{"id":22780,"date":"2025-05-23T11:12:49","date_gmt":"2025-05-23T09:12:49","guid":{"rendered":"https:\/\/aivie.ch\/?p=22780"},"modified":"2026-03-20T11:51:18","modified_gmt":"2026-03-20T09:51:18","slug":"scalable-email-marketing-solution-for-travel-tech-start-up-boddy","status":"publish","type":"post","link":"https:\/\/aivie.ch\/en\/scalable-email-marketing-solution-for-travel-tech-start-up-boddy\/","title":{"rendered":"Scalable email marketing solution for the travel-tech start-up BODDY"},"content":{"rendered":"\n<p>When BODDY, a fast-growing travel and wellness tech startup, acquired its Danish competitor TrainAway in 2023, its user base suddenly grew into the six-figure range. A solution for email marketing was needed to support rapid growth \u2013 without emails ending up in the SPAM folder.<\/p>\n\n<!--more-->\n\n<h2 class=\"wp-block-heading\">The figures at a glance<\/h2>\n\n<figure class=\"wp-block-table dark\"><table><tbody><tr><td>Industry<\/td><td>Travel-Tech \/ Well-Tech<\/td><\/tr><tr><td>Business model<\/td><td>B2B2C<\/td><\/tr><tr><td>Target group<\/td><td>Health-conscious travelers, fitness and wellness providers, hotels, OTAs, airlines, insurance companies, etc.<\/td><\/tr><tr><td>Company size<\/td><td> 10+ employees<\/td><\/tr><tr><td>Solution<\/td><td>Aivie Start-up<\/td><\/tr><tr><td>Service<\/td><td><a href=\"https:\/\/aivie.ch\/en\/marketing-automation-growth-services\/\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">Growth Support<\/span><\/a><\/td><\/tr><tr><td>Project duration<\/td><td>ongoing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Who is the tech start-up BODDY?<\/h2>\n\n<p><a href=\"https:\/\/boddy.ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">BODDY<\/a>, founded in Zurich in 2019, connects travelers worldwide with high-quality fitness and wellness experiences. The mobile platform makes it easy to find, compare, book, and use providers contactlessly \u2013 anytime and anywhere. <\/p>\n\n<h2 class=\"wp-block-heading\">Why customers love BODDY<\/h2>\n\n<p>Travelers appreciate flexible access to quality-checked fitness and wellness providers\u2014easily via the app and on a pay-per-use basis. Check-in is keyless and convenient. For partner companies such as OTAs, hotels, or insurance providers, BODDY offers real added value for their customers and employees.  <\/p>\n\n<h2 class=\"wp-block-heading\">What challenges did BODDY have?<\/h2>\n\n<p>When merging customer databases, onboarding new users, and scaling personalized communication, they faced several critical challenges.<\/p>\n\n<h2 class=\"wp-block-heading\">Scaled customer communication after the acquisition of another travel-tech start-up<\/h2>\n\n<p>With the acquisition of TrainAway, the complexity of communication increased significantly. The challenge: to continue offering a personal user experience for all customers \u2013 despite six-figure contacts. <\/p>\n\n<h2 class=\"wp-block-heading\">Rising HubSpot costs made growth more difficult<\/h2>\n\n<p>At the same time, the existing solution\u2014HubSpot\u2014was becoming increasingly expensive and inflexible. BODDY needed a scalable, affordable, and customizable alternative.  The choice fell on Aivie as an email marketing solution.<\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-490f850 stk-block-background\" data-block-id=\"490f850\"><style>.stk-490f850 {background-color:#cfe7e1 !important;}.stk-490f850:before{background-color:#cfe7e1 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-490f850-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-24b316c\" data-v=\"4\" data-block-id=\"24b316c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-24b316c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-24b316c-inner-blocks\">\n<p class=\"has-red-color has-text-color has-link-color has-xl-font-size wp-elements-812e04a3a5c0b3c71b2c7c644e8bbaa3\">Flexibility and manageable costs with Aivie<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d153001\" data-v=\"4\" data-block-id=\"d153001\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d153001-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d153001-inner-blocks\">\n<p class=\"has-blue-dark-color has-text-color has-link-color has-xl-font-size wp-elements-06fab985dd66a30c75715a8ddf2ddfb8\">Interested too?