{"id":33625,"date":"2026-10-29T20:56:17","date_gmt":"2026-10-29T18:56:17","guid":{"rendered":"https:\/\/aivie.ch\/media-press\/"},"modified":"2026-11-13T11:02:18","modified_gmt":"2026-11-13T09:02:18","slug":"media-press","status":"publish","type":"page","link":"https:\/\/aivie.ch\/en\/media-press\/","title":{"rendered":"Media &#038; Press"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Information for your reporting on Aivie and Adrian Schimpf: company profile, biography, press releases, images, and contact for interviews and background discussions.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Direct contact:<\/strong> Juli Rutsch \u00b7 <a href=\"tel:+41438830672\">+41 43 883 06 72<\/a> \u00b7 <a href=\"https:\/\/aivie.ch\/en\/contact\/\">Contact form<\/a><\/p>\n\n<h2 id=\"aivie\" class=\"wp-block-heading\">Aivie at a glance<\/h2>\n\n<p class=\"wp-block-paragraph\">Aivie is a Swiss platform for marketing automation. It enables companies to automate personalized customer communication, from newsletters and lead generation to cross-channel campaigns. Aivie is based on the open-source software Mautic and combines its extensibility with a managed SaaS solution. The focus is on data sovereignty, personal support, and integration into existing systems. Aivie is backed by Idea 2 Collective GmbH, based in Zurich.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Offering<\/strong><\/td><td>Marketing automation as a managed SaaS solution based on Mautic<\/td><\/tr><tr><td><strong>Company<\/strong><\/td><td>Idea 2 Collective GmbH<\/td><\/tr><tr><td><strong>Location<\/strong><\/td><td>Wengistrasse 6, 8004 Zurich, Switzerland<\/td><\/tr><tr><td><strong>Management<\/strong><\/td><td>Adrian Schimpf<\/td><\/tr><tr><td><strong>Key Focus Areas<\/strong><\/td><td>Data sovereignty, personalized communication, open interfaces, and personal support<\/td><\/tr><tr><td><strong>Technological Basis<\/strong><\/td><td>Open Source: Mautic<\/td><\/tr><tr><td><strong>Swiss Labels<\/strong><\/td><td>Swiss Made Software +AI, Swiss digital services +AI, and Swiss Hosting<\/td><\/tr><tr><td><strong>Brand<\/strong><\/td><td>Aivie\u00ae is a registered trademark of Idea 2 Collective GmbH.<\/td><\/tr><tr><td><strong>Website<\/strong><\/td><td><a href=\"https:\/\/aivie.ch\/en\/\">aivie.ch<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 id=\"adrian\" class=\"wp-block-heading\">About Adrian Schimpf<\/h2>\n\n<h3 id=\"kurzbiografie\" class=\"wp-block-heading\">Short Biography<\/h3>\n\n<p class=\"wp-block-paragraph\">Adrian Schimpf is CEO and Head of Product at Aivie. He has 20 years of experience at the intersection of customer needs and IT. His focus areas are marketing automation, open source, and digital sovereignty. He is also a trainer at LinkedIn Learning.<\/p>\n\n<h3 id=\"werdegang\" class=\"wp-block-heading\">Career &amp; Engagement<\/h3>\n\n<p class=\"wp-block-paragraph\">Before Aivie, Adrian Schimpf worked as a product manager at Swisscom and in various roles at SMEs, startups, and agencies, including software developer, user experience consultant, and project manager. He combines technical development with product design and customer interaction.<\/p>\n\n<p class=\"wp-block-paragraph\">His work with Mautic began in 2017. Aivie has been involved in the Mautic community since 2019 and a partner since 2020. Since 2025, Adrian has been a member of the Mautic Council. His contributions include the development of an email builder, whose code was made available to the community. Learn more in the <a href=\"https:\/\/aivie.ch\/en\/what-open-source-software-mautic-taught-me-over-9-years\/\">personal review of nine years with Mautic<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/adrian-schimpf\/\" target=\"_blank\" rel=\"noopener\">Adrian Schimpf on LinkedIn<\/a> \u00b7 <a href=\"https:\/\/aivie.ch\/en\/author\/adrian\/\">Author profile and contributions<\/a><\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/aivie.ch\/en\/contact\/\" style=\"color:#ffffff;background-color:#0a9d77\">Request Interview<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"#bilder-logos\" style=\"color:#ffffff;background-color:#0a9d77\">Portraits &amp; Images<\/a><\/div>\n<\/div>\n\n<h2 id=\"medienmitteilungen\" class=\"wp-block-heading\">Press Releases<\/h2>\n\n<div class=\"wp-block-stackable-posts stk-block-posts has-text-align-left stk--has-container stk-block stk-fbe1223 is-style-image-card\" data-v=\"2\" data-block-id=\"fbe1223\"><style>.stk-fbe1223 .stk-img-wrapper{width:100% !important;height:300px !important;}.stk-fbe1223 .stk-img-wrapper img{filter:brightness(0.85) !important;}.stk-fbe1223 .stk-block-posts__title a{color:#FFFFFF !important;}.stk-fbe1223 .stk-block-posts__meta{color:#FFFFFF !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-fbe1223-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fbe1223-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/en\/aivie-receives-swiss-hosting-label\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588-960x641.