{"id":29605,"date":"2026-04-09T21:48:45","date_gmt":"2026-04-09T19:48:45","guid":{"rendered":"https:\/\/aivie.ch\/product\/aivie-mautic-e-commerce-plugin-finally-use-e-commerce-data-in-marketing-automation-campaigns\/"},"modified":"2026-04-09T21:50:21","modified_gmt":"2026-04-09T19:50:21","slug":"aivie-mautic-e-commerce-plugin-finally-use-e-commerce-data-in-marketing-automation-campaigns","status":"publish","type":"product","link":"https:\/\/aivie.ch\/en\/product\/aivie-mautic-e-commerce-plugin-finally-use-e-commerce-data-in-marketing-automation-campaigns\/","title":{"rendered":"Aivie Mautic E-Commerce Plugin: Finally use e-commerce data in marketing automation campaigns"},"content":{"rendered":"<h2 data-section-id=\"1f79vc4\" data-start=\"671\" data-end=\"729\">Your challenge: Marketing without real purchase data<\/h2>\n<p data-start=\"730\" data-end=\"799\">In e-commerce, you don\u2019t decide on the click \u2014 you decide on the purchase.<\/p>\n<p data-start=\"801\" data-end=\"838\">Yet marketing is often based on:<\/p>\n<ul data-start=\"839\" data-end=\"878\">\n<li data-section-id=\"fdxhxj\" data-start=\"839\" data-end=\"852\">Opens<\/li>\n<li data-section-id=\"130gf5p\" data-start=\"853\" data-end=\"863\">Clicks<\/li>\n<li data-section-id=\"1ser1q7\" data-start=\"864\" data-end=\"878\">Forms<\/li>\n<\/ul>\n<p data-start=\"880\" data-end=\"914\">What\u2019s missing is real purchase data.<\/p>\n<p data-start=\"916\" data-end=\"1027\">For marketing managers, that means uncertainty.<br data-start=\"964\" data-end=\"967\">For CTOs, it means fragmented systems and data silos.<\/p>\n<h2 data-section-id=\"7suc3l\" data-start=\"1029\" data-end=\"1092\">This is what e-commerce marketing automation with Aivie feels like<\/h2>\n<p data-start=\"1093\" data-end=\"1172\">A customer buys in your shop.<br data-start=\"1124\" data-end=\"1127\">Or the data comes in via API or import.<\/p>\n<p data-start=\"1174\" data-end=\"1192\">Immediately:<\/p>\n<ul data-start=\"1193\" data-end=\"1308\">\n<li data-section-id=\"4c5loc\" data-start=\"1193\" data-end=\"1229\">The purchase is visible on the contact<\/li>\n<li data-section-id=\"1oj8fnx\" data-start=\"1230\" data-end=\"1272\">The customer is segmented automatically<\/li>\n<li data-section-id=\"58n9if\" data-start=\"1273\" data-end=\"1308\">Campaigns respond in real time<\/li>\n<\/ul>\n<p data-start=\"1310\" data-end=\"1363\">Marketing is finally based on what matters: revenue.<\/p>\n<h2 data-section-id=\"ieoit5\" data-start=\"1365\" data-end=\"1424\">Why e-commerce in marketing automation is crucial<\/h2>\n<p data-start=\"1425\" data-end=\"1492\">E-commerce marketing automation connects marketing and business.<\/p>\n<p data-start=\"1494\" data-end=\"1562\">You don\u2019t just see what works \u2014<br data-start=\"1533\" data-end=\"1536\">you see what drives revenue.<\/p>\n<h2 data-section-id=\"vif2o6\" data-start=\"1028\" data-end=\"1079\">Which e-commerce systems is this suitable for?<\/h2>\n<p data-start=\"1080\" data-end=\"1212\">The Aivie\/Mautic Commerce Plugin is deliberately built to be flexible and works with any system that can provide purchase data.<\/p>\n<p data-start=\"1214\" data-end=\"1360\">Integration via Stripe is especially easy. That makes the plugin compatible with virtually all modern e-commerce setups, for example: <\/p>\n<ul data-start=\"1361\" data-end=\"1439\">\n<li data-section-id=\"1dfpzdu\" data-start=\"1361\" data-end=\"1376\">WooCommerce<\/li>\n<li data-section-id=\"1lat8fh\" data-start=\"1377\" data-end=\"1389\">Shopware<\/li>\n<li data-section-id=\"1fhe983\" data-start=\"1390\" data-end=\"1401\">Magento<\/li>\n<li data-section-id=\"1h1h67u\" data-start=\"1402\" data-end=\"1413\">Shopify<\/li>\n<li data-section-id=\"pqmha9\" data-start=\"1414\" data-end=\"1439\">Custom shops and apps<\/li>\n<\/ul>\n<p data-start=\"1441\" data-end=\"1540\">As soon as payments run through Stripe, the data can be used automatically in Aivie\/Mautic.<\/p>\n<p data-start=\"1542\" data-end=\"1578\">Alternatively, data can also be fed in via:<\/p>\n<ul data-start=\"1579\" data-end=\"1637\">\n<li data-section-id=\"1czifog\" data-start=\"1579\" data-end=\"1591\">REST API<\/li>\n<li data-section-id=\"va290v\" data-start=\"1592\" data-end=\"1637\">CSV import<br data-start=\"1615\" data-end=\"1618\"><\/li>\n<\/ul>\n<p data-start=\"1847\" data-end=\"1902\">This creates an open, extensible commerce layer.