{"id":13779,"date":"2023-05-30T15:19:59","date_gmt":"2023-05-30T13:19:59","guid":{"rendered":"https:\/\/aivie.ch\/feature\/automated-utm-tags-in-emails\/"},"modified":"2026-09-08T15:17:29","modified_gmt":"2026-09-08T13:17:29","slug":"automated-utm-tags-in-emails","status":"publish","type":"feature","link":"https:\/\/aivie.ch\/en\/feature\/automated-utm-tags-in-emails\/","title":{"rendered":"Analyze marketing campaigns with automatic UTM tags"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With automatic UTM tags and campaign statistics, you can <strong>analyze marketing campaigns<\/strong> without manually maintaining tracking parameters for each email. Aivie\/Mautic connects consistent links with your campaign&#8217;s performance metrics. <\/p>\n\n<p class=\"wp-block-paragraph\">This helps you identify more quickly which emails, content, and send times deliver results.<\/p>\n\n<!--more-->\n\n<h2 class=\"wp-block-heading\">Automatically create UTM tags in marketing emails<\/h2>\n\n<p class=\"wp-block-paragraph\">Aivie sets the defined UTM tags automatically as soon as you save an email. This ensures campaign links are consistently tagged and can be more reliably attributed in your analytics tools. <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Save time:<\/strong> No need to add tracking parameters to each link individually.<\/li>\n<li><strong>Measure consistently:<\/strong> Uniform naming across multiple emails and campaigns.<\/li>\n<li><strong>Stay flexible:<\/strong> Adjust automatically set UTM tags in an email when needed.<\/li>\n<li><strong>Configure centrally:<\/strong> Manage overarching UTM settings in Aivie\/Mautic.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Campaign statistics show your content&#8217;s performance<\/h2>\n\n<p class=\"wp-block-paragraph\">In addition to general campaign results, you can see directly in the campaign when contacts open emails and interact with content. In the campaign preview and action overview, you can compare emails with each other. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211507\/aivie-upgrade-kampagnen-e-mail-statistiken.png\" alt=\"Campaign analysis and email performance metrics in Aivie\/Mautic\" class=\"wp-image-24887\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211507\/aivie-upgrade-kampagnen-e-mail-statistiken.png 1500w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211507\/aivie-upgrade-kampagnen-e-mail-statistiken-960x640.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211507\/aivie-upgrade-kampagnen-e-mail-statistiken-768x512.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211507\/aivie-upgrade-kampagnen-e-mail-statistiken-1200x800.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2025\/10\/14211507\/aivie-upgrade-kampagnen-e-mail-statistiken-480x320.png 480w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Optimize send times and content based on data<\/h2>\n\n<p class=\"wp-block-paragraph\">The combination of UTM tracking and campaign analysis answers two different questions: What happens within your Aivie campaign, and what visits or conversions occur afterward on your website? This allows you to develop content, sequence, and send times more strategically. <\/p>\n\n<h2 class=\"wp-block-heading\">How to measure a marketing campaign with Aivie\/Mautic<\/h2>\n\n<ol class=\"wp-block-list\">\n<li>Set the overarching UTM values in the settings.<\/li>\n<li>Create your emails and review the automatically added tracking parameters.<\/li>\n<li>Launch the campaign and monitor opens and interactions.<\/li>\n<li>Compare the performance of individual emails and actions.<\/li>\n<li>Connect the results with your website and conversion data.<\/li>\n<li>Optimize content, sequence, and send times for the next run.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Make campaign success visible for marketing and management<\/h2>\n\n<p class=\"wp-block-paragraph\">Meike can clearly demonstrate which content works and where a campaign should be improved. Agencies gain a shared data foundation for discussions with their clients. Technical teams benefit from consistent tracking values instead of inconsistently maintained links.  <\/p>\n\n<h2 class=\"wp-block-heading\">Analyze marketing campaigns with Aivie<\/h2>\n\n<p class=\"wp-block-paragraph\">Use Aivie free for 30 days and measure your campaigns with automatic UTM tags and clear performance metrics.<\/p>\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-091e990 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-091e990-content-wrapper{grid-column-gap:60px !important}.ugb-091e990.ugb-columns{background-color:#cfe7e1}.ugb-091e990.ugb-columns:before{background-color:#cfe7e1}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-091e990-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-d6f33f0 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-d6f33f0.ugb-column{margin-top:0px !important}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end}}.