{"id":28994,"date":"2026-02-27T14:27:08","date_gmt":"2026-02-27T12:27:08","guid":{"rendered":"https:\/\/aivie.ch\/winning-customers-with-marketing-for-smes-planned-not-random\/"},"modified":"2026-03-07T12:17:49","modified_gmt":"2026-03-07T10:17:49","slug":"winning-customers-with-marketing-for-smes-planned-not-random","status":"publish","type":"page","link":"https:\/\/aivie.ch\/en\/winning-customers-with-marketing-for-smes-planned-not-random\/","title":{"rendered":"Winning Customers with Marketing for SMEs \u2013 Planned, Not Random"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-f174274 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-f174274 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-f174274.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-f174274.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f174274-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3b6a10a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b6a10a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1267\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop.jpg\" alt=\"Michelle laughing at content laptop\" class=\"wp-image-18056\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop.jpg 1900w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/03\/13141633\/michelle-laughing-at-content-laptop-480x320.jpg 480w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e4b2525 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e4b2525-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1026e4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Winning Customers with Marketing for SMEs \u2013 Planned, Not Random<\/h1><p class=\"ugb-heading__subtitle\">Many SMEs invest in marketing.<br\/>But real customer acquisition only happens when individual measures become a system.<br\/>That&#8217;s exactly what our practical experience shows.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-fd2eac0\" data-block-id=\"fd2eac0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-5418d04\" data-block-id=\"5418d04\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Do a Potential Analysis<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-66fdd54\" data-block-id=\"66fdd54\"><style>.stk-66fdd54 .stk-button{background:transparent !important;}.stk-66fdd54 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-66fdd54 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Discuss Situation<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-c288156 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-c288156 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.20fr 1.20fr 0.60fr !important}.ugb-c288156.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-c288156.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Why Customer Acquisition in Marketing Often Doesn&#8217;t Work<\/h2><p class=\"ugb-block-description\">For years, we&#8217;ve been helping Swiss SMEs transform their customer acquisition from reactive tactics to systematic processes. Not with more tools. Not with more budget. But with clear processes, clean data structure, and measurable metrics.   <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-c288156-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-2680bba ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-2680bba-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-neue-konzepte\">What SMEs Can Do<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clicks are there<\/li>\n\n\n\n<li>Social media is running<\/li>\n\n\n\n<li>Newsletters are being sent<\/li>\n\n\n\n<li>Events are taking place<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-fd5862e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-fd5862e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-fur-wen\">The Challenge<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There&#8217;s no clear lead process<\/li>\n\n\n\n<li>No one measures where leads are lost<\/li>\n\n\n\n<li>Potential remains untapped<\/li>\n\n\n\n<li>Follow-ups happen manually or not at all<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-cbfdfe6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-cbfdfe6-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00.webp\" alt=\"Double Opt-In\" class=\"wp-image-1748\" style=\"width:245px;height:163px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00-480x320.webp 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-cac9e7e\" data-block-id=\"cac9e7e\"><style>.stk-cac9e7e {height:40px !important;}<\/style><\/div>\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-8b7bec0 ugb-columns--design-uneven ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-8b7bec0-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-bc58bee ugb-column--design-plain ugb-main-block\"><style>.ugb-bc58bee-column-wrapper .ugb-column__content-wrapper{width:350px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-bc58bee-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5ff7161 ugb-main-block\"><style>.ugb-5ff7161 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">The Most Common Levers in Customer Acquisition<\/h2><p class=\"ugb-heading__subtitle\">Based on our years of experience with SMEs.<\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-c668c1b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-c668c1b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-b598529 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-b598529 li{--icon-size:40px !important}.ugb-b598529 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li:nth-child(3):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-b598529.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>A Clear Lead Process<br\/>Every prospect goes through defined steps.<br\/>No more random inquiries.<\/li><li>Automated Follow-Up<br\/>No lead gets left behind.<br\/>Follow-up happens in a structured and measurable way.<\/li><li>Personalization Instead of Mass Communication<br\/>Relevance increases conversion.<br\/>Not more volume.