{"id":24963,"date":"2025-10-20T22:33:35","date_gmt":"2025-10-20T20:33:35","guid":{"rendered":"https:\/\/aivie.ch\/feature\/lead-scoring-by-topic-point-groups-for-more-precise-marketing\/"},"modified":"2025-12-08T15:59:32","modified_gmt":"2025-12-08T13:59:32","slug":"lead-scoring-by-topic-point-groups-for-more-precise-marketing","status":"publish","type":"feature","link":"https:\/\/aivie.ch\/en\/feature\/lead-scoring-by-topic-point-groups-for-more-precise-marketing\/","title":{"rendered":"Lead scoring by topic &#8211; point groups for more precise marketing"},"content":{"rendered":"\n<p>The new <strong>thematic lead scoring<\/strong> makes evaluating and prioritizing your leads much more precise. Instead of bundling all points into an overall score, you can now group them by topic, interest or product category. This allows you to see at a glance what a contact is actually interested in &#8211; e.g. &#8220;Product A&#8221;, &#8220;Service B&#8221; or &#8220;Events&#8221;.  <\/p>\n\n<!--more-->\n\n<p>This new structure brings clarity to lead management: marketing and sales can work together in a more targeted manner, manage campaigns more appropriately and identify potential more quickly. Ideal for anyone who wants to make their scoring more strategic and data-driven. <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Organize points in groups (Point Groups)<\/li>\n\n\n\n<li>Better overview of interests and willingness to buy<\/li>\n\n\n\n<li>More targeted segmentation for campaigns<\/li>\n\n\n\n<li>Transparent collaboration between marketing and sales<\/li>\n\n\n\n<li>Basis for personalized, context-related communication<\/li>\n<\/ul>\n\n<p>More about lead scoring?<\/p>\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-a7ba25c\" data-block-id=\"a7ba25c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-119ada6\" data-block-id=\"119ada6\"><style>.stk-119ada6 .stk-button{background:transparent !important;}.stk-119ada6 .stk-button:hover:after{background:transparent !important;opacity:1 !important;}:where(.stk-hover-parent:hover,  .stk-hover-parent.stk--is-hovered) .stk-119ada6 .stk-button:after{background:transparent !important;opacity:1 !important;}.stk-119ada6 .stk-button:before{border-style:solid !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/aivie.ch\/en\/lead-scoring-with-mautic-optimizing-sales-funnels\/\"><span class=\"stk-button__inner-text\">Read more here<\/span><\/a><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The new thematic lead scoring makes evaluating and prioritizing your leads much more precise. Instead of bundling all points into an overall score, you can now group them by topic, interest or product category. This allows you to see at a glance what a contact is actually interested in &#8211; e.g. &#8220;Product A&#8221;, &#8220;Service B&#8221; &hellip; <a href=\"https:\/\/aivie.ch\/en\/feature\/lead-scoring-by-topic-point-groups-for-more-precise-marketing\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Lead scoring by topic &#8211; point groups for more precise marketing<\/span><\/a><\/p>\n","protected":false},"featured_media":25086,"template":"","tags":[],"FeatureCategories":[818,824],"class_list":["post-24963","feature","type-feature","status-publish","has-post-thumbnail","hentry","FeatureCategories-highlight-en","FeatureCategories-whats-new-en"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/20211746\/aivie-feature-lead-scoring-groups.jpg",1200,800,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/20211746\/aivie-feature-lead-scoring-groups-240x240.jpg",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/20211746\/aivie-feature-lead-scoring-groups-960x640.jpg",960,640,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/20211746\/aivie-feature-lead-scoring-groups-768x512.jpg",768,512,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/20211746\/aivie-feature-lead-scoring-groups.jpg",990,660,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/20211746\/aivie-feature-lead-scoring-groups.jpg",1200,800,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/20211746\/aivie-feature-lead-scoring-groups-480x320.jpg",480,320,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/20211746\/aivie-feature-lead-scoring-groups-240x240.jpg",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/20211746\/aivie-feature-lead-scoring-groups-960x640.jpg",960,640,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/20211746\/aivie-feature-lead-scoring-groups-240x240.jpg",240,240,true]},"post_excerpt_stackable_v2":"<p>The new thematic lead scoring makes evaluating and prioritizing your leads much more precise. Instead of bundling all points into an overall score, you can now group them by topic, interest or product category. This allows you to see at a glance what a contact is actually interested in &#8211; e.g. &#8220;Product A&#8221;, &#8220;Service B&#8221; or &#8220;Events&#8221;. This new structure brings clarity to lead management: marketing and sales can work together in a more targeted manner, manage campaigns more appropriately and identify potential more quickly. Ideal for anyone who wants to make their scoring more strategic and data-driven. Organize points&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/feature\/24963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/feature"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/feature"}],"version-history":[{"count":5,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/feature\/24963\/revisions"}],"predecessor-version":[{"id":25213,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/feature\/24963\/revisions\/25213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media\/25086"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=24963"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=24963"},{"taxonomy":"FeatureCategories","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/FeatureCategories?post=24963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}