{"id":24937,"date":"2025-10-20T21:36:05","date_gmt":"2025-10-20T19:36:05","guid":{"rendered":"https:\/\/aivie.ch\/aivie-upgrade-new-features-more-usability-and-a-modern-user-experience\/"},"modified":"2025-10-20T22:15:36","modified_gmt":"2025-10-20T20:15:36","slug":"aivie-upgrade-new-features-more-usability-and-a-modern-user-experience","status":"publish","type":"post","link":"https:\/\/aivie.ch\/en\/aivie-upgrade-new-features-more-usability-and-a-modern-user-experience\/","title":{"rendered":"Aivie upgrade: New features, more usability and a modern user experience"},"content":{"rendered":"\n<p>We are constantly developing Aivie to offer you an even better marketing experience. A major upgrade is now in the pipeline, bringing numerous new functions, a modern design and noticeably more stability. <\/p>\n\n<p>The latest update makes Aivie more powerful, more intuitive and more versatile &#8211; perfect for anyone who wants to use marketing automation efficiently and with pleasure.<\/p>\n\n<!--more-->\n\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-c01d2db\" data-block-id=\"c01d2db\"><p class=\"stk-table-of-contents__title\">Content<\/p><ul class=\"stk-table-of-contents__table\"><li><a href=\"#\">Advantages of the Aivie upgrade at a glance<\/a><ul><li><a href=\"#\">Advantages for users at a glance<\/a><\/li><\/ul><\/li><li><a href=\"#\">Our favorite features highlighted<\/a><ul><li><a href=\"#\">E-mail preview for specific contacts<\/a><\/li><li><a href=\"#h-code-support-fur-abhangigkeiten-und-bedingungen\">Code support for dependencies and conditions<\/a><\/li><li><a href=\"#\">New editor for emails and landing pages<\/a><\/li><\/ul><\/li><li><a href=\"#h-mehr-erfahren\">Learn more?<\/a><\/li><li><a href=\"#melde-dich-an-um-eine-einfuhrung-mit-tips-und-tricks-zu-erhalten\">Sign up to receive an introduction with tips and tricks.<\/a><ul><li><a href=\"#\">New campaign statistics<\/a><\/li><li><a href=\"#\">Topic-based lead scoring<\/a><\/li><li><a href=\"#\">Intelligent text creation with ChatGPT-5 in the e-mail wizard<\/a><\/li><li><a href=\"#\">Optimized management of e-mail unsubscriptions<\/a><\/li><li><a href=\"#\">Small but mighty<\/a><\/li><li><a href=\"#\">User interface<\/a><\/li><li><a href=\"#\">Security and performance<\/a><\/li><\/ul><\/li><li><a href=\"#\">Conclusion<\/a><\/li><\/ul><\/nav>\n\n<h2 class=\"wp-block-heading\">Advantages of the Aivie upgrade at a glance<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Continuous security and stability improvements <\/strong>ensure that Aivie is always up to date.<\/li>\n\n\n\n<li><strong>New editor<\/strong> = fewer errors, faster implementation<\/li>\n\n\n\n<li><strong>Future viability<\/strong> for digital marketing strategies<\/li>\n\n\n\n<li><strong>Modernized user interface<\/strong> for more enjoyment at work<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Advantages for users at a glance<\/h3>\n\n<p>The Aivie upgrade offers more options and better usability. Not only the new layout is impressive, but also the many smaller and larger features. <\/p>\n\n<p>Marketing teams benefit directly from the upgrade with the following features:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Easier creation of campaigns and emails thanks to the revised editor<\/li>\n\n\n\n<li>Clearer campaign logic and improved filter functions<\/li>\n\n\n\n<li>Central media management &#8211; saves time and reduces sources of error<\/li>\n\n\n\n<li>Faster loading of large campaign structures<\/li>\n\n\n\n<li>New editor for intuitive and faster implementation<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Our favorite features highlighted<\/h2>\n\n<h3 class=\"wp-block-heading\">E-mail preview for specific contacts<\/h3>\n\n<p>In the new version, emails can be viewed for specific people. For example, if an owner signature is used in the content, you can check whether this is displayed correctly. <\/p>\n\n<figure class=\"wp-block-image size-full videoRSS-Vorschau\"><a href=\"https:\/\/youtu.be\/8Wd3z22CzMU\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14200122\/aivie-e-mail-vorschau-spezifische-kontakte-video-thumbnail-1.jpg\" alt=\"\" class=\"wp-image-24851\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14200122\/aivie-e-mail-vorschau-spezifische-kontakte-video-thumbnail-1.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14200122\/aivie-e-mail-vorschau-spezifische-kontakte-video-thumbnail-1-960x540.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14200122\/aivie-e-mail-vorschau-spezifische-kontakte-video-thumbnail-1-768x432.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14200122\/aivie-e-mail-vorschau-spezifische-kontakte-video-thumbnail-1-1200x675.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14200122\/aivie-e-mail-vorschau-spezifische-kontakte-video-thumbnail-1-480x270.