{"id":1512,"date":"2021-08-19T09:50:19","date_gmt":"2021-08-19T07:50:19","guid":{"rendered":"https:\/\/aivie.ch\/knowledge-and-inspiration\/"},"modified":"2026-01-11T11:02:10","modified_gmt":"2026-01-11T09:02:10","slug":"blog","status":"publish","type":"page","link":"https:\/\/aivie.ch\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-5b8add9\" data-block-id=\"5b8add9\"><style>.stk-5b8add9-column{--stk-column-gap:32px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5b8add9-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1786400 stk-block-background stk--has-background-overlay\" data-v=\"4\" data-block-id=\"1786400\"><style>.stk-1786400 {background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2022\/06\/17143643\/Personalisierte-Botschaften-automatisierte-Newsletter.webp) !important;align-items:center !important;padding-top:120px !important;padding-right:120px !important;padding-bottom:120px !important;padding-left:120px !important;display:flex !important;}@media screen and (min-width: 768px){.stk-1786400 {flex:var(--stk-flex-grow, 1) 1 calc(54% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1786400-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1786400-inner-blocks\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ac157a1\" data-v=\"4\" data-block-id=\"ac157a1\"><style>@media screen and (min-width: 768px){.stk-ac157a1 {flex:var(--stk-flex-grow, 1) 1 calc(36% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ac157a1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ac157a1-inner-blocks\">\n<h2 class=\"wp-block-heading\">Posts from the Aivie world<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In our blog, we share our knowledge on marketing automation and sales funnel. In addition, we would like to show how we and our customers use marketing automation by means of concrete use cases.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a02e482\" data-block-id=\"a02e482\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-c77d1b7\" data-block-id=\"c77d1b7\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/subscribe-to-our-marketing-automation-newsletter\/\"><span class=\"stk-button__inner-text\">Subscribe to newsletter<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-42a32d0\" data-v=\"4\" data-block-id=\"42a32d0\"><style>@media screen and (min-width: 768px){.stk-42a32d0 {flex:var(--stk-flex-grow, 1) 1 calc(10% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-42a32d0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-42a32d0-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Categories<\/h2>\n<ul class=\"wp-block-categories-list wp-block-categories-taxonomy-category wp-block-categories\">\t<li class=\"cat-item cat-item-399\"><a href=\"https:\/\/aivie.ch\/en\/category\/campaign\/\">Campaign<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-400\"><a href=\"https:\/\/aivie.ch\/en\/category\/contact-management\/\">Contact management<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-133\"><a href=\"https:\/\/aivie.ch\/en\/category\/customer-case\/\">Customer Case<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-396\"><a href=\"https:\/\/aivie.ch\/en\/category\/data-evaluation\/\">Data evaluation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-2010\"><a href=\"https:\/\/aivie.ch\/en\/category\/digital-sovereignty\/\">Digital Sovereignty<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-109\"><a href=\"https:\/\/aivie.ch\/en\/category\/e-mail-marketing\/\">E-Mail marketing<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-397\"><a href=\"https:\/\/aivie.ch\/en\/category\/e-mails-en\/\">E-Mails<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-398\"><a href=\"https:\/\/aivie.ch\/en\/category\/form\/\">Form<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-393\"><a href=\"https:\/\/aivie.ch\/en\/category\/general\/\">General<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-330\"><a href=\"https:\/\/aivie.ch\/en\/category\/instructions\/\">Instructions<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-159\"><a href=\"https:\/\/aivie.ch\/en\/category\/integrations\/\">Integrations<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-110\"><a href=\"https:\/\/aivie.ch\/en\/category\/marketing-automation\/\">Marketing Automation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-121\"><a href=\"https:\/\/aivie.ch\/en\/category\/mautic-template\/\">Mautic template<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-170\"><a href=\"https:\/\/aivie.ch\/en\/category\/open-source-marketing-automation\/\">Open Source Marketing Automation<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-2024\"><a href=\"https:\/\/aivie.ch\/en\/category\/partner-program\/\">Partner program<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-164\"><a href=\"https:\/\/aivie.ch\/en\/category\/press-release\/\">Press Release<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-343\"><a href=\"https:\/\/aivie.ch\/en\/category\/privacy\/\">Privacy<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-111\"><a href=\"https:\/\/aivie.ch\/en\/category\/sales-funnel\/\">Sales Funnel<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-139\"><a href=\"https:\/\/aivie.ch\/en\/category\/security\/\">Security<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-674\"><a href=\"https:\/\/aivie.ch\/en\/category\/spam-en\/\">Spam<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-144\"><a href=\"https:\/\/aivie.ch\/en\/category\/use-case\/\">use case<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-395\"><a