{"id":13988,"date":"2023-06-27T16:13:24","date_gmt":"2023-06-27T14:13:24","guid":{"rendered":"https:\/\/aivie.ch\/this-is-how-marketing-automation-works\/"},"modified":"2023-12-15T05:37:17","modified_gmt":"2023-12-15T03:37:17","slug":"this-is-how-marketing-automation-works","status":"publish","type":"page","link":"https:\/\/aivie.ch\/en\/this-is-how-marketing-automation-works\/","title":{"rendered":"This is how marketing automation works."},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-6a1c680 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-6a1c680 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.88fr 1.12fr !important}.ugb-6a1c680.ugb-columns{background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131702\/pattern-company-960w.png);background-position:top left;background-repeat:no-repeat;background-size:47% !important}.ugb-6a1c680.ugb-columns:before{opacity:0.5}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-6a1c680-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-08cc573 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-08cc573-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-960x540.png\" alt=\"Marketing Automation - Basics\" class=\"wp-image-7538\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-960x540.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-768x432.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-1200x675.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-480x270.png 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2-600x338.png 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092522\/2.png 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-b1ebd53 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-b1ebd53 > .ugb-inner-block > .ugb-block-content > *{padding-top:20px !important;padding-bottom:20px !important;padding-right:20px !important;padding-left:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b1ebd53-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5a0a15d ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">This is how marketing automation works.<\/h2><p class=\"ugb-heading__subtitle\">Do you want to generate more leads for your business and do it in a time-saving and sustainable way? Or simply serve your contacts better digitally? This is what marketing automation enables you to do &#8211; but how exactly does it work?<br\/><br\/>In this LinkedIn Learning course &#8211; Marketing Automation Basics &#8211; we&#8217;ll go step-by-step through designing and implementing your first marketing automation Campaign.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-7f9a818 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-7f9a818-wrapper.ugb-container__wrapper{background-color:#283e4c !important}.ugb-7f9a818-wrapper.ugb-container__wrapper:before{background-color:#283e4c !important}.ugb-7f9a818-content-wrapper > h1,.ugb-7f9a818-content-wrapper > h2,.ugb-7f9a818-content-wrapper > h3,.ugb-7f9a818-content-wrapper > h4,.ugb-7f9a818-content-wrapper > h5,.ugb-7f9a818-content-wrapper > h6{color:#ffffff}.ugb-7f9a818-content-wrapper > p,.ugb-7f9a818-content-wrapper > ol li,.ugb-7f9a818-content-wrapper > ul li{color:#ffffff}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-7f9a818-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-7f9a818-content-wrapper\">\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-0458c41 ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-0458c41 li{color:#ffffff;--icon-size:8px !important}.ugb-0458c41 li::before{width:8px !important;height:8px !important;background-image:url('data:image\/svg+xml;base64,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')}.ugb-0458c41.ugb-icon-list ul{columns:1}.ugb-0458c41.ugb-icon-list{background-color:#283e4c}.ugb-0458c41{padding:0 !important}.ugb-0458c41.ugb-icon-list:before{background-color:#283e4c}.ugb-0458c41 .ugb-block-title{color:#ffffff}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><h3 class=\"ugb-block-title\">LinkedIn Learning Course Content<\/h3><div class=\"ugb-block-content\"><ul><li>Digital marketing with marketing automation<\/li><li><span style=\"text-align: inherit; text-indent: calc(var(--icon-size, 20px)*-1 - 1em);\">Create a marketing automation strategy along the customer journey<\/span><\/li><li>Marketing Automation Campaigns Implementation<\/li><li>Marketing Automation Tool Evaluation<\/li><li>Create first sales funnel Campaign <\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-f2cb3a8 ugb-main-block\"><style>.ugb-f2cb3a8 .ugb-block-content{justify-content:center !important}.ugb-f2cb3a8 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--ghost-to-normal-effect\" href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">To the LinkedIn course<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns aiv-col-2 ugb-0059fdb ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\" id=\"join\"><style>.ugb-0059fdb.ugb-columns{background-color:#EFF0F1;background-image:url(https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131703\/pattern-u-960w.png);background-position:top right;background-repeat:no-repeat;background-size:40% !important}.ugb-0059fdb.ugb-columns:before{background-color:#EFF0F1;opacity:0.5}@media screen and (min-width:768px){.ugb-0059fdb.ugb-columns{padding-right:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0059fdb-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7123f02 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7123f02-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e4c7aec ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Meet Adrian<\/h2><p class=\"ugb-heading__subtitle\">Since 2003, I have been passionately dedicated to designing digital touchpoints with a clear focus on the customer experience. Since 2019, I have been busy designing effective marketing automation campaigns on a daily basis. I am also actively involved in the Mautic open source community. This passion and expertise flows equally into the projects of our valued clients and into my company Aivie.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-6967a16 ugb-main-block\"><style>.ugb-6967a16 .ugb-block-content{justify-content:flex-start !important}.ugb-6967a16 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/aivie.ch\/en\/author\/adrian\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Show profile<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e5e1294 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e5e1294-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp\" alt=\"aivie marketing automatin lokaler support adrian schimpf\" class=\"wp-image-12369\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp 800w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6.webp 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6-768x768.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/11\/16122426\/6-480x480.webp 480w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-d532239 ugb-main-block\"><style>.ugb-d532239 .ugb-heading__title{text-align:left}.ugb-d532239 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-d532239.ugb-heading{margin-right:250px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Tools and utilities suitable for the course<\/h1><p class=\"ugb-heading__subtitle\">I teach you all relevant frameworks with practical examples. I&#8217;ll also show you how to evaluate the tool that&#8217;s right for you. With this, you have all the tools in hand to build your first custom Marketing Automation Campaign.