{"id":17671,"date":"2023-12-16T04:34:07","date_gmt":"2023-12-16T02:34:07","guid":{"rendered":"https:\/\/aivie.ch\/creating-better-content-and-better-customer-interactions-with-data-expertise\/"},"modified":"2025-06-15T14:22:12","modified_gmt":"2025-06-15T12:22:12","slug":"creating-better-content-and-better-customer-interactions-with-data-expertise","status":"publish","type":"post","link":"https:\/\/aivie.ch\/en\/creating-better-content-and-better-customer-interactions-with-data-expertise\/","title":{"rendered":"Creating better content and better customer interactions with data expertise"},"content":{"rendered":"\n

So what are we going to do with all this data? On the one hand. And: We have no data on this. On the other hand. Data literacy as the ability to collect, analyze and interpret data is becoming more important. Because decisions are increasingly based on data. Absatzwirtschaft and Werbewoche have taken up the topic. Here are a few excerpts and further links. <\/p>\n\n\n\n

Data, what now? <\/h2>\n\n

…asks Andreas Marx from Absatzwirtschaft:<\/a> “For a long time now, nothing has worked in marketing without data. But they alone do not help marketers, many do not even trust data. Companies can influence their own quality.”<\/p>\n\n

Here is an excerpt from the article that gets to the heart of the problem: “A lot of the data that is traded is flat interaction data,” says Sarah Seyr. The doctor of psychology is co-founder and Chief Customer Officer of Aivie Marketing Automation and a lecturer in Customer Experience and Human Machine Interaction at Lucerne University of Applied Sciences and Arts. Her areas of focus include personalization and automation with AI. “Everything that can be tracked online is sold as a data point. But that doesn’t mean it’s relevant,” says the data expert.<\/em><\/p>\n\n