href=\"https:\/\/aivie.ch\/en\/category\/user\/\">User<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-131\"><a href=\"https:\/\/aivie.ch\/en\/category\/website-content\/\">Website &amp; Content<\/a>\n<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Current Posts<\/h2>\n\n<div class=\"wp-block-stackable-posts alignwide stk-block-posts stk--has-container stk-block is-style-vertical-card\" data-v=\"2\"><style>.stk-img-wrapper{width:100% !important;height:300px !important;}<\/style><div class=\"stk-inner-blocks stk-content-align stk-undefined-column alignwide\"><div class=\"stk-block-posts__items\"><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/claudeforce-is-here-why-its-clever-and-the-one-question-about-your-data\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"615\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/03183404\/Claudeforce-Datenhoheit-Aivie-Marketing-Automation.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Adrian Schimpf from Aivie explains data sovereignty in agentic AI \u2013 featured image for the article about Claudeforce\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/03183404\/Claudeforce-Datenhoheit-Aivie-Marketing-Automation.webp 820w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/03183404\/Claudeforce-Datenhoheit-Aivie-Marketing-Automation-768x576.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/09\/03183404\/Claudeforce-Datenhoheit-Aivie-Marketing-Automation-480x360.webp 480w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/claudeforce-is-here-why-its-clever-and-the-one-question-about-your-data\/\">Claudeforce is here: Why it\u2019s clever \u2013 and the one question about your data<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/open-source-marketing-automation\/\" rel=\"category tag\">Open Source Marketing Automation<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Salesforce and Anthropic announced &#8216;Claudeforce&#8217; at the end of August. The short version: Claude works directly on your Salesforce data \u2013 with pre-built sales skills, in Agentforce, and even in Slack. Marc Benioff is bringing&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/claudeforce-is-here-why-its-clever-and-the-one-question-about-your-data\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/digital-sovereignty-in-marketing-why-a-us-ruling-affects-your-customer-data\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/28082338\/pexels-ramazphotos-7016965-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/28082338\/pexels-ramazphotos-7016965-scaled.jpg 2560w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/28082338\/pexels-ramazphotos-7016965-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/28082338\/pexels-ramazphotos-7016965-1920x1280.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/28082338\/pexels-ramazphotos-7016965-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/28082338\/pexels-ramazphotos-7016965-1200x800.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/28082338\/pexels-ramazphotos-7016965-480x320.jpg 480w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/digital-sovereignty-in-marketing-why-a-us-ruling-affects-your-customer-data\/\">Digital Sovereignty in Marketing: Why a US Ruling Affects Your Customer Data<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/digital-sovereignty\/\" rel=\"category tag\">Digital Sovereignty<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>A US court ruling undermines the legal basis on which most marketing tools transfer customer data to the USA \u2013 digital sovereignty has thus become a concrete issue for Swiss SMEs in 2026, moving from&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/digital-sovereignty-in-marketing-why-a-us-ruling-affects-your-customer-data\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/mautic-insights-the-two-things-that-really-take-effort-and-who-handles-them-for-you\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19120641\/robert-smiling-laptop-wide-1200w.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Robert smiling laptop while working with Aivie\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19120641\/robert-smiling-laptop-wide-1200w.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19120641\/robert-smiling-laptop-wide-1200w-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19120641\/robert-smiling-laptop-wide-1200w-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19120641\/robert-smiling-laptop-wide-1200w-480x320.jpg 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/mautic-insights-the-two-things-that-really-take-effort-and-who-handles-them-for-you\/\">Mautic Insights: The two things that really take effort \u2014 and who handles them for you<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/open-source-marketing-automation\/\" rel=\"category tag\">Open Source Marketing Automation<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Mautic Insights: A Reality Check on the two genuine pain points \u2014 Infrastructure and Usability \u2014 and how Aivie solves them for SMEs.<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/mautic-insights-the-two-things-that-really-take-effort-and-who-handles-them-for-you\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/why-everyone-is-raising-prices-in-2026-and-how-open-source-marketing-automation-changes-the-equation\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19151006\/pexels-darlene-alderson-4385446-2.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19151006\/pexels-darlene-alderson-4385446-2.