{"id":6220,"date":"2022-03-29T15:59:38","date_gmt":"2022-03-29T13:59:38","guid":{"rendered":"https:\/\/aivie.ch\/glossary\/main-product-core\/"},"modified":"2026-01-11T14:42:24","modified_gmt":"2026-01-11T12:42:24","slug":"main-product-core","status":"publish","type":"glossary","link":"https:\/\/aivie.ch\/en\/glossary\/main-product-core\/","title":{"rendered":"Main product \/ Core"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">The main product is the one for which the brand is known. It forms the center of the portfolio of offers. <\/span> We usually achieve a positive margin with this product. However, this is not always the case. It is possible that a profit is only achieved with the downstream <a href=\"https:\/\/aivie.ch\/fi\/glossary\/katteen-optimoija-korkea-marginaali\/\">Margin Optimizer<\/a>.  <\/p>\n\n<p>That&#8217;s why it&#8217;s important to know the Customer Lifetime Value across the entire <a href=\"https:\/\/aivie.ch\/glossary\/sales-funnel\/\">Sales Funnel<\/a>.<\/p>\n","protected":false},"featured_media":0,"template":"","tags":[],"GlossaryCategories":[],"GlossaryTags":[],"class_list":["post-6220","glossary","type-glossary","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>The main product is the one for which the brand is known. It forms the center of the portfolio of offers. We usually achieve a positive margin with this product. However, this is not always the case. It is possible that a profit is only achieved with the downstream Margin Optimizer. That&#8217;s why it&#8217;s important to know the Customer Lifetime Value across the entire Sales Funnel.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/glossary\/6220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":2,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/glossary\/6220\/revisions"}],"predecessor-version":[{"id":27042,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/glossary\/6220\/revisions\/27042"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=6220"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=6220"},{"taxonomy":"GlossaryCategories","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/GlossaryCategories?post=6220"},{"taxonomy":"GlossaryTags","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/GlossaryTags?post=6220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}