{"id":18030,"date":"2024-03-11T12:17:58","date_gmt":"2024-03-11T10:17:58","guid":{"rendered":"https:\/\/aivie.ch\/faq\/how-is-the-conversion-rate-calculated\/"},"modified":"2026-01-11T14:58:54","modified_gmt":"2026-01-11T12:58:54","slug":"how-is-the-conversion-rate-calculated","status":"publish","type":"faq","link":"https:\/\/aivie.ch\/en\/faq\/how-is-the-conversion-rate-calculated\/","title":{"rendered":"How is the conversion rate calculated?"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-48bcc5c\" data-block-id=\"48bcc5c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-48bcc5c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ca04a64\" data-v=\"4\" data-block-id=\"ca04a64\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ca04a64-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ca04a64-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-439afdd\" data-block-id=\"439afdd\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-11131\" src=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/15151402\/Aivie-Marketing-Automation-Sales-Funnel-2.webp\" width=\"1200\" height=\"800\" alt=\"\" title=\"\" srcset=\"https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/15151402\/Aivie-Marketing-Automation-Sales-Funnel-2.webp 1200w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/15151402\/Aivie-Marketing-Automation-Sales-Funnel-2-600x400.webp 960w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/15151402\/Aivie-Marketing-Automation-Sales-Funnel-2-768x512.webp 768w, https:\/\/cdn.aivie.ch\/media\/wp\/2022\/08\/15151402\/Aivie-Marketing-Automation-Sales-Funnel-2-480x320.webp 480w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d4f18c2\" data-v=\"4\" data-block-id=\"d4f18c2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d4f18c2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d4f18c2-inner-blocks\">\n<p>The <a href=\"https:\/\/aivie.ch\/en\/conversion-rate-everything-you-need-to-know-about-it\/\">conversion rate<\/a> in a sales funnel is calculated by dividing the number of conversions by the total number of visitors or leads that entered the funnel and then multiplying the result by 100 to express it as a percentage.  <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<!--more-->\n\n<h3 class=\"wp-block-heading\" id=\"h-mogliche-conversions\">Possible conversions:  <\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Purchase of a product or service<\/li>\n\n\n\n<li>Register for the newsletter  <\/li>\n\n\n\n<li>Participation in an event<\/li>\n\n\n\n<li>Download a PDF<\/li>\n\n\n\n<li>Booking an appointment<\/li>\n<\/ul>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-80883a5 stk-block-background\" data-block-id=\"80883a5\"><style>.stk-80883a5{background-color:#cfe7e1 !important;padding-top:40px !important;padding-bottom:40px !important;margin-top:60px !important;margin-bottom:60px !important}.stk-80883a5:before{background-color:#cfe7e1 !important}.stk-80883a5-column{--stk-column-gap:60px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-80883a5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a84d2af\" data-v=\"4\" data-block-id=\"a84d2af\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a84d2af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a84d2af-inner-blocks\">\n<h2 class=\"wp-block-heading\" id=\"h-conversion-rate-berechnen\">Calculate conversion rate<\/h2>\n\n\n\n<pre class=\"wp-block-preformatted\">Conversion rate = number of conversions \/ total number of visitors or leads * 100<\/pre>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78cc069\" data-v=\"4\" data-block-id=\"78cc069\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78cc069-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78cc069-inner-blocks\">\nIf you have \n<input type=\"number\" class=\"conversion-rate cr-input\" value=\"100\" step=\"1\" min=\"1\" id=\"nr-of-visitors\" autocomplete=\"off\"\/>\n visitors to your website and \n<input type=\"number\" class=\"conversion-rate cr-input\" value=\"10\" min=\"1\" step=\"1\" id=\"nr-of-conversions\" autocomplete=\"off\"\/>\n one of them makes a conversion, then that is your conversion rate\n<input type=\"text\" class=\"conversion-rate cr-output\" value=\"10.0 %\" id=\"conversion-rate\" autocomplete=\"off\" disabled=\"disabled\"\/>.\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The conversion rate in a sales funnel is calculated by dividing the number of conversions by the total number of visitors or leads that entered the funnel and then multiplying the result by 100 to express it as a percentage.<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[111],"tags":[],"FaqCategories":[688],"FaqTags":[],"class_list":["post-18030","faq","type-faq","status-publish","hentry","category-sales-funnel","FaqCategories-sales-funnel-en"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>The conversion rate in a sales funnel is calculated by dividing the number of conversions by the total number of visitors or leads that entered the funnel and then multiplying the result by 100 to express it as a percentage. Possible conversions: Purchase of a product or service Register for the newsletter Participation in an event Download a PDF Booking an appointment Calculate conversion rate Conversion rate = number of conversions \/ total number of visitors or leads * 100 If you have visitors to your website and one of them makes a conversion, then that is your conversion rate&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/aivie.ch\/en\/category\/sales-funnel\/\" rel=\"category tag\">Sales Funnel<\/a>","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/18030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/faq"}],"version-history":[{"count":2,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/18030\/revisions"}],"predecessor-version":[{"id":27628,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/18030\/revisions\/27628"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=18030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/categories?post=18030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=18030"},{"taxonomy":"FaqCategories","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/FaqCategories?post=18030"},{"taxonomy":"FaqTags","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/FaqTags?post=18030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}