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19151006\/pexels-darlene-alderson-4385446-2-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19151006\/pexels-darlene-alderson-4385446-2-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19151006\/pexels-darlene-alderson-4385446-2-480x320.jpg 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/why-everyone-is-raising-prices-in-2026-and-how-open-source-marketing-automation-changes-the-equation\/\">Why everyone is raising prices in 2026\u2014and how open-source marketing automation changes the equation<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/marketing-automation\/\" rel=\"category tag\">Marketing Automation<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/open-source-marketing-automation\/\" rel=\"category tag\">Open Source Marketing Automation<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>2026 is the year of pricing rounds. Almost every major marketing tool has raised prices, reshuffled packages, or cut discounts. For many SMEs, that means the next invoice will be higher\u2014often for features they don\u2019t&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/why-everyone-is-raising-prices-in-2026-and-how-open-source-marketing-automation-changes-the-equation\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/what-open-source-software-mautic-taught-me-over-9-years\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19134541\/IMG_6087-adrian-mautic-blaues-hemd-arbeitsplatz-oben-zuerich-3.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19134541\/IMG_6087-adrian-mautic-blaues-hemd-arbeitsplatz-oben-zuerich-3.jpg 1067w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19134541\/IMG_6087-adrian-mautic-blaues-hemd-arbeitsplatz-oben-zuerich-3-960x720.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19134541\/IMG_6087-adrian-mautic-blaues-hemd-arbeitsplatz-oben-zuerich-3-768x576.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19134541\/IMG_6087-adrian-mautic-blaues-hemd-arbeitsplatz-oben-zuerich-3-480x360.jpg 480w\" sizes=\"auto, (max-width: 1067px) 100vw, 1067px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/what-open-source-software-mautic-taught-me-over-9-years\/\">What Open Source software Mautic taught me over 9 years<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/open-source-marketing-automation\/\" rel=\"category tag\">Open Source Marketing Automation<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Nine years ago, I set up an open-source tool for the first time: Mautic. I was sitting at my computer at night working on it\u2014alongside my day job. My goal: I wanted marketing automation that&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/what-open-source-software-mautic-taught-me-over-9-years\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/a-newsletter-from-just-one-photo-how-effectively-ai-works-at-aivie\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19134852\/IMG_5998-adrian-tag-am-see-team-3.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19134852\/IMG_5998-adrian-tag-am-see-team-3.jpg 1067w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19134852\/IMG_5998-adrian-tag-am-see-team-3-960x720.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19134852\/IMG_5998-adrian-tag-am-see-team-3-768x576.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/08\/19134852\/IMG_5998-adrian-tag-am-see-team-3-480x360.jpg 480w\" sizes=\"auto, (max-width: 1067px) 100vw, 1067px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/a-newsletter-from-just-one-photo-how-effectively-ai-works-at-aivie\/\">A newsletter from just one photo: How effectively AI works at Aivie<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/campaign\/\" rel=\"category tag\">Campaign<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/e-mail-marketing\/\" rel=\"category tag\">E-Mail marketing<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Just a few minutes, and I&#8217;m sitting in front of my finished newsletter. All I needed for it? A single photo. I chose a picture I had taken earlier with the team at the lake.&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/a-newsletter-from-just-one-photo-how-effectively-ai-works-at-aivie\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/switzerland-kicks-microsoft-out-and-now-relies-on-open-source\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/07\/20105310\/pexels-markus-winkler-1430818-12081252-scaled.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/07\/20105310\/pexels-markus-winkler-1430818-12081252-scaled.webp 2560w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/07\/20105310\/pexels-markus-winkler-1430818-12081252-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/07\/20105310\/pexels-markus-winkler-1430818-12081252-1920x1280.webp 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/07\/20105310\/pexels-markus-winkler-1430818-12081252-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/07\/20105310\/pexels-markus-winkler-1430818-12081252-1200x800.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/07\/20105310\/pexels-markus-winkler-1430818-12081252-480x320.webp 480w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/switzerland-kicks-microsoft-out-and-now-relies-on-open-source\/\">Switzerland kicks Microsoft out and now relies on open source<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/open-source-marketing-automation\/\" rel=\"category tag\">Open Source Marketing Automation<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>In Switzerland, the topic of digital sovereignty is moving further into the political spotlight this year. At the beginning of July, the Canton of Geneva became the first canton ever to adopt an official digital&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/switzerland-kicks-microsoft-out-and-now-relies-on-open-source\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/automate-material-compliance-how-studer-cables-efficiently-digitalizes-supplier-processes\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Form Material Compliance Automation Studer Cables\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables-960x640.