{"id":25492,"date":"2026-01-11T11:03:49","date_gmt":"2026-01-11T09:03:49","guid":{"rendered":"https:\/\/aivie.ch\/marketing-automation-with-kmu-digital-2026-take-advantage-of-funding-now\/"},"modified":"2026-01-11T11:03:50","modified_gmt":"2026-01-11T09:03:50","slug":"marketing-automation-with-kmu-digital-2026-take-advantage-of-funding-now","status":"publish","type":"page","link":"https:\/\/aivie.ch\/en\/marketing-automation-with-kmu-digital-2026-take-advantage-of-funding-now\/","title":{"rendered":"Marketing automation with kmu.digital 2026: Take advantage of funding now."},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-f174274 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-f174274 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-f174274.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-f174274.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f174274-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3b6a10a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b6a10a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1126\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-1920x1126.webp\" alt=\"Marketing Automation Workshop campaign design along marketing funnel\" class=\"wp-image-3918\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-1920x1126.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-960x563.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-768x451.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-1200x704.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-480x282.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/12\/19131437\/Marketing-Automation-Workshop-Kampagnendesign-entlang-von-Marketing-Funnels-1-600x352.webp 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e4b2525 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e4b2525-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1026e4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Marketing Automation<br\/>for SMEs in Austria with kmu.digital funding<\/h1><p class=\"ugb-heading__subtitle\">Get the guide <strong>&#8220;Marketing Automation for SMEs: Guide 2026&#8221;<\/strong> and learn how to automate your customer journey, systematically develop leads, and plan eligible projects with kmu.digital. <br\/><br\/>Download the guide now or<br\/>arrange a personal initial consultation.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-b219ffe\" data-block-id=\"b219ffe\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-63d32e3\" data-block-id=\"63d32e3\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#leitfaden\"><span class=\"stk-button__inner-text\">Request guide<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain aiv-track-click aiv-contact-at stk-block stk-7955918\" data-block-id=\"7955918\"><style>.stk-7955918 .stk-button{background:transparent !important;}.stk-7955918 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-7955918 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/cal.com\/boris-koenig\/30min\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Arrange a meeting<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-f74cc05 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-f74cc05-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-f74cc05-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-f74cc05-content-wrapper > h1,.ugb-f74cc05-content-wrapper > h2,.ugb-f74cc05-content-wrapper > h3,.ugb-f74cc05-content-wrapper > h4,.ugb-f74cc05-content-wrapper > h5,.ugb-f74cc05-content-wrapper > h6{color:#ffffff}.ugb-f74cc05-content-wrapper > p,.ugb-f74cc05-content-wrapper > ol li,.ugb-f74cc05-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-f74cc05-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-f74cc05-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-c71e24a ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-c71e24a li{color:#ffffff;--icon-size:8px !important}.ugb-c71e24a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-c71e24a.ugb-icon-list ul{columns:1}.ugb-c71e24a.ugb-icon-list{background-color:#283e4c}.ugb-c71e24a{padding:0 !important}.ugb-c71e24a.ugb-icon-list:before{background-color:#283e4c}.ugb-c71e24a .ugb-block-title{color:#ffffff;text-align:left}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h3 class=\"ugb-block-title\">What you get with the guide and the collaboration<\/h3><div class=\"ugb-block-content\"><ul><li>Easy-to-understand introduction to marketing automation for Austrian SMEs \u2013 without technical jargon.<\/li><li>Concrete examples of how to automate lead magnets, introductory offers, core offers, and upsells.<\/li><li>A practical structure for your first funnel, which you can implement directly with Aivie.<\/li><li>Overview of funding opportunities via kmu.digital 2026 and how to make the most of them.<\/li><li>Option for a focused implementation workshop: analysis, strategy, and initial automation in one day.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-192c242 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-192c242 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.20fr 1.20fr 0.60fr !important}.ugb-192c242.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-192c242.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Why marketing automation is important for SMEs in Austria right now<\/h2><p class=\"ugb-block-description\">Customer expectations are rising, skilled workers are scarce, and campaigns are becoming more complex. Many Austrian SMEs still process contacts manually, lose exciting leads, and cannot properly track results. <br><br>Marketing automation helps you make your customer journey transparent, prioritize contacts according to relevance, and standardize processes. This results in more qualified inquiries and deals \u2013 with less manual work. At the same time, you can plan projects that are eligible for funding via <a href=\"https:\/\/kmudigital.at\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/kmudigital.at\/\" rel=\"noreferrer noopener\">kmu.digital<\/a>.  <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-192c242-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-bddf11a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-bddf11a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-neue-konzepte-einfach-nutzbar-machen\">Making new concepts easy to use<\/h3>\n\n\n\n<p>Digitization and automation open up completely new possibilities for SMEs: clear customer journeys, data-based decisions, and reusable campaign modules.<\/p>\n\n\n\n<p>In the guide and in the collaboration with Aivie and BOSOO, you will see how to use these concepts without a large team or expensive enterprise software \u2013 specially tailored to SMEs in Austria.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-0396bf1 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0396bf1-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-fur-wen-sind-leitfaden-und-angebot-gedacht\">Who are the guide and offer intended for?<\/h3>\n\n\n\n<p>For SME owners, managing directors and anyone who wants to make marketing and sales more structured:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SME owners who want to acquire new customers in a predictable way<\/li>\n\n\n\n<li>Marketing, sales or communications management<\/li>\n\n\n\n<li>Agencies that want to develop customer projects in the direction of automation<\/li>\n\n\n\n<li>Product managers, business development and sales managers<\/li>\n\n\n\n<li>Internal company project teams for digitization<\/li>\n\n\n\n<li>Startups with a B2B or B2C focus who want to build scalable processes early on<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-060d012 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-060d012-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00.webp\" alt=\"Double Opt-In\" class=\"wp-image-1748\" style=\"width:245px;height:163px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131548\/DoubleOptIn_00-480x320.webp 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-514dc0e stk-block-background\" data-block-id=\"514dc0e\"><style>.stk-514dc0e {background-color:#283e4c !important;padding-top:80px !important;padding-bottom:80px !important;margin-bottom:0px !important;}.stk-514dc0e:before{background-color:#283e4c !important;}.stk-514dc0e-column{--stk-column-gap:10px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-514dc0e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-47205a5\" data-v=\"4\" data-block-id=\"47205a5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-47205a5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-47205a5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-right stk-block stk-57f59a8\" data-block-id=\"57f59a8\"><style>.stk-57f59a8 .stk-img-wrapper{width:313px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15194\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs.jpeg\" width=\"800\" height=\"800\" alt=\"Felix - Customer Case Ferris Ai\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs.jpeg 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-240x240.jpeg 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-768x768.jpeg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/09\/08102739\/Customer-Case-Ferris-Labs-480x480.jpeg 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4bd404f\" data-v=\"4\" data-block-id=\"4bd404f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4bd404f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4bd404f-inner-blocks\">\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">&#8220;We&#8217;ve doubled down on contacts.&#8221;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">&#8220;I got a lot of fun very quickly because I have the freedom to put together the tool and services as I need them.&#8221;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-red-color has-text-color\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">Felix Caprez,<\/span> <span style=\"color: #ffffff;\" class=\"stk-highlight\">Ferris AI<\/span><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-f927ee0\" data-block-id=\"f927ee0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-8fb4ccf\" data-block-id=\"8fb4ccf\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/ferris-labs-has-doubled-its-contacts-marketing-automation-case\/\"><span class=\"stk-button__inner-text\">To the customer case<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-99d52e3 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-99d52e3.ugb-container{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:bottom right;background-repeat:no-repeat;background-size:40% !important}.ugb-99d52e3.ugb-container:before{opacity:0.5}@media screen and (min-width:768px){.ugb-99d52e3-content-wrapper.ugb-container__content-wrapper{width:90% !important}.ugb-99d52e3.ugb-container{margin-top:0px !important;padding-top:0px !important;padding-right:35px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-99d52e3-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-99d52e3-content-wrapper\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-dein-ziel-mehr-struktur-mehr-abschlusse-weniger-manueller-aufwand\">Your goal: More structure, more deals, less manual effort<\/h2>\n\n\n\n<p class=\"has-text-align-center\">With the guide <strong>&#8220;Marketing Automation for SMEs: Guide 2026&#8221;<\/strong> and the support of Aivie and <a href=\"https:\/\/www.bosoo.at\/boris-koenig.html\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.bosoo.at\/boris-koenig.html\" rel=\"noreferrer noopener\">BOSOO<\/a>, you gain clarity on how marketing automation can work specifically in your company.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><br\/>You can see where to start, which processes pay off the fastest and how to integrate funding from kmu.digital 2026.<br\/>On this basis, you decide whether to start with a first funnel, a one-day workshop or a funding project.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-lade-jetzt-den-leitfaden-herunter-oder-besprich-deinen-forder-und-marketing-automation-start-mit-boris-konig\">Download the guide now<br\/>or discuss your funding and marketing automation start with Boris K\u00f6nig from BOSOO.