<\/p>\n\n\n\n<p>Check out the email marketing solution Aivie and its pricing. If you have any questions, we are always here for you. <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-60a3864\" data-block-id=\"60a3864\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-bdc9095\" data-block-id=\"bdc9095\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/pricing-and-packages\/\"><span class=\"stk-button__inner-text\">Tool and prices<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">SPAM problems due to rapid growth<\/h2>\n\n<p>Due to rapid growth, various challenges arose around SPAM:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Communication with a rapidly growing user base<\/li>\n\n\n\n<li>Ensuring list hygiene and deliverability during import<\/li>\n\n\n\n<li>Ongoing segmentation and relevance of content<\/li>\n\n\n\n<li>Technical setup to avoid SPAM filters<\/li>\n\n\n\n<li>Active monitoring of deliverability<\/li>\n<\/ul>\n\n<p><strong>A practical example:<\/strong> Users who registered via the app with an Apple Relay address (e.g. aztxt12r8c@privaterelay.appleid.com) were often not reached. These addresses had to be treated specially to ensure onboarding. <\/p>\n\n<p>Interested in this topic? More about it in our blog post <\/p>\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0bbb094\" data-block-id=\"0bbb094\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-e38b5e6\" data-block-id=\"e38b5e6\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/how-do-emails-not-end-up-in-spam\/\"><span class=\"stk-button__inner-text\">Learn more<\/span><\/a><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Goal: Personalized communication and email marketing on a large scale<\/h2>\n\n<p>Following the acquisition, BODDY wanted to reach the expanded target group clearly and efficiently\u2014with relevant content at the right time. One thing was particularly important: <strong>personalization<\/strong>. Content needed to be tailored to segments and be effective.  <\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-4e9058f stk-block-background\" data-block-id=\"4e9058f\"><style>.stk-4e9058f {background-color:#cfe7e1 !important;}.stk-4e9058f:before{background-color:#cfe7e1 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-4e9058f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d03f31e\" data-v=\"4\" data-block-id=\"d03f31e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d03f31e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d03f31e-inner-blocks\">\n<p class=\"has-red-color has-text-color has-link-color has-xl-font-size wp-elements-38dfc32e5786c6efbf748bba6e8a5c1b\">Segmenting contacts<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9cfa963\" data-v=\"4\" data-block-id=\"9cfa963\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9cfa963-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9cfa963-inner-blocks\">\n<p>Would you like to learn more about segmenting contacts? Read our blog post and get started yourself. <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a9fc84f\" data-block-id=\"a9fc84f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-80c0503\" data-block-id=\"80c0503\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/segmenting-contacts-a-step-by-step-guide\/\"><span class=\"stk-button__inner-text\">To the article<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Why BODDY chose Aivie<\/h2>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-514dc0e stk-block-background\" data-block-id=\"514dc0e\"><style>.stk-514dc0e {background-color:#283e4c !important;padding-top:80px !important;padding-bottom:80px !important;margin-bottom:0px !important;}.stk-514dc0e:before{background-color:#283e4c !important;}.stk-514dc0e-column{--stk-column-gap:10px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-514dc0e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-47205a5\" data-v=\"4\" data-block-id=\"47205a5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-47205a5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-47205a5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-right stk-block stk-57f59a8\" data-block-id=\"57f59a8\"><style>.stk-57f59a8 .stk-img-wrapper{width:313px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-22832\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114206\/aivie-e-mail-marketing-boddy-boller_hannes.jpg\" width=\"572\" height=\"572\" alt=\"Felix - Customer Case Ferris Ai\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114206\/aivie-e-mail-marketing-boddy-boller_hannes.jpg 572w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114206\/aivie-e-mail-marketing-boddy-boller_hannes-240x240.jpg 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114206\/aivie-e-mail-marketing-boddy-boller_hannes-480x480.jpg 480w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4bd404f\" data-v=\"4\" data-block-id=\"4bd404f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4bd404f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4bd404f-inner-blocks\">\n<p class=\"has-text-align-left has-white-color has-text-color\">We chose Aivie because the platform is scalable and helps us manage our growing database efficiently.<\/p>\n\n\n\n<p class=\"has-text-align-left has-white-color has-text-color\">Despite the growth, we were able to maintain a personal touch. We particularly appreciated the close exchange with the Aivie team \u2013 both technically and strategically. <\/p>\n\n\n\n<p class=\"has-text-align-left has-white-color has-text-color\">For us, it was also crucial to have close contact with the Aivie team in order to benefit from their email marketing know-how.