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables-768x512.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/01\/28135655\/mood-form-material-compliance-automation-studer-cables-480x320.jpg 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/automate-material-compliance-how-studer-cables-efficiently-digitalizes-supplier-processes\/\">Automate Material Compliance: How Studer Cables Efficiently Digitalizes Supplier Processes<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/customer-case\/\" rel=\"category tag\">Customer Case<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Material compliance is essential, but often time-consuming. With Aivie, Studer Cables saves several days of work per cycle in the compliance process. Studer Cables faced the challenge of regularly and verifiably checking hundreds of materials,&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/automate-material-compliance-how-studer-cables-efficiently-digitalizes-supplier-processes\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/complaint-management-marketing-how-can-i-monitor-the-complaint-rate\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/01094253\/aivie-blog-beschwerdemanagement-marketing-.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/01094253\/aivie-blog-beschwerdemanagement-marketing-.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/01094253\/aivie-blog-beschwerdemanagement-marketing--960x641.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/01094253\/aivie-blog-beschwerdemanagement-marketing--768x513.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/01094253\/aivie-blog-beschwerdemanagement-marketing--480x320.jpg 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/complaint-management-marketing-how-can-i-monitor-the-complaint-rate\/\">Complaint Management Marketing \u2013 How can I monitor the complaint rate?<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/e-mail-marketing\/\" rel=\"category tag\">E-Mail marketing<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/spam-en\/\" rel=\"category tag\">Spam<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>In email marketing, trust is crucial. As soon as your recipients start marking emails as spam, not only does your deliverability suffer, but your brand image can also be damaged in the long term. That&#8217;s&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/complaint-management-marketing-how-can-i-monitor-the-complaint-rate\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/segmenting-contacts-a-step-by-step-guide\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1296\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren.jpg 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren-960x648.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren-768x518.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren-1200x810.jpg 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2024\/10\/01094048\/aivie-blog-kontakte-segmentieren-480x324.jpg 480w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/segmenting-contacts-a-step-by-step-guide\/\">Segmenting contacts \u2013 A step-by-step guide<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/contact-management\/\" rel=\"category tag\">Contact management<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/instructions\/\" rel=\"category tag\">Instructions<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Targeted contact segmentation is the key to successful marketing automation. Only those who group their target audiences precisely can create individual, personalized campaigns that truly resonate. ContentWhat are segments?DefinitionSegmenting contacts \u2013 Application examplesCriteria for segmentationDemo-&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/segmenting-contacts-a-step-by-step-guide\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/ditch-the-old-school-newsletter-start-with-campaigns\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-300x300.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-768x768.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-480x480.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3-600x600.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/15111855\/Nurturing-Quick-Starter-Aivie-3.webp 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/ditch-the-old-school-newsletter-start-with-campaigns\/\">Stop sending newsletters: start running campaigns<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/e-mail-marketing\/\" rel=\"category tag\">E-Mail marketing<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>From old-school newsletters to nurturing campaigns Are you still sending impersonal newsletters to the masses? Then this post is your motivation boost to finally unlock the potential of email marketing. Because email marketing still has&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/ditch-the-old-school-newsletter-start-with-campaigns\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/swiss-email-builder-in-use-worldwide-insights-into-the-open-source-community\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Write automated emails with the email builder on your notebook\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-960x640.