<\/p>\n<h2 data-section-id=\"1qtx6n9\" data-start=\"1904\" data-end=\"1966\">Features<\/h2>\n<ul data-start=\"1967\" data-end=\"2267\">\n<li data-section-id=\"1kh6pvu\" data-start=\"1967\" data-end=\"2022\">Central storage of orders and products<\/li>\n<li data-section-id=\"19p52zl\" data-start=\"2023\" data-end=\"2063\">Linking purchases to contacts<\/li>\n<li data-section-id=\"9dcx9s\" data-start=\"2064\" data-end=\"2122\">Segmentation by revenue, products, and buying behavior<\/li>\n<li data-section-id=\"1llx1ao\" data-start=\"2123\" data-end=\"2166\">Generic order and line-item model<\/li>\n<li data-section-id=\"587p6z\" data-start=\"2167\" data-end=\"2221\">Event-based processing for real-time campaigns<\/li>\n<li data-section-id=\"r17lc3\" data-start=\"2222\" data-end=\"2267\">Flexible integration via API and imports<\/li>\n<\/ul>\n<h2 data-section-id=\"yplss9\" data-start=\"2269\" data-end=\"2339\">Your benefit as a marketing manager: More impact, less guessing<\/h2>\n<ul data-start=\"2340\" data-end=\"2531\">\n<li data-section-id=\"1s7sy8d\" data-start=\"2340\" data-end=\"2380\">Campaigns are based on real purchases<\/li>\n<li data-section-id=\"1sewa\" data-start=\"2381\" data-end=\"2426\">Personalization becomes much more relevant<\/li>\n<li data-section-id=\"1q59tt8\" data-start=\"2427\" data-end=\"2477\">Cross- and upselling become systematically possible<\/li>\n<li data-section-id=\"1oiex05\" data-start=\"2478\" data-end=\"2531\">Clear link between marketing and revenue<\/li>\n<\/ul>\n<h2 data-section-id=\"zdwwd4\" data-start=\"2533\" data-end=\"2595\">Your benefit as a CTO: Clean architecture, full control<\/h2>\n<ul data-start=\"2596\" data-end=\"2803\">\n<li data-section-id=\"rh4fqu\" data-start=\"2596\" data-end=\"2645\">No dependency on individual shop systems<\/li>\n<li data-section-id=\"1cywpcy\" data-start=\"2646\" data-end=\"2701\">Clear separation of events, orders, and data structure<\/li>\n<li data-section-id=\"100pvts\" data-start=\"2702\" data-end=\"2749\">Extensible via APIs and new data sources<\/li>\n<li data-section-id=\"3txuyv\" data-start=\"2750\" data-end=\"2803\">Queryable data instead of unstructured JSON logic<\/li>\n<\/ul>\n<h2 data-section-id=\"be2ko0\" data-start=\"2805\" data-end=\"2879\">Why this solution is better than classic e-commerce integrations<\/h2>\n<p data-start=\"2880\" data-end=\"2929\">Many solutions are tied to a shop system.<\/p>\n<p data-start=\"2931\" data-end=\"2991\">Aivie\/Mautic approaches e-commerce marketing automation differently:<\/p>\n<ul data-start=\"2992\" data-end=\"3096\">\n<li data-section-id=\"1fyjveq\" data-start=\"2992\" data-end=\"3025\">Data comes from any source<\/li>\n<li data-section-id=\"z4e7xv\" data-start=\"3026\" data-end=\"3064\">Marketing remains centrally controllable<\/li>\n<li data-section-id=\"10tw1wx\" data-start=\"3065\" data-end=\"3096\">Architecture stays flexible<\/li>\n<\/ul>\n<p data-start=\"3098\" data-end=\"3134\">That makes your setup future-proof.<\/p>\n<h2 data-section-id=\"zox36v\" data-start=\"3136\" data-end=\"3166\">That makes the difference<\/h2>\n<p data-start=\"3167\" data-end=\"3277\">You can answer questions like:<br data-start=\"3200\" data-end=\"3203\">\u201cWhich campaign drives revenue?\u201d<br data-start=\"3235\" data-end=\"3238\">\u201cWhich customers are the most valuable?\u201d<\/p>\n<p data-start=\"3279\" data-end=\"3307\">And respond right away.<\/p>\n<h2 data-section-id=\"i5ab1d\" data-start=\"3309\" data-end=\"3338\">References \/ Testimonials<\/h2>\n<p data-start=\"3339\" data-end=\"3527\">Based on requirements from marketing managers like Meike and technical decision-makers focused on integration, flexibility, and data control<\/p>\n<p data-start=\"3339\" data-end=\"3527\">\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-091e990 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-091e990-content-wrapper{grid-column-gap:60px !important}.ugb-091e990.ugb-columns{background-color:#cfe7e1}.ugb-091e990.