{"id":30496,"date":"2026-07-13T18:45:20","date_gmt":"2026-07-13T16:45:20","guid":{"rendered":"https:\/\/aivie.ch\/faq\/how-do-i-connect-aivie-with-meta-instagram-facebook\/"},"modified":"2026-07-19T19:12:46","modified_gmt":"2026-07-19T17:12:46","slug":"how-do-i-connect-aivie-with-meta-instagram-facebook","status":"publish","type":"faq","link":"https:\/\/aivie.ch\/en\/faq\/how-do-i-connect-aivie-with-meta-instagram-facebook\/","title":{"rendered":"How do I connect Aivie with Meta (Instagram, Facebook)?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You connect <a href=\"https:\/\/aivie.ch\/en\/product\/aivie-mautic-ads-plugin-sync-segments-directly-with-meta-ads\/\" data-type=\"product\" data-id=\"30314\">Aivie Ad Sync<\/a> to your ad account, Facebook Page, Instagram account and Meta Pixel via a Meta System User Access Token. <\/p>\n\n<!--more-->\n\n<h2 class=\"wp-block-heading\">Why you should connect Aivie with Meta<\/h2>\n\n<p class=\"wp-block-paragraph\">With Aivie Ad Sync, you can connect your Meta marketing activities directly to Aivie. This includes, among other things: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Create Meta Custom Audiences<\/li>\n\n\n\n<li>Manage campaigns, ad sets and ads<\/li>\n\n\n\n<li>Retrieve posts from Instagram<\/li>\n\n\n\n<li>Analyse reach, views, saved posts and other metrics<\/li>\n\n\n\n<li>Send conversion events server-side to the Meta Pixel<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Access can also be restricted precisely to the accounts you need. Aivie only gets access to the Meta assets that you explicitly assign to the System User. <\/p>\n\n<p class=\"wp-block-paragraph\">Important: Treat the Access Token like a password. Don\u2019t share it by email and don\u2019t show it in screenshots. <\/p>\n\n<h2 class=\"wp-block-heading\">What do you need for the setup?<\/h2>\n\n<p class=\"wp-block-paragraph\">You need:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Access to Meta Business Settings<\/li>\n\n\n\n<li>A Meta app for your company<\/li>\n\n\n\n<li>A Meta ad account<\/li>\n\n\n\n<li>A Facebook Page<\/li>\n\n\n\n<li>A professional Instagram account<\/li>\n\n\n\n<li>A Meta Pixel or a dataset<\/li>\n\n\n\n<li>Your Instagram account must be connected to your Facebook Page<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">All of these elements must be assigned to the same <a href=\"https:\/\/business.facebook.com\/latest\/home\" target=\"_blank\" rel=\"noopener\">Meta Business Portfolio<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">1. Create a Meta app<\/h2>\n\n<p class=\"wp-block-paragraph\">Create a new Meta app at <a href=\"https:\/\/developers.facebook.com\/apps\" target=\"_blank\" rel=\"noreferrer noopener\">developers.facebook.com\/apps<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Info: You don\u2019t need to set up the <strong>Facebook Login for Business<\/strong> product as a login method. The app is only needed to create the System User Access Token. <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Give the app a name<\/li>\n\n\n\n<li>Set the privacy policy URL<\/li>\n\n\n\n<li>Optionally, you can also add an <a href=\"https:\/\/cdn.aivie.ch\/media\/wp\/2021\/06\/19131704\/logo-aivie-fast-kein-rand-400w.png\" target=\"_blank\" rel=\"noreferrer noopener\">icon<\/a> and other details<\/li>\n\n\n\n<li>Publish the app (no review is required for this)<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">2. Enable use cases<\/h2>\n\n<p class=\"wp-block-paragraph\">In your Meta app dashboard, open <strong>Use cases<\/strong> and select:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Create &amp; manage ads with Marketing API<\/strong><\/li>\n\n\n\n<li><strong>Manage everything on your Page<\/strong><\/li>\n\n\n\n<li><strong>Manage messaging &amp; content on Instagram<\/strong><\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\">2.1 Customize Manage messaging &amp; content on Instagram<\/h3>\n\n<ol class=\"wp-block-list\">\n<li>Then click <strong>Customize<\/strong>. Switch to the settings for: <strong>API setup with Facebook Login<\/strong> <\/li>\n\n\n\n<li>Add all required content permissions<\/li>\n\n\n\n<li>This step is important. Only the second option allows Aivie to retrieve metrics such as reach, views, saved posts and shared content. <\/li>\n<\/ol>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-cff65b3\" data-block-id=\"cff65b3\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-30569\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/07\/16172946\/Manage-messaging-content-on-Instagram.png\" width=\"2300\" height=\"1712\" alt=\"Manage messaging &amp; content on Instagram\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2026\/07\/16172946\/Manage-messaging-content-on-Instagram.png 2300w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/07\/16172946\/Manage-messaging-content-on-Instagram-960x715.png 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/07\/16172946\/Manage-messaging-content-on-Instagram-1920x1429.png 1920w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/07\/16172946\/Manage-messaging-content-on-Instagram-768x572.png 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/07\/16172946\/Manage-messaging-content-on-Instagram-1200x893.png 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2026\/07\/16172946\/Manage-messaging-content-on-Instagram-480x357.png 480w\" sizes=\"auto, (max-width: 2300px) 100vw, 2300px\" \/><\/span><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">&#8211; Add <code>instagram_manage_insights<\/code>:<\/p>\n\n<h2 class=\"wp-block-heading\">3. Create a System User and assign access<\/h2>\n\n<p class=\"wp-block-paragraph\">Open <a href=\"https:\/\/business.facebook.com\/settings\" target=\"_blank\" rel=\"noreferrer noopener\">Meta Business Settings<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">3.1 Create System User<\/h3>\n\n<p class=\"wp-block-paragraph\">Go to <strong>Accounts \u2192 System Users<\/strong> and create a new System User, for example with the name <strong>Aivie Ad Sync<\/strong>.