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-71d8114\" data-block-id=\"71d8114\"><style>.stk-71d8114 {height:40px !important;}<\/style><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-091e990 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-091e990-content-wrapper{grid-column-gap:60px !important}.ugb-091e990.ugb-columns{background-color:#cfe7e1}.ugb-091e990.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-091e990-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-d6f33f0 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-d6f33f0.ugb-column{margin-top:0px !important}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end}}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end !important}@media screen and (min-width:768px){.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d6f33f0-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-48550e9 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #e63312;\" class=\"stk-highlight\">Understand the basics: Use marketing automation effectively<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-960x540.webp\" alt=\"\" class=\"wp-image-7540\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-960x540.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-768x432.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-1200x675.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-480x270.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-600x338.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen.webp 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6da6590 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6da6590-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-56da570\" id=\"von-der-konzeption-bis-zur-umsetzug\" data-block-id=\"56da570\"><style>.stk-56da570 .stk-block-heading__text{color:#283e4c !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">From concept to implementation<\/h2><\/div>\n\n\n\n<p>Anyone who wants to build marketing automation professionally needs a clear understanding of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Journey<\/li>\n\n\n\n<li>Trigger-based communication<\/li>\n\n\n\n<li>Data structure<\/li>\n\n\n\n<li>Automation<\/li>\n\n\n\n<li>KPI management<\/li>\n<\/ul>\n\n\n\n<p>The LinkedIn Learning course \u201cHow Marketing Automation Works\u201d explains exactly that\u2014hands-on and easy to understand, especially for SMEs.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-88a5b9f\" data-block-id=\"88a5b9f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-ec86baf\" data-block-id=\"ec86baf\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener\"><span class=\"stk-button__inner-text\">Show free course<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-eed1cea\" data-block-id=\"eed1cea\"><style>.stk-eed1cea {margin-top:100px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-eed1cea-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3a822ed\" data-v=\"4\" data-block-id=\"3a822ed\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3a822ed-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3a822ed-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c570fdf\" id=\"kundengewinnung-die-nicht-vom-zufall-lebt-so-haben-es-andere-kmu-gelost\" data-block-id=\"c570fdf\"><h2 class=\"stk-block-heading__text\">Customer Acquisition That Doesn&#8217;t Rely on Chance. How Other SMEs Have Solved It <\/h2><\/div>\n\n\n\n<p>Other SMEs had exactly the same issues: too little time, too much manual work, too little predictability.<br\/>Here you can see how they&#8217;ve structured customer acquisition. With clear use cases that can be implemented step by step. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-6136bf7 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-6136bf7-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ab2a20e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ab2a20e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"771\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial.png\" alt=\"\" class=\"wp-image-3016\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial-768x617.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial-480x386.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131508\/CorinneBrecherTestimonial-600x482.png 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9017677 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9017677-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-red-color has-text-color has-large-font-size\">&#8220;With Aivie&#8217;s Marketing Automation solution, I&#8217;ve seen a 20% increase in sales.&#8221;<\/p>\n\n\n\n<p class=\"has-red-color has-text-color\">Corinne Brecher, <a href=\"https:\/\/corinnebrecher.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Investique<\/a><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-fc0fbe9\" data-block-id=\"fc0fbe9\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button videoCorinne stk-block stk-3f04caa\" data-block-id=\"3f04caa\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#video-interview\"><span class=\"stk-button__inner-text\">Show video<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n\t<div class=\"wp-video-popup-wrapper\" data-wp-video-popup-id=\"videoCorinne\">\n\t\t<div class=\"wp-video-popup-close\"><\/div>\n\t\t\n\t\t\t<iframe class=\"wp-video-popup-video is-hosted is-landscape is-resizable\" src=\"\" data-wp-video-popup-url=\"https:\/\/www.youtube.com\/embed\/dYhseftrMtw?autoplay=1&#038;rel=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay\">\n\t\t\t<\/iframe>\n\t\t\n\t<\/div>\n\t\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-4abc6ba stk-block-background stk--has-background-overlay\" data-block-id=\"4abc6ba\"><style>.stk-4abc6ba {background-color:#EFF0F1 !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:60px !important;padding-bottom:60px !important;margin-bottom:1px !important;}.stk-4abc6ba:before{background-color:#EFF0F1 !