{"id":6222,"date":"2022-03-29T16:04:05","date_gmt":"2022-03-29T14:04:05","guid":{"rendered":"https:\/\/aivie.ch\/glossary\/lead-magnet-engager\/"},"modified":"2022-03-29T16:04:05","modified_gmt":"2022-03-29T14:04:05","slug":"lead-magnet-engager","status":"publish","type":"glossary","link":"https:\/\/aivie.ch\/en\/glossary\/lead-magnet-engager\/","title":{"rendered":"Lead Magnet \/ Engager"},"content":{"rendered":"<p>A Lead Magnet is a free, value-added piece of content for which visitors provide their contact details and other information. A lead magnet turns anonymous visitors into leads.<\/p>\n<p>A lead magnet is used in the engagement phase in the customer journey. Examples include: Checklists, topics, resources (list of tools, blogs, companies, etc.), how-to guides, and case studies.<\/p>\n<p>We refer to Engager when it is not a sales funnel. So if the goal is not sales, but other conversions.<\/p>\n","protected":false},"featured_media":0,"template":"","tags":[],"GlossaryCategories":[],"GlossaryTags":[],"class_list":["post-6222","glossary","type-glossary","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>A Lead Magnet is a free, value-added piece of content for which visitors provide their contact details and other information. A lead magnet turns anonymous visitors into leads. A lead magnet is used in the engagement phase in the customer journey. Examples include: Checklists, topics, resources (list of tools, blogs, companies, etc.), how-to guides, and case studies. We refer to Engager when it is not a sales funnel. So if the goal is not sales, but other conversions.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/glossary\/6222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/glossary\/6222\/revisions"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=6222"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=6222"},{"taxonomy":"GlossaryCategories","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/GlossaryCategories?post=6222"},{"taxonomy":"GlossaryTags","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/GlossaryTags?post=6222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}