{"id":7985,"date":"2023-06-29T10:52:04","date_gmt":"2023-06-29T08:52:04","guid":{"rendered":"https:\/\/aivie.ch\/?p=7985"},"modified":"2026-02-27T14:15:19","modified_gmt":"2026-02-27T12:15:19","slug":"off-to-the-golf-course-automated-campaign-for-event","status":"publish","type":"post","link":"https:\/\/aivie.ch\/en\/off-to-the-golf-course-automated-campaign-for-event\/","title":{"rendered":"Off to the golf course: Automated campaign for event"},"content":{"rendered":"\n

Our client KENDRIS is a successful trust company. KENDRIS relies on personal relationships and has high quality standards. <\/p>\n\n

Once a year KENDRIS invites its valued customers to the golf course. The experience is important for relationship building. That’s why it’s also important that the surrounding area, i.e. the digital experience, reflects the high quality standards. Reliable, automated event communication ensures that no questions remain unanswered – from registration to directions. <\/p>\n\n\n\n

The KENDRIS case in figures<\/h2>\n\n
Industry<\/td>Trust \/ Family Office Services<\/td><\/tr>
Focus<\/td>B2B<\/td><\/tr>
Company size<\/td>170 employees<\/td><\/tr>
Solution<\/td>Aivie Pro<\/td><\/tr>
Service<\/td>Campaign setup<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

What needs to be included in the automated event campaign?<\/h2>\n\n

Clearly, the actual golf event itself is at the heart of the shared experience. Information about the event, a registration option with confirmation and other details such as travel are required in advance. Until now, an invitation was sent manually by mail. The registrations were entered into a list. A reminder e-mail was also sent manually. A contact person is available to answer questions. In other words, KENDRIS puts a lot of effort into interactions around the event that don’t add much value. Organizational matters simply have to be communicated. On the other hand, clients also have to enter the information themselves, e.g. the website of the golf course, in order to check the list. Or they have to call. <\/p>\n\n

Wouldn’t it be better to just have everything together at the right moment? This is exactly where the automated campaign for the event comes in. Because all these interactions are necessary, but they are not the highlight. On the other hand, something would be missing if the interactions did not exist. They therefore offer added value and should be professionally implemented in an automated event campaign. <\/p>\n\n

Value-creating interactions in the automated event campaign<\/h2>\n\n

Before we dive into the automated campaign for the golf event, let’s consider a few things about value-creating interactions. In principle, an interaction can bring something to the customer or the company. For example, it is valuable for KENDRIS and its customers that there is a registration option for the event. The customers want to know reliably that they have a place. KENDRIS wants to know the number of participants. Perfectly clear, right? A similar argument can be made when it comes to a reminder message just before the event. But what about the registration reminders, for example? <\/p>\n\n

KENDRIS still has an interest in customers signing up and could send endless reminders. However, this would soon press the customers. Because once an email overread, yes, can happen. But twice, three times? Presumably, it is then rather due to the fact that one simply can not or does not want to register. In the Value Irritant Matrix, this is called: Simplify. We would say: maybe you just stop for a while. <\/p>\n\n

\"Aivie<\/figure>\n\n

So we have a list of interactions that are valuable to participant:s and\/or to KENDRIS. But that alone is not enough. We also still need to look at the specific moment of interaction. It probably sounds completely banal now, but anyone who has ever gotten the right information at the wrong moment probably knows what we’re talking about. <\/p>\n\n

The question is therefore not only: What creates value? But rather: What exactly creates value now? Because when the customer asks the question: And what should I do with it now? Then we know that we have not conveyed value. So, let’s deliver the right information at the right time! <\/p>\n\n

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