{"id":12629,"date":"2023-01-06T12:20:34","date_gmt":"2023-01-06T10:20:34","guid":{"rendered":"https:\/\/aivie.ch\/how-to-find-your-marketing-automation-tool\/"},"modified":"2023-01-12T10:45:18","modified_gmt":"2023-01-12T08:45:18","slug":"how-to-find-your-marketing-automation-tool","status":"publish","type":"post","link":"https:\/\/aivie.ch\/en\/how-to-find-your-marketing-automation-tool\/","title":{"rendered":"How to find your Marketing Automation Tool?"},"content":{"rendered":"\n

6 criteria to evaluate your marketing automation tool <\/h2>\n\n\n\n

There are currently over 9,500<\/a> MarTech tools on the market. So, on an average day, we spend at least an hour gathering information from various tools. Many feel overwhelmed by the number of tools they interact with while working. <\/p>\n\n\n\n

Therefore, it is essential to consciously choose the marketing automation tool we work with every day. Because the immense number of tools we interact with every day means that we often change context. This in turn influences our creativity and focus<\/a>. <\/p>\n\n\n\n\n\n\n\n

However, finding the best marketing tool is not always easy. We spend a lot of time learning a tool and setting it up to fit us, only to find that it doesn’t fit quite right after all. How can we avoid this? How do you find the right marketing automation tool that fits the needs of your business? In this post we share 6 important criteria according to which you can evaluate tools and thus find the right one.<\/p>\n\n\n\n

Use Case: What do you want to use the marketing tool for?<\/h2>\n\n\n\n

When choosing a marketing automation tool, it’s important not to get lost in the features of the tool, but to first consider what you want to use the tool for. In other words, which specific use cases do you want to fulfill with the tool? What specific goal and benefit should the tool fulfill for your business?
Once you’ve determined your basic use case and feature set, you can start to compare the different tools and think about what makes them different. Because that gives you the basis to evaluate the available tools in a targeted manner. Don’t forget that the more complex the tool, the more time and energy your team will need to learn the tool. Important in evaluating the marketing automation tool in terms of your use case is the point that you can map your sales funnels <\/a>with the tool.<\/p>\n\n\n\n

Cost: Is your budget compatible with the cost?<\/h2>\n\n\n\n

How much does it cost to get started with the tool? And what are the costs for the setup of the tool? But also, what will the marketing tool cost me over several years?
In terms of costs, it is recommended to look at the costs of the tools for the next 3 years. Nowadays, entry-level prices are often very favorable and thus deceive about the high and later emerging costs. If the cost of the marketing automation tool is sustainable for you over the next 3 years, the tool meets the goal in this area.<\/p>\n\n\n\n