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\t<div class=\"wp-video-popup-wrapper\" data-wp-video-popup-id=\"videoRSS-Vorschau\">\n\t\t<div class=\"wp-video-popup-close\"><\/div>\n\t\t\n\t\t\t<iframe class=\"wp-video-popup-video is-hosted is-landscape is-resizable\" src=\"\" data-wp-video-popup-url=\"https:\/\/www.youtube.com\/embed\/8Wd3z22CzMU?autoplay=1&#038;rel=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay\">\n\t\t\t<\/iframe>\n\t\t\n\t<\/div>\n\t\n\n<h3 class=\"wp-block-heading\" id=\"h-code-support-fur-abhangigkeiten-und-bedingungen\">Code support for dependencies and conditions<\/h3>\n\n<p>It may sound a bit technical at first glance, but it&#8217;s a feature that you can easily use with good examples.  <\/p>\n\n<p>As before, you can insert lines of (Twig) code in Dynamic Content or in the email builder. The new display is easier to understand and use thanks to the nicer layout. You can think of it as small &#8220;if-then&#8221; statements &#8211; <strong>simple rules<\/strong> that <strong>automatically<\/strong> display <strong>the appropriate content<\/strong> (if contact owner A then display image A and name A, otherwise contact owner B with image B and name B).  <\/p>\n\n<p>Here are some examples of cases where this can be useful:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Gender:<\/strong> Create a dynamic content with the conditions for the correct address.<\/li>\n\n\n\n<li><strong>Segments:<\/strong> If a contact is assigned to segment A, then output text A here (adapted to segment A). If the segment is not assigned, output text B (generic content, not adapted to a segment). <\/li>\n\n\n\n<li><strong>Contact owner:<\/strong> Include the appropriate owner image and possibly other text in each e-mail through this condition.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" data-id=\"24869\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203544\/aivie-upgrade-twig-support-beispiel-anrede-1.png\" alt=\"\" class=\"wp-image-24869\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203544\/aivie-upgrade-twig-support-beispiel-anrede-1.png 1500w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203544\/aivie-upgrade-twig-support-beispiel-anrede-1-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203544\/aivie-upgrade-twig-support-beispiel-anrede-1-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203544\/aivie-upgrade-twig-support-beispiel-anrede-1-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203544\/aivie-upgrade-twig-support-beispiel-anrede-1-480x320.png 480w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\">Example Twig code for a gender-specific salutation<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" data-id=\"24874\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203556\/aivie-upgrade-twig-support-beispiel-owner-1.png\" alt=\"\" class=\"wp-image-24874\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203556\/aivie-upgrade-twig-support-beispiel-owner-1.png 1500w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203556\/aivie-upgrade-twig-support-beispiel-owner-1-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203556\/aivie-upgrade-twig-support-beispiel-owner-1-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203556\/aivie-upgrade-twig-support-beispiel-owner-1-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203556\/aivie-upgrade-twig-support-beispiel-owner-1-480x320.png 480w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\">Example Twig code for different owners<\/figcaption><\/figure>\n<\/figure>\n\n<h3 class=\"wp-block-heading\">New editor for emails and landing pages<\/h3>\n\n<p>The e-mail editor has been significantly revised and the user-friendliness optimized. Here are a few points in focus: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>The <strong>individual modules<\/strong> in an email (e.g. a text block, an image, a button, etc.) are now built in individual blocks. This makes it easy to change the order or add new modules anywhere in between. <\/li>\n\n\n\n<li>There are now individual modules (blocks) for the headings. This means that the hierarchy of the headings can be easily maintained and there is no need to consider the size, style etc. of the individual headings, as these are defined globally in the template settings. <\/li>\n\n\n\n<li>In addition to the heading block, the list (enumerations, with bullet points or numbered) is now also a separate module, as it can be easily inserted and used with a fixed style.<\/li>\n\n\n\n<li>The division of blocks for inserting and the style settings has been made clearer, to the right and left of the builder. This means that the styles and blocks can always remain open &#8211; ready to use. <\/li>\n\n\n\n<li>The <strong>file manager<\/strong> comes in a new, clear design. A standard file manager window can now be seen, whereby files can be searched for or placed in different folders. <\/li>\n\n\n\n<li><strong>Mobile vs. desktop:<\/strong> For example, a button often needs a slightly different layout on mobile than on desktop. You can now define this directly with the setting in the builder &#8211; for a single block or for an entire column group (section). <\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full videoRSS-Builder\"><a href=\"https:\/\/www.youtube.com\/watch?v=8Cw4FtI8nYc\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/13075106\/aivie-upgrade-neues-user-interface-e-mail-builder-video.jpg\" alt=\"\" class=\"wp-image-24832\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/13075106\/aivie-upgrade-neues-user-interface-e-mail-builder-video.