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-end !important}@media screen and (min-width:768px){.ugb-d6f33f0 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d6f33f0-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-48550e9 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #e63312;\" class=\"stk-highlight\">Lass deine Kontakte nicht warten.<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/09\/06100554\/Aivie-Free.webp\" alt=\"Marketing Automation Aivie-Free\" class=\"wp-image-11417\" title=\"\"><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6da6590 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6da6590-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-dab8255 ugb-main-block\"><style>.ugb-dab8255 .ugb-heading__title{color:#283e4c}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #283e4c;\" class=\"ugb-highlight\">Kostenlos mit Aivie starten<\/span>.<\/h2><p class=\"ugb-heading__subtitle\">Nutze Aivie 30 Tage lang kostenlos und pr\u00fcfe wie du dank Aivie deine Kontakte gezielt erreichen kannst. Aivie bietet dir schon im Trial alle M\u00f6glichkeiten der Vollversion.<br><br>Probier es jetzt einfach aus.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-f7ceaee ugb-main-block\"><style>.ugb-f7ceaee .ugb-block-content{justify-content:flex-start !important}.ugb-f7ceaee .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/aivie.ch\/preise-pakete\/#price\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Kostenlos starten<\/span><\/a><\/div><div class=\"ugb-button-container\"><a class=\"ugb-button2 ugb-button ugb-button--size-normal ugb-button--design-plain\" href=\"https:\/\/aivie.ch\/author\/martin\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Demo vereinbaren<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Our T&amp;Cs apply: <a href=\"https:\/\/aivie.ch\/en\/terms-and-conditions\/\">https:\/\/aivie.ch\/en\/terms-and-conditions\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Set UTM tags automatically, compare emails directly in the campaign, and optimize content and send times with meaningful performance metrics.<\/p>\n","protected":false},"featured_media":12146,"template":"","tags":[534,114,117,2065],"FeatureCategories":[821,824],"class_list":["post-13779","feature","type-feature","status-publish","has-post-thumbnail","hentry","tag-campaign-en","tag-e-mail-marketing","tag-marketing-automation","tag-tracking","FeatureCategories-aivie-exclusive-en","FeatureCategories-whats-new-en"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/28114131\/utmtags.png",1200,840,false],"thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/28114131\/utmtags-240x240.png",240,240,true],"medium":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/28114131\/utmtags-960x672.png",960,672,true],"medium_large":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/28114131\/utmtags-768x538.png",768,538,true],"large":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/28114131\/utmtags.png",990,693,false],"post-thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/28114131\/utmtags.png",1200,840,false],"aiv_480w":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/28114131\/utmtags-480x336.png",480,336,true],"woocommerce_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/28114131\/utmtags-240x240.png",240,240,true],"woocommerce_single":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/28114131\/utmtags-960x672.png",960,672,true],"woocommerce_gallery_thumbnail":["https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/28114131\/utmtags-240x240.png",240,240,true]},"post_excerpt_stackable_v2":"<p>Set UTM tags automatically, compare emails directly in the campaign, and optimize content and send times with meaningful performance metrics.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/feature\/13779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/feature"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/feature"}],"version-history":[{"count":4,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/feature\/13779\/revisions"}],"predecessor-version":[{"id":32206,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/feature\/13779\/revisions\/32206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media\/12146"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=13779"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=13779"},{"taxonomy":"FeatureCategories","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/FeatureCategories?post=13779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}