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588-768x513.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/27123932\/pexels-allphoto-bangkok-1628521-13927588-480x320.webp 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2026-10-28T14:26:17+02:00\">28. October 2026<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/en\/aivie-receives-swiss-hosting-label\/\">Aivie receives &quot;Swiss Hosting&quot; label<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>Press release from October 2026 The Swiss marketing automation platform is expanding its existing labels with &#8220;Swiss Hosting&#8221;: Data is stored on an additional all-Swiss infrastructure with Nine, and emails are sent via Mailomat. Both are Swiss companies, and exclusively Swiss law applies. Zurich, October 27, 2026. Aivie, the Swiss marketing automation platform for SMEs,&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/aivie-receives-swiss-hosting-label\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/digital-sovereignty\/\" rel=\"category tag\">Digital Sovereignty<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/press-release\/\" rel=\"category tag\">Press Release<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/privacy\/\" rel=\"category tag\">Privacy<\/a><\/div><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fbe1223-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/en\/swiss-email-builder-in-use-worldwide-insights-into-the-open-source-community\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Write automated emails with the email builder on your notebook\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2026-01-11T11:04:13+02:00\">11. January 2026<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/en\/swiss-email-builder-in-use-worldwide-insights-into-the-open-source-community\/\">Swiss email builder in use worldwide: Insights into the open source community<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>Media release from September 2021 Adrian Schimpf from Aivie is part of the Open Source Community Mautic. Mautic is a marketing automation technology. Adrian Schimpf has been working intensively on a new email builder for Mautic in recent months &#8211; and has donated the code to the community so that Mautic users worldwide can benefit&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/swiss-email-builder-in-use-worldwide-insights-into-the-open-source-community\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/e-mail-marketing\/\" rel=\"category tag\">E-Mail marketing<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/press-release\/\" rel=\"category tag\">Press Release<\/a><\/div><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-fbe1223-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/en\/swiss-marketing-automation-tool-aivie-wants-to-outpace-mailchimp-hubspot-and-co\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Cover of Swiss marketing automation tool Aivie wants to outdo Mailchimp and Hubspot\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131439\/Schweizer-Marketing-Automation-Tool-Aivie-will-Mailchimp-Hubspot-und-Co.-den-Rang-ablaufen-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2023-10-19T15:04:23+02:00\">19. October 2023<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/en\/swiss-marketing-automation-tool-aivie-wants-to-outpace-mailchimp-hubspot-and-co\/\">Swiss marketing automation tool Aivie wants to outpace Mailchimp, HubSpot and Co.<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>Media release July 2021 Whether it&#8217;s a simple newsletter or a sophisticated multichannel campaign, the demands on marketing tools are high and companies are becoming more demanding, especially when it comes to handling data. Data sovereignty becomes more important. Not only because of regulators. But also because of the realization that data is increasingly becoming&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/swiss-marketing-automation-tool-aivie-wants-to-outpace-mailchimp-hubspot-and-co\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/press-release\/\" rel=\"category tag\">Press Release<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/marketing-automation\/\" rel=\"category tag\">Marketing Automation<\/a><\/div><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n<h2 id=\"bilder-logos\" class=\"wp-block-heading\">Images &amp; Logos<\/h2>\n\n<p class=\"wp-block-paragraph\">Here you will find logos, portraits, and product images to prepare your reporting. Images can be opened in full available resolution via the preview. For print data, image credits, and questions about usage, please contact us.<\/p>\n\n<h3 id=\"logos\" class=\"wp-block-heading\">Aivie Logos<\/h3>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/m.aivie.ch\/asset\/022a3684-7687-11f0-9671-42010a9c0fc5\" style=\"color:#ffffff;background-color:#0a9d77\">Download Logos<\/a><\/div>\n<\/div>\n\n<!