{"id":23654,"date":"2025-07-16T11:51:41","date_gmt":"2025-07-16T09:51:41","guid":{"rendered":"https:\/\/aivie.ch\/newsletter-vs-nurturing\/"},"modified":"2026-02-27T17:25:13","modified_gmt":"2026-02-27T15:25:13","slug":"webinar-newsletter-vs-nurturing","status":"publish","type":"page","link":"https:\/\/aivie.ch\/en\/webinar-newsletter-vs-nurturing\/","title":{"rendered":"Win customers with lead nurturing"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-6a1c680 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-6a1c680 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-6a1c680.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-6a1c680.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-6a1c680-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-08cc573 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-08cc573-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1359\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w.png\" alt=\"\" class=\"wp-image-5520\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w.png 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-960x680.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-768x544.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-1200x849.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-480x340.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/22104952\/dona-watching-webinar-marketing-automation-tool-aivie-1920w-600x425.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-b1ebd53 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b1ebd53-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5a0a15d ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\"><br\/>Win customers with lead nurturing.<\/h1><p class=\"ugb-heading__subtitle\">Many companies are familiar with the problem: they invest time and money in newsletters that all look the same \u2013 and are surprised by low open rates. But the key to success has long been known: automated email marketing strategies \u2013 also known as nurturing.  <br\/><br\/>Thanks to Aivie&#8217;s personalization, you can achieve open rates of around 50%.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-7f9a818 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-7f9a818-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-7f9a818-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-7f9a818-content-wrapper > h1,.ugb-7f9a818-content-wrapper > h2,.ugb-7f9a818-content-wrapper > h3,.ugb-7f9a818-content-wrapper > h4,.ugb-7f9a818-content-wrapper > h5,.ugb-7f9a818-content-wrapper > h6{color:#ffffff}.ugb-7f9a818-content-wrapper > p,.ugb-7f9a818-content-wrapper > ol li,.ugb-7f9a818-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-7f9a818-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-7f9a818-content-wrapper\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color has-large-font-size wp-elements-1863320ec08adaa4a6d4ac52e2840b74\" id=\"h-webinar-newsletter-vs-nurturing\">Webinar newsletter vs. nurturing<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8bca44b145d6b320452bd79b86849f91\">In this webinar, we will show you how you can win more leads and customers in the long term with targeted customer acquisition through marketing automation.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-0f7f321 ugb-main-block\"><style>.ugb-0f7f321 .ugb-block-content{justify-content:flex-start !important}.ugb-0f7f321 .ugb-button1:hover{background-color:;opacity:1}.ugb-0f7f321 .ugb-button1:before{content:\"\";background-image:linear-gradient(90deg,,)}.ugb-0f7f321 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--ghost-to-normal-effect ugb-button--design-ghost\" href=\"#webinar-formular\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Watch webinar<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-7f87984 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"webinar-details\"><style>.ugb-7f87984.ugb-columns{background-color:#EFF0F1}.ugb-7f87984.ugb-columns:before{background-color:#EFF0F1}.ugb-7f87984 .ugb-block-title{color:#e63312}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Newletter vs. Nurturing &#8211; Customer Case Haugan Cruises<\/h2><p class=\"ugb-block-description\">At Haugan Cruises, the initial situation was scattered customer data, expensive tools and newsletter distribution without personalization. Marketing automation with Aivie turned unpersonalized and rigid newsletter mailings into flexible, personalized nurturing emails. The open rate has increased and the customer journey is accompanied by personalized content.  <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-7f87984-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-a5e6ada ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a5e6ada-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-267de64 ugb-column--design-plain ugb-main-block\" id=\"webinar-download\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-267de64-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"aligncenter wp-block-ugb-columns ugb-columns ugb-9b13670 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block\"><style>.ugb-9b13670 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.75fr 1.50fr 0.75fr !important}.ugb-9b13670 .ugb-block-title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Content Marketing Automation Webinar<\/h2><p class=\"ugb-block-description\">In the webinar, you&#8217;ll get a quick introduction to sales cycles and marketing funnels. Using the Haugan Customer Case, we&#8217;ll show you how successful campaigns are implemented with Aivie. For questions, you can arrange an appointment with Martin, our Marketing Automation expert.  <\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-9b13670-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-eb6c8f4 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-eb6c8f4-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-was-steckt-drin\">What&#8217;s inside<\/h3>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-5eba3f1 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-5eba3f1 li{--icon-size:8px !important}.ugb-5eba3f1 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-5eba3f1.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Create forms and emails<\/li><li>Lead magnets and landing pages<\/li><li>Contact segments with lead scoring<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-79c8a73 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-79c8a73-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-fur-wen\">Audience<\/h3>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-8214f3a ugb-icon-list--v2 ugb-main-block\"><style>.ugb-8214f3a li{--icon-size:8px !important}.ugb-8214f3a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-8214f3a.ugb-icon-list ul{columns:2}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Marketing managers whishing to optimize their tasks through marketing automation<\/li><li>Digital Marketing Experts who want to apply Marketing Automation<\/li><li>Owners and founders who want to make their business successful with marketing automation<\/li><li>Consultants for SME digitization who want to offer their customers holistic solutions.