<\/p>\n\n\n\n<p class=\"has-text-align-left has-white-color has-text-color\">Hannes Boller<br\/>CEO @ BODDY<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">The solution: Aivie as a platform and partner<\/h2>\n\n<p>BODDY deliberately chose more than just software; they chose a partnership. This is how the collaboration worked: <\/p>\n\n<h3 class=\"wp-block-heading\">1. Migration &amp; Deliverability<\/h3>\n\n<p>We supported the import of contacts from TrainAway in a GDPR-compliant and technically clean manner \u2013 including warm-up and segmentation to ensure the delivery rate.<\/p>\n\n<h3 class=\"wp-block-heading\">2. Segmentation &amp; individual journeys<\/h3>\n\n<p>Together, we developed personalized communication for different user groups \u2013 tailored to their history and needs.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Consulting &amp; collaboration<\/h3>\n\n<p>Thanks to direct exchange via Slack, regular check-ins, and close cooperation with our developers, BODDY received fast and practical support.<\/p>\n\n<h2 class=\"wp-block-heading\">What did you like about working with Aivie?<\/h2>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-042a906 stk-block-background\" data-block-id=\"042a906\"><style>.stk-042a906 {background-color:#283e4c !important;padding-top:80px !important;padding-bottom:80px !important;margin-bottom:0px !important;}.stk-042a906:before{background-color:#283e4c !important;}.stk-042a906-column{--stk-column-gap:10px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-042a906-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-44a8ebc\" data-v=\"4\" data-block-id=\"44a8ebc\"><style>.stk-44a8ebc {border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-44a8ebc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-44a8ebc-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-right stk-block stk-e7521eb\" data-block-id=\"e7521eb\"><style>.stk-e7521eb {border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;}.stk-e7521eb .stk-img-wrapper{width:313px !important;filter:drop-shadow(none) !important;--stk-gradient-overlay:0 !important;}.stk-e7521eb .stk-img-wrapper img{transform:scale(1) !important;border-radius:0px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--shadow-none\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-23439\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/26072620\/aivie-e-mail-marketing-boddy-maria-sanz-sierra-1.jpeg\" width=\"572\" height=\"572\" alt=\"Mar&#xED;a Sanz Sierra&#010;Marketing Coordinator\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/26072620\/aivie-e-mail-marketing-boddy-maria-sanz-sierra-1.jpeg 400w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/26072620\/aivie-e-mail-marketing-boddy-maria-sanz-sierra-1-240x240.jpeg 240w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-195472c\" data-v=\"4\" data-block-id=\"195472c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-195472c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-195472c-inner-blocks\">\n<p class=\"has-text-align-left has-white-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">\u00abThe collaboration with Aivie was efficient, pleasant and very hands-on. The platform is intuitive, reliable and has made our communication much easier.\u00bb<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-white-color has-text-color has-link-color wp-elements-a6f9806fdf7e164637019b87e8686f1b\">Mar\u00eda Sanz Sierra<br\/>Marketing Coordinator<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">The result: From start-up to scalable brand<\/h2>\n\n<p>With Aivie, BODDY was able to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Scale communication to a six-figure user base<\/li>\n\n\n\n<li>Improve customer loyalty with relevant, timely campaigns<\/li>\n\n\n\n<li>Reduce manual effort thanks to automation<\/li>\n\n\n\n<li>Move away from HubSpot \u2013 without losing functionality, but with lower costs<\/li>\n\n\n\n<li>Maintain the personal user experience \u2013 now on a scale level<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Outlook: Deeper integration for smart, data-driven communication<\/h2>\n\n<p>The collaboration continues: BODDY is planning a <strong>deeper integration of its own platform with Aivie<\/strong> to measure user behavior across all channels (e.g., in the app) and to automate communication even more effectively.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p><strong>Growth does not have to come at the expense of personalization \u2013 if you have the right partner.<\/strong><\/p>\n\n<p>With Aivie, BODDY gained the tools, expertise, and collaboration needed to stay close to their customers\u2014even during periods of rapid growth.