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/13075106\/aivie-upgrade-neues-user-interface-e-mail-builder-video-960x540.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/13075106\/aivie-upgrade-neues-user-interface-e-mail-builder-video-768x432.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/13075106\/aivie-upgrade-neues-user-interface-e-mail-builder-video-1200x675.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/13075106\/aivie-upgrade-neues-user-interface-e-mail-builder-video-480x270.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\t<div class=\"wp-video-popup-wrapper\" data-wp-video-popup-id=\"videoRSS-Builder\">\n\t\t<div class=\"wp-video-popup-close\"><\/div>\n\t\t\n\t\t\t<iframe class=\"wp-video-popup-video is-hosted is-landscape is-resizable\" src=\"\" data-wp-video-popup-url=\"https:\/\/www.youtube.com\/embed\/8Cw4FtI8nYc?autoplay=1&#038;rel=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay\">\n\t\t\t<\/iframe>\n\t\t\n\t<\/div>\n\t\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-80883a5 stk-block-background\" id=\"webinar-formular\" data-block-id=\"80883a5\"><style>.stk-80883a5 {background-color:#cfe7e1 !important;padding-top:80px !important;padding-bottom:80px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-80883a5:before{background-color:#cfe7e1 !important;}.stk-80883a5-column{--stk-column-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-80883a5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a84d2af\" data-v=\"4\" data-block-id=\"a84d2af\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a84d2af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a84d2af-inner-blocks\">\n<h2 class=\"wp-block-heading has-red-color has-text-color has-link-color wp-elements-df8838c00cf2d363c88354b99c1fc093\" id=\"h-mehr-erfahren\">Learn more?<\/h2>\n\n\n\n<p>Are you interested and &#8220;gwunderig&#8221;? Try it out for yourself or get a detailed introduction to the new Builder from us. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78cc069\" data-v=\"4\" data-block-id=\"78cc069\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78cc069-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78cc069-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-57881db\" id=\"melde-dich-an-um-eine-einfuhrung-mit-tips-und-tricks-zu-erhalten\" data-block-id=\"57881db\"><style>.stk-57881db {margin-bottom:40px !important;}.stk-57881db .stk-block-heading__text{color:#283e4c !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Sign up to receive an introduction with tips and tricks.<\/h2><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=110\"><\/script>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<h3 class=\"wp-block-heading\">New campaign statistics<\/h3>\n\n<p>Now you can no longer only see statistics on the campaign itself in the campaigns. It is also possible to see <strong>statistics on the emails from the campaigns<\/strong>. This creates a valuable overview. It is also directly visible when contacts actually read the emails compared to when they were sent. This can be used to determine <strong>inputs for good sending times<\/strong>.    <\/p>\n\n<p>It is also exciting to compare different campaigns with different content on these statistics.<\/p>\n\n<figure class=\"wp-block-image size-aiv_480w\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"320\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211507\/aivie-upgrade-kampagnen-e-mail-statistiken-480x320.png\" alt=\"\" class=\"wp-image-24887\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211507\/aivie-upgrade-kampagnen-e-mail-statistiken-480x320.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211507\/aivie-upgrade-kampagnen-e-mail-statistiken-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211507\/aivie-upgrade-kampagnen-e-mail-statistiken-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211507\/aivie-upgrade-kampagnen-e-mail-statistiken-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211507\/aivie-upgrade-kampagnen-e-mail-statistiken.png 1500w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><figcaption class=\"wp-element-caption\">Statistics for emails within a campaign<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\">Topic-based lead scoring<\/h3>\n\n<p>A real highlight of the upgrade is the new lead scoring by topic or point group. Previously, all points were collected in a single overall score &#8211; now you can cluster them according to areas of interest or topics. <\/p>\n\n<p>This allows you to see at a glance what a lead is actually interested in &#8211; e.g. &#8220;Product A&#8221;, &#8220;Service B&#8221; or &#8220;Events&#8221;.