<\/li><li>Marketing and communications agencies that want to offer their clients added value with marketing automation<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-12c1fbd ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-12c1fbd-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-453f6f5 ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-453f6f5.ugb-spacer{height:24px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"892\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp\" alt=\"using aivie marketing automation\" class=\"wp-image-1358\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-480x446.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-240x223.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-768x713.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-1536x1426.webp 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-600x557.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w.webp 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-2b40da2 ugb-columns--design-uneven ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-2b40da2.ugb-columns{background-color:#EFF0F1}.ugb-2b40da2.ugb-columns:before{background-color:#EFF0F1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-2b40da2-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-143edfc ugb-column--design-plain ugb-main-block\"><style>.ugb-143edfc-column-wrapper .ugb-column__content-wrapper{width:350px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-143edfc-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-4fd7f46 ugb-main-block\"><style>.ugb-4fd7f46 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">What you can expect in the webinar<\/h2><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-01d22ab ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-01d22ab-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-3bfbec6 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-3bfbec6 li{--icon-size:40px !important}.ugb-3bfbec6 li::before{width:40px !important;height:40px !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIiBzdHlsZT0iZmlsbDogI2U2MzMxMiAhaW1wb3J0YW50OyBjb2xvcjogI2U2MzMxMiAhaW1wb3J0YW50Ij48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiIGZpbGw9IiNlNjMzMTIiIHN0cm9rZT0iI2U2MzMxMiIgc3R5bGU9ImZpbGw6IHJnYigyMzAsIDUxLCAxOCk7IHN0cm9rZTogcmdiKDIzMCwgNTEsIDE4KTsiLz48L3N2Zz4=')}.ugb-3bfbec6.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Difference between newsletter and nurturing<\/li><li>Case study Haugan Cruises: from scattered customer data and expensive tools to a central database and automated, personalized campaigns<\/li><li>Concrete learnings for your company<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"aligncenter wp-block-ugb-columns ugb-columns ugb-903103a ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block\"><style>.ugb-903103a > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.20fr 1.20fr 0.60fr !important}.ugb-903103a .ugb-block-title{color:#e63312}@media screen and (min-width:768px){.ugb-903103a.ugb-columns{padding-top:40px !important;padding-bottom:40px !important}}<\/style><div class=\"ugb-inner-block\"><h2 class=\"ugb-block-title\">Case Highlight &#8211; Haugan Cruises<\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-903103a-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-07a2e22 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-07a2e22-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-nach-15-jahren-am-markt-hatte-nbsp-haugan-cruises-nbsp-ein-problem\">After 15 years on the market, <em>Haugan Cruises<\/em> had a problem:<\/h3>\n\n\n\n<p>How can we <strong>use marketing to win new customers<\/strong> and improve the loyalty of existing customers?<\/p>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-ea93bb9 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-ea93bb9 li{--icon-size:8px !important}.ugb-ea93bb9 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-ea93bb9.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Many scattered customer lists that were not usable<\/li><li>Expensive e-mail tools with poor performance<\/li><li>No possibility for personalization<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d6d28b6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d6d28b6-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-die-losung\">The solution:<\/h3>\n\n\n\n<p>A clever <strong>marketing strategy for customer acquisition<\/strong> with automated nurturing flows &#8211; instead of classic newsletter spam.<\/p>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-24472c4 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-24472c4 li{--icon-size:8px !important}.ugb-24472c4 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-24472c4.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>One central database instead of 15 different lists<\/li><li>Fully automated, personalized emails based on customer behavior<\/li><li>22% average open rate &#8211; without additional costs<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-516fa5c ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-516fa5c-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-a6f86a1 ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-a6f86a1.ugb-spacer{height:24px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"892\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp\" alt=\"using aivie marketing automation\" class=\"wp-image-1358\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-960x892.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-480x446.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-240x223.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-768x713.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-1536x1426.webp 1536w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w-600x557.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/08\/19131625\/using-aivie-marketing-automation-1920w.webp 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-514dc0e stk-block-background\" data-block-id=\"514dc0e\"><style>.stk-514dc0e {background-color:#283e4c !important;padding-top:80px !important;padding-bottom:80px !important;margin-bottom:0px !important;}.stk-514dc0e:before{background-color:#283e4c !important;}.stk-514dc0e-column{--stk-column-gap:10px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-514dc0e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-47205a5\" data-v=\"4\" data-block-id=\"47205a5\"><style>@media screen and (min-width: 768px){.stk-47205a5 {flex:var(--stk-flex-grow, 1) 1 calc(33.333% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-47205a5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-47205a5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-right stk-block stk-57f59a8\" data-block-id=\"57f59a8\"><style>.stk-57f59a8 .stk-img-wrapper{width:200px !important;height:200px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-23853\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/08\/25094230\/jessica-meza-haugan-cruises.jpeg\" width=\"200\" height=\"200\" alt=\"Felix - Customer Case Ferris Ai\" title=\"\"><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4bd404f\" data-v=\"4\" data-block-id=\"4bd404f\"><style>@media screen and (min-width: 768px){.stk-4bd404f {flex:var(--stk-flex-grow, 1) 1 calc(66.667% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4bd404f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4bd404f-inner-blocks\">\n<p class=\"has-text-align-left has-red-color has-text-color has-large-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">&#8220;The tools we used to use were very expensive. With marketing automation, we can send out personalized newsletters every week &#8211; at no extra cost.