{"id":17019,"date":"2023-12-15T05:37:47","date_gmt":"2023-12-15T03:37:47","guid":{"rendered":"https:\/\/aivie.ch\/data-protection-law-marketing-automation-and-data-protection-law\/"},"modified":"2026-01-11T11:02:29","modified_gmt":"2026-01-11T09:02:29","slug":"data-protection-law-marketing-automation-and-data-protection-law","status":"publish","type":"page","link":"https:\/\/aivie.ch\/en\/data-protection-law-marketing-automation-and-data-protection-law\/","title":{"rendered":"Data protection law: Marketing automation and data protection law"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-3efb5d6 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-3efb5d6.ugb-container{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:top right;background-repeat:no-repeat;background-size:40% !important}.ugb-3efb5d6.ugb-container:before{opacity:0.5}@media screen and (min-width:768px){.ugb-3efb5d6-content-wrapper.ugb-container__content-wrapper{width:90% !important}.ugb-3efb5d6.ugb-container{margin-top:0px !important;padding-top:0px !important;padding-right:35px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-3efb5d6-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-3efb5d6-content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-d532239 ugb-main-block\"><style>.ugb-d532239 .ugb-heading__title{text-align:left}.ugb-d532239 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-d532239.ugb-heading{margin-right:250px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Everything to do with data protection law and marketing automation<\/h1><p class=\"ugb-heading__subtitle\">Quickly and easily set up a privacy-compliant website with email marketing. We show you everything you need to know to implement the new Swiss Data Protection Act (revDSG) and the EU General Data Protection Regulation (GDPR) correctly.<br\/><br\/>We are not lawyers, and cannot give binding legal advice. Here, however, we have compiled the most important changes from the new Swiss Data Protection Act, especially with regard to marketing automation and the collection of customer data. Explain to you as briefly and concisely as possible what you need to put into practice.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz-240x240.png\" alt=\"new data protection law Switzerland Checklist Aivie\" class=\"wp-image-7121\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz-768x768.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz-480x480.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz-600x600.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz-100x100.png 100w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/02154128\/Datenschutz-Checkliste-Schweiz.png 800w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-datenschutzgesetz-checkliste\">Data Protection Act Checklist<\/h3>\n\n\n\n<p>The new Swiss Data Protection Act, a brief summary of the most important points.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-5dc2a14 ugb-main-block\"><style>.ugb-5dc2a14 .ugb-block-content{justify-content:flex-start !important}.ugb-5dc2a14 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/en\/new-data-protection-act-switzerland-the-most-important-facts-in-brief\/#checkliste\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Download checklist<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5-240x240.png\" alt=\"Data protection Aivie Mautic workshop\" class=\"wp-image-4150\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5-768x768.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5-480x480.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5-600x600.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5-100x100.png 100w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131424\/workshop5.png 800w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-revdsg-und-dsgvo-datenschutz-workshop\">revDSG and DSGVO data protection workshop<\/h3>\n\n\n\n<p>GDPR-compliant communication, we show you what works and what doesn&#8217;t in email marketing.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-b853e62 ugb-main-block\"><style>.ugb-b853e62 .ugb-block-content{justify-content:flex-start !important}.ugb-b853e62 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/en\/product\/workshop-safely-working-as-aivie-mautic-user\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">To the workshop<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><img decoding=\"async\" src=\"https:\/\/aivie.ch\/wp-content\/uploads\/2022\/04\/Das-neue-Datenschutzgesetz-in-der-Schweiz-einfach-erkla&#x308;rt-1-240x240.webp\" alt=\"The new data protection law in Switzerland - simply explained\" class=\"wp-image-6734\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-datenschutzgesetz-sicher-umsetzen\">Secure implementation of data protection law<\/h3>\n\n\n\n<p>Quick and easy revDSG-compliant. The package contains everything you need.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-57ae883 ugb-main-block\"><style>.ugb-57ae883 .ugb-block-content{justify-content:flex-start !important}.ugb-57ae883 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/en\/product\/data-protection-use-case-package-revdsg\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Use Case Package Data Protection<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0059fdb ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-0059fdb.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:bottom right;background-repeat:no-repeat;background-size:40% !important}.ugb-0059fdb.