{"id":3738,"date":"2021-10-22T18:39:53","date_gmt":"2021-11-26T09:59:43","guid":{"rendered":"https:\/\/aivie.ch\/product\/video-test-tawny\/"},"modified":"2022-01-25T15:31:51","modified_gmt":"2022-01-25T13:31:51","slug":"video-test-tawny-2","status":"publish","type":"product","link":"https:\/\/aivie.ch\/en\/product\/video-test-tawny-2\/","title":{"rendered":"Video Test Tawny"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Measure the<\/span><b>impact of<\/b><span style=\"font-weight: 400;\">your<\/span><b>promotional videos<\/b><span style=\"font-weight: 400;\">, <\/span><b>TV Spots<\/b><span style=\"font-weight: 400;\"> or your <\/span><b>product presentation.<\/b><span style=\"font-weight: 400;\">. TAWNY Emotion AI technology gives you unprecedented insight into the emotional impact of your videos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the TAWNY video test we measure based on the <\/span><b>Hook-Peak-End Modells<\/b><span style=\"font-weight: 400;\">,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether you create an emotional hook with your spot in just a<\/span><b>few<\/b> <span style=\"font-weight: 400;\">seconds<\/span>,<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether your video with highs and lows (<\/span><b>peaks<\/b><span style=\"font-weight: 400;\">) can reach the viewers&#8217; attention and emotional connection and <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether you stay positively (<\/span><b>end<\/b><span style=\"font-weight: 400;\">) in the memory of your audience with an emotional ending.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3070 size-medium\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131504\/Tawny-Emotional-Video-Test-HPE-Aivie-1920w-960x657.jpg\" alt=\"Emotional Video Test HPE Tawny Aivie\" width=\"960\" height=\"657\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131504\/Tawny-Emotional-Video-Test-HPE-Aivie-1920w-960x657.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131504\/Tawny-Emotional-Video-Test-HPE-Aivie-1920w-768x526.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131504\/Tawny-Emotional-Video-Test-HPE-Aivie-1920w-1200x821.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131504\/Tawny-Emotional-Video-Test-HPE-Aivie-1920w-480x329.jpg 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131504\/Tawny-Emotional-Video-Test-HPE-Aivie-1920w-600x411.jpg 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131504\/Tawny-Emotional-Video-Test-HPE-Aivie-1920w.jpg 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><b>How does that work? Simple!<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You send your video to TAWNY.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TAWNY prepares a recording for the video and sends the link back to you.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You send the test link to the desired target group in the CRM (min. 20 participants).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participants watch your video and are recorded (after consent) via webcam.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The recordings are automatically analyzed in the TAWNY Emotion Analytics software. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TAWNY evaluates the data in an easy-to-understand way using the hook-peak-end method and shows you which criteria are met and where there is potential for improvement.<\/span><\/li>\n<\/ol>\n<p><b>Your benefits: <\/b><span style=\"font-weight: 400;\">Maximise your <\/span><b>advertising impact with <\/b><span style=\"font-weight: 400;\">the TAWNY Video Test and increase your <\/span><b>ROAS <\/b> <span style=\"font-weight: 400;\">(Return on Ad Spend). Test rough cuts, target highlights of the video, determine the optimal length of your spot and<\/span><b> invest your media budget specifically in profitable spots.<\/b><\/p>\n<p><b>The <a href=\"https:\/\/www.tawny.ai\/terms-of-use\" target=\"_blank\" rel=\"noopener\">Tawny GTC apply<\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TAWNY analyses videos with emotional artificial intelligence. \u00a0TAWNY Emotion AI technology gives you unprecedented insight into the emotional impact of your videos.<\/p>\n","protected":false},"featured_media":10685,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[151],"product_tag":[167,166,165],"class_list":{"0":"post-3738","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-instant-services","7":"product_tag-testing","8":"product_tag-ux","9":"product_tag-video","11":"first","12":"instock","13":"sale","14":"sold-individually","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-variable","19":"has-default-attributes"},"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie.webp",800,800,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie-240x240.webp",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie.webp",800,800,false],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie-768x768.webp",768,768,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie.webp",800,800,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie.webp",800,800,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie-480x480.webp",480,480,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie-240x240.webp",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie.webp",800,800,false],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/22111640\/Emotional-Video-Test-Facemash-Tawny-Aivie-240x240.webp",240,240,true]},"post_excerpt_stackable_v2":"<p>TAWNY analyses videos with emotional artificial intelligence. \u00a0TAWNY Emotion AI technology gives you unprecedented insight into the emotional impact of your videos.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/product\/3738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=3738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media\/10685"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=3738"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/product_brand?post=3738"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/product_cat?post=3738"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/product_tag?post=3738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}