{"id":19935,"date":"2024-11-07T18:48:23","date_gmt":"2024-11-07T16:48:23","guid":{"rendered":"https:\/\/aivie.ch\/use-a-betting-game-as-a-lead-magnet\/"},"modified":"2024-11-07T19:12:17","modified_gmt":"2024-11-07T17:12:17","slug":"use-a-betting-game-as-a-lead-magnet","status":"publish","type":"post","link":"https:\/\/aivie.ch\/en\/use-a-betting-game-as-a-lead-magnet\/","title":{"rendered":"Use a betting game as a lead magnet"},"content":{"rendered":"\n<p>A sweepstake is a creative way to generate<strong> leads<\/strong>, qualify potential customers, build trust and boost <strong>conversion rates<\/strong> &#8211; and it&#8217;s fun! However, developing a successful sweepstake requires strategy and careful implementation. In this blog, you will learn how to use a competition, in this case the summer betting game, as an effective<strong> lead magnet<\/strong>.  <\/p>\n\n<!--more-->\n\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-9b70ec9\" data-block-id=\"9b70ec9\"><p class=\"stk-table-of-contents__title\">Content<\/p><ul class=\"stk-table-of-contents__table\"><li><a href=\"#was-ist-eine-lead-magnet-kampagne\">What is a lead magnet campaign?<\/a><\/li><li><a href=\"#das-sommer-tippspiel-als-lead-magnet\">The summer betting game as a lead magnet<\/a><\/li><li><a href=\"#strategieentwicklung-mit-dem-marketing-automation-canvas\">Strategy development with the Marketing Automation Canvas<\/a><\/li><li><a href=\"#erstelle-deinen-canvas\">Create your Canvas<\/a><\/li><li><a href=\"#marketing-automation-canvas-herunterladen\">Download Marketing Automation Canvas<\/a><\/li><li><a href=\"#kampagnengestaltung-auf-dem-whiteboard-tool-miro\">Campaign design on the whiteboard tool Miro<\/a><\/li><li><a href=\"#plane-die-e-mail-serie-fur-deine-kampagne\">Plan the email series for your campaign<\/a><\/li><li><a href=\"#wie-setzt-du-das-sommer-tippspiel-um\">How are you implementing the summer betting game?<\/a><\/li><li><a href=\"#warum-ist-das-sommer-tippspiel-so-erfolgreich\">Why is the summer betting game so successful?<\/a><\/li><li><a href=\"#technische-umsetzung-und-automatisierung-durch-aivie\">Technical implementation and automation by Aivie<\/a><\/li><li><a href=\"#fazit-das-sommer-tippspiel-von-aivie-als-idealer-lead-magnet\">Conclusion: Aivie&#8217;s summer betting game as an ideal lead magnet<\/a><\/li><li><a href=\"#mochtest-du-auch-leads-einsammeln\">Would you also like to collect leads?<\/a><\/li><\/ul><\/nav>\n\n<h2 class=\"wp-block-heading\" id=\"was-ist-eine-lead-magnet-kampagne\">What is a<strong> <\/strong>lead magnet campaign?<\/h2>\n\n<p>A <strong>lead magnet campaign<\/strong> is a strategy to attract potential customers by offering them an incentive to share their contact details with you. The <strong>lead magnet<\/strong> should therefore offer real benefits so that customers are happy to share their information. Examples of<strong> lead magnets<\/strong>are e-books, webinars or competitions.  <\/p>\n\n<p>If you want to learn more about lead magnets and marketing automation, check out my free <a href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\/marketing-automation-kampagnen-konzipieren-und-umsetzen\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\/marketing-automation-kampagnen-konzipieren-und-umsetzen\" rel=\"noreferrer noopener\">LinkedIn Learning course<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"das-sommer-tippspiel-als-lead-magnet\">The summer betting game as a lead magnet<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/aivie.ch\/wp-content\/uploads\/2024\/11\/Lead-Magnet-Flussdiagramm-zum-Hinzufuegen-eines-Tags-und-Senden-einer-Nachricht-wenn-die-Temperatur-ueber-30&#xB0;-liegt.png\" alt=\"\" class=\"wp-image-19869\" title=\"\"><\/figure>\n\n<p>To increase sales figures in the summer and at the same time raise awareness for future campaigns, we developed the summer prediction game as a creative <strong>lead magnet idea<\/strong>. Participants choose five days on which they think the temperature in Zurich will rise above 30 \u00b0C. The winners receive personalized vouchers, while others receive an alternative offer. This creates a positive, interactive experience and provides valuable customer data.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"strategieentwicklung-mit-dem-marketing-automation-canvas\">Strategy development with the Marketing Automation Canvas<\/h2>\n\n<p>Before you start your <strong>lead magnet campaign<\/strong>, you need a clear strategy. This is where Aivie&#8217;s <strong>Marketing Automation Canvas <\/strong>can help. It helps you to set clear goals and define <strong>personas<\/strong> and their<strong> customer journey<\/strong>. Decide which<strong> touchpoints<\/strong> are relevant for the <strong>customer journey<\/strong> and what needs your target group has there in order to create a positive experience with your brand.   <\/p>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0e2f191 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-0e2f191-content-wrapper{grid-column-gap:60px !important}.ugb-0e2f191.ugb-columns{background-color:#cfe7e1}.ugb-0e2f191.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0e2f191-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ca2a514 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ca2a514-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-51cd323 ugb-main-block\"><style>.ugb-51cd323 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Your marketing automation strategy<\/h2><p class=\"ugb-heading__subtitle\">With our canvas, you have a tool for developing your strategy and the necessary tactics. Make sure you don&#8217;t forget anything on the way to your marketing automation strategy. <\/p><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas.jpg\" alt=\"\" class=\"wp-image-5203\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-768x432.