{"id":16914,"date":"2023-12-15T05:36:54","date_gmt":"2023-12-15T03:36:54","guid":{"rendered":"https:\/\/aivie.ch\/expert-talk-with-ralf-t-kreutzer-and-sarah-seyr\/"},"modified":"2023-12-15T05:37:26","modified_gmt":"2023-12-15T03:37:26","slug":"expert-talk-with-ralf-t-kreutzer-and-sarah-seyr","status":"publish","type":"page","link":"https:\/\/aivie.ch\/en\/expert-talk-with-ralf-t-kreutzer-and-sarah-seyr\/","title":{"rendered":"Expert talk with Ralf T. Kreutzer and Sarah Seyr"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-f174274 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-f174274 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-f174274.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-f174274.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f174274-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3b6a10a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b6a10a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2.png\" alt=\"Marketing Automation Expert Talk Ralf T. Kreutzer\" class=\"wp-image-4507\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2.png 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-960x540.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-1200x675.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-600x338.png 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e4b2525 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-e4b2525 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e4b2525-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1026e4 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Expert talk with Ralf T. Kreutzer and Sarah Seyr<\/h2><p class=\"ugb-heading__subtitle\">Marketing automation and value creation: creating value for customers and the marketing team. How do we create value with every interaction? How do others deal with the challenge?<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-f74cc05 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-f74cc05-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-f74cc05-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-f74cc05-content-wrapper > h1,.ugb-f74cc05-content-wrapper > h2,.ugb-f74cc05-content-wrapper > h3,.ugb-f74cc05-content-wrapper > h4,.ugb-f74cc05-content-wrapper > h5,.ugb-f74cc05-content-wrapper > h6{color:#ffffff}.ugb-f74cc05-content-wrapper > p,.ugb-f74cc05-content-wrapper > ol li,.ugb-f74cc05-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-f74cc05-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-f74cc05-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-c71e24a ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-c71e24a li{color:#ffffff;--icon-size:8px !important}.ugb-c71e24a li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-c71e24a.ugb-icon-list ul{columns:1}.ugb-c71e24a.ugb-icon-list{background-color:#283e4c}.ugb-c71e24a{padding:0 !important}.ugb-c71e24a.ugb-icon-list:before{background-color:#283e4c}.ugb-c71e24a .ugb-block-title{color:#ffffff;text-align:left}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h3 class=\"ugb-block-title\">We answer these questions<\/h3><div class=\"ugb-block-content\"><ul><li>How marketing automation contributes to value creation  <\/li><li>Fields of application within the marketing funnel &#8211; what works and what doesn&#8217;t<\/li><li>Conveying value with messages that sell<\/li><li>How marketing automation is sensibly integrated into processes  <\/li><li><span style=\"text-indent: calc(var(--icon-size, 20px)*-1 - 1em); text-align: inherit;\">About any questions you may have afterwards<\/span><\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-lead-center ugb-a605251 ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-a605251.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131659\/pattern-mario-480w.png);background-position:bottom left;background-repeat:no-repeat;background-size:523px !important}.ugb-a605251.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h2 class=\"ugb-block-title ugb-block-title--with-subtitle\">Expert talk highlights<\/h2><p class=\"ugb-block-description\">Short videos on the highlights from the expert talk with Ralf T. Kreutzer and Sarah Seyr.<\/p><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-a605251-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-b55b7e8 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b55b7e8-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-marketing-automation-und-wertschopfung\">Marketing automation and value creation<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wie Marketing Automation zur Wertsch\u00f6pfung beitr\u00e4gt | Expertentalk mit Ralf T. Kreutzer\" width=\"990\" height=\"557\" src=\"https:\/\/www.youtube.com\/embed\/r8k9KsdE1Fc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-1bff8fb ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-1bff8fb-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-mit-marketing-automation-wert-schaffen\">Creating value with marketing automation<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wert schaffen entlang des Funnels | Expertentalk mit Ralf T. Kreutzer\" width=\"990\" height=\"557\" src=\"https:\/\/www.youtube.com\/embed\/awbGlAs-ygA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-16ef78f ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/www.youtube.com\/watch?v=wRDoF8Vnkog&amp;list=PL9yUjEbDCQmJI4M3rp3JZ0juiYNPPNA8g\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Watch all five videos<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-aac0d4d ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-aac0d4d-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h3 class=\"wp-block-heading\" id=\"h-marketing-automation-in-prozesse-einbinden\">Integrating marketing automation into processes<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Marketing Automation sinnvoll in Prozesse einbinden | Expertentalk mit Ralf T. Kreutzer\" width=\"990\" height=\"557\" src=\"https:\/\/www.youtube.com\/embed\/arzZz3tMG7M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-die-experten\">The experts<\/h2>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-de03318\" data-block-id=\"de03318\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-de03318-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-896d390\" data-block-id=\"896d390\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-896d390-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<h3 class=\"wp-block-heading\" id=\"h-ralf-t-kreutzer\">Ralf T. Kreutzer<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131420\/Ralf_Kreuzer-1.jpg\" alt=\"\" class=\"wp-image-4278\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131420\/Ralf_Kreuzer-1.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131420\/Ralf_Kreuzer-1-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131420\/Ralf_Kreuzer-1-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131420\/Ralf_Kreuzer-1-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131420\/Ralf_Kreuzer-1-480x320.jpg 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131420\/Ralf_Kreuzer-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Kreutzer studied business administration at the University of Mannheim from 1978 to 1983, majoring in marketing, organization and psychology.