{"id":27556,"date":"2026-01-11T14:58:02","date_gmt":"2026-01-11T12:58:02","guid":{"rendered":"https:\/\/aivie.ch\/marketing-automation-hack\/less-is-more-why-fewer-contacts-in-marketing-automation-can-mean-more\/"},"modified":"2026-01-11T14:58:03","modified_gmt":"2026-01-11T12:58:03","slug":"less-is-more-why-fewer-contacts-in-marketing-automation-can-mean-more","status":"publish","type":"mahack","link":"https:\/\/aivie.ch\/en\/marketing-automation-hack\/less-is-more-why-fewer-contacts-in-marketing-automation-can-mean-more\/","title":{"rendered":"Less is more: Why fewer contacts in marketing automation can mean more!"},"content":{"rendered":"\n<p>Do you think it&#8217;s not worth it if you only have a few contacts? <br\/><br\/>Forget the masses \u2013 what matters is how much time you save and how much the customer journey benefits. <br\/><br\/>Especially for young companies, it is essential to learn as much as possible about which messages resonate with your contacts. <br\/><br\/>Many providers rely on pricing models where costs increase with the number of contacts. <br\/><br\/>But here&#8217;s the catch: The entry-level prices are often surprisingly low. So, don&#8217;t focus on quantity, but on quality \u2013 even with few contacts, you can achieve great things in marketing automation! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you think it&#8217;s not worth it if you only have a few contacts? <\/p>\n<p>Forget the masses \u2013 what matters is how much time you save and how much the customer journey benefits. <\/p>\n<p>Especially for young companies, it is essential to learn as much as possible about which messages resonate with your contacts. <\/p>\n<p>Many providers rely on pricing models where costs increase with the number of contacts. <\/p>\n<p>But here&#8217;s the catch: The entry-level prices are often surprisingly low. So, don&#8217;t focus on quantity, but on quality \u2013 even with few contacts, you can achieve great things in marketing automation! <\/p>\n","protected":false},"featured_media":16592,"template":"","tags":[],"MaHackCategories":[],"class_list":["post-27556","mahack","type-mahack","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2023\/12\/30132332\/Hack-1.png",1080,1080,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2023\/12\/30132332\/Hack-1-240x240.png",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2023\/12\/30132332\/Hack-1-960x960.png",960,960,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2023\/12\/30132332\/Hack-1-768x768.png",768,768,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2023\/12\/30132332\/Hack-1.png",990,990,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2023\/12\/30132332\/Hack-1.png",1080,1080,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2023\/12\/30132332\/Hack-1-480x480.png",480,480,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2023\/12\/30132332\/Hack-1-240x240.png",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2023\/12\/30132332\/Hack-1-960x960.png",960,960,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2023\/12\/30132332\/Hack-1-240x240.png",240,240,true]},"post_excerpt_stackable_v2":"<p>Do you think it&#8217;s not worth it if you only have a few contacts? <\/p>\n<p>Forget the masses \u2013 what matters is how much time you save and how much the customer journey benefits. <\/p>\n<p>Especially for young companies, it is essential to learn as much as possible about which messages resonate with your contacts. <\/p>\n<p>Many providers rely on pricing models where costs increase with the number of contacts. <\/p>\n<p>But here&#8217;s the catch: The entry-level prices are often surprisingly low. So, don&#8217;t focus on quantity, but on quality \u2013 even with few contacts, you can achieve great things in marketing automation! <\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/mahack\/27556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/mahack"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/mahack"}],"version-history":[{"count":1,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/mahack\/27556\/revisions"}],"predecessor-version":[{"id":27557,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/mahack\/27556\/revisions\/27557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media\/16592"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=27556"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=27556"},{"taxonomy":"MaHackCategories","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/MaHackCategories?post=27556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}