<\/p>\n\n<p>This opens up completely new possibilities for targeted segmentation and campaign management. You can find out more about this in the detailed blog article. <\/p>\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-df18b1d\" data-block-id=\"df18b1d\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-733e852\" data-block-id=\"733e852\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/lead-scoring-with-mautic-optimizing-sales-funnels\/\"><span class=\"stk-button__inner-text\">To the article<\/span><\/a><\/div>\n<\/div><\/div>\n\n<h3 class=\"wp-block-heading\">Intelligent text creation with ChatGPT-5 in the e-mail wizard<\/h3>\n\n<p>Working with the new email editor is now even more efficient &#8211; thanks to integrated AI support.<\/p>\n\n<p>ChatGPT-5 is now available in the Aivie Email Wizard to help you with text creation. Whether it&#8217;s a greeting, subject line or a snappy call-to-action &#8211; with just a few keywords, the AI generates high-quality text suggestions in seconds, which you can use directly or customize individually. <\/p>\n\n<p>Less time pressure and more creative freedom:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Faster campaign creation without writer&#8217;s block<\/li>\n\n\n\n<li>Inspiration for different target groups and tonalities<\/li>\n\n\n\n<li>Direct integration &#8211; no need to switch to external tools<\/li>\n<\/ul>\n\n<p>Aivie ensures that technology and creativity work together perfectly &#8211; for professional email marketing with ease.<\/p>\n\n<figure class=\"wp-block-image size-full videoRSS-AI\"><a href=\"https:\/\/youtu.be\/3XOUcx9zl94\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/15135211\/aivie-upgrade-email-wizard-und-chatgpt.jpg\" alt=\"\" class=\"wp-image-24914\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/15135211\/aivie-upgrade-email-wizard-und-chatgpt.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/15135211\/aivie-upgrade-email-wizard-und-chatgpt-960x540.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/15135211\/aivie-upgrade-email-wizard-und-chatgpt-768x432.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/15135211\/aivie-upgrade-email-wizard-und-chatgpt-1200x675.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/15135211\/aivie-upgrade-email-wizard-und-chatgpt-480x270.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\t<div class=\"wp-video-popup-wrapper\" data-wp-video-popup-id=\"videoRSS-AI\">\n\t\t<div class=\"wp-video-popup-close\"><\/div>\n\t\t\n\t\t\t<iframe class=\"wp-video-popup-video is-hosted is-landscape is-resizable\" src=\"\" data-wp-video-popup-url=\"https:\/\/www.youtube.com\/embed\/3XOUcx9zl94?autoplay=1&#038;rel=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay\">\n\t\t\t<\/iframe>\n\t\t\n\t<\/div>\n\t\n\n<h3 class=\"wp-block-heading\">Optimized management of e-mail unsubscriptions<\/h3>\n\n<p>With this update, we have improved the management of unsubscriptions for e-mail messages. It was important to us that we can already offer a simple and beautiful preference center page (contact preferences) by default. In the example below you can see the current version, which is only available with Aivie without having to create it yourself.  <\/p>\n\n<p>The example shows how to simply unsubscribe from all email marketing &#8211; see &#8220;Unsubscribe from all marketing messages&#8221;.  <\/p>\n\n<p>A distinction is now also made between transactional and marketing emails. This means that customers can no longer accidentally unsubscribe from transactional emails such as &#8220;Renew password&#8221; or &#8220;Order confirmation&#8221;. The setting for &#8220;do not contact&#8221; therefore has no effect on this type of email.  <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling.png\" alt=\"\" class=\"wp-image-24923\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling.png 1500w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/16123804\/aivie-upgrade-new-e-mail-unsubscribe-handling-480x320.png 480w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Small but mighty<\/h3>\n\n<p>In the contacts, tags can now be removed directly with a click. This makes working with tags more efficient and convenient. <\/p>\n\n<p>It&#8217;s often not just the big, obvious features that make our everyday lives easier, but also small, subtle adjustments.<\/p>\n\n<figure class=\"wp-block-image size-full videoRSS-Tags\"><a href=\"https:\/\/youtu.be\/g4fJwYDynbc\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14205830\/aivie-upgrade-tag-entfernen.jpg\" alt=\"\" class=\"wp-image-24879\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14205830\/aivie-upgrade-tag-entfernen.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14205830\/aivie-upgrade-tag-entfernen-960x540.