<\/h3>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-78e61ed\" data-block-id=\"78e61ed\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain aiv-track-click aiv-contact-at stk-block stk-98c4bf0\" data-block-id=\"98c4bf0\"><style>.stk-98c4bf0 .stk-button{background:transparent !important;}.stk-98c4bf0 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-98c4bf0 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/cal.com\/boris-koenig\/30min\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Arrange a meeting<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-14fa180\" data-block-id=\"14fa180\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#leitfaden\"><span class=\"stk-button__inner-text\">Request guide<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-02b06f9 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-02b06f9 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.20fr 1.20fr 0.60fr !important}.ugb-02b06f9.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-02b06f9.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">kmu.digital: Funding program for marketing automation in SMEs<\/h2><p class=\"ugb-block-description\">With <strong>kmu.digital<\/strong>, you as an Austrian SME can have part of your digitization and marketing automation projects funded. Together with BOSOO as a certified consultant and Aivie as a marketing automation platform, you plan a project that is both eligible for funding and effective in practice. This gives you a clear, financially attractive entry into marketing automation \u2013 instead of starting each campaign from scratch.  <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-02b06f9-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3636ab1 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3636ab1-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-so-lauft-dein-forderprojekt-typischerweise-ab\">This is typically how your funding project works<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1. Guide &amp; Initial Consultation<\/strong><br\/>Get the guide and clarify your initial situation, goals and priorities in a short conversation with Boris K\u00f6nig.<\/li>\n\n\n\n<li><strong>2. Funding Check &amp; Sharpen Project Idea<\/strong><br\/>Together, you check which parts of your project are eligible for funding \u2013 such as analysis, strategy and conception of funnels and automations.<\/li>\n\n\n\n<li><strong>3. Application &amp; Formalities<\/strong><br\/>BOSOO supports you in preparing the documents for kmu.digital so that your project is submitted cleanly and efficiently.<\/li>\n\n\n\n<li><strong>4. Analysis &amp; Strategy Workshop<\/strong><br\/>As part of the funded project, you analyze your current customer journey and develop a clear roadmap for marketing automation.<\/li>\n\n\n\n<li><strong>5. Implementation of the First Funnel<\/strong><br\/>With Aivie, you implement a first concrete funnel \u2013 e.g. lead magnet, onboarding or reactivation \u2013 including forms, e-mails and simple automations.<\/li>\n\n\n\n<li><strong>6. Learnings &amp; Scaling<\/strong><br\/>Based on the results, you build further campaigns, standardize processes and scale your marketing step by step.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-94b94f8 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-94b94f8-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-deine-vorteile-als-kmu\">Your advantages as an SME<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Minimal Risk Thanks to Funding<\/strong><br\/>You test marketing automation with funding support (up to 80%) instead of bearing the entire budget from your own resources.<\/li>\n\n\n\n<li><strong>Structure Instead of Individual Actions<\/strong><br\/>Individual campaigns become reusable modules: lead magnet, trip wire, core offer, upsell and reactivation.<\/li>\n\n\n\n<li><strong>Measurable Results<\/strong><br\/>You can clearly see which steps in your customer journey work, where leads drop out and where you should make adjustments.<\/li>\n\n\n\n<li><strong>Practical Support<\/strong><br\/>No theoretical concepts, but a focus on your market, your offers and your resources in the team.<\/li>\n\n\n\n<li><strong>Technology That Suits SMEs<\/strong><br\/>With Aivie, you get a flexible solution based on open source that grows with your company.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-51ad699 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-51ad699-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU.jpg\" alt=\"Employees having fun with marketing automation mautic\" class=\"wp-image-18904\" style=\"width:245px;height:163px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/07\/22122409\/employees-having-fun-with-marketing-automation-mautic-P839ZFU-480x320.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>With the <a href=\"#leitfaden\" data-type=\"internal\" data-id=\"#leitfaden\">guide<\/a>, Aivie, BOSOO and kmu.digital, you get a clear, fundable entry into marketing automation \u2013 including a funding check and a concrete implementation plan.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-a1425ab ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-a1425ab.ugb-columns{background-color:#283e4c;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:bottom right;background-repeat:no-repeat;background-size:600px !important}.ugb-a1425ab.ugb-columns:before{background-color:#283e4c;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-a1425ab-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-0e37c9e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0e37c9e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"workshops\">What you can achieve specifically with marketing automation<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">In the guide and in the collaboration, we address typical situations from everyday SME life: lead magnets, trip wires, core offers, upsells, nurturing, events and reactivation of inactive customers. You can see how these modules combine to form a plannable system. <\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-7e7210a\" data-block-id=\"7e7210a\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-9193a26\" data-block-id=\"9193a26\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"#leitfaden\"><span class=\"stk-button__inner-text\">Request guide<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-plain aiv-track-click aiv-contact-at stk-block stk-7f98696\" data-block-id=\"7f98696\"><style>.stk-7f98696 .stk-button{background:transparent !important;}.stk-7f98696 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-7f98696 .stk-button:after{background:transparent !