-- Editorial review: The supplied logo URL returned HTTP 404 on 28 October 2026. Verify or replace before publication. Confirm image credits and usage terms before publication. -->\n\n<h3 id=\"portraets\" class=\"wp-block-heading\">Adrian Schimpf: Portrait &amp; Workspace<\/h3>\n\n<div class=\"wp-block-stackable-horizontal-scroller stk-block-horizontal-scroller stk-block stk-afc15ce\" data-block-id=\"afc15ce\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-afc15ce-horizontal-scroller\" tabindex=\"0\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-61a406c\" data-v=\"4\" data-block-id=\"61a406c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-61a406c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-61a406c-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-817a834\" data-block-id=\"817a834\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-12369\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp\" width=\"800\" height=\"800\" alt=\"Adrian Schimpf with laptop in armchair\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6-768x768.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6-480x480.webp 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Adrian Schimpf mit Laptop im Sessel. WebP \u00b7 800 \u00d7 800 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7534b6c\" data-v=\"4\" data-block-id=\"7534b6c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7534b6c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7534b6c-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-efb659f\" data-block-id=\"efb659f\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-3722\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w.webp\" width=\"1920\" height=\"1937\" alt=\"Portrait of Adrian Schimpf\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-960x969.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-768x775.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-1200x1211.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-480x484.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-600x605.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131438\/Adrian-Schimpf-Portrait-1920w-100x100.webp 100w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Portr\u00e4t von Adrian Schimpf. WebP mit Transparenz \u00b7 1&#8217;920 \u00d7 1&#8217;937 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-36008ba\" data-v=\"4\" data-block-id=\"36008ba\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-36008ba-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-36008ba-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-7c5bef0\" data-block-id=\"7c5bef0\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8076\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation.webp\" width=\"960\" height=\"969\" alt=\"Cut-out portrait of Adrian Schimpf\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-768x775.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-892x900.webp 892w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-480x485.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-600x606.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/14164350\/Adrian-lokaler-Support-Aivie-Markting-Automation-100x100.webp 100w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Freigestelltes Portr\u00e4t von Adrian Schimpf. WebP mit Transparenz \u00b7 960 \u00d7 969 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<h3 id=\"produktbilder\" class=\"wp-block-heading\">Product Images<\/h3>\n\n<div class=\"wp-block-stackable-horizontal-scroller stk-block-horizontal-scroller stk-block stk-6c61070\" data-block-id=\"6c61070\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6c61070-horizontal-scroller\" tabindex=\"0\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cdb160a\" data-v=\"4\" data-block-id=\"cdb160a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cdb160a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cdb160a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-7b971f1\" data-block-id=\"7b971f1\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-25209\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1.jpg\" width=\"1200\" height=\"800\" alt=\"Lead Scoring in Aivie: Evaluate and prioritize contacts\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/08155820\/aivie-feature-lead-scoring-groups-1-480x320.jpg 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Lead Scoring in Aivie: Kontakte bewerten und priorisieren. JPG \u00b7 1&#8217;200 \u00d7 800 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8f58106\" data-v=\"4\" data-block-id=\"8f58106\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8f58106-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8f58106-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-221f021\" data-block-id=\"221f021\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-29899\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view.jpg\" width=\"1200\" height=\"800\" alt=\"Aivie