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-480x320.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2021\/11\/19131440\/Email-schreiben-am-Laptop_EmailBuilder-600x400.webp 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/swiss-email-builder-in-use-worldwide-insights-into-the-open-source-community\/\">Swiss email builder in use worldwide: Insights into the open source community<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/e-mail-marketing\/\" rel=\"category tag\">E-Mail marketing<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/press-release\/\" rel=\"category tag\">Press Release<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Media release from September 2021 Adrian Schimpf from Aivie is part of the Open Source Community Mautic. Mautic is a marketing automation technology. Adrian Schimpf has been working intensively on a new email builder for&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/swiss-email-builder-in-use-worldwide-insights-into-the-open-source-community\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/aivie-upgrade-new-features-more-usability-and-a-modern-user-experience\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis.png 1500w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211523\/aivie-upgrade-neue-features-mehr-usability-und-ein-modernes-nutzererlebnis-480x320.png 480w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/aivie-upgrade-new-features-more-usability-and-a-modern-user-experience\/\">Aivie upgrade: New features, more usability and a modern user experience<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/general\/\" rel=\"category tag\">General<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/security\/\" rel=\"category tag\">Security<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/user\/\" rel=\"category tag\">User<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>We are constantly developing Aivie to offer you an even better marketing experience. A major upgrade is now in the pipeline, bringing numerous new functions, a modern design and noticeably more stability. The latest update&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/aivie-upgrade-new-features-more-usability-and-a-modern-user-experience\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/all-leads-in-view-all-data-under-control-why-you-shouldnt-give-up-control-of-customer-data\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/20174842\/Das-neue-Datenschutzgesetz-in-der-Schweiz-einfach-erkla%CC%88rt.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Das neue Datenschutzgesetz in der Schweiz - einfach erkl\u00e4rt\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/20174842\/Das-neue-Datenschutzgesetz-in-der-Schweiz-einfach-erkla%CC%88rt.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/20174842\/Das-neue-Datenschutzgesetz-in-der-Schweiz-einfach-erkla%CC%88rt-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/20174842\/Das-neue-Datenschutzgesetz-in-der-Schweiz-einfach-erkla%CC%88rt-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/20174842\/Das-neue-Datenschutzgesetz-in-der-Schweiz-einfach-erkla%CC%88rt-480x320.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/20174842\/Das-neue-Datenschutzgesetz-in-der-Schweiz-einfach-erkla%CC%88rt-600x400.png 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/all-leads-in-view-all-data-under-control-why-you-shouldnt-give-up-control-of-customer-data\/\">All leads in view, all data under control: Why you shouldn&#039;t give up control of customer data<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/e-mail-marketing\/\" rel=\"category tag\">E-Mail marketing<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/privacy\/\" rel=\"category tag\">Privacy<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>In 2017, as the founder of a fintech startup, I was looking for a marketing automation solution for our sales funnel. My criteria were clear, but difficult to find in one package: A tool that&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/all-leads-in-view-all-data-under-control-why-you-shouldnt-give-up-control-of-customer-data\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/aivie-in-a-cost-comparison-of-marketing-channels-why-marketing-automation-is-often-cheaper-for-swiss-smes-than-traditional-marketing-channels\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774468866635.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Cost comparison of marketing channels \u2013 marketing automation and classic channels such as print and ads\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774468866635.png 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774468866635-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/07\/21094513\/Aivie-Kostenvergleich-Marketingkanaele-Marketing-Automation-klassisch-e1774468866635-480x320.png 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/aivie-in-a-cost-comparison-of-marketing-channels-why-marketing-automation-is-often-cheaper-for-swiss-smes-than-traditional-marketing-channels\/\">Aivie in a cost comparison of marketing channels: Why marketing automation is often cheaper for Swiss SMEs than traditional marketing channels<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/e-mail-marketing\/\" rel=\"category tag\">E-Mail