&#8221;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left has-white-color has-text-color has-link-color wp-elements-ef2503867f29762ec125d80564c95cbc\">Jessica Meza, Founder Haugan Cruises<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0059fdb ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\" id=\"join\"><style>.ugb-0059fdb.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:top right;background-repeat:no-repeat;background-size:40% !important}.ugb-0059fdb.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}@media screen and (min-width:768px){.ugb-0059fdb.ugb-columns{padding-right:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0059fdb-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7123f02 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7123f02-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e4c7aec ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Get to know Martin<\/h2><p class=\"ugb-heading__subtitle\">My goal is to provide clients with the perfect digital ecosystem. To achieve this, I want to thoroughly understand the customer&#8217;s processes and requirements so that I can then present solutions that best support both their strategic and operational goals.<br\/>In this webinar you will find exactly that, for a personalized customer journey in email marketing. <\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-6967a16 ugb-main-block\"><style>.ugb-6967a16 .ugb-block-content{justify-content:flex-start !important}.ugb-6967a16 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/aivie.ch\/author\/martin\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Show profile<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e5e1294 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e5e1294-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w.jpg\" alt=\"Photo Martin Winiker Aivie\" class=\"wp-image-20055\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-240x240.jpg 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-960x960.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-768x768.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-1200x1200.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/12\/02121016\/Martin-Winiker-Aivie-1920w-480x480.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-80883a5 stk-block-background\" id=\"webinar-formular\" data-block-id=\"80883a5\"><style>.stk-80883a5 {background-color:#cfe7e1 !important;padding-top:80px !important;padding-bottom:80px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-80883a5:before{background-color:#cfe7e1 !important;}.stk-80883a5-column{--stk-column-gap:40px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-80883a5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a84d2af\" data-v=\"4\" data-block-id=\"a84d2af\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a84d2af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a84d2af-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-aller-anfang-ist-leicht\">All beginnings are easy.<\/h2>\n\n\n\n<p>Using a customer case, we will show you how marketing automation is used in business.<\/p>\n\n\n\n<p>Register now for the free webinar and find out how you can <strong>win customers with marketing<\/strong> &#8211; automated and measurable.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78cc069\" data-v=\"4\" data-block-id=\"78cc069\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78cc069-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78cc069-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-57881db\" id=\"span-style-color-283-e-4-c-class-ugb-highlight-erfahre-im-video-wie-du-mit-lead-nurturing-kunden-gewinnst-span\" data-block-id=\"57881db\"><style>.stk-57881db {margin-bottom:40px !important;}<\/style><h2 class=\"stk-block-heading__text\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Learn how to acquire customers with lead nurturing in the video. <\/span><\/h2><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=107\"><\/script>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<script src=\"https:\/\/t.contentsquare.net\/uxa\/9884c3a6001b1.js\"><\/script>\n","protected":false},"excerpt":{"rendered":"<p>Win customers with lead nurturing. Many companies are familiar with the problem: they invest time and money in newsletters that all look the same \u2013 and are surprised by low open rates. But the key to success has long been known: automated email marketing strategies \u2013 also known as nurturing. Thanks to Aivie&#8217;s personalization, you &hellip; <a href=\"https:\/\/aivie.ch\/en\/webinar-newsletter-vs-nurturing\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Win customers with lead nurturing<\/span><\/a><\/p>\n","protected":false},"author":322,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-23654","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Win customers with lead nurturing.Many companies are familiar with the problem: they invest time and money in newsletters that all look the same \u2013 and are surprised by low open rates. But the key to success has long been known: automated email marketing strategies \u2013 also known as nurturing. Thanks to Aivie&#8217;s personalization, you can achieve open rates of around 50%. Webinar newsletter vs. nurturing In this webinar, we will show you how you can win more leads and customers in the long term with targeted customer acquisition through marketing automation. Watch webinar Newletter vs. Nurturing &#8211; Customer Case Haugan&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Anja Bienz","url":"https:\/\/aivie.ch\/en\/author\/anja\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/23654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=23654"}],"version-history":[{"count":22,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/23654\/revisions"}],"predecessor-version":[{"id":29048,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/23654\/revisions\/29048"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=23654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}