{"id":2808,"date":"2021-09-02T14:17:00","date_gmt":"2021-09-02T12:17:00","guid":{"rendered":"https:\/\/aivie.ch\/customer-case-how-your-website-automatically-wins-customers-with-aivie\/"},"modified":"2026-01-11T11:04:21","modified_gmt":"2026-01-11T09:04:21","slug":"customer-case-how-your-website-automatically-wins-customers-with-aivie","status":"publish","type":"post","link":"https:\/\/aivie.ch\/en\/customer-case-how-your-website-automatically-wins-customers-with-aivie\/","title":{"rendered":"How your website automatically wins 30 customer projects with Aivie"},"content":{"rendered":"\n<p>Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing automation, the potential is exploited digitally, leads are generated and customers are processed via the new website.  <\/p>\n\n<!--more-->\n\n<h2 class=\"wp-block-heading\" id=\"h-der-case-in-zahlen\">The case in numbers<\/h2>\n\n<figure class=\"wp-block-table dark\"><table><tbody><tr><td>Success<\/td><td>Up to 30 customer projects<\/td><\/tr><tr><td>Industry<\/td><td>Specialty Trade<\/td><\/tr><tr><td>Focus<\/td><td>B2B<\/td><\/tr><tr><td>Company size<\/td><td>14 employees<\/td><\/tr><tr><td>Project duration<\/td><td>5 months<\/td><\/tr><tr><td>CMS<\/td><td><a href=\"https:\/\/aivie.ch\/en\/tag\/wordpress-en\/\"><span style=\"color: #ffffff;\" class=\"stk-highlight\"><span style=\"text-decoration: underline;\">WordPress<\/span><\/span><\/a><\/td><\/tr><tr><td>Aivie Partner<\/td><td>Andr\u00e9 Schelter, Blocklearing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-herausforderung\">Challenge<\/h2>\n\n<p>Lead processing was not very automated before. Interested parties and customers were looked after very personally and individually. The successful business has benefited from Word of Mouth. Leads have already been generated digitally, but without marketing automation, with comparatively great effort. A transformation should take place here in order to optimize the digital sales funnel.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ziele-digital-kunden-gewinnen\">Goals: Win digital customers<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Generate a steady stream of new leads through the website.<\/li>\n\n\n\n<li><span style=\"font-family: \" dm=\"\" sans=\"\" neue=\"\" sans-serif=\"\">Properly engage potential customers and guide them through the sales funnel.<\/span><\/li>\n\n\n\n<li>Present products in a meaningful way, build trust for the core product.<\/li>\n\n\n\n<li>Increase awareness online and implement digital vision with employees.<\/li>\n<\/ul>\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-2201ddb ugb-columns--design-uneven ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-2201ddb-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-f648432 ugb-column--design-plain ugb-main-block\"><style>.ugb-f648432-column-wrapper .ugb-column__content-wrapper{width:350px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-f648432-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b9ce5c4 ugb-main-block\"><style>.ugb-b9ce5c4 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #000000;\" class=\"ugb-highlight\">Our approach<\/span><\/h2><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\"\/>We create an up-to-date digital presence with a new website that is meaningfully integrated into the sales funnel. Marketing automation is used to exploit the potential for digital lead processing. <\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a49e285 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a49e285-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-00ab853 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-00ab853 li{--icon-size:40px !important}.ugb-00ab853 li::before{width:40px !important;height:40px !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-00ab853 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ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Define strategy and digital sales funnel: Key touchpoints are designed with a clear objective. <\/li><li>Creating the new website: UX-optimized design and pre-configuration enable a quick setup.<\/li><li> Integrate Marketing Automation: Processes are rethought for digital sales funnels. <\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-ac3c953 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"interview\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-ac3c953-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-9d9fac6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9d9fac6-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1705\" height=\"1278\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited.webp\" alt=\"Profile photo Roman Widmer Falcone Specialities\" class=\"wp-image-1594\" style=\"width:324px;height:238px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited.webp 1705w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-960x720.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-240x180.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-768x576.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-1200x899.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-480x360.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-600x450.webp 600w\" sizes=\"auto, (max-width: 1705px) 100vw, 1705px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-7e1e84f ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7e1e84f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-red-color has-text-color has-large-font-size\">&#8220;<meta charset=\"utf-8\"\/>For us, it was an &#8220;eye-opener&#8221; on how to communicate effectively and efficiently with customers and suppliers in the increasingly digital B2B business.