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14205830\/aivie-upgrade-tag-entfernen-768x432.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14205830\/aivie-upgrade-tag-entfernen-1200x675.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14205830\/aivie-upgrade-tag-entfernen-480x270.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\t<div class=\"wp-video-popup-wrapper\" data-wp-video-popup-id=\"videoRSS-Tags\">\n\t\t<div class=\"wp-video-popup-close\"><\/div>\n\t\t\n\t\t\t<iframe class=\"wp-video-popup-video is-hosted is-landscape is-resizable\" src=\"\" data-wp-video-popup-url=\"https:\/\/www.youtube.com\/embed\/g4fJwYDynbc?autoplay=1&#038;rel=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay\">\n\t\t\t<\/iframe>\n\t\t\n\t<\/div>\n\t\n\n<h3 class=\"wp-block-heading\">User interface<\/h3>\n\n<p>The user interface has a new, more modern look that makes working with Aivie even more enjoyable. The developers of Aivie have optimized many things to create a user experience that is simple and self-explanatory.   <\/p>\n\n<p>Some examples:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Filter:<\/strong> To filter, you no longer need to know which search operator you need. You can use the quick filter view to quickly and easily set filters for segments, owners and more. <\/li>\n\n\n\n<li><strong>Campaign Builder:<\/strong> New, modern design in the campaign builder.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" data-id=\"24897\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211536\/aivie-upgrade-neues-user-interface-e-mail-builder-1.png\" alt=\"\" class=\"wp-image-24897\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211536\/aivie-upgrade-neues-user-interface-e-mail-builder-1.png 1500w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211536\/aivie-upgrade-neues-user-interface-e-mail-builder-1-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211536\/aivie-upgrade-neues-user-interface-e-mail-builder-1-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211536\/aivie-upgrade-neues-user-interface-e-mail-builder-1-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211536\/aivie-upgrade-neues-user-interface-e-mail-builder-1-480x320.png 480w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\">New e-mail builder<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" data-id=\"24864\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203534\/aivie-upgrade-neues-user-interface-filter-1.png\" alt=\"\" class=\"wp-image-24864\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203534\/aivie-upgrade-neues-user-interface-filter-1.png 1500w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203534\/aivie-upgrade-neues-user-interface-filter-1-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203534\/aivie-upgrade-neues-user-interface-filter-1-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203534\/aivie-upgrade-neues-user-interface-filter-1-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203534\/aivie-upgrade-neues-user-interface-filter-1-480x320.png 480w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\">New filtering<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" data-id=\"24859\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203524\/aivie-upgrade-neues-user-interface-campaign-builder-1.png\" alt=\"\" class=\"wp-image-24859\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203524\/aivie-upgrade-neues-user-interface-campaign-builder-1.png 1500w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203524\/aivie-upgrade-neues-user-interface-campaign-builder-1-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203524\/aivie-upgrade-neues-user-interface-campaign-builder-1-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203524\/aivie-upgrade-neues-user-interface-campaign-builder-1-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14203524\/aivie-upgrade-neues-user-interface-campaign-builder-1-480x320.png 480w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\">New campaign builder<\/figcaption><\/figure>\n<\/figure>\n\n<h3 class=\"wp-block-heading\">Security and performance<\/h3>\n\n<p>As usual, important security updates are also made during the upgrade. Security is always very important to us, so from our point of view this is always worth mentioning. <\/p>\n\n<p>The performance of the tool has also improved with all updates. You will notice and appreciate this in your daily work with the tool. <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p>The new <strong>Aivie upgrade<\/strong> brings everything that modern marketing automation needs: more <strong>security, better usability and smart features<\/strong> that significantly simplify everyday marketing.<\/p>\n\n<p>Whether you want to create campaigns faster, use personalized content or simply enjoy a more modern interface, the upgrade is a <strong>real step forward<\/strong>.<\/p>\n\n<p>With <strong>Aivie<\/strong> at your side, you are well supported: from strategy to implementation to technology.