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-4abc6ba-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-62938f2\" data-v=\"4\" data-block-id=\"62938f2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-62938f2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-62938f2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-12cec0e\" id=\"lead-magnet-und-lead-nurturing\" data-block-id=\"12cec0e\"><h2 class=\"stk-block-heading__text\">Lead Magnet and Lead Nurturing<\/h2><\/div>\n\n\n\n<p>Website traffic comes, but inquiries don&#8217;t.<br\/>The lever is a clear exchange: value for contact. After that, follow-up happens automatically instead of leads being left behind. On the Use Case Packages page, Lead Magnet and Lead Nurturing are explicitly described as packages.  <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-9665a98\" data-block-id=\"9665a98\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-fba3892\" data-block-id=\"fba3892\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Analyze Potential<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-8874bbd\" data-block-id=\"8874bbd\"><style>.stk-8874bbd .stk-button{background:transparent !important;}.stk-8874bbd .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-8874bbd .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Discuss Situation<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2b379be\" data-v=\"4\" data-block-id=\"2b379be\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2b379be-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2b379be-inner-blocks\">\n<p>Right for You If<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-36ccd8a\" data-block-id=\"36ccd8a\"><style>.stk-36ccd8a {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-36ccd8a\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-bc8822a\" data-block-id=\"bc8822a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Many clicks, few inquiries<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-b72bbed\" data-block-id=\"b72bbed\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">you have offerings that need explanation<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-4147927\" data-block-id=\"4147927\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">your sales team wants better leads<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Customer Cases<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-9232c6a is-style-default\" data-v=\"2\" data-block-id=\"9232c6a\"><style>.stk-9232c6a .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-9232c6a-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-9232c6a-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/use-a-betting-game-as-a-lead-magnet\/\">Use a betting game as a lead magnet<\/a><\/h3><a href=\"https:\/\/aivie.ch\/en\/use-a-betting-game-as-a-lead-magnet\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Team is guessing and having fun at office\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/11\/07191145\/team-guesing-having-fun-in-office-480x320.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-9232c6a-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/use-content-efficiently-in-automated-funnels\/\">Use content efficiently in automated funnels<\/a><\/h3><a href=\"https:\/\/aivie.ch\/en\/use-content-efficiently-in-automated-funnels\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"541\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131517\/Use-content-efficiently-in-automated-funnels.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Inhalt effizient in automatisiertem Funnel nutzen\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131517\/Use-content-efficiently-in-automated-funnels.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131517\/Use-content-efficiently-in-automated-funnels-768x433.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131517\/Use-content-efficiently-in-automated-funnels-480x271.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131517\/Use-content-efficiently-in-automated-funnels-600x338.png 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-62b1918 stk-block-background stk--has-background-overlay\" data-block-id=\"62b1918\"><style>.stk-62b1918 {background-color:#fffffe !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-church-960w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:60px !important;padding-bottom:60px !important;margin-bottom:40px !important;}.stk-62b1918:before{background-color:#fffffe !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-62b1918-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e9703e2\" data-v=\"4\" data-block-id=\"e9703e2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e9703e2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e9703e2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f159658\" id=\"newsletter-automatisierung\" data-block-id=\"f159658\"><h2 class=\"stk-block-heading__text\">Newsletter Automation<\/h2><\/div>\n\n\n\n<p>Newsletters are sent irregularly or take too much time.<br\/>With automation, it stays personal but becomes predictable. This is described as a separate package. <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-1bafb09\" data-block-id=\"1bafb09\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-7792002\" data-block-id=\"7792002\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Analyze Potential<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-501031c\" data-block-id=\"501031c\"><style>.stk-501031c .stk-button{background:transparent !important;}.stk-501031c .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-501031c .