{"id":24048,"date":"2025-09-29T22:45:29","date_gmt":"2025-09-29T20:45:29","guid":{"rendered":"https:\/\/aivie.ch\/all-leads-in-view-all-data-under-control-why-you-shouldnt-give-up-control-of-customer-data\/"},"modified":"2025-09-29T22:45:31","modified_gmt":"2025-09-29T20:45:31","slug":"all-leads-in-view-all-data-under-control-why-you-shouldnt-give-up-control-of-customer-data","status":"publish","type":"post","link":"https:\/\/aivie.ch\/en\/all-leads-in-view-all-data-under-control-why-you-shouldnt-give-up-control-of-customer-data\/","title":{"rendered":"All leads in view, all data under control: Why you shouldn’t give up control of customer data"},"content":{"rendered":"\n

In 2017, as the founder of a fintech startup, I was looking for a marketing automation solution for our sales funnel. My criteria were clear, but difficult to find in one package: A tool that was powerful, flexible, affordable for a startup and, most importantly, designed in a way that allowed me to keep full control of my data<\/strong>. This search led me to the open source platform Mautic – and ultimately to the founding of Aivie, a company based on the principle of data sovereignty. <\/p>\n\n

Today, as an entrepreneur or marketing manager, you are in a similar situation. Customer data is the new gold. But unlike gold, the value is not simply in the possession. It’s about control, responsibility and trust<\/strong>. If you lose control of your customer data, you not only risk a mishap, but also legal consequences, loss of trust among your customers and clear competitive disadvantages. <\/p>\n\n\n\n