<\/p>\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Select <strong>Employee<\/strong> as the role. The System User should not be set up as an administrator for the entire company. <\/p>\n\n<h3 class=\"wp-block-heading\">Assign Assets<\/h3>\n\n<p class=\"wp-block-paragraph\">Then assign the following assets to it with full <strong>Manage<\/strong> access:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Facebook Page<\/li>\n\n\n\n<li>Ad account<\/li>\n\n\n\n<li>Instagram Account (didn&#8217;t work, need to log in)<\/li>\n\n\n\n<li>Meta Pixel or dataset<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Meta now shows the Pixel under <strong>Datasets<\/strong>. Enable <strong>Manage events dataset<\/strong> there. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Assign App<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Accounts \u2192 Apps \u2192 Select App<\/strong> and assign the &#8216;Administrator&#8217; role to the system user for the app. If no system user exists yet, create one first, see previous step. <\/p>\n\n<p class=\"wp-block-paragraph\">With a lower role, the error message &#8220;You do not have permission to request this scope&#8221; may appear when creating the token, as the following permissions require extended access.<\/p>\n\n<p class=\"wp-block-paragraph\">This keeps the System User a restricted Employee within the company, but gives it the necessary permissions for the selected app and the explicitly assigned assets.<\/p>\n\n<h2 class=\"wp-block-heading\">4. Create an Access Token<\/h2>\n\n<p class=\"wp-block-paragraph\">For the System User, select <strong>Generate Token<\/strong> and then select your Meta app.<\/p>\n\n<p class=\"wp-block-paragraph\">Enable these permissions:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><code>ads_management<\/code><\/li>\n\n\n\n<li><code>ads_read<\/code><\/li>\n\n\n\n<li><code>business_management<\/code><\/li>\n\n\n\n<li><code>pages_show_list<\/code><\/li>\n\n\n\n<li><code>pages_read_engagement<\/code><\/li>\n\n\n\n<li><code>instagram_basic<\/code><\/li>\n\n\n\n<li><code>instagram_manage_insights<\/code><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If <code>instagram_business_manage_insights<\/code> is not displayed, check the Instagram configuration from step 2.<\/p>\n\n<p class=\"wp-block-paragraph\">Create the token and copy it immediately. Meta only shows it in full once. <\/p>\n\n<h2 class=\"wp-block-heading\">5. Store the token in Aivie<\/h2>\n\n<p class=\"wp-block-paragraph\">In Aivie, open the <strong>Ad Sync<\/strong> plugin.<\/p>\n\n<p class=\"wp-block-paragraph\">Paste the token into the Meta System User Access Token field and save the plugin.<\/p>\n\n<h2 class=\"wp-block-heading\">6. Select Meta accounts in Aivie<\/h2>\n\n<p class=\"wp-block-paragraph\">In Aivie, open: <strong>Configuration \u2192 Ad Sync<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Select the following entries there:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Meta ad account<\/li>\n\n\n\n<li>Meta Business<\/li>\n\n\n\n<li>Instagram Business Account<\/li>\n\n\n\n<li>Meta Page<\/li>\n\n\n\n<li>Meta Pixel<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The selection fields are automatically populated with the available accounts. If you change the ad account or the Facebook Page, Aivie automatically updates the dependent selection fields. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You connect Aivie Ad Sync to your ad account, Facebook Page, Instagram account and Meta Pixel via a Meta System User Access Token.<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[159],"tags":[1805,1803,1804,1802],"class_list":["post-30496","faq","type-faq","status-publish","hentry","category-integrations","tag-ads","tag-facebook","tag-instagram","tag-meta"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>You connect Aivie Ad Sync to your ad account, Facebook Page, Instagram account and Meta Pixel via a Meta System User Access Token. Why you should connect Aivie with Meta With Aivie Ad Sync, you can connect your Meta marketing activities directly to Aivie. This includes, among other things: Create Meta Custom Audiences Manage campaigns, ad sets and ads Retrieve posts from Instagram Analyse reach, views, saved posts and other metrics Send conversion events server-side to the Meta Pixel Access can also be restricted precisely to the accounts you need. Aivie only gets access to the Meta assets that you&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/aivie.ch\/en\/category\/integrations\/\" rel=\"category tag\">Integrations<\/a>","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/30496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/faq"}],"version-history":[{"count":11,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/30496\/revisions"}],"predecessor-version":[{"id":30626,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/30496\/revisions\/30626"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=30496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/categories?post=30496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=30496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}