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Discuss Situation<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ef2f83c\" data-v=\"4\" data-block-id=\"ef2f83c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ef2f83c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ef2f83c-inner-blocks\">\n<p>Right for You If<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-4da902a\" data-block-id=\"4da902a\"><style>.stk-4da902a {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-4da902a\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-bd96b8d\" data-block-id=\"bd96b8d\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">you already have contacts<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-eb76fcd\" data-block-id=\"eb76fcd\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">you want repeat purchases or bookings<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-0b097f9\" data-block-id=\"0b097f9\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">you want to strengthen customer loyalty<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Customer Cases<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-a569955 is-style-default\" data-v=\"2\" data-block-id=\"a569955\"><style>.stk-a569955 .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-a569955-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-a569955-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/ditch-the-old-school-newsletter-start-with-campaigns\/\">Stop sending newsletters: start running campaigns<\/a><\/h3><a href=\"https:\/\/aivie.ch\/en\/ditch-the-old-school-newsletter-start-with-campaigns\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-300x300.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-768x768.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-480x480.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-600x600.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-a569955-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/aivie-in-a-cost-comparison-of-marketing-channels-why-marketing-automation-is-often-cheaper-for-swiss-smes-than-traditional-marketing-channels\/\">Aivie in a cost comparison of marketing channels: Why marketing automation is often cheaper for Swiss SMEs than traditional marketing channels<\/a><\/h3><a href=\"https:\/\/aivie.ch\/en\/aivie-in-a-cost-comparison-of-marketing-channels-why-marketing-automation-is-often-cheaper-for-swiss-smes-than-traditional-marketing-channels\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774468866635.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Cost comparison of marketing channels \u2013 marketing automation and classic channels such as print and ads\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774468866635.png 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774468866635-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774468866635-480x320.png 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-514dc0e stk-block-background\" data-block-id=\"514dc0e\"><style>.stk-514dc0e {background-color:#283e4c !important;padding-top:80px !important;padding-bottom:80px !important;margin-bottom:0px !important;}.stk-514dc0e:before{background-color:#283e4c !important;}.stk-514dc0e-column{--stk-column-gap:10px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-514dc0e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-47205a5\" data-v=\"4\" data-block-id=\"47205a5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-47205a5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-47205a5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-right stk-block stk-57f59a8\" data-block-id=\"57f59a8\"><style>.stk-57f59a8 .stk-img-wrapper{width:313px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15194\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs.jpeg\" width=\"800\" height=\"800\" alt=\"Felix - Customer Case Ferris Ai\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs.jpeg 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-240x240.jpeg 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-768x768.jpeg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-480x480.jpeg 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4bd404f\" data-v=\"4\" data-block-id=\"4bd404f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4bd404f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4bd404f-inner-blocks\">\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">&#8220;We&#8217;ve doubled down on contacts.&#8221;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">&#8220;I got a lot of fun very quickly because I have the freedom to put together the tool and services as I need them.&#8221;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-red-color has-text-color\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">Felix Caprez,<\/span> <span style=\"color: #ffffff;\" class=\"stk-highlight\">Ferris AI<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-f927ee0\" data-block-id=\"f927ee0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-8fb4ccf\" data-block-id=\"8fb4ccf\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/ferris-labs-has-doubled-its-contacts-marketing-automation-case\/\"><span class=\"stk-button__inner-text\">To the customer case<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-f272bd8 stk-block-background stk--has-background-overlay\" data-block-id=\"f272bd8\"><style>.stk-f272bd8 {background-color:#EFF0F1 !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:80px !important;padding-bottom:60px !important;margin-top:0px !important;}.stk-f272bd8:before{background-color:#EFF0F1 !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f272bd8-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2efd23d\" data-v=\"4\" data-block-id=\"2efd23d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2efd23d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2efd23d-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ac8591f\" id=\"landingpage-und-conversion-optimierung\" data-block-id=\"ac8591f\"><h2 class=\"stk-block-heading__text\">Landing Page and Conversion Optimization<\/h2><\/div>\n\n\n\n<p>Traffic is there, but conversion is weak.