{"id":5609,"date":"2022-02-26T06:43:44","date_gmt":"2022-02-26T04:43:44","guid":{"rendered":"https:\/\/aivie.ch\/marketing-automation-canvas\/"},"modified":"2022-07-11T13:04:15","modified_gmt":"2022-07-11T11:04:15","slug":"marketing-automation-canvas","status":"publish","type":"page","link":"https:\/\/aivie.ch\/en\/marketing-automation-canvas\/","title":{"rendered":"Marketing Automation Canvas"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-f174274 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-f174274 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-f174274.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-f174274.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f174274-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3b6a10a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b6a10a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-960x540.png\" alt=\"Aivie Marketing Automation Canvas\" class=\"wp-image-5273\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-960x540.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-1200x675.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas-600x338.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/10112425\/Aivie-Marketing-Automation-Canvas.png 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e4b2525 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e4b2525-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1026e4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Marketing Automation Canvas<\/h1><p class=\"ugb-heading__subtitle\">Develop a strategy and tactics for your marketing automation.<br><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-f74cc05 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-f74cc05-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-f74cc05-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-f74cc05-content-wrapper > h1,.ugb-f74cc05-content-wrapper > h2,.ugb-f74cc05-content-wrapper > h3,.ugb-f74cc05-content-wrapper > h4,.ugb-f74cc05-content-wrapper > h5,.ugb-f74cc05-content-wrapper > h6{color:#ffffff}.ugb-f74cc05-content-wrapper > p,.ugb-f74cc05-content-wrapper > ol li,.ugb-f74cc05-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-f74cc05-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-f74cc05-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-c71e24a ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-c71e24a li{color:#ffffff;--icon-size:8px !important}.ugb-c71e24a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-c71e24a.ugb-icon-list ul{columns:1}.ugb-c71e24a.ugb-icon-list{background-color:#283e4c}.ugb-c71e24a{padding:0 !important}.ugb-c71e24a.ugb-icon-list:before{background-color:#283e4c}.ugb-c71e24a .ugb-block-title{color:#ffffff;text-align:left}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h3 class=\"ugb-block-title\">Advantages<\/h3><div class=\"ugb-block-content\"><ul><li>Distinct value creation for customers <\/li><li>Distinct business goals<\/li><li>To invest where the most value is created<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-3307385 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-3307385.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-3307385.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">How to work with the Marketing Automation Canvas<\/h2><p class=\"ugb-block-description\">Starting from Target Persona and Customer Job, break down your strategy and tactics. You&#8217;re starting in phase 0 when the target persona interacts with you for the first time, e.g. when they come to your website through an advertisement.<br><br>If your tactics are successful, you will have delivered your value proposition at last.<\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-3307385-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-fe78271 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-fe78271-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-funnel-your-strategy\">Funnel &#8211; your strategy<\/h3>\n\n\n\n<p>Phases<\/p>\n\n\n\n<p>You divide the stages or phases your contacts are in along your sales funnel. Other terms for phases are stages or stadiums.  <\/p>\n\n\n\n<p>Typical phases<\/p>\n\n\n\n<p>We often differentiate between leads, basic and premium customers. Depending on the phase, your contacts have a different commitment to you and different requirements.  <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d4b2613 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d4b2613-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-campaignand-offers-your-tactics\">Campaignand offers &#8211; your tactics<\/h3>\n\n\n\n<p>Campaign<\/p>\n\n\n\n<p>Campaigns involve a series of activities to move or filter contacts from one stage to the next. A Campaign communicates the next best offer in each case.<\/p>\n\n\n\n<p>Offers<\/p>\n\n\n\n<p>You break down your offerings, whether product or service, into the phases. You present your value proposition to your contacts with increasing comprehensive offers.<\/p>\n\n\n\n<p>Lead Magnet &#8211; here we go<\/p>\n\n\n\n<p>The first, free but value-added offer is particularly important for your tactics. We talk about lead magnets because this is the first way to convince potential customers of your offer. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a05cfe7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a05cfe7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-business-goals-your-results\">Business goals &#8211; your results<\/h3>\n\n\n\n<p>Conversions<\/p>\n\n\n\n<p>Determine, how you can tell that your tactics have been successful. At each stage, you have touchpoints where you can measure interactions, mostly conversions.  <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0e2f191 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-0e2f191-content-wrapper{grid-column-gap:60px !important}.ugb-0e2f191.ugb-columns{background-color:#cfe7e1}.ugb-0e2f191.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0e2f191-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ca2a514 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ca2a514-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-51cd323 ugb-main-block\"><style>.ugb-51cd323 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Create your canvas<\/h2><p class=\"ugb-heading__subtitle\">Develop a strategy and a concept for your marketing automation.<\/p><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas.jpg\" alt=\"\" class=\"wp-image-5204\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-768x432.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-480x270.jpg 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/09141310\/Aivie-Marketing-Automation-Canvas-600x338.jpg 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3a58d59 ugb-column--design-plain ugb-main-block\" id=\"join\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3a58d59-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b1e04f1 ugb-main-block\"><style>.ugb-b1e04f1 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c\" class=\"ugb-highlight\">Download Marketing Automation Canvas<\/span><\/h2><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=21\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Automation Canvas Develop a strategy and tactics for your marketing automation. Advantages Distinct value creation for customers Distinct business goals To invest where the most value is created Funnel &#8211; your strategy Phases You divide the stages or phases your contacts are in along your sales funnel. Other terms for phases are stages or &hellip; <a href=\"https:\/\/aivie.ch\/en\/marketing-automation-canvas\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Marketing Automation Canvas<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5609","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Marketing Automation CanvasDevelop a strategy and tactics for your marketing automation. AdvantagesDistinct value creation for customers Distinct business goalsTo invest where the most value is created How to work with the Marketing Automation CanvasStarting from Target Persona and Customer Job, break down your strategy and tactics. You&#8217;re starting in phase 0 when the target persona interacts with you for the first time, e.g. when they come to your website through an advertisement.If your tactics are successful, you will have delivered your value proposition at last. Funnel &#8211; your strategy Phases You divide the stages or phases your contacts are in&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/en\/author\/adrian\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/5609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=5609"}],"version-history":[{"count":0,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/5609\/revisions"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=5609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}