Yes, you can send conversions from Aivie directly to Meta if the Meta connection is already set up. Additionally, a Meta Pixel must be present and configured in the Aivie settings. <\/p>\n\n\n\n
For Aivie to send conversions to Meta, the connection to Meta must already exist. This means: The Meta integration has been set up and Aivie is authorized to transmit events to Meta. <\/p>\n\n
Additionally, a Meta Pixel must be set up and configured in the Aivie settings. The Pixel is important so that Meta can correctly assign the events to the website, campaigns, and audiences. <\/p>\n\n
The events can then be triggered in Aivie in two places:<\/p>\n\n
In a campaign, a Meta event can be triggered as an action. This is useful when a conversion should be sent after a specific behavior or status. <\/p>\n\n
Examples:<\/p>\n\n
A contact reaches a specific campaign step and is sent to Meta as a lead.<\/p>\n\n
Event: Lead\nAction Source: website\nContent Name: Lead Magnet\nContent Category: lead\n<\/code><\/pre>\n\nA contact starts a trial phase.<\/p>\n\n
Event: StartTrial\nAction Source: website\nContent Name: Aivie Pro Trial\nContent Category: trial\n<\/code><\/pre>\n\nA contact completes a paid subscription.<\/p>\n\n
Event: Subscribe\nAction Source: website\nContent Name: Aivie Pro\nContent Category: subscription\nValue: {contactfield=last_order_value}\nCurrency: CHF\n<\/code><\/pre>\n\nIf it’s a completed checkout, Purchase<\/code> is often more appropriate than Subscribe<\/code>.<\/p>\n\nSend conversion via a form<\/h2>\n\n
A Meta event can also be sent directly when a form is submitted. This is particularly useful for lead forms, demo requests, downloads, or registrations. <\/p>\n\n
Good standard for a form:<\/p>\n\n
Event: Lead\nAction Source: website\nContent Name: MEIN FORMULAR\nContent Category: lead\nEvent Source URL: URL DER SEITE\nValue: leer\nCurrency: leer\n<\/code><\/pre>\n\nExamples:<\/p>\n\n
Demo request:<\/p>\n\n
Event: Schedule\nAction Source: website\nContent Name: Demo Call\nContent Category: consultation\n<\/code><\/pre>\n\nLead magnet or download:<\/p>\n\n
Event: Lead\nAction Source: website\nContent Name: Leitfaden Download\nContent Category: lead_magnet\n<\/code><\/pre>\n\nWebinar registration:<\/p>\n\n
Event: CompleteRegistration\nAction Source: website\nContent Name: Webinar Anmeldung\nContent Category: registration\n<\/code><\/pre>\n\nWhat Meta events are available?<\/h2>\n\n
Meta uses so-called standard events. The names are case-sensitive and must be written exactly as shown. <\/p>\n\nEvent<\/th> Meaning<\/th> Useful Aivie Use Case<\/th><\/tr><\/thead> PageView<\/code><\/td>Page was viewed<\/td> Website visit, usually via Pixel<\/td><\/tr> ViewContent<\/code><\/td>Content or product was viewed<\/td> Product page, landing page, case study<\/td><\/tr> Search<\/code><\/td>Search was performed<\/td> Website search, shop search<\/td><\/tr> AddToCart<\/code><\/td>Product was added to cart<\/td> E-commerce cart<\/td><\/tr> AddToWishlist<\/code><\/td>Product was saved<\/td> Wishlist, favorite<\/td><\/tr> InitiateCheckout<\/code><\/td>Checkout was started<\/td> Cart \u2192 Checkout<\/td><\/tr> AddPaymentInfo<\/code><\/td>Payment information was entered<\/td> Later checkout step<\/td><\/tr> Purchase<\/code><\/td>Purchase completed<\/td> WooCommerce order, Aivie Pro purchase<\/td><\/tr> Lead<\/code><\/td>Lead was generated<\/td> Form, demo request, lead magnet<\/td><\/tr> CompleteRegistration<\/code><\/td>Registration completed<\/td> Account created, webinar registration<\/td><\/tr> Contact<\/code><\/td>Contact initiated<\/td> Contact form, WhatsApp, phone, email click<\/td><\/tr> CustomizeProduct<\/code><\/td>Product was customized<\/td> Configurator, package selection<\/td><\/tr> Donate<\/code><\/td>Donation completed<\/td> Non-profit donation form<\/td><\/tr> FindLocation<\/code><\/td>Location was searched<\/td> Store locator, branch search<\/td><\/tr> Schedule<\/code><\/td>Appointment was scheduled<\/td> Demo call, consultation appointment<\/td><\/tr> StartTrial<\/code><\/td>Trial started<\/td> Aivie Pro trial, SaaS trial<\/td><\/tr> SubmitApplication<\/code><\/td>Application or request submitted<\/td> Loan application, job application, funding request<\/td><\/tr> Subscribe<\/code><\/td>Subscription completed<\/td> Newsletter, membership, SaaS subscription<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<\/p>\n\n
Summary<\/h2>\n\n
Aivie can send conversions to Meta if the Meta connection is already set up and a Meta Pixel has been configured in the Aivie settings. The event can be triggered either via a campaign or directly via a form. For forms, Lead<\/code> is usually the best standard, for demo appointments Schedule<\/code>, for trials StartTrial<\/code>, and for orders Purchase<\/code>.How can I send conversions from Aivie to Meta?<\/strong> Yes, you can send conversions from Aivie directly to Meta if the Meta connection is already set up. Additionally, a Meta Pixel must be present and configured in the Aivie settings.<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[],"tags":[1819,1803,1804,1802],"FaqCategories":[996],"FaqTags":[1818,1800,1799,1798,998],"class_list":["post-30200","faq","type-faq","status-publish","hentry","tag-conversion","tag-facebook","tag-instagram","tag-meta","FaqCategories-integrations","FaqTags-conversion","FaqTags-facebook","FaqTags-instagram","FaqTags-meta","FaqTags-tracking-en"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"
Yes, you can send conversions from Aivie directly to Meta if the Meta connection is already set up. Additionally, a Meta Pixel must be present and configured in the Aivie settings. Requirement: Meta Connection and Pixel For Aivie to send conversions to Meta, the connection to Meta must already exist. This means: The Meta integration has been set up and Aivie is authorized to transmit events to Meta. Additionally, a Meta Pixel must be set up and configured in the Aivie settings. The Pixel is important so that Meta can correctly assign the events to the website, campaigns, and audiences.…<\/p>\n","category_list_v2":"Uncategorized","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/30200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/faq"}],"version-history":[{"count":2,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/30200\/revisions"}],"predecessor-version":[{"id":30211,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/30200\/revisions\/30211"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=30200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/categories?post=30200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=30200"},{"taxonomy":"FaqCategories","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/FaqCategories?post=30200"},{"taxonomy":"FaqTags","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/FaqTags?post=30200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}