<br\/>Landing page templates plus structured setup, forms, A\/B tests. Listed as a use case package. <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a935b5a\" data-block-id=\"a935b5a\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-f153683\" data-block-id=\"f153683\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Analyze Potential<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-9cbe5b4\" data-block-id=\"9cbe5b4\"><style>.stk-9cbe5b4 .stk-button{background:transparent !important;}.stk-9cbe5b4 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-9cbe5b4 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Discuss Situation<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4c42e6a\" data-v=\"4\" data-block-id=\"4c42e6a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4c42e6a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4c42e6a-inner-blocks\">\n<p>Right for You If<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-2fef89a\" data-block-id=\"2fef89a\"><style>.stk-2fef89a {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-2fef89a\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-7d42e7a\" data-block-id=\"7d42e7a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">you run Google Ads (SEA)<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-39cbc2a\" data-block-id=\"39cbc2a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">you have campaigns that aren&#8217;t converting properly yet<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-c7a8c38\" data-block-id=\"c7a8c38\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">you want to get more out of every click<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Customer Cases<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-7d3febd is-style-default\" data-v=\"2\" data-block-id=\"7d3febd\"><style>.stk-7d3febd .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-7d3febd-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-7d3febd-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/marketing-automation-in-the-crisis-why-now-is-the-right-time\/\">Marketing Automation in a Crisis \u2013 Why Now is the Right Time<\/a><\/h3><a href=\"https:\/\/aivie.ch\/en\/marketing-automation-in-the-crisis-why-now-is-the-right-time\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis-768x513.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis-480x321.png 480w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-7d3febd-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/5-tips-for-successful-landing-pages-in-2021\/\">5 tips for successful landing pages<\/a><\/h3><a href=\"https:\/\/aivie.ch\/en\/5-tips-for-successful-landing-pages-in-2021\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Florian designes landingpages marketing automation Aivie\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-1200x800.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/03\/19131552\/florian-designes-landingpages-marketing-automation-aivie-600x400.webp 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-fda4f8a stk-block-background stk--has-background-overlay\" data-block-id=\"fda4f8a\"><style>.stk-fda4f8a {background-color:#fffffe !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:60px !important;padding-bottom:60px !important;}.stk-fda4f8a:before{background-color:#fffffe !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-fda4f8a-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-66101fc\" data-v=\"4\" data-block-id=\"66101fc\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-66101fc-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-66101fc-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3fa9620\" id=\"event-management\" data-block-id=\"3fa9620\"><h2 class=\"stk-block-heading__text\">Event Management<\/h2><\/div>\n\n\n\n<p>An event is promoted, individual emails are sent, social media posts are published. Thanks to a well-thought-out process, the event becomes a success. <\/p>\n\n\n\n<p>Segmented invitations, automated reminders, behavior-based triggers, and targeted follow-up after the event.<\/p>\n\n\n\n<p>This transforms an event from a one-off project into an integrated component of relationship building.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-50e50f5\" data-block-id=\"50e50f5\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-65db19a\" data-block-id=\"65db19a\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Analyze Potential<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-e9bf8e4\" data-block-id=\"e9bf8e4\"><style>.stk-e9bf8e4 .stk-button{background:transparent !important;}.stk-e9bf8e4 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-e9bf8e4 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Discuss Situation<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-acb362a\" data-v=\"4\" data-block-id=\"acb362a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-acb362a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-acb362a-inner-blocks\">\n<p>Right for You If<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-46ae954\" data-block-id=\"46ae954\"><style>.stk-46ae954 {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-46ae954\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-7dcd82a\" data-block-id=\"7dcd82a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">you organize events, trade shows, or webinars<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-b624a9c\" data-block-id=\"b624a9c\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">your invitations generate too few registrations<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-8f6aa7d\" data-block-id=\"8f6aa7d\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">you want to follow up with participants systematically<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Customer Cases<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-43a5e85 is-style-default\" data-v=\"2\" data-block-id=\"43a5e85\"><style>.stk-43a5e85 .