Mobile CRM: Contact list and contact details\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/04\/15152956\/mobile-crm-aivie-contact-list-view-480x320.jpg 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Mobiles CRM von Aivie: Kontaktliste und Kontaktdetails. JPG \u00b7 1&#8217;200 \u00d7 800 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b663b96\" data-v=\"4\" data-block-id=\"b663b96\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b663b96-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b663b96-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6c8910e\" data-block-id=\"6c8910e\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-12141\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png\" width=\"1200\" height=\"840\" alt=\"Visually plan and automate campaigns in Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-768x538.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-480x336.png 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Kampagnen in Aivie visuell planen und automatisieren. PNG \u00b7 1&#8217;200 \u00d7 840 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e1af74a\" data-v=\"4\" data-block-id=\"e1af74a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e1af74a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e1af74a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-bfec1e6\" data-block-id=\"bfec1e6\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-32732\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back.webp\" width=\"1536\" height=\"1024\" alt=\"Two-factor authentication for secure access to Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back.webp 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back-1200x800.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/06173948\/aivie-2fa-marketing-automation-mood-iphone-back-480x320.webp 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Zwei-Faktor-Authentifizierung f\u00fcr den sicheren Zugang zu Aivie. WebP \u00b7 1&#8217;536 \u00d7 1&#8217;024 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-28c27a7\" data-v=\"4\" data-block-id=\"28c27a7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-28c27a7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-28c27a7-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0647bd0\" data-block-id=\"0647bd0\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-32673\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature.webp\" width=\"1448\" height=\"1086\" alt=\"E-commerce in Aivie: Overview of orders\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature.webp 1448w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature-960x720.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature-768x576.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature-1200x900.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/29181801\/aivie-e-commerce-marketing-automation-feature-480x360.webp 480w\" sizes=\"auto, (max-width: 1448px) 100vw, 1448px\" \/><\/span><figcaption class=\"stk-img-figcaption\">E-Commerce in Aivie: Bestellungen im \u00dcberblick. WebP \u00b7 1&#8217;448 \u00d7 1&#8217;086 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e5c2d4b\" data-v=\"4\" data-block-id=\"e5c2d4b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e5c2d4b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e5c2d4b-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-45c5986\" data-block-id=\"45c5986\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-32752\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood.webp\" width=\"1536\" height=\"1024\" alt=\"SMS Marketing with Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood.webp 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood-1200x800.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/10\/07121705\/aivie-sms-marketing-automation-mood-480x320.webp 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><figcaption class=\"stk-img-figcaption\">SMS-Marketing mit Aivie. WebP \u00b7 1&#8217;536 \u00d7 1&#8217;024 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46186fb\" data-v=\"4\" data-block-id=\"46186fb\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46186fb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-46186fb-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-96ef444\" data-block-id=\"96ef444\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-27159\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page.jpg\" width=\"1280\" height=\"720\" alt=\"Design emails and landing pages with the visual builder\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page.jpg 1280w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page-960x540.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page-768x432.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page-1200x675.