{"id":16695,"date":"2023-12-15T03:10:17","date_gmt":"2023-12-15T01:10:17","guid":{"rendered":"https:\/\/aivie.ch\/glossary\/crm\/"},"modified":"2026-01-11T14:56:29","modified_gmt":"2026-01-11T12:56:29","slug":"crm","status":"publish","type":"glossary","link":"https:\/\/aivie.ch\/en\/glossary\/crm\/","title":{"rendered":"Customer Relationship Management (CRM)"},"content":{"rendered":"\n<p>A CRM system is a software that manages the relationships between a company and its customers. <\/p>\n\n<p>The main tasks of a CRM system include increasing sales by optimizing business processes, improving the quality of goods and services and communicating effectively with customers.<\/p>\n\n<p>A CRM captures and analyzes leads, stores information about customers, receives offers from these customers and provides you with all this information and data so that you can make data-driven decisions for your company. This data and information will help you to improve service quality on the one hand and increase your company&#8217;s turnover on the other. <\/p>\n\n<p>Here&#8217;s what the <a href=\"https:\/\/aivie.ch\/en\/lead-management-crm\/\">Aivie CRM<\/a> looks like:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/14114528\/Blog-Anzeigebilder-1.png\" alt=\"\" class=\"wp-image-11892\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/14114528\/Blog-Anzeigebilder-1.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/14114528\/Blog-Anzeigebilder-1.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/14114528\/Blog-Anzeigebilder-1-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/10\/14114528\/Blog-Anzeigebilder-1-480x320.png 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n","protected":false},"featured_media":0,"template":"","tags":[],"GlossaryCategories":[],"GlossaryTags":[],"class_list":["post-16695","glossary","type-glossary","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>A CRM system is a software that manages the relationships between a company and its customers. The main tasks of a CRM system include increasing sales by optimizing business processes, improving the quality of goods and services and communicating effectively with customers. A CRM captures and analyzes leads, stores information about customers, receives offers from these customers and provides you with all this information and data so that you can make data-driven decisions for your company. This data and information will help you to improve service quality on the one hand and increase your company&#8217;s turnover on the other. Here&#8217;s&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/glossary\/16695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":2,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/glossary\/16695\/revisions"}],"predecessor-version":[{"id":27407,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/glossary\/16695\/revisions\/27407"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=16695"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=16695"},{"taxonomy":"GlossaryCategories","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/GlossaryCategories?post=16695"},{"taxonomy":"GlossaryTags","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/GlossaryTags?post=16695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}