<\/p>\n\n<p><strong>And all this at a price that enabled sustainable growth \u2013 without breaking the budget of a start-up.<\/strong><\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-615ac7a stk-block-background\" data-block-id=\"615ac7a\"><style>.stk-615ac7a {background-color:#cfe7e1 !important;}.stk-615ac7a:before{background-color:#cfe7e1 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-615ac7a-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-560a9c6\" data-v=\"4\" data-block-id=\"560a9c6\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-560a9c6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-560a9c6-inner-blocks\">\n<p class=\"has-red-color has-text-color has-link-color has-xl-font-size wp-elements-d2a07f576b6f17550f23c00dac001cd3\">The right partner for email marketing \u2013 accompanied in growth!<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-02ec652\" data-v=\"4\" data-block-id=\"02ec652\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-02ec652-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-02ec652-inner-blocks\">\n<p class=\"has-blue-dark-color has-text-color has-link-color has-xl-font-size wp-elements-5e3f17440bf3139ea4f6f3f4518e2b48\">Growth Marketing Service from Aivie<\/p>\n\n\n\n<p>Get in touch with us and we will help you take the next steps in email marketing with professional support. <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-8414455\" data-block-id=\"8414455\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b6a3377\" data-block-id=\"b6a3377\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/marketing-automation-growth-services\/\"><span class=\"stk-button__inner-text\">Learn more<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When BODDY, a fast-growing travel and wellness tech startup, acquired its Danish competitor TrainAway in 2023, its user base suddenly grew into the six-figure range. A solution for email marketing was needed to support rapid growth \u2013 without emails ending up in the SPAM folder.<\/p>\n","protected":false},"author":322,"featured_media":22839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133,109,110],"tags":[],"class_list":["post-22780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-case","category-e-mail-marketing","category-marketing-automation"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy.jpg",1000,721,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-240x240.jpg",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-960x692.jpg",960,692,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-768x554.jpg",768,554,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy.jpg",990,714,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy.jpg",1000,721,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-480x346.jpg",480,346,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-240x240.jpg",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-960x692.jpg",960,692,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-240x240.jpg",240,240,true]},"post_excerpt_stackable_v2":"<p>When BODDY, a fast-growing travel and wellness tech startup, acquired its Danish competitor TrainAway in 2023, its user base suddenly grew into the six-figure range. A solution for email marketing was needed to support rapid growth \u2013 without emails ending up in the SPAM folder. The figures at a glance IndustryTravel-Tech \/ Well-TechBusiness modelB2B2CTarget groupHealth-conscious travelers, fitness and wellness providers, hotels, OTAs, airlines, insurance companies, etc.Company size 10+ employeesSolutionAivie Start-upServiceGrowth SupportProject durationongoing Who is the tech start-up BODDY? BODDY, founded in Zurich in 2019, connects travelers worldwide with high-quality fitness and wellness experiences. The mobile platform makes it easy to&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/aivie.ch\/en\/category\/customer-case\/\" rel=\"category tag\">Customer Case<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/e-mail-marketing\/\" rel=\"category tag\">E-Mail marketing<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/marketing-automation\/\" rel=\"category tag\">Marketing Automation<\/a>","author_info_v2":{"name":"Anja Bienz","url":"https:\/\/aivie.ch\/en\/author\/anja\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/22780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=22780"}],"version-history":[{"count":11,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/22780\/revisions"}],"predecessor-version":[{"id":29389,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/22780\/revisions\/29389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media\/22839"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=22780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/categories?post=22780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=22780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}