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/11144746\/plugin-mautic-e-mail-e-builder-di-landing-page-480x270.jpg 480w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/span><figcaption class=\"stk-img-figcaption\">E-Mails und Landingpages mit dem visuellen Builder gestalten. JPG \u00b7 1&#8217;280 \u00d7 720 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1989cd9\" data-v=\"4\" data-block-id=\"1989cd9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1989cd9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1989cd9-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-42f33ef\" data-block-id=\"42f33ef\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-32479\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren.png\" width=\"1536\" height=\"1024\" alt=\"Copy content between emails and landing pages in Aivie\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren.png 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/09084223\/aivie-inhalte-zwischen-emails-und-landingpages-kopieren-480x320.png 480w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Inhalte zwischen E-Mails und Landingpages in Aivie kopieren. PNG \u00b7 1&#8217;536 \u00d7 1&#8217;024 Pixel.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\">Do you need more views or an image on a specific topic? <a href=\"https:\/\/aivie.ch\/en\/contact\/\">Ask us for suitable image material<\/a>.<\/p>\n\n<h2 id=\"themen\" class=\"wp-block-heading\">Topics for your reporting<\/h2>\n\n<h3 id=\"souveraenitaet\" class=\"wp-block-heading\">Digital Sovereignty in Marketing<\/h3>\n\n<p class=\"wp-block-paragraph\">How do SMEs maintain control over their customer data and technical infrastructure? Adrian talks about open systems, the choice of hosting location, and practical implementation in marketing. Background: <a href=\"https:\/\/aivie.ch\/en\/what-open-source-software-mautic-taught-me-over-9-years\/\">Nine years with Open Source and Mautic<\/a>.<\/p>\n\n<h3 id=\"ai-kmu\" class=\"wp-block-heading\">AI for SMEs: Benefits, Collaboration &amp; Control<\/h3>\n\n<p class=\"wp-block-paragraph\">Aivie is collaborating with the Institute for Marketing Management at ZHAW to investigate how SMEs can jointly benefit from AI while customer data remains with individual companies. The research project is supported by an Innosuisse innovation check. In July and August 2026, ZHAW conducted eight qualitative one-on-one interviews with Aivie customers. The results are not representative and form a basis for further development.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/aivie.ch\/en\/it-wasnt-about-data-privacy-what-eight-smes-think-about-shared-ai\/\">Insights from the eight interviews<\/a> \u00b7 <a href=\"https:\/\/aivie.ch\/en\/how-much-should-ai-decide-for-itself-what-eight-smes-say-about-control\/\">How much should AI decide for itself?<\/a><\/p>\n\n<h3 id=\"open-source\" class=\"wp-block-heading\">Open Source as the Foundation of a Swiss SaaS Company<\/h3>\n\n<p class=\"wp-block-paragraph\">How does an open software project become a managed offering for companies? Adrian provides insights into product development, community work, and ongoing operations. Background: <a href=\"https:\/\/aivie.ch\/en\/open-source-works-the-hard-part-comes-later\/\">Open Source works \u2013 the hard part comes after<\/a>.<\/p>\n\n<h3 id=\"praxis\" class=\"wp-block-heading\">Automation Beyond the Newsletter<\/h3>\n\n<p class=\"wp-block-paragraph\">The customer case Studer Cables shows how supplier inquiries, reminders, and the evaluation of material compliance data can also be automated. According to the published case study, the company saves several working days per cycle. <a href=\"https:\/\/aivie.ch\/en\/category\/customer-case\/\">View customer cases and practical examples<\/a>.<\/p>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-864971a\" id=\"aktuelle-blogs\" data-block-id=\"864971a\"><h2 class=\"stk-block-heading__text\">Current blogs<\/h2><\/div>\n\n<div class=\"wp-block-stackable-posts stk-block-posts has-text-align-left stk--has-container stk-block stk-e065f50 is-style-image-card\" data-v=\"2\" data-block-id=\"e065f50\"><style>.stk-e065f50 .stk-img-wrapper{width:100% !important;height:300px !important;}.stk-e065f50 .stk-img-wrapper img{filter:brightness(0.85) !important;}.stk-e065f50 .stk-block-posts__title a{color:#FFFFFF !important;}.stk-e065f50 .stk-block-posts__meta{color:#FFFFFF !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-e065f50-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-e065f50-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/en\/migrating-from-hubspot-to-aivie-a-step-by-step-guide\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2026-11-12T17:45:55+02:00\">12. November 2026<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/en\/migrating-from-hubspot-to-aivie-a-step-by-step-guide\/\">Migrating from HubSpot to Aivie: A Step-by-Step Guide<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>Switch from HubSpot to Aivie without losing contacts or running workflows: export, import, campaigns, transition, and your first send in six steps \u2013 without any server setup of your own.