{"id":13780,"date":"2023-05-30T15:20:00","date_gmt":"2023-05-30T13:20:00","guid":{"rendered":"https:\/\/aivie.ch\/feature\/trigger-campaigns-directly-from-forms\/"},"modified":"2026-09-08T15:14:27","modified_gmt":"2026-09-08T13:14:27","slug":"trigger-campaigns-directly-from-forms","status":"publish","type":"feature","link":"https:\/\/aivie.ch\/en\/feature\/trigger-campaigns-directly-from-forms\/","title":{"rendered":"Forms as triggers in the lead scoring workflow"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Forms remain an important trigger in Aivie: an enquiry signals interest, provides contact details, and can directly start the right scoring, segmentation, or campaign.<\/p><p><!--more--><\/p>\n<h2 class=\"wp-block-heading\">Use form interactions in the full lead scoring workflow<\/h2><p class=\"wp-block-paragraph\">Learn how form interactions, tags, point groups, and segments work together: <strong><a href=\"https:\/\/aivie.ch\/en\/feature\/lead-scoring-by-topic-point-groups-for-more-precise-marketing\/\">Interest-based lead scoring<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Form interactions flow directly into lead scoring, segmentation, and the right campaign in Aivie.<\/p>\n","protected":false},"featured_media":12142,"template":"","tags":[1662,124,117,533],"FeatureCategories":[821,824],"class_list":["post-13780","feature","type-feature","status-publish","has-post-thumbnail","hentry","tag-form","tag-lead-generation","tag-marketing-automation","tag-segments","FeatureCategories-aivie-exclusive-en","FeatureCategories-whats-new-en"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png",1200,840,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-240x240.png",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-960x672.png",960,672,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-768x538.png",768,538,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png",990,693,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6.png",1200,840,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-480x336.png",480,336,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-240x240.png",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-960x672.png",960,672,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/28114019\/6-240x240.png",240,240,true]},"post_excerpt_stackable_v2":"<p>Form interactions flow directly into lead scoring, segmentation, and the right campaign in Aivie.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/feature\/13780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/feature"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/feature"}],"version-history":[{"count":4,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/feature\/13780\/revisions"}],"predecessor-version":[{"id":32358,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/feature\/13780\/revisions\/32358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media\/12142"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=13780"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=13780"},{"taxonomy":"FeatureCategories","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/FeatureCategories?post=13780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}