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>He is a key note speaker at national and international conferences on various marketing topics, such as &#8220;Dialog Marketing&#8221;, &#8220;Strategic Marketing Management&#8221;, &#8220;Digital Brand Management\/Digital Branding&#8221;, &#8220;Digital Transformation&#8221; and &#8220;Artificial Intelligence&#8221;.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>As an expert, he has already published more than 50 books and written over 200 articles for various specialist journals and readers.<\/li><\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-91c5cf9\" data-block-id=\"91c5cf9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-91c5cf9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<h3 class=\"wp-block-heading\" id=\"h-sarah-seyr\">Sarah Seyr<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131522\/marketing-automation-workshop-dr-sarah-seyr-1920w.webp\" alt=\"Marketing Automation Workshop with Dr Sarah Seyr\" class=\"wp-image-2563\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131522\/marketing-automation-workshop-dr-sarah-seyr-1920w.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131522\/marketing-automation-workshop-dr-sarah-seyr-1920w-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131522\/marketing-automation-workshop-dr-sarah-seyr-1920w-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131522\/marketing-automation-workshop-dr-sarah-seyr-1920w-1200x800.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131522\/marketing-automation-workshop-dr-sarah-seyr-1920w-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/10\/19131522\/marketing-automation-workshop-dr-sarah-seyr-1920w-600x400.webp 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Sarah Seyr, Dr. sc. ETH, is a psychologist and expert in digital customer experience and human-machine interaction.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>She shares her knowledge and experience in personalization and automation with great passion as a lecturer at universities and as a trainer at Linkedin Learning.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>As Co-Founder and Chief Customer Officer of Aivie, she makes marketing automation more personal and customer interactions more valuable.<\/li><\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0e2f191 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-0e2f191-content-wrapper{grid-column-gap:60px !important}.ugb-0e2f191.ugb-columns{background-color:#cfe7e1}.ugb-0e2f191.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0e2f191-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ca2a514 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ca2a514-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-51cd323 ugb-main-block\"><style>.ugb-51cd323 .ugb-heading__title{color:#e63312}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Answers to all your questions<\/h2><p class=\"ugb-heading__subtitle\">Download the slides of the expert talk to answer all your questions about marketing automation and value creation.<\/p><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/17111817\/Slides-Expertentalk-mit-Ralf-T.-Kreutzer.webp\" alt=\"\" class=\"wp-image-5344\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/17111817\/Slides-Expertentalk-mit-Ralf-T.-Kreutzer.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/17111817\/Slides-Expertentalk-mit-Ralf-T.-Kreutzer-960x540.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/17111817\/Slides-Expertentalk-mit-Ralf-T.-Kreutzer-768x432.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/17111817\/Slides-Expertentalk-mit-Ralf-T.-Kreutzer-1200x675.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/17111817\/Slides-Expertentalk-mit-Ralf-T.-Kreutzer-480x270.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/17111817\/Slides-Expertentalk-mit-Ralf-T.-Kreutzer-600x338.webp 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3a58d59 ugb-column--design-plain ugb-main-block\" id=\"join\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3a58d59-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b1e04f1 ugb-main-block\"><style>.ugb-b1e04f1 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Download Expert Talk Slides.<\/span><\/h2><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=62\"><\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Expert talk with Ralf T. Kreutzer and Sarah Seyr Marketing automation and value creation: creating value for customers and the marketing team. How do we create value with every interaction? How do others deal with the challenge? We answer these questions How marketing automation contributes to value creation Fields of application within the marketing funnel &hellip; <a href=\"https:\/\/aivie.ch\/en\/expert-talk-with-ralf-t-kreutzer-and-sarah-seyr\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Expert talk with Ralf T. Kreutzer and Sarah Seyr<\/span><\/a><\/p>\n","protected":false},"author":36,"featured_media":4508,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16914","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2.png",1920,1080,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-240x240.png",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-960x540.png",960,540,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-768x432.png",768,432,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2.png",990,557,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-1200x675.png",1200,675,true],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-480x270.png",480,270,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-240x240.png",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-960x540.png",960,540,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/19131409\/WebsiteGrafik-2-240x240.png",240,240,true]},"post_excerpt_stackable_v2":"<p>Expert talk with Ralf T. Kreutzer and Sarah SeyrMarketing automation and value creation: creating value for customers and the marketing team. How do we create value with every interaction? How do others deal with the challenge? We answer these questionsHow marketing automation contributes to value creation Fields of application within the marketing funnel &#8211; what works and what doesn&#8217;tConveying value with messages that sellHow marketing automation is sensibly integrated into processes About any questions you may have afterwards Expert talk highlightsShort videos on the highlights from the expert talk with Ralf T. Kreutzer and Sarah Seyr. Marketing automation and value&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Nino Knetemann","url":"https:\/\/aivie.ch\/en\/author\/nino\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/16914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=16914"}],"version-history":[{"count":1,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/16914\/revisions"}],"predecessor-version":[{"id":16935,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/16914\/revisions\/16935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media\/4508"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=16914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}