marketing<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/marketing-automation\/\" rel=\"category tag\">Marketing Automation<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>In a world where efficiency and cost transparency are crucial in marketing, it is worth taking a closer look at the various channels. Especially for Swiss SMEs with limited marketing budgets, it is essential to&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/aivie-in-a-cost-comparison-of-marketing-channels-why-marketing-automation-is-often-cheaper-for-swiss-smes-than-traditional-marketing-channels\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/email-is-still-drastically-underestimated-why-email-will-remain-indispensable-for-companies-in-2025\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"613\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/21092546\/Aivie-Kommunikationskanal-E-Mail-kmu-2025.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Communication channel: Email vs. WhatsApp in SMEs\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/21092546\/Aivie-Kommunikationskanal-E-Mail-kmu-2025.png 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/21092546\/Aivie-Kommunikationskanal-E-Mail-kmu-2025-768x588.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/21092546\/Aivie-Kommunikationskanal-E-Mail-kmu-2025-480x368.png 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/email-is-still-drastically-underestimated-why-email-will-remain-indispensable-for-companies-in-2025\/\">&quot;Email is still drastically underestimated&quot; &#8211; Why email as a communication channel will remain indispensable for companies in 2025<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/e-mails-en\/\" rel=\"category tag\">E-Mails<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/general\/\" rel=\"category tag\">General<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>In an era where new communication channels are rapidly emerging, email remains the often-overlooked backbone of business communication for SMEs. Thomas Schwetje, Head of Digital &amp; Customer Division at Coop, succinctly stated at the MarTech&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/email-is-still-drastically-underestimated-why-email-will-remain-indispensable-for-companies-in-2025\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/marketing-automation-in-the-crisis-why-now-is-the-right-time\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"641\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis-768x513.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/06\/25210011\/Marketing-automation-in-a-crisis-480x321.png 480w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/marketing-automation-in-the-crisis-why-now-is-the-right-time\/\">Marketing Automation in a Crisis \u2013 Why Now is the Right Time<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/marketing-automation\/\" rel=\"category tag\">Marketing Automation<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Marketing Automation \u2013 If Not Now, When? Marketing Automation is not a new concept \u2013 but its relevance has never been as high as it is today. While many companies in Switzerland and worldwide hesitate&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/marketing-automation-in-the-crisis-why-now-is-the-right-time\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/scalable-email-marketing-solution-for-travel-tech-start-up-boddy\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"721\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy.jpg 1000w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-960x692.jpg 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-768x554.jpg 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/05\/12114437\/aivie-e-mail-marketing-boddy-480x346.jpg 480w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/scalable-email-marketing-solution-for-travel-tech-start-up-boddy\/\">Scalable email marketing solution for the travel-tech start-up BODDY<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/customer-case\/\" rel=\"category tag\">Customer Case<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/e-mail-marketing\/\" rel=\"category tag\">E-Mail marketing<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/marketing-automation\/\" rel=\"category tag\">Marketing Automation<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>When BODDY, a fast-growing travel and wellness tech startup, acquired its Danish competitor TrainAway in 2023, its user base suddenly grew into the six-figure range. A solution for email marketing was needed to support rapid&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/scalable-email-marketing-solution-for-travel-tech-start-up-boddy\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/this-is-marketing-automation-and-how-your-company-benefits-from-it\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation-480x320.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/01\/21104411\/was-ist-marketing-automation-600x400.png 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/this-is-marketing-automation-and-how-your-company-benefits-from-it\/\">This is Marketing Automation and how your company benefits from it<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/marketing-automation\/\" rel=\"category tag\">Marketing Automation<\/a>, <a href=\"https:\/\/aivie.ch\/en\/category\/sales-funnel\/\" rel=\"category tag\">Sales Funnel<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>Marketing automation is often seen as just a software solution. However, marketing automation is much more than just a new tool decision. Get started with marketing automation now! ContentDefinition of marketing automationWhat are the advantages&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/this-is-marketing-automation-and-how-your-company-benefits-from-it\/\">Weiterlesen<\/a><\/article><\/div><\/div><div class=\"stk-block-posts__item\"><div class=\"stk-container stk-undefined-container stk-hover-parent\"><a href=\"https:\/\/aivie.ch\/en\/marketing-funnel-everything-you-need-to-know\/\" class=\"stk-block-posts__image-link\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/16163650\/Marketing-Funnel-Alles-was-du-daru%CC%88ber-wissen-musst3.