<\/p><\/div><\/div><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><a href=\"https:\/\/aivie.ch\/en\/aivie-email-template-based-on-the-leaked-amazon-template-and-best-practices\/?utm_source=linkedin&#038;utm_medium=lil-ma&#038;utm_campaign=engage&#038;utm_content=lil-bp-et\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-240x240.png\" alt=\"aivie-grundlagen-e-mails\" class=\"wp-image-6758\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/21175606\/aivie-grundlagen-e-mails-100x100.png 100w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-best-practice-e-mail-templates\">Best Practice Email Templates<\/h3>\n\n\n\n<p>Create emails quickly and easily with our best practice email templates.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-e2529c0 ugb-main-block\"><style>.ugb-e2529c0 .ugb-block-content{justify-content:flex-start !important}.ugb-e2529c0 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/en\/aivie-email-template-based-on-the-leaked-amazon-template-and-best-practices\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Best Practice Emails<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><a href=\"https:\/\/aivie.ch\/en\/evaluation-of-a-marketing-automation-tool-with-a-utility-analysis\/?utm_source=linkedin&#038;utm_medium=lil-ma&#038;utm_campaign=engage&#038;utm_content=lil-nwa\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-240x240.png\" alt=\"Marketing Automation Tools\" class=\"wp-image-4947\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/02\/01204118\/Aivie_Evaluation-eines-Marketing-Automation-Tools-mit-einer-Nutzwertanalyse-100x100.png 100w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nutzwertanalyse-tool-evaluation\">Utility Analysis Tool Evaluation<\/h3>\n\n\n\n<p>Value and evaluate marketing automation tools with our utility analysis.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-9548c24 ugb-main-block\"><style>.ugb-9548c24 .ugb-block-content{justify-content:flex-start !important}.ugb-9548c24 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/en\/evaluation-of-a-marketing-automation-tool-with-a-utility-analysis\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Find your marketing tool<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><a href=\"https:\/\/aivie.ch\/en\/marketing-automation-canvas\/?utm_source=linkedin&#038;utm_medium=lil-ma&#038;utm_campaign=engage&#038;utm_content=lil-profil-as \"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/27104847\/Marketing-Automation-Canvas-Aivie-Marketing-Automation-240x240.png\" alt=\"Marketing Automation Canvas Aivie Marketing Automation\" class=\"wp-image-6978\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/27104847\/Marketing-Automation-Canvas-Aivie-Marketing-Automation-240x240.png 240w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/27104847\/Marketing-Automation-Canvas-Aivie-Marketing-Automation-300x300.png 300w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/04\/27104847\/Marketing-Automation-Canvas-Aivie-Marketing-Automation-100x100.png 100w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-automation-canvas\">Marketing Automation Canvas<\/h3>\n\n\n\n<p>Develop a strategy and tactics for your marketing automation.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-9ef343b ugb-main-block\"><style>.ugb-9ef343b .ugb-block-content{justify-content:flex-start !important}.ugb-9ef343b .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/en\/marketing-automation-canvas\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Create your canvas<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-091e990 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-091e990-content-wrapper{grid-column-gap:60px !important}.ugb-091e990.ugb-columns{background-color:#cfe7e1}.ugb-091e990.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-091e990-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-d6f33f0 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-d6f33f0.ugb-column{margin-top:0px !important}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end}}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end !important}@media screen and (min-width:768px){.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d6f33f0-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-48550e9 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #e63312;\" class=\"stk-highlight\">Learn how marketing automation works.<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-960x540.webp\" alt=\"\" class=\"wp-image-7540\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-960x540.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-768x432.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-1200x675.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-480x270.webp 480w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen-600x338.webp 600w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/05\/19092801\/marketing-automation-grundlagen.webp 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6da6590 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6da6590-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-dab8255 ugb-main-block\"><style>.ugb-dab8255 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Conception of your Marketing Automation<\/span> Campaign.<\/h2><p class=\"ugb-heading__subtitle\">Marketing automation allows you to generate more leads for your company in a time-saving and sustainable way.<br\/>In this LinkedIn Learning course, I&#8217;ll show you step-by-step how to design and implement your first Marketing Automation Campaign.  <\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-f7ceaee ugb-main-block\"><style>.ugb-f7ceaee .ugb-block-content{justify-content:flex-start !important}.ugb-f7ceaee .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/www.linkedin.com\/learning\/marketing-automation-grundlagen\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Watch trailer<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is how marketing automation works. Do you want to generate more leads for your business and do it in a time-saving and sustainable way? Or simply serve your contacts better digitally? This is what marketing automation enables you to do &#8211; but how exactly does it work? In this LinkedIn Learning course &#8211; Marketing &hellip; <a href=\"https:\/\/aivie.ch\/en\/this-is-how-marketing-automation-works\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">This is how marketing automation works.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"front-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13988","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>This is how marketing automation works.Do you want to generate more leads for your business and do it in a time-saving and sustainable way? Or simply serve your contacts better digitally? This is what marketing automation enables you to do &#8211; but how exactly does it work?In this LinkedIn Learning course &#8211; Marketing Automation Basics &#8211; we&#8217;ll go step-by-step through designing and implementing your first marketing automation Campaign. LinkedIn Learning Course ContentDigital marketing with marketing automationCreate a marketing automation strategy along the customer journeyMarketing Automation Campaigns ImplementationMarketing Automation Tool EvaluationCreate first sales funnel Campaign To the LinkedIn course Meet AdrianSince&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Adrian Schimpf","url":"https:\/\/aivie.ch\/en\/author\/adrian\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/13988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/comments?post=13988"}],"version-history":[{"count":2,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/13988\/revisions"}],"predecessor-version":[{"id":16925,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/pages\/13988\/revisions\/16925"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=13988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}