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-091e990-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-d6f33f0 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-d6f33f0.ugb-column{margin-top:0px !important}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end}}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end !important}@media screen and (min-width:768px){.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d6f33f0-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-48550e9 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #e63312;\" class=\"stk-highlight\">Lass deine Kontakte nicht warten.<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/06100554\/Aivie-Free.webp\" alt=\"Marketing Automation Aivie-Free\" class=\"wp-image-11417\" title=\"\"><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6da6590 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6da6590-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-dab8255 ugb-main-block\"><style>.ugb-dab8255 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Kostenlos mit Aivie starten<\/span>.<\/h2><p class=\"ugb-heading__subtitle\">Nutze Aivie 30 Tage lang kostenlos und pr\u00fcfe wie du dank Aivie deine Kontakte gezielt erreichen kannst. Aivie bietet dir schon im Trial alle M\u00f6glichkeiten der Vollversion.<br><br>Probier es jetzt einfach aus.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-f7ceaee ugb-main-block\"><style>.ugb-f7ceaee .ugb-block-content{justify-content:flex-start !important}.ugb-f7ceaee .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/aivie.ch\/preise-pakete\/#price\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Kostenlos starten<\/span><\/a><\/div><div class=\"ugb-button-container\"><a class=\"ugb-button2 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/author\/martin\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Demo vereinbaren<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/p>\n<p data-start=\"4154\" data-end=\"4228\">Our T&amp;Cs apply: <a class=\"decorated-link\" href=\"https:\/\/aivie.ch\/en\/terms-and-conditions\/\" target=\"_new\" rel=\"noopener\" data-start=\"4176\" data-end=\"4226\">https:\/\/aivie.ch\/en\/terms-and-conditions\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use your e-commerce data directly in Aivie\/Mautic and automatically turn purchases into personalized campaigns and more revenue.<\/p>\n","protected":false},"featured_media":29608,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[402,493],"product_tag":[1715,1724,1723],"class_list":{"0":"post-29605","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-addon-en","7":"product_cat-mautic-plugin-en","8":"product_tag-e-commerce","9":"product_tag-marketing-automation","10":"product_tag-orders","12":"first","13":"instock","14":"taxable","15":"shipping-taxable","16":"purchasable","17":"product-type-variable-subscription","18":"has-default-attributes"},"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation.jpg",1200,800,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation-240x240.jpg",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation-960x640.jpg",960,640,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation-768x512.jpg",768,512,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation.jpg",990,660,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation.jpg",1200,800,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation-480x320.jpg",480,320,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation-240x240.jpg",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation-960x640.jpg",960,640,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/09214722\/E-Commerce-in-Aivie-Marketing-Automation-240x240.jpg",240,240,true]},"post_excerpt_stackable_v2":"<p>Use your e-commerce data directly in Aivie\/Mautic and automatically turn purchases into personalized campaigns and more revenue.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/product\/29605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=29605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media\/29608"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=29605"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/product_brand?post=29605"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/product_cat?post=29605"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/product_tag?post=29605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}