{"id":23565,"date":"2025-06-27T17:58:27","date_gmt":"2025-06-27T15:58:27","guid":{"rendered":"https:\/\/aivie.ch\/marketing-automation-in-the-crisis-why-now-is-the-right-time\/"},"modified":"2026-03-25T23:32:23","modified_gmt":"2026-03-25T21:32:23","slug":"marketing-automation-in-the-crisis-why-now-is-the-right-time","status":"publish","type":"post","link":"https:\/\/aivie.ch\/en\/marketing-automation-in-the-crisis-why-now-is-the-right-time\/","title":{"rendered":"Marketing Automation in a Crisis \u2013 Why Now is the Right Time"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Marketing Automation \u2013 If Not Now, When?<\/h2>\n\n<p><br\/>Marketing Automation is not a new concept \u2013 but its <strong>relevance has never been as high as it is today<\/strong>. While many companies in Switzerland and worldwide hesitate in the face of economic uncertainty, this very hesitation represents a <strong>missed opportunity<\/strong>. <\/p>\n\n<p>Because: <strong>Crises are not only times of saving, but also of strategic reorientation.<\/strong><\/p>\n\n<!--more-->\n\n<h2 class=\"wp-block-heading\">Digitalization is not a luxury, but a survival strategy<\/h2>\n\n<p><strong>SMEs<\/strong> in Switzerland, in particular, are under pressure: budgets are shrinking, skilled workers are scarce, and customers expect digital experiences on par with larger companies.<\/p>\n\n<p>But the good news is:<\/p>\n\n<p><strong>Marketing Automation offers a lever precisely here<\/strong> to achieve more impact with less effort:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Fewer manual processes<\/li>\n\n\n\n<li>More customer proximity through personalization<\/li>\n\n\n\n<li>Higher team efficiency<\/li>\n\n\n\n<li>Measurable results instead of gut feeling<\/li>\n<\/ul>\n\n<p>B2B customers expect a digital customer journey \u2013 and are willing to remain loyal customers for it.<\/p>\n\n<h2 class=\"wp-block-heading\">Why is now the right time?<\/h2>\n\n<p>Many companies wait for &#8220;better times.&#8221; But that&#8217;s a fallacy. <strong>Marketing Automation requires preparation<\/strong> \u2013 from defining goals to tool selection and content strategy. The sooner you start, the sooner you benefit. And the smaller your company, the more agile you can be in seizing these opportunities.   <\/p>\n\n<p>&#8220;We&#8217;ve always done it this way.&#8221; This attitude is the surest path to irrelevance in the digital world. <\/p>\n\n<h2 class=\"wp-block-heading\">12 Good Reasons for Marketing Automation \u2013 even (or especially) in a Crisis<\/h2>\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Save costs<\/strong> by reducing manual tasks<\/li>\n\n\n\n<li><strong>Scalability<\/strong>, even with a small team<\/li>\n\n\n\n<li><strong>Time savings<\/strong> through automated workflows<\/li>\n\n\n\n<li><strong>More targeted approach<\/strong> instead of a scattergun approach<\/li>\n\n\n\n<li><strong>Measurable results<\/strong> and KPIs<\/li>\n\n\n\n<li><strong>Lead nurturing<\/strong> with a system<\/li>\n\n\n\n<li><strong>Intelligent segmentation<\/strong> by behavior<\/li>\n\n\n\n<li><strong>Higher conversion rates<\/strong> through relevance<\/li>\n\n\n\n<li><strong>Data protection compliant<\/strong> through tools with Swiss hosting<\/li>\n\n\n\n<li><strong>Personalized communication<\/strong> instead of generic mass emails<\/li>\n\n\n\n<li><strong>Better decision-making basis<\/strong> through analytics<\/li>\n\n\n\n<li><strong>Adaptable for any crisis<\/strong><\/li>\n<\/ol>\n\n<p>See also our overview: <a href=\"https:\/\/aivie.ch\/en\/this-is-marketing-automation-and-how-your-company-benefits-from-it\/\" data-type=\"post\" data-id=\"2204\">What Marketing Automation is and how your company benefits from it<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">SME? Don&#8217;t panic \u2013 go digital. <\/h2>\n\n<p>Many small and medium-sized businesses think: <em>&#8220;Marketing Automation is only for corporations.<\/em>&#8221; But the opposite is true: <strong>SMEs benefit the most<\/strong> because they can implement, test, and optimize faster.<\/p>\n\n<p>An example: A regional provider uses automated email sequences to reactivate existing customers \u2013 without deploying extra staff. Result: More orders, less effort. <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion: Act instead of waiting<\/h2>\n\n<p>Marketing Automation is not a hype. It is a tool \u2013 and a particularly effective one in times of economic uncertainty. Those who <strong>invest now<\/strong> set the course for sustainable growth, better customer loyalty, and long-term success.  <\/p>\n\n<p>So: If not now, when?<\/p>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-80883a5 stk-block-background\" data-block-id=\"80883a5\"><style>.stk-80883a5 {background-color:#cfe7e1 !important;padding-top:100px !important;padding-bottom:100px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-80883a5:before{background-color:#cfe7e1 !important;}.stk-80883a5-column{--stk-column-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-80883a5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a84d2af\" data-v=\"4\" data-block-id=\"a84d2af\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a84d2af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a84d2af-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-aller-anfang-ist-leicht\">Powerful and targeted landing page<\/h2>\n\n\n\n<div style=\"height:98px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-87ce02d\" data-block-id=\"87ce02d\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8231\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/20102423\/Marketing-Automation-Use-Cases-Aivie-happy-customer-kaufverhalten.webp\" width=\"1200\" height=\"800\" alt=\"Woman sees how easy marketing automation is with Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/20102423\/Marketing-Automation-Use-Cases-Aivie-happy-customer-kaufverhalten.