{"id":6234,"date":"2022-03-29T16:11:23","date_gmt":"2022-03-29T14:11:23","guid":{"rendered":"https:\/\/aivie.ch\/glossary\/customer-journey\/"},"modified":"2022-03-29T16:11:23","modified_gmt":"2022-03-29T14:11:23","slug":"customer-journey","status":"publish","type":"glossary","link":"https:\/\/aivie.ch\/en\/glossary\/customer-journey\/","title":{"rendered":"Customer Journey"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The customer journey maps the individual journey from the customer&#8217;s point of view. The focus is on the customer experience. Starting with the first contact with the brand, through the purchase or use of the product or service, to the switch.  <\/span><\/p>\n","protected":false},"featured_media":0,"template":"","tags":[116],"GlossaryCategories":[],"GlossaryTags":[],"class_list":["post-6234","glossary","type-glossary","status-publish","hentry","tag-customer-journey"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>The customer journey maps the individual journey from the customer&#8217;s point of view. The focus is on the customer experience. Starting with the first contact with the brand, through the purchase or use of the product or service, to the switch.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/glossary\/6234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/glossary\/6234\/revisions"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=6234"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=6234"},{"taxonomy":"GlossaryCategories","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/GlossaryCategories?post=6234"},{"taxonomy":"GlossaryTags","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/GlossaryTags?post=6234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}