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-43a5e85-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-43a5e85-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/3-reasons-to-include-online-events-in-your-marketing-mix\/\">3 reasons to include online events in your marketing mix<\/a><\/h3><a href=\"https:\/\/aivie.ch\/en\/3-reasons-to-include-online-events-in-your-marketing-mix\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Webinare von Aivie\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-scaled.jpg 2560w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-1920x1280.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-480x320.jpg 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131445\/Aivie_Marketing-Automation_Online-Events-im-Marketing-Mix-600x400.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-43a5e85-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/off-to-the-golf-course-automated-campaign-for-event\/\">Off to the golf course: Automated campaign for event<\/a><\/h3><a href=\"https:\/\/aivie.ch\/en\/off-to-the-golf-course-automated-campaign-for-event\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/08103355\/Aivie-Marketing-Automation-Kendris-Newsletter.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/08103355\/Aivie-Marketing-Automation-Kendris-Newsletter.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/08103355\/Aivie-Marketing-Automation-Kendris-Newsletter-600x400.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/08103355\/Aivie-Marketing-Automation-Kendris-Newsletter-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/07\/08103355\/Aivie-Marketing-Automation-Kendris-Newsletter-480x320.png 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-540733b stk-block-background stk--has-background-overlay\" data-block-id=\"540733b\"><style>.stk-540733b {background-color:#EFF0F1 !important;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png) !important;background-position:bottom right !important;background-repeat:no-repeat !important;background-size:40% !important;padding-top:60px !important;padding-bottom:60px !important;margin-bottom:0px !important;}.stk-540733b:before{background-color:#EFF0F1 !important;opacity:0.5 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-540733b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c224bc7\" data-v=\"4\" data-block-id=\"c224bc7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c224bc7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c224bc7-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8d7c0c5\" id=\"personalisierte-newsletter\" data-block-id=\"8d7c0c5\"><h2 class=\"stk-block-heading__text\">Personalised newsletters<\/h2><\/div>\n\n\n\n<p>Newsletters are sent regularly \u2013 but open and click rates stagnate.<br\/>Everyone receives the same content, regardless of interest, behavior, or stage in the buying process.<\/p>\n\n\n\n<p>The lever lies in personalization and segmentation: content is delivered dynamically, based on industry, interest, click behavior, or existing customer relationship. <\/p>\n\n\n\n<p>This transforms a mass mailing into a tool for winning customers through marketing.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-2c6bd16\" data-block-id=\"2c6bd16\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-fb6d587\" data-block-id=\"fb6d587\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#potential\"><span class=\"stk-button__inner-text\">Analyze Potential<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain stk-block stk-0acc3fb\" data-block-id=\"0acc3fb\"><style>.stk-0acc3fb .stk-button{background:transparent !important;}.stk-0acc3fb .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-0acc3fb .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/author\/adrian\/\"><span class=\"stk-button__inner-text\">Discuss Situation<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a77ab08\" data-v=\"4\" data-block-id=\"a77ab08\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a77ab08-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a77ab08-inner-blocks\">\n<p>Right for You If<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk__use-custom-icon-color stk-block stk-2905023\" data-block-id=\"2905023\"><style>.stk-2905023 {--stk-icon-list-row-gap:16px !important;--stk-icon-list-marker-color:#e63312 !important;margin-bottom:40px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-2905023\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-6bf0eff\" data-block-id=\"6bf0eff\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">your newsletters perform average<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-0c7ea46\" data-block-id=\"0c7ea46\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">you address everyone with the same content<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-57f04b7\" data-block-id=\"57f04b7\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">you want to win customers with marketing, not just reach<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-94da6ff\" data-block-id=\"94da6ff\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"ugb-custom-icon\" viewbox=\"0 0 365 355\" version=\"1.1\" aria-hidden=\"true\" width=\"32\" height=\"32\">\n    \n    <title>check-red-plain@1x<\/title>\n    <desc>Created with Sketch.<\/desc>\n    <g id=\"check-red-plain-86051\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n        <g id=\"check-circle-aivie-marketing-automation-86051\" transform=\"translate(81.000000, 112.000000)\" stroke=\"#E63312\" stroke-width=\"42\">\n            <polyline id=\"Path-86051\" points=\"0 63 66 131 204 0\"><\/polyline>\n        <\/g>\n    <\/g>\n<\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">you want to activate existing contacts<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><span style=\"color: #000000;\" class=\"stk-highlight\">Customer Cases<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-posts stk-block-posts stk-block stk-11f62cc is-style-default\" data-v=\"2\" data-block-id=\"11f62cc\"><style>.stk-11f62cc .stk-img-wrapper{width:100% !