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}@media screen and (min-width:768px){.ugb-0059fdb.ugb-columns{padding-right:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0059fdb-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7123f02 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7123f02-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e4c7aec ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">What you need to know about the new Swiss Data Protection Act<\/h2><p class=\"ugb-heading__subtitle\">In the following article, we explain the most important changes to the new Swiss Data Protection Act (revDSG) that affect marketing.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-6967a16 ugb-main-block\"><style>.ugb-6967a16 .ugb-block-content{justify-content:flex-start !important}.ugb-6967a16 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/aivie.ch\/en\/new-data-protection-act-switzerland-the-most-important-facts-in-brief\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">To the article<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e5e1294 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e5e1294-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image alignleft size-aiv_480w\"><a href=\"https:\/\/aivie.ch\/das-neue-datenschutzgesetz-in-der-schweiz-einfach-erklart\/\"><img decoding=\"async\" src=\"https:\/\/aivie.ch\/wp-content\/uploads\/2022\/04\/Das-neue-Datenschutzgesetz-in-der-Schweiz-einfach-erkla&#x308;rt-1-480x320.webp\" alt=\"The new data protection law in Switzerland - simply explained\" class=\"wp-image-6734\" title=\"\"><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-b168b8e ugb-container--v2 ugb-container--design-basic ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-b168b8e-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-b168b8e-content-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"h-sicher-unddatenschutz-konform-mit-aivie\">Secure and<br\/>data protection compliant <br\/>with Aivie.<\/h2>\n\n\n\n<p>Collect and track data securely and without concerns using Aivie with emails, <br\/>newsletters and forms.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/GDPR.webp\" alt=\"GDPR &amp;amp; DSGVO certified hosting\" class=\"wp-image-2685\" style=\"width:116px;height:116px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/GDPR.webp 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/GDPR-240x240.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/GDPR-100x100.webp 100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener\">GDPR<\/a><\/strong><br\/>EU data protection law implemented correctly.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.fedlex.admin.ch\/eli\/fga\/2020\/1998\/de\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG.png\" alt=\"nDSG\" class=\"wp-image-5670\" style=\"width:138px;height:138px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG.png 1024w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-960x960.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-768x768.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-900x900.png 900w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-480x480.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-600x600.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/03\/01223200\/nDSG-100x100.png 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/www.fedlex.admin.ch\/eli\/fga\/2020\/1998\/de\" target=\"_blank\" rel=\"noopener\"><strong>nDSG<\/strong><br\/><\/a>EU data protection law implemented correctly.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.iso.org\/isoiec-27001-information-security.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131519\/ISO.webp\" alt=\"ISO 27001 certified hosting\" class=\"wp-image-2689\" style=\"width:115px;height:115px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131519\/ISO.webp 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131519\/ISO-240x240.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131519\/ISO-100x100.webp 100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/www.iso.org\/isoiec-27001-information-security.html\" target=\"_blank\" rel=\"noopener\"><strong>ISO 27001<\/strong><br\/><\/a>A secure information security management system.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/cloudsecurityalliance.org\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/CSA.webp\" alt=\"CSA certified hosting\" class=\"wp-image-2681\" style=\"width:111px;height:111px\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/CSA.webp 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/CSA-240x240.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131520\/CSA-100x100.webp 100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><a href=\"https:\/\/cloudsecurityalliance.org\/\" target=\"_blank\" rel=\"noopener\">CSA<\/a><\/strong><br\/>Best practices for <br\/>cloud computing environments.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-datenschutz-faq-s\">Data protection FAQ&#8217;s<\/h2>\n\n<p>Get more valuable tips and information on data protection in our FAQs.<\/p>\n\n<div class=\"aligncenter wp-block-ugb-blog-posts ugb-blog-posts ugb-2bdfbca ugb-blog-posts--v2 ugb-blog-posts--design-vertical-card2 ugb-blog-posts--columns-3 ugb-main-block\" data-load-items=\"\" data-id=\"ugb-2bdfbca\"><style>.ugb-2bdfbca .ugb-blog-posts__item{border-radius:0px !important}.ugb-2bdfbca .ugb-blog-posts__featured-image{border-radius:0px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><article class=\"ugb-blog-posts__item ugb--shadow-3\"><div class=\"ugb-blog-posts__content\"><h3 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/faq\/how-do-i-update-my-privacy-policy-when-using-aivie\/\">How do I update my privacy policy when using Aivie?<\/a><\/h3><div class=\"ugb-blog-posts__excerpt\"><p>If you use Aivie, you should update your privacy policy and clearly explain how data&#8230;<\/div><p class=\"ugb-blog-posts__readmore\"><a href=\"https:\/\/aivie.ch\/en\/faq\/how-do-i-update-my-privacy-policy-when-using-aivie\/\">Read more<\/a><\/p><\/div><\/article><article class=\"ugb-blog-posts__item ugb--shadow-3\"><div class=\"ugb-blog-posts__content\"><h3 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/faq\/what-is-the-so-called-gdpr\/\">What is the so-called &#8220;GDPR&#8221;?