&#8221;<\/p>\n\n\n\n<p class=\"has-red-color has-text-color\">Roman Widmer, CEO Falcone Specialities<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-ergebnis-die-website-generiert-automatisch-leads-und-bearbeitet-kunden\">Result: The website automatically generates leads and processes customers<\/h2>\n\n<h3 class=\"wp-block-heading\">Integrated lead processing via the website<\/h3>\n\n<p>The new website with marketing automation has replaced the Mailchimp newsletter. It was characterized by many manual processes, a lot of time, and broad information. There are now integrated campaigns in the digital sales funnel. Call to Actions lead logically to the Next Best Experience. Campaigns cluster visitors and process them in a personalized way. Customer relationships are supported through digital customer interactions in a personal, appreciative and sustainable way.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Newsletter-.png\" alt=\"\" class=\"wp-image-1700\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Newsletter-.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Newsletter--480x320.png 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Personalized shortcuts in the sales funnel<\/h3>\n\n<p>Visitors also want to have abbreviations, you can&#8217;t treat everyone the same. Depending on the persona, there are different shortcuts &#8211; this is now being taken into account in content creation. The team plans and creates content more efficiently. Contributions are designed to add value to the sales funnel. The newsletter was further developed into personalized campaigns with specific inputs according to target groups.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Personalisierter-Content.png\" alt=\"\" class=\"wp-image-1702\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Personalisierter-Content.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aivie-Case_Falcone_Personalisierter-Content-480x320.png 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-6136bf7 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"testimonial-iara\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-6136bf7-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ab2a20e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ab2a20e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full videoIara\" id=\"videoIara\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail.png\" alt=\"\" class=\"wp-image-11830\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail.png 1280w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail-1200x675.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/11164515\/Video-Youtube-Thumbnail-480x270.png 480w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9017677 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9017677-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\">&#8220;With Aivie, we&#8217;ve been able to segment our contacts to share only the relevant information for that one segment.&#8221;<\/p>\n\n\n\n<p class=\"has-text-align-left has-red-color has-text-color\">Iara-Safira Do Amaral, <a href=\"https:\/\/www.impag.ch\/news-events\/details\/die-impag-uebernimmt-falcone-specialities-per-112022\" target=\"_blank\" rel=\"noreferrer noopener\">Falcone Specialities<\/a><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-fc0fbe9\" data-block-id=\"fc0fbe9\"><div class=\"stk-row stk-inner-blocks has-text-align-left stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button videoIara stk-block stk-3f04caa\" data-block-id=\"3f04caa\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#video interview\"><span class=\"stk-button__inner-text\">Show video<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-8a303a7\" data-block-id=\"8a303a7\"><style>.stk-8a303a7 .stk-button{background:transparent !important}.stk-8a303a7 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-8a303a7 .stk-button:after{background:transparent !important;opacity:1 !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/customer-case-how-your-website-automatically-wins-customers-with-aivie\/\"><span class=\"stk-button__inner-text\">To the customer case<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n\t<div class=\"wp-video-popup-wrapper\" data-wp-video-popup-id=\"videoIara\">\n\t\t<div class=\"wp-video-popup-close\"><\/div>\n\t\t\n\t\t\t<iframe class=\"wp-video-popup-video is-hosted is-landscape is-resizable\" src=\"\" data-wp-video-popup-url=\"https:\/\/www.youtube.com\/embed\/2gXFBgirClY?autoplay=1&#038;rel=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay\">\n\t\t\t<\/iframe>\n\t\t\n\t<\/div>\n\t\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<h3 class=\"wp-block-heading\">Outstanding advice thanks to qualified leads<\/h3>\n\n<p>Leads are automatically generated in a more targeted manner and provided with information. This also leads to better advice in person and makes it easier to attract customers. The quality of the contributions has won. This puts Falcone and his experts on a higher level compared to competitors. The posts have more depth of content and there is a logical next step in the customer journey. This also leads to added value for account managers. As a result, the new website has gained a higher profile in the sales funnel and the organization.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aive-Case_Falcone_Sales-Funnel-mit-integrierter-Beratung.png\" alt=\"\" class=\"wp-image-1704\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aive-Case_Falcone_Sales-Funnel-mit-integrierter-Beratung.