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/20102423\/Marketing-Automation-Use-Cases-Aivie-happy-customer-kaufverhalten-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/20102423\/Marketing-Automation-Use-Cases-Aivie-happy-customer-kaufverhalten-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/20102423\/Marketing-Automation-Use-Cases-Aivie-happy-customer-kaufverhalten-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/20102423\/Marketing-Automation-Use-Cases-Aivie-happy-customer-kaufverhalten-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78cc069\" data-v=\"4\" data-block-id=\"78cc069\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78cc069-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78cc069-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-57881db\" id=\"span-style-color-283-e-4-c-class-ugb-highlight-starte-sofort-mit-dem-landingpage-use-case-paket-von-aivie-span\" data-block-id=\"57881db\"><style>.stk-57881db {margin-bottom:30px !important;}<\/style><h2 class=\"stk-block-heading__text\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Start immediately with Aivie&#8217;s Landing Page Use Case Package<\/span><\/h2><\/div>\n\n\n\n<p>With our package, you&#8217;ll have your landing page built in no time and can increase leads and conversions with personalized user experiences.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-22b923e\" data-block-id=\"22b923e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b17b319\" data-block-id=\"b17b319\"><style>.stk-b17b319 {margin-top:40px !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/product\/landingpage-quickstarter-aivie\/\"><span class=\"stk-button__inner-text\">Get started now<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Further Resources &amp; Inspiration<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.industrialmarketing.ch\/success-digitization-b2b\/?lang=en\" target=\"_blank\" rel=\"noopener\">Marketing Automation Strategy \u2013 Infographic by Bastian Hammer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.b2bmarketing.net\/en-gb\/resources\/blog\/6-crucial-kpis-measure-b2b-marketing\" target=\"_blank\" rel=\"noopener\">12 KPIs for Measuring Success in B2B Marketing (B2BMarketing.net)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Automation \u2013 If Not Now, When? Marketing Automation is not a new concept \u2013 but its relevance has never been as high as it is today. While many companies in Switzerland and worldwide hesitate in the face of economic uncertainty, this very hesitation represents a missed opportunity. Because: Crises are not only times of &hellip; <a href=\"https:\/\/aivie.ch\/en\/marketing-automation-in-the-crisis-why-now-is-the-right-time\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Marketing Automation in a Crisis \u2013 Why Now is the Right Time<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":29409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[112,116,1668,113,114,122,117,123,118,119],"class_list":["post-23565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","tag-best-practice","tag-customer-journey","tag-digitalization","tag-e-mail","tag-e-mail-marketing","tag-landing-page","tag-marketing-automation","tag-product","tag-sales-funnel","tag-tips"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis.png",960,641,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis-240x240.png",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis.png",960,641,false],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis-768x513.png",768,513,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis.png",960,641,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis.png",960,641,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis-480x321.png",480,321,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis-240x240.png",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis.png",960,641,false],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis-240x240.png",240,240,true]},"post_excerpt_stackable_v2":"<p>Marketing Automation \u2013 If Not Now, When? Marketing Automation is not a new concept \u2013 but its relevance has never been as high as it is today. While many companies in Switzerland and worldwide hesitate in the face of economic uncertainty, this very hesitation represents a missed opportunity. Because: Crises are not only times of saving, but also of strategic reorientation. Digitalization is not a luxury, but a survival strategy SMEs in Switzerland, in particular, are under pressure: budgets are shrinking, skilled workers are scarce, and customers expect digital experiences on par with larger companies. But the good news is:&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/aivie.ch\/en\/category\/marketing-automation\/\" rel=\"category tag\">Marketing Automation<\/a>","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/en\/author\/adrian\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/23565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=23565"}],"version-history":[{"count":3,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/23565\/revisions"}],"predecessor-version":[{"id":29126,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/23565\/revisions\/29126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media\/29409"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=23565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/categories?post=23565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=23565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}