<\/a><\/h3><div class=\"ugb-blog-posts__excerpt\"><p>The GDPR is the European General Data Protection Regulation in force since May 2018. It&#8230;<\/div><p class=\"ugb-blog-posts__readmore\"><a href=\"https:\/\/aivie.ch\/en\/faq\/what-is-the-so-called-gdpr\/\">Read more<\/a><\/p><\/div><\/article><article class=\"ugb-blog-posts__item ugb--shadow-3\"><div class=\"ugb-blog-posts__content\"><h3 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/faq\/do-i-need-a-cookie-banner-or-a-consent-management-platform-for-my-website\/\">Do I need a cookie banner or a consent management platform for my website?<\/a><\/h3><div class=\"ugb-blog-posts__excerpt\"><p>Cookies are small text files that store information in order to recognize or track users&#8230;.<\/div><p class=\"ugb-blog-posts__readmore\"><a href=\"https:\/\/aivie.ch\/en\/faq\/do-i-need-a-cookie-banner-or-a-consent-management-platform-for-my-website\/\">Read more<\/a><\/p><\/div><\/article><div class=\"ugb-button-container ugb-blog-posts__load-more-button\"><a class=\"ugb-button ugb-button--size-normal ugb-button--design-ghost\" href=\"#0\" rel=\"\" title=\"\" role=\"button\"><span class=\"ugb-button--inner\">Load More<\/span><\/a><\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-1c9b479 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-1c9b479-content-wrapper{grid-column-gap:60px !important}.ugb-1c9b479.ugb-columns{background-color:#cfe7e1}.ugb-1c9b479.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-1c9b479-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-20fa9e9 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-20fa9e9-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h2 class=\"wp-block-heading\" id=\"h-webinar-datenschutz-im-digitalen-marketing\">Webinar Privacy in Digital Marketing.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-aiv_480w is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/03\/07114839\/DatenschutzWebinar-revDSG-480x270.png\" alt=\"\" class=\"wp-image-13250\" width=\"360\" height=\"203\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2023\/03\/07114839\/DatenschutzWebinar-revDSG-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/03\/07114839\/DatenschutzWebinar-revDSG-960x540.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/03\/07114839\/DatenschutzWebinar-revDSG-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/03\/07114839\/DatenschutzWebinar-revDSG-1200x675.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2023\/03\/07114839\/DatenschutzWebinar-revDSG.png 1920w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<p>Digital marketing is not possible without data. The appropriate handling of this data is a prerequisite for a trusting relationship to develop between customers and the company.<\/p>\n\n\n\n<p>The data protection experts at <a href=\"https:\/\/www.lexr.com\/de-ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">LEXR<\/a> explain what is possible and what is not &#8211; in the EU (DSGVO) and now also in Switzerland (revDSG). So that no questions remain unanswered with regard to <a href=\"https:\/\/aivie.ch\/en\/new-data-protection-act-switzerland-the-most-important-facts-in-brief\/\">data protection law<\/a> in marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-0abfd3f ugb-column--design-plain ugb-main-block\" id=\"join\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0abfd3f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-2acaf7e ugb-main-block\"><style>.ugb-2acaf7e .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Register now for free data protection  <\/span><br\/><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Webinar on.<\/span><\/h2><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=89\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Everything to do with data protection law and marketing automation Quickly and easily set up a privacy-compliant website with email marketing. We show you everything you need to know to implement the new Swiss Data Protection Act (revDSG) and the EU General Data Protection Regulation (GDPR) correctly. We are not lawyers, and cannot give binding &hellip; <a href=\"https:\/\/aivie.ch\/en\/data-protection-law-marketing-automation-and-data-protection-law\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Data protection law: Marketing automation and data protection law<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17019","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Everything to do with data protection law and marketing automationQuickly and easily set up a privacy-compliant website with email marketing. We show you everything you need to know to implement the new Swiss Data Protection Act (revDSG) and the EU General Data Protection Regulation (GDPR) correctly.We are not lawyers, and cannot give binding legal advice. Here, however, we have compiled the most important changes from the new Swiss Data Protection Act, especially with regard to marketing automation and the collection of customer data. Explain to you as briefly and concisely as possible what you need to put into practice. Data&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/en\/author\/adrian\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/17019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=17019"}],"version-history":[{"count":3,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/17019\/revisions"}],"predecessor-version":[{"id":25448,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/17019\/revisions\/25448"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=17019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}