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-11f62cc-column\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-11f62cc-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/several-thousand-francs-turnover-with-existing-hotel-guests-marketing-automation-case\/\">Several thousand francs turnover with existing hotel guests &#8211; Marketing Automation Case<\/a><\/h3><a href=\"https:\/\/aivie.ch\/en\/several-thousand-francs-turnover-with-existing-hotel-guests-marketing-automation-case\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1267\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Balcony at hotel riva rooms studios\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios.jpg 1900w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/09\/10140056\/balcony-at-hotel-riva-rooms-studios-480x320.jpg 480w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-11f62cc-container stk--no-background stk--no-padding\"><article><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/use-content-efficiently-in-automated-funnels\/\">Use content efficiently in automated funnels<\/a><\/h3><a href=\"https:\/\/aivie.ch\/en\/use-content-efficiently-in-automated-funnels\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"541\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131517\/Use-content-efficiently-in-automated-funnels.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Inhalt effizient in automatisiertem Funnel nutzen\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131517\/Use-content-efficiently-in-automated-funnels.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131517\/Use-content-efficiently-in-automated-funnels-768x433.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131517\/Use-content-efficiently-in-automated-funnels-480x271.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131517\/Use-content-efficiently-in-automated-funnels-600x338.png 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" title=\"\"><\/figure><\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-2022a53 stk-block-background\" id=\"potential\" data-block-id=\"2022a53\"><style>.stk-2022a53 {background-color:#cfe7e1 !important;padding-top:80px !important;padding-bottom:80px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-2022a53:before{background-color:#cfe7e1 !important;}.stk-2022a53-column{--stk-column-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2022a53-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-62acf0b\" data-v=\"4\" data-block-id=\"62acf0b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-62acf0b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-62acf0b-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-aller-anfang-ist-leicht\">Getting started is clear.<\/h2>\n\n\n\n<p>Learn how to win customers with marketing\u2014predictably, not randomly.<\/p>\n\n\n\n<p>Your added value:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You get a structured assessment of where you stand<\/li>\n\n\n\n<li>You identify where leads are being lost in the process<\/li>\n\n\n\n<li>You see where you can win customers with targeted marketing<\/li>\n<\/ul>\n\n\n\n<p>Start your free potential analysis now.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a144da2\" data-v=\"4\" data-block-id=\"a144da2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a144da2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a144da2-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9dfb03a\" id=\"span-style-color-283-e-4-c-class-ugb-highlight-erfahre-wo-dein-marketing-kunden-gewinnt-und-wo-nicht-span\" data-block-id=\"9dfb03a\"><style>.stk-9dfb03a {margin-bottom:40px !important;}<\/style><h2 class=\"stk-block-heading__text\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Find out where your marketing wins customers\u2014and where it doesn\u2019t<\/span><\/h2><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=115\"><\/script>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<script src=\"https:\/\/t.contentsquare.net\/uxa\/9884c3a6001b1.js\"><\/script>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Winning Customers with Marketing for SMEs \u2013 Planned, Not Random Many SMEs invest in marketing.But real customer acquisition only happens when individual measures become a system.That&#8217;s exactly what our practical experience shows. Do a Potential Analysis Discuss Situation What SMEs Can Do The Challenge The Most Common Levers in Customer Acquisition Based on our years &hellip; <a href=\"https:\/\/aivie.ch\/en\/winning-customers-with-marketing-for-smes-planned-not-random\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Winning Customers with Marketing for SMEs \u2013 Planned, Not Random<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-28994","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Winning Customers with Marketing for SMEs \u2013 Planned, Not RandomMany SMEs invest in marketing.But real customer acquisition only happens when individual measures become a system.That&#8217;s exactly what our practical experience shows. Do a Potential Analysis Discuss Situation Why Customer Acquisition in Marketing Often Doesn&#8217;t WorkFor years, we&#8217;ve been helping Swiss SMEs transform their customer acquisition from reactive tactics to systematic processes. Not with more tools. Not with more budget. But with clear processes, clean data structure, and measurable metrics. What SMEs Can Do Clicks are there Social media is running Newsletters are being sent Events are taking place The Challenge&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/en\/author\/adrian\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/28994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=28994"}],"version-history":[{"count":5,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/28994\/revisions"}],"predecessor-version":[{"id":29080,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/28994\/revisions\/29080"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=28994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}