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-480x270.jpg 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-600x338.jpg 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3a58d59 ugb-column--design-plain ugb-main-block\" id=\"join\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3a58d59-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b1e04f1 ugb-main-block\"><style>.ugb-b1e04f1 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Download Marketing Automation Canvas<\/span><\/h2><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=105\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"kampagnengestaltung-auf-dem-whiteboard-tool-miro\">Campaign design on the whiteboard tool Miro<\/h2>\n\n<p>In the planning phase, you can use the<strong> whiteboard tool Miro<\/strong> to visualize your ideas. Outline the different phases of the <strong>customer journey <\/strong>and how you will guide potential customers through the <strong>marketing funnel<\/strong>. Develop a clear storyline that forms a common thread from start to finish and evokes the desired emotions in the customer. Positive triggers, such as the anticipation of a competition or an appealing image, are crucial here.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"plane-die-e-mail-serie-fur-deine-kampagne\">Plan the email series for your campaign<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/aivie.ch\/wp-content\/uploads\/2024\/11\/2-Lead-Magnet-&#x2013;-Ein-Flussdiagramm-zeigt-den-Prozess-der-Einladung-und-Erinnerung-von-Leads.png\" alt=\"\" class=\"wp-image-19873\" title=\"\"><\/figure>\n\n<p>Plan an email series that accompanies the lead through the phases of the <strong>marketing funnel<\/strong> and builds trust. Start with a welcome email that thanks participants for their participation and clarifies expectations. Use the series as a nurturing campaign that evokes positive emotions in the customer. Follow-up emails should offer additional content and added value to increase engagement.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"wie-setzt-du-das-sommer-tippspiel-um\">How are you implementing the summer betting game?<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/aivie.ch\/wp-content\/uploads\/2024\/11\/Lead-Magnet-&#x2013;-Balkendiagramm-zeigt-die-Klickrate-und-Abmelderate-fuer-verschiedene-E-Mails-der-Sommer-Tippspiel-Kampagne.png\" alt=\"\" class=\"wp-image-19877\" title=\"\"><\/figure>\n\n<p>The summer tipping game (post about it on <a href=\"https:\/\/www.linkedin.com\/posts\/adrian-schimpf_digitalmarketing-marketingautomation-emailmarketing-activity-7239536471672512512-KC7M?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>) pursues several strategic goals. Here are the most important points: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Generate at least 3 tool sales during the campaign.<\/li>\n\n\n\n<li>Attract at least 20 participants for the campaign.<\/li>\n\n\n\n<li>20,000 impressions on LinkedIn to increase brand awareness.<\/li>\n\n\n\n<li>Increase long-term awareness through accompanying blog posts and social media activities.<\/li>\n\n\n\n<li>Increase market penetration by cooperating with at least three partners who share the competition in their networks.<\/li>\n\n\n\n<li>Aivie<strong> Marketing Automation<\/strong> presents, for example, dynamic <strong>email marketing automation<\/strong> and real-time information for campaign optimization.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"warum-ist-das-sommer-tippspiel-so-erfolgreich\">Why is the summer betting game so successful?<\/h2>\n\n<p>The mixture of personalization and interactive elements makes the summer betting game successful. Here are three main reasons: <\/p>\n\n<ol class=\"wp-block-list\">\n<li>Personalization: Winners receive a tailor-made voucher, which creates higher <strong>conversion rates<\/strong> and stronger customer loyalty.<\/li>\n\n\n\n<li>Fun factor: The interactive betting game arouses positive emotions and creates a playful experience with the brand.<\/li>\n\n\n\n<li>Direct added value: Participants experience a benefit through strategic tips and receive rewards.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\" id=\"technische-umsetzung-und-automatisierung-durch-aivie\">Technical implementation and automation by<strong> <\/strong>Aivie<\/h2>\n\n<p>You need an online registration form for the summer betting game. Ideally, communication, from confirmation to prize notification, should be automated. The email marketing tool <a href=\"\">Aivie<\/a> helps you to send multilingual emails and target personalized product recommendations, newsletters or promotions to reach a broad target group.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"fazit-das-sommer-tippspiel-von-aivie-als-idealer-lead-magnet\">Conclusion: Aivie<strong> <\/strong>&#8216;s summer tipping game is the ideal lead magnet<\/h2>\n\n<p>The summer tipping game has proven to be an innovative method of gaining qualified leads and increasing sales figures. The combination of fun, interactivity and added value ensures high <strong>conversion rates<\/strong> and long-term customer loyalty. If you are looking for a creative and effective way to increase your <strong>lead generation<\/strong> and automate your marketing, the Summer Prediction Game is an excellent choice.  <\/p>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-77e3974 stk-block-background\" data-block-id=\"77e3974\"><style>.stk-77e3974 {background-color:#cfe7e1 !important;padding-top:80px !important;padding-right:60px !important;padding-bottom:80px !important;padding-left:60px !important;margin-bottom:0px !important;}.stk-77e3974:before{background-color:#cfe7e1 !important;}.stk-77e3974-column{max-width:900px !important;min-width:auto !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-77e3974-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bc657c5\" data-v=\"4\" data-block-id=\"bc657c5\"><style>.stk-bc657c5-inner-blocks{justify-content:flex-end !important;}.stk-bc657c5 {padding-top:40px !important;padding-right:40px !important;padding-bottom:40px !important;padding-left:40px !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bc657c5-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-bc657c5-inner-blocks\">\n<div class=\"wp-block-stackable-image alignright stk-block-image has-text-align-right stk-block stk-5b40fee\" data-block-id=\"5b40fee\"><style>.stk-5b40fee .stk-img-wrapper{aspect-ratio:1\/1 !important;width:300px !important;height:auto !important;}.stk-5b40fee .stk-img-wrapper img{object-position:75% 32% !important;}@media screen and (max-width: 1023px){.stk-5b40fee .stk-img-wrapper{height:auto !important;}}@media screen and (max-width: 767px){.stk-5b40fee .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-12369\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp\" width=\"800\" height=\"800\" alt=\"Andre Schelter\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6-768x768.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6-480x480.webp 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0502b04\" data-v=\"4\" data-block-id=\"0502b04\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0502b04-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0502b04-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-cb0ec5d\" id=\"mochtest-du-auch-leads-einsammeln\" data-block-id=\"cb0ec5d\"><style>.stk-cb0ec5d .stk-block-heading__text{color:#283e4c !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">Would you also like to collect leads?<\/h2><\/div>\n\n\n\n<p>Our <a href=\"https:\/\/aivie.ch\/en\/services-marketing-automation\/services-marketing-automation-2\/#quickstarter\" data-type=\"link\" data-id=\"https:\/\/aivie.ch\/services-marketing-automation\/#quickstarter\">use case packages<\/a> allow you to get started quickly with tried-and-tested templates, customization to your needs and personal advice. You can test marketing automation in no time at all. <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-8749b78\" data-block-id=\"8749b78\"><style>.stk-8749b78 .stk-button-group{flex-direction:row !important;}@media screen and (max-width: 1023px){.stk-8749b78 .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-8749b78 .stk-button-group{flex-direction:row !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-ace954b\" data-block-id=\"ace954b\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/cal.com\/adrianschimpf\/30min\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Make an appointment without obligation<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A sweepstake is a creative way to generate leads, qualify potential customers, build trust and boost conversion rates &#8211; and it&#8217;s fun! However, developing a successful sweepstake requires strategy and careful implementation. In this blog, you will learn how to use a competition, in this case the summer betting game, as an effective lead magnet.  <\/p>\n","protected":false},"author":1,"featured_media":19970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[778,137,118],"class_list":["post-19935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-funnel","tag-competition","tag-lead-magnet","tag-sales-funnel"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office.jpg",1920,1280,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-240x240.jpg",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-960x640.jpg",960,640,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-768x512.jpg",768,512,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office.jpg",990,660,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-1200x800.jpg",1200,800,true],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-480x320.jpg",480,320,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-240x240.jpg",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-960x640.jpg",960,640,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-240x240.jpg",240,240,true]},"post_excerpt_stackable_v2":"<p>A sweepstake is a creative way to generate leads, qualify potential customers, build trust and boost conversion rates &#8211; and it&#8217;s fun! However, developing a successful sweepstake requires strategy and careful implementation. In this blog, you will learn how to use a competition, in this case the summer betting game, as an effective lead magnet.  <\/p>\n","category_list_v2":"<a href=\"https:\/\/aivie.ch\/en\/category\/sales-funnel\/\" rel=\"category tag\">Sales Funnel<\/a>","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/en\/author\/adrian\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/19935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=19935"}],"version-history":[{"count":9,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/19935\/revisions"}],"predecessor-version":[{"id":19973,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/posts\/19935\/revisions\/19973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media\/19970"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=19935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/categories?post=19935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=19935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}