisia tavoitteitaan.<br\/>T\u00e4ss\u00e4 webinaarissa l\u00f6yd\u00e4t juuri t\u00e4m\u00e4n, jotta s\u00e4hk\u00f6postimarkkinointiin saadaan yksil\u00f6llinen asiakaspolku. <\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-6967a16 ugb-main-block\"><style>.ugb-6967a16 .ugb-block-content{justify-content:flex-start !important}.ugb-6967a16 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/aivie.ch\/author\/martin\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">N\u00e4yt\u00e4 profiili<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e5e1294 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e5e1294-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w.jpg\" alt=\"Kuva Martin Winiker Aivie\" class=\"wp-image-20055\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-240x240.jpg 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-960x960.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-768x768.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-1200x1200.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-480x480.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-80883a5 stk-block-background\" id=\"webinar-formular\" data-block-id=\"80883a5\"><style>.stk-80883a5 {background-color:#cfe7e1 !important;padding-top:80px !important;padding-bottom:80px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-80883a5:before{background-color:#cfe7e1 !important;}.stk-80883a5-column{--stk-column-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-80883a5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a84d2af\" data-v=\"4\" data-block-id=\"a84d2af\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a84d2af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a84d2af-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-aller-anfang-ist-leicht\">Kaikki alut ovat helppoja.<\/h2>\n\n\n\n<p>N\u00e4yt\u00e4mme asiakastapauksen avulla, miten markkinoinnin automaatiota k\u00e4ytet\u00e4\u00e4n yrityksiss\u00e4.<\/p>\n\n\n\n<p>Ilmoittaudu nyt maksuttomaan webinaariin ja selvit\u00e4, miten voit <strong>voittaa asiakkaita markkinoinnilla \u2013<\/strong> automatisoidusti ja mitattavasti.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78cc069\" data-v=\"4\" data-block-id=\"78cc069\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78cc069-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78cc069-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-57881db\" id=\"span-style-color-283-e-4-c-class-ugb-highlight-erfahre-im-video-wie-du-mit-lead-nurturing-kunden-gewinnst-span\" data-block-id=\"57881db\"><style>.stk-57881db {margin-bottom:40px !important;}<\/style><h2 class=\"stk-block-heading__text\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Katso videolta, miten voit voittaa asiakkaita lead nurturingin avulla.  <\/span><\/h2><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=107\"><\/script>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<script src=\"https:\/\/t.contentsquare.net\/uxa\/9884c3a6001b1.js\"><\/script>\n","protected":false},"excerpt":{"rendered":"<p>Asiakkaiden voittaminen lead nurturingin avulla. Monet yritykset tuntevat ongelman: investoit aikaa ja rahaa uutiskirjeisiin, jotka n\u00e4ytt\u00e4v\u00e4t kaikille samalta \u2013 ja yll\u00e4tyt alhaisesta avausprosentista. Avain menestykseen on tiedetty jo pitk\u00e4\u00e4n: automatisoidut s\u00e4hk\u00f6postimarkkinointistrategiat \u2013 joita kutsutaan my\u00f6s hoitamiseksi. Aivien personoinnin ansiosta voit saavuttaa noin 50 %:n avausprosentin. Webinaarin uutiskirje vs. markkinointi T\u00e4ss\u00e4 webinaarissa n\u00e4yt\u00e4mme sinulle, miten voit &hellip; <a href=\"https:\/\/aivie.ch\/fi\/webinaarin-uutiskirje-vs-markkinointi\/\" class=\"more-link\">Jatka lukemista <span class=\"screen-reader-text\">Asiakkaiden voittaminen lead nurturingin avulla<\/span><\/a><\/p>\n","protected":false},"author":322,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-24978","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Asiakkaiden voittaminen lead nurturingin avulla.Monet yritykset tuntevat ongelman: investoit aikaa ja rahaa uutiskirjeisiin, jotka n\u00e4ytt\u00e4v\u00e4t kaikille samalta \u2013 ja yll\u00e4tyt alhaisesta avausprosentista. Avain menestykseen on tiedetty jo pitk\u00e4\u00e4n: automatisoidut s\u00e4hk\u00f6postimarkkinointistrategiat \u2013 joita kutsutaan my\u00f6s hoitamiseksi. Aivien personoinnin ansiosta voit saavuttaa noin 50 %:n avausprosentin. Webinaarin uutiskirje vs. markkinointi T\u00e4ss\u00e4 webinaarissa n\u00e4yt\u00e4mme sinulle, miten voit voittaa enemm\u00e4n liidi\u00e4 ja asiakkaita pitk\u00e4ll\u00e4 aikav\u00e4lill\u00e4 markkinoinnin automaation avulla kohdennetulla asiakashankinnalla. Katso webinaari Uutiskirje vs. Nurturing \u2013 Asiakastapaus Haugan CruisesHaugan Cruisesin l\u00e4ht\u00f6tilanne oli hajallaan olevat asiakastiedot, kalliit ty\u00f6kalut ja uutiskirjeiden jakelu ilman personointia. Markkinoinnin automatisointi Aivien avulla muutti ei-henkil\u00f6kohtaiset ja j\u00e4yk\u00e4t uutiskirjepostit joustaviksi, henkil\u00f6kohtaisiksi hoitos\u00e4hk\u00f6posteiksi.\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Anja Bienz","url":"https:\/\/aivie.ch\/fi\/author\/anja\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/pages\/24978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/comments?post=24978"}],"version-history":[{"count":8,"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/pages\/24978\/revisions"}],"predecessor-version":[{"id":29046,"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/pages\/24978\/revisions\/29046"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/fi\/wp-json\/wp\/v2\/media?parent=24978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}