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131550\/Aive-Case_Falcone_Sales-Funnel-mit-integrierter-Beratung-480x320.png 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-erkenntnisse-zum-case\">Case findings<\/h2>\n\n<p>The digital presence has taken on new importance in the organization. The digitization project has led to the transformation of the organization. The team has gained autonomy, is consistently aligned with the target audience and the internal interaction works for a digital sales funnel. The team is now also investing more time to further automate the processes. <\/p>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-0e24d86 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"interview\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0e24d86-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-e38237c ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e38237c-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1705\" height=\"1278\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited.webp\" alt=\"Profile photo Roman Widmer Falcone Specialities\" class=\"wp-image-1594\" style=\"width:324px;height:238px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited.webp 1705w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-960x720.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-240x180.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-768x576.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-1200x899.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-480x360.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131555\/Roman-Widmer-Falcone-Specialities-edited-600x450.webp 600w\" sizes=\"auto, (max-width: 1705px) 100vw, 1705px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-79c9e21 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-79c9e21-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-red-color has-text-color has-large-font-size\"><meta charset=\"utf-8\"\/><meta charset=\"utf-8\"\/>&#8220;Thanks to the professional and competent support of Aivie, Adrian Schimpf, Falcone Specialities AG has opened a new chapter in the development and maintenance of customer contacts. We feel well equipped to successfully master the challenges of an international trading company, even in the digital age. <meta charset=\"utf-8\"\/> &#8220;<\/p>\n\n\n\n<p class=\"has-red-color has-text-color\">Roman Widmer, CEO Falcone Specialities<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-7355f18 stk-block-background\" data-block-id=\"7355f18\"><style>.stk-7355f18 {background-color:#E7F0FF !important;padding-top:60px !important;padding-right:60px !important;padding-bottom:60px !important;padding-left:60px !important;margin-bottom:0px !important;}.stk-7355f18:before{background-color:#E7F0FF !important;}.stk-7355f18-column{max-width:900px !important;min-width:auto !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7355f18-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c04d189\" data-v=\"4\" data-block-id=\"c04d189\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c04d189-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c04d189-inner-blocks\">\n<div class=\"wp-block-stackable-image alignleft stk-block-image has-text-align-left stk-block stk-4122c74\" data-block-id=\"4122c74\"><style>.stk-4122c74 .stk-img-wrapper{width:65% !important;height:240px !important;}.stk-4122c74 .stk-img-wrapper img{object-position:56.00000000000001% 43% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-118\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-951x960.jpg\" width=\"951\" height=\"960\" alt=\"Andre Schelter\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-951x960.jpg 951w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-100x100.jpg 100w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-600x606.jpg 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-476x480.jpg 476w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-238x240.jpg 238w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w-768x775.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131701\/andre-schelter-960w.jpg 960w\" sizes=\"auto, (max-width: 951px) 100vw, 951px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ca560fe\" data-v=\"4\" data-block-id=\"ca560fe\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ca560fe-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ca560fe-inner-blocks\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131657\/blocklearning-logo.png\" alt=\"\" class=\"wp-image-453\" style=\"width:313px;height:108px\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-das-projekt-wurde-begleitet-von-unserem-partner-andre-schelter\"><span style=\"color: #000000;\" class=\"ugb-highlight\">The project was accompanied by our partner Andr\u00e9 Schelter<\/span><\/h3>\n\n\n\n<p><meta charset=\"utf-8\"\/><meta charset=\"utf-8\"\/>&#8220;In the project, there was a broad trust from the beginning by the client and among the project team. So a change has taken place.<\/p>\n\n\n\n<p>The right professionals worked in an interdisciplinary, colleague-loyal, and transparent manner. Everyone took responsibility for the whole package and put together professional packages that made sense. Everyone was committed and went the last mile as well. I think that&#8217;s how you realize projects and bring value.<\/p>\n\n\n\n<p>This has resulted in more than we initially envisioned &#8211; and the end customers are noticing. <meta charset=\"utf-8\"\/> &#8220;<\/p>\n\n\n\n<p><span style=\"color: #e63312;\" class=\"ugb-highlight\">Andr\u00e9 Schelter, Partner &amp; Digital Strategist<\/span><br\/><a href=\"https:\/\/www.blocklearning.ch\/\" target=\"_blank\" rel=\"noopener\">Blocklearning<\/a><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-80883a5 stk-block-background\" data-block-id=\"80883a5\"><style>.stk-80883a5 {background-color:#cfe7e1 !important;padding-top:100px !important;padding-bottom:100px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-80883a5:before{background-color:#cfe7e1 !important;}.stk-80883a5-column{--stk-column-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-80883a5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a84d2af\" data-v=\"4\" data-block-id=\"a84d2af\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a84d2af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a84d2af-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-aller-anfang-ist-leicht\">All beginnings are easy.