{"id":27567,"date":"2026-01-11T14:58:10","date_gmt":"2026-01-11T12:58:10","guid":{"rendered":"https:\/\/aivie.ch\/faq\/how-can-i-create-personalized-landing-pages\/"},"modified":"2026-01-15T10:35:55","modified_gmt":"2026-01-15T08:35:55","slug":"how-can-i-create-personalized-landing-pages","status":"publish","type":"faq","link":"https:\/\/aivie.ch\/en\/faq\/how-can-i-create-personalized-landing-pages\/","title":{"rendered":"How can I create personalized landing pages?"},"content":{"rendered":"\n<p>With Aivie, <strong>personalized landing pages can be implemented very easily<\/strong>, without any technical know-how.<\/p>\n\n<p>Aivie landing pages support <strong>placeholders<\/strong> that are automatically populated with data from the contact in Aivie as soon as a known person visits the page \u2013 for example, via a personalized link from an email or a campaign.<\/p>\n\n<!--more-->\n\n<p>Important:<br\/>The placeholders themselves are the <strong>aliases of (custom) fields<\/strong> from the contact profile (e.g. first name, last name, company or responsible contact person). A list of all fields can be viewed in Aivie under Settings &gt; Custom Fields. <\/p>\n\n<p>This allows information such as <strong>name, company or internal responsibilities<\/strong> to be displayed directly and automatically on the landing page. This makes content more personal, relevant and significantly more trustworthy. <\/p>\n\n<h3 class=\"wp-block-heading\">Example of a personalized display on the landing page:<\/h3>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Good day {{contactfield.firstname}} {{contactfield.lastname}}<br\/>Company: {{contactfield.company}}<br\/>Your contact person: {{ownerfield.firstname}}<br\/>Date: {{ &#8220;now&#8221;|date(&#8220;d. F Y&#8221;) }}<br\/>Expiration date: {{ &#8220;now&#8221;|date_modify(&#8220;+1 week&#8221;)|date(&#8220;d. F Y&#8221;) }}<\/p>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\">Typical use cases for personalized landing pages in marketing<\/h3>\n\n<p><strong>1. Follow-up after emails or campaigns<\/strong><br\/>After clicking on a link, the contact lands on a personal landing page that addresses them directly and is thematically linked to the email.<br\/>Result: higher relevance, more trust and better conversion rates.<\/p>\n\n<p><strong>2. Preparation of sales or consulting appointments<\/strong><br\/>After booking an appointment, the contact sees a landing page with a personal greeting, the responsible contact person and relevant information about the conversation.<br\/>Result: professional impression and better prepared discussions.<\/p>\n\n<p><strong>3. Event, webinar or offer pages<\/strong><br\/>For events or offers, each person can see an individually customized page \u2013 with personal participation information and matching call-to-actions.<br\/>Result: higher participation rates and clear user guidance.<\/p>\n\n<p><strong>Further documentation<\/strong><br\/>For further logic, conditions or formatting, TWIG is used as a template language. The official documentation can be found here: <a href=\"https:\/\/twig.symfony.com\/doc\/3.x\/\" target=\"_blank\" rel=\"noopener\">https:\/\/twig.symfony.com\/doc\/3.x\/<\/a> <\/p>\n\n<p>In short: <strong>Personalized landing pages turn anonymous traffic into real 1-to-1 experiences \u2013 automated and scalable.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Aivie, personalized landing pages can be implemented very easily, without any technical know-how. Aivie landing pages support placeholders that are automatically populated with data from the contact in Aivie as soon as a known person visits the page \u2013 for example, via a personalized link from an email or a campaign.<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"FaqCategories":[314],"FaqTags":[312,987],"class_list":["post-27567","faq","type-faq","status-publish","hentry","FaqCategories-landing-page","FaqTags-dynamic-contents","FaqTags-personalization"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>With Aivie, personalized landing pages can be implemented very easily, without any technical know-how. Aivie landing pages support placeholders that are automatically populated with data from the contact in Aivie as soon as a known person visits the page \u2013 for example, via a personalized link from an email or a campaign. Important:The placeholders themselves are the aliases of (custom) fields from the contact profile (e.g. first name, last name, company or responsible contact person). A list of all fields can be viewed in Aivie under Settings &gt; Custom Fields. This allows information such as name, company or internal responsibilities&hellip;<\/p>\n","category_list_v2":"Uncategorized","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/27567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/faq"}],"version-history":[{"count":2,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/27567\/revisions"}],"predecessor-version":[{"id":27851,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/27567\/revisions\/27851"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=27567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/categories?post=27567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=27567"},{"taxonomy":"FaqCategories","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/FaqCategories?post=27567"},{"taxonomy":"FaqTags","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/FaqTags?post=27567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}