<\/p>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-490f850 stk-block-background\" data-block-id=\"490f850\"><style>.stk-490f850 {background-color:#cfe7e1 !important;}.stk-490f850:before{background-color:#cfe7e1 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-490f850-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-24b316c\" data-v=\"4\" data-block-id=\"24b316c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-24b316c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-24b316c-inner-blocks\">\n<p class=\"has-red-color has-text-color has-link-color has-xl-font-size wp-elements-0d62dc382de5ecd7820a1c4856d6cdf7\">Discover how to make the most of the new features in our webinar.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d153001\" data-v=\"4\" data-block-id=\"d153001\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d153001-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d153001-inner-blocks\">\n<p class=\"has-blue-dark-color has-text-color has-link-color has-xl-font-size wp-elements-2ef34288428b01abfda739f2d09fb56f\">In the webinar, Aivie will use a specific customer case to show you how to use Aivie and get started right away &#8211; without any prior technical knowledge.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-60a3864\" data-block-id=\"60a3864\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-bdc9095\" data-block-id=\"bdc9095\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/webinar-newsletter-vs-nurturing\/\"><span class=\"stk-button__inner-text\">Access the webinar<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We are constantly developing Aivie to offer you an even better marketing experience. A major upgrade is now in the pipeline, bringing numerous new functions, a modern design and noticeably more stability. The latest update makes Aivie more powerful, more intuitive and more versatile &#8211; perfect for anyone who wants to use marketing automation efficiently &hellip; <a href=\"https:\/\/aivie.ch\/en\/aivie-upgrade-new-features-more-usability-and-a-modern-user-experience\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Aivie upgrade: New features, more usability and a modern user experience<\/span><\/a><\/p>\n","protected":false},"author":322,"featured_media":24893,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[393,139,395],"tags":[],"class_list":["post-24937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-security","category-user"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis.png",1500,1000,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-240x240.png",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-960x640.png",960,640,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-768x512.png",768,512,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis.png",990,660,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-1200x800.png",1200,800,true],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-480x320.png",480,320,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-240x240.png",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-960x640.png",960,640,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-240x240.png",240,240,true]},"post_excerpt_stackable_v2":"<p>We are constantly developing Aivie to offer you an even better marketing experience. A major upgrade is now in the pipeline, bringing numerous new functions, a modern design and noticeably more stability. The latest update makes Aivie more powerful, more intuitive and more versatile &#8211; perfect for anyone who wants to use marketing automation efficiently and with pleasure. ContentAdvantages of the Aivie upgrade at a glanceAdvantages for users at a glanceOur favorite features highlightedE-mail preview for specific contactsCode support for dependencies and conditionsNew editor for emails and landing pagesLearn more?Sign up to receive an introduction with tips and tricks.New campaign&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/aivie.ch\/en\/category\/general\/\" rel=\"category tag\">General<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/security\/\" rel=\"category tag\">Security<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/user\/\" rel=\"category tag\">User<\/a>","author_info_v2":{"name":"Anja Bienz","url":"https:\/\/aivie.ch\/en\/author\/anja\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/24937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=24937"}],"version-history":[{"count":3,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/24937\/revisions"}],"predecessor-version":[{"id":24952,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/24937\/revisions\/24952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media\/24893"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=24937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/categories?post=24937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=24937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}