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Marketing Funnel Everything you need to know about it(3)\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/16163650\/Marketing-Funnel-Alles-was-du-daru%CC%88ber-wissen-musst3.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/16163650\/Marketing-Funnel-Alles-was-du-daru%CC%88ber-wissen-musst3-600x400.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/16163650\/Marketing-Funnel-Alles-was-du-daru%CC%88ber-wissen-musst3-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/16163650\/Marketing-Funnel-Alles-was-du-daru%CC%88ber-wissen-musst3-480x320.png 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" title=\"\"><\/figure><\/a><article class=\"stk-container-padding\"><h3 class=\"stk-block-posts__title\"><a href=\"https:\/\/aivie.ch\/en\/marketing-funnel-everything-you-need-to-know\/\">Marketing Funnel: Everything you need to know<\/a><\/h3><div class=\"stk-block-posts__category stk-subtitle\"><a href=\"https:\/\/aivie.ch\/en\/category\/sales-funnel\/\" rel=\"category tag\">Sales Funnel<\/a><\/div><div class=\"stk-block-posts__excerpt\"><p>What is a marketing funnel, how do I create one and how can I optimize it? Dive with me into the world of funnels and get inspired to build a marketing funnel or optimize existing&hellip;<\/p>\n<\/div><a class=\"stk-block-posts__readmore\" href=\"https:\/\/aivie.ch\/en\/marketing-funnel-everything-you-need-to-know\/\">Weiterlesen<\/a><\/article><\/div><\/div><\/div><div class=\"stk-inner-blocks\"><\/div><\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-80883a5 stk-block-background\" data-block-id=\"80883a5\"><style>.stk-80883a5 {background-color:#cfe7e1 !important;padding-top:80px !important;padding-bottom:80px !important;margin-top:0px !important;margin-bottom:0px !important;}.stk-80883a5:before{background-color:#cfe7e1 !important;}.stk-80883a5-column{--stk-column-gap:60px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-80883a5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a84d2af\" data-v=\"4\" data-block-id=\"a84d2af\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a84d2af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a84d2af-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-marketing-automation-einfach-gemacht\">Marketing automation made easy.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Simply enter your e-mail address and get instant access to all past and future strategies and tips. Don&#8217;t miss the chance to continuously improve your marketing knowledge!&#8221;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78cc069\" data-v=\"4\" data-block-id=\"78cc069\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78cc069-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78cc069-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-57881db\" id=\"span-style-color-283-e-4-c-class-ugb-highlight-jetzt-anmelden-und-mehr-wissen-span\" data-block-id=\"57881db\"><style>.stk-57881db {margin-bottom:40px !important;}<\/style><h2 class=\"stk-block-heading__text\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Register now and learn more<\/span><\/h2><\/div>\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/m.aivie.ch\/form\/generate.js?id=78\"><\/script>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Posts from the Aivie world In our blog, we share our knowledge on marketing automation and sales funnel. In addition, we would like to show how we and our customers use marketing automation by means of concrete use cases. Subscribe to newsletter Categories Current Posts Claudeforce is here: Why it\u2019s clever \u2013 and the one &hellip; <a href=\"https:\/\/aivie.ch\/en\/blog\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Blog<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"class_list":["post-1512","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>Posts from the Aivie world In our blog, we share our knowledge on marketing automation and sales funnel. In addition, we would like to show how we and our customers use marketing automation by means of concrete use cases. Subscribe to newsletter Categories Campaign Contact management Customer Case Data evaluation Digital Sovereignty E-Mail marketing E-Mails Form General Instructions Integrations Marketing Automation Mautic template Open Source Marketing Automation Partner program Press Release Privacy Sales Funnel Security Spam use case User Website &amp; Content Current Posts Claudeforce is here: Why it\u2019s clever \u2013 and the one question about your dataOpen Source Marketing&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/en\/author\/adrian\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":9,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/1512\/revisions"}],"predecessor-version":[{"id":25439,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/1512\/revisions\/25439"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}