<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/migrating-from-hubspot-to-aivie-a-step-by-step-guide\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/instructions\/\" rel=\"category tag\">Instructions<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/marketing-automation\/\" rel=\"category tag\">Marketing Automation<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/open-source-marketing-automation\/\" rel=\"category tag\">Open Source Marketing Automation<\/a><\/div><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-e065f50-container stk-hover-parent\"><div class=\"stk-block-posts__image-card-container\"><a class=\"stk-img-wrapper-link\" href=\"https:\/\/aivie.ch\/en\/why-the-open-rate-tells-you-almost-nothing-and-a-pixel-is-also-a-cookie\/\" aria-hidden=\"true\" tabindex=\"-1\"><\/a><figure class=\"stk-img-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie-960x720.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie-768x576.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/11\/06152701\/IMG_8354-adrian-2026-kw46-oeffnungsrate-adrian-am-desk-aivie-hoddie-480x360.webp 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><div class=\"stk-block-posts__image-card-overlay\"><div class=\"stk-block-posts__meta stk-subtitle has-text-color\"><time datetime=\"2026-11-06T16:23:21+02:00\">6. November 2026<\/time><\/div><h3 class=\"stk-block-posts__title has-text-color\"><a href=\"https:\/\/aivie.ch\/en\/why-the-open-rate-tells-you-almost-nothing-and-a-pixel-is-also-a-cookie\/\">Why the Open Rate Tells You Almost Nothing and a Pixel Is Also a Cookie<\/a><\/h3><\/div><\/div><article class=\"stk-container-padding\"><div class=\"stk-block-posts__excerpt\"><p>An open doesn&#8217;t mean someone has read your email. Why the open rate is hardly useful as a signal, what applies in Switzerland, France, and Italy, and what you can measure instead.<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/why-the-open-rate-tells-you-almost-nothing-and-a-pixel-is-also-a-cookie\/\">Weiterlesen<\/a><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/e-mail-marketing\/\" rel=\"category tag\">E-Mail marketing<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/privacy\/\" rel=\"category tag\">Privacy<\/a><\/div><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/aivie.ch\/blogs\/\">View all blog posts<\/a><\/p>\n\n<h2 id=\"social-media\" class=\"wp-block-heading\">Aivie on Social Media<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/adrian-schimpf\/\" target=\"_blank\" rel=\"noopener\">Adrian Schimpf on LinkedIn<\/a><br\/><a href=\"https:\/\/www.instagram.com\/aivie.ch\/\">Aivie on Instagram<\/a><br\/><a href=\"https:\/\/www.youtube.com\/@aiviemarketing\" target=\"_blank\" rel=\"noopener\">Aivie on YouTube<\/a><\/p>\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-f187ffbb wp-block-group-is-layout-constrained\" style=\"background-color:#f1f7f5;margin-top:32px;margin-bottom:32px;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\n<h2 id=\"kontakt\" class=\"wp-block-heading\">Press Contact<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Juli Rutsch<\/strong><br\/>Head of Communications<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you planning an article about Aivie or Adrian Schimpf, seeking an assessment, or would you like to conduct an interview? Get in touch with your topic and deadline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Phone:<\/strong> <a href=\"tel:+41438830672\">+41 43 883 06 72<\/a><br\/><strong>Written inquiry:<\/strong> <a href=\"https:\/\/aivie.ch\/en\/contact\/\">Contact form<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aivie by Idea 2 Collective GmbH<br\/>Wengistrasse 6 \u00b7 8004 Zurich \u00b7 Switzerland<br\/><a href=\"https:\/\/aivie.ch\/en\/imprint\/\">Imprint<\/a><\/p>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><small>Status: October 29, 2026<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company information, biography of Adrian Schimpf, press releases, images, and contact for journalists.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-33625","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Company information, biography of Adrian Schimpf, press releases, images, and contact for journalists.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/en\/author\/adrian\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/33625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=33625"}],"version-history":[{"count":7,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/33625\/revisions"}],"predecessor-version":[{"id":34624,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/33625\/revisions\/34624"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=33625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}