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/cal.com\/boris-koenig\/30min\" target=\"_blank\" rel=\"noopener\"><span class=\"stk-button__inner-text\">Arrange a meeting<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-f000cce ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-f000cce-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"aligncenter wp-block-ugb-icon-list ugb-icon-list ugb-e62318c ugb-icon-list--v2 ugb-main-block\"><style>.ugb-e62318c li{color:#ffffff;--icon-size:8px !important}.ugb-e62318c li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyBkYXRhLXByZWZpeD0iZmFzIiBkYXRhLWljb249ImNpcmNsZSIgY2xhc3M9InN2Zy1pbmxpbmUtLWZhIGZhLWNpcmNsZSBmYS13LTE2IiByb2xlPSJpbWciIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgdmlld0JveD0iMCAwIDUxMiA1MTIiIHN0eWxlPSJmaWxsOiAjZTYzMzEyICFpbXBvcnRhbnQ7IGNvbG9yOiAjZTYzMzEyICFpbXBvcnRhbnQiPjxwYXRoIGZpbGw9IiNlNjMzMTIiIGQ9Ik0yNTYgOEMxMTkgOCA4IDExOSA4IDI1NnMxMTEgMjQ4IDI0OCAyNDggMjQ4LTExMSAyNDgtMjQ4UzM5MyA4IDI1NiA4eiIgc3Ryb2tlPSIjZTYzMzEyIiBzdHlsZT0iZmlsbDogcmdiKDIzMCwgNTEsIDE4KTsgc3Ryb2tlOiByZ2IoMjMwLCA1MSwgMTgpOyIvPjwvc3ZnPg==')}.ugb-e62318c.ugb-icon-list ul{columns:1}@media screen and (min-width:768px){.ugb-e62318c.ugb-icon-list{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>What marketing automation means specifically and which elements are relevant for SMEs.<\/li><li>How to reliably develop new contacts and conversations from a lead magnet.<\/li><li>How to automatically support trip wires, core offers and high-margin extensions.<\/li><li>How to reactivate inactive customers with targeted routes without appearing intrusive.<\/li><li>How to gain transparency about your customer journey and base decisions on data instead of gut feeling.<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen.webp\" alt=\"\" class=\"wp-image-2704\" style=\"width:373px;height:248px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131518\/Aivie_Blog_Intent-erkennen-und-aus-Touchpoints-lernen-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-cf3e01c ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"leitfaden\"><style>.ugb-cf3e01c-content-wrapper{grid-column-gap:60px !important}.ugb-cf3e01c.ugb-columns{background-color:#cfe7e1}.ugb-cf3e01c.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-cf3e01c-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3447d90 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3447d90-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-566060f ugb-main-block\"><style>.ugb-566060f .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Start marketing automation for your SME with a funding bonus<\/h2><p class=\"ugb-heading__subtitle\">With Aivie, BOSOO and the funding from kmu.digital, you can turn ideas into a fundable marketing automation funnel \u2013 practical, measurable and scalable. <br\/><br\/>Benefit from subsidies of up to 80% for the status and potential analysis and up to 50% subsidy for strategy consulting.<br\/><br\/><a href=\"https:\/\/cal.com\/boris-koenig\/30min\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/cal.com\/boris-koenig\/30min\" rel=\"noreferrer noopener\">Discuss funding now<\/a><\/p><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-5836e2f ugb-column--design-plain ugb-main-block\" id=\"join\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-5836e2f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-0ddda24 ugb-main-block\"><style>.ugb-0ddda24 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Start now with the guide and secure your <span style=\"color: #283e4c;\" class=\"ugb-highlight\">free initial consultation<\/span><\/h2><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=113\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Automationfor SMEs in Austria with kmu.digital funding Get the guide &#8220;Marketing Automation for SMEs: Guide 2026&#8221; and learn how to automate your customer journey, systematically develop leads, and plan eligible projects with kmu.digital. Download the guide now orarrange a personal initial consultation. Request guide Arrange a meeting What you get with the guide and &hellip; <a href=\"https:\/\/aivie.ch\/en\/marketing-automation-with-kmu-digital-2026-take-advantage-of-funding-now\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Marketing automation with kmu.digital 2026: Take advantage of funding now.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25492","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Marketing Automationfor SMEs in Austria with kmu.digital fundingGet the guide &#8220;Marketing Automation for SMEs: Guide 2026&#8221; and learn how to automate your customer journey, systematically develop leads, and plan eligible projects with kmu.digital. Download the guide now orarrange a personal initial consultation. Request guide Arrange a meeting What you get with the guide and the collaborationEasy-to-understand introduction to marketing automation for Austrian SMEs \u2013 without technical jargon.Concrete examples of how to automate lead magnets, introductory offers, core offers, and upsells.A practical structure for your first funnel, which you can implement directly with Aivie.Overview of funding opportunities via kmu.digital 2026 and&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/en\/author\/adrian\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/25492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=25492"}],"version-history":[{"count":1,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/25492\/revisions"}],"predecessor-version":[{"id":25495,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/25492\/revisions\/25495"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=25492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}