<\/h2>\n\n\n\n<div style=\"height:98px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-87ce02d\" data-block-id=\"87ce02d\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-5520\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w.png\" width=\"1920\" height=\"1359\" alt=\"Woman sees how easy marketing automation is with Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w.png 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-960x680.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-768x544.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-1200x849.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-480x340.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-600x425.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78cc069\" data-v=\"4\" data-block-id=\"78cc069\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78cc069-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78cc069-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-57881db\" id=\"span-style-color-283-e-4-c-class-ugb-highlight-schaue-dir-jetzt-das-kostenlose-webinar-an-span\" data-block-id=\"57881db\"><style>.stk-57881db {margin-bottom:30px !important;}<\/style><h2 class=\"stk-block-heading__text\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Watch the free webinar now.<\/span><\/h2><\/div>\n\n\n\n<p>Whether you&#8217;re a marketing manager, founder, or just curious, our 30-minute webinar video is perfect for anyone who wants to do what our client did.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-22b923e\" data-block-id=\"22b923e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b17b319\" data-block-id=\"b17b319\"><style>.stk-b17b319 {margin-top:40px !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/webinar-newsletter-vs-nurturing\/\"><span class=\"stk-button__inner-text\">Watch now<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing &hellip; <a href=\"https:\/\/aivie.ch\/en\/customer-case-how-your-website-automatically-wins-customers-with-aivie\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How your website automatically wins 30 customer projects with Aivie<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109,133,111],"tags":[114,117,599],"class_list":["post-2808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing","category-customer-case","category-sales-funnel","tag-e-mail-marketing","tag-marketing-automation","tag-wordpress-en"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/09\/19131516\/We-are-Falcone-Specialities.png",1200,786,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/09\/19131516\/We-are-Falcone-Specialities-240x240.png",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/09\/19131516\/We-are-Falcone-Specialities-960x629.png",960,629,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/09\/19131516\/We-are-Falcone-Specialities-768x503.png",768,503,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/09\/19131516\/We-are-Falcone-Specialities.png",990,648,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/09\/19131516\/We-are-Falcone-Specialities.png",1200,786,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/09\/19131516\/We-are-Falcone-Specialities-480x314.png",480,314,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/09\/19131516\/We-are-Falcone-Specialities-240x240.png",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/09\/19131516\/We-are-Falcone-Specialities-960x629.png",960,629,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2021\/09\/19131516\/We-are-Falcone-Specialities-240x240.png",240,240,true]},"post_excerpt_stackable_v2":"<p>Our client Falcone Specialities is an international distributor of food ingredients and chemical specialties to the processing industry. The company has been in existence for 10 years and it has made a name for itself with high-quality raw materials. The project resulted in a new website with marketing automation that reflects high-quality standards. With marketing automation, the potential is exploited digitally, leads are generated and customers are processed via the new website. The case in numbers SuccessUp to 30 customer projectsIndustrySpecialty TradeFocusB2BCompany size14 employeesProject duration5 monthsCMSWordPressAivie PartnerAndr\u00e9 Schelter, Blocklearing Challenge Lead processing was not very automated before. Interested parties and&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/aivie.ch\/en\/category\/e-mail-marketing\/\" rel=\"category tag\">E-Mail marketing<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/customer-case\/\" rel=\"category tag\">Customer Case<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/sales-funnel\/\" rel=\"category tag\">Sales Funnel<\/a>","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/en\/author\/adrian\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/2808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=2808"}],"version-history":[{"count":25,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/2808\/revisions"}],"predecessor-version":[{"id":25511,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/2808\/revisions\/25511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media\/2835"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=2808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/categories?post=2808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=2808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}