{"id":13046,"date":"2023-02-09T10:26:20","date_gmt":"2023-02-09T08:26:20","guid":{"rendered":"https:\/\/aivie.ch\/faq\/how-does-aivie-automatically-assign-the-utm-tags\/"},"modified":"2026-01-11T14:50:42","modified_gmt":"2026-01-11T12:50:42","slug":"how-does-aivie-automatically-assign-the-utm-tags","status":"publish","type":"faq","link":"https:\/\/aivie.ch\/en\/faq\/how-does-aivie-automatically-assign-the-utm-tags\/","title":{"rendered":"How does Aivie assign automatic UTM tags?"},"content":{"rendered":"\n<p>The values of the automatically generated UTM tags are as follows:<\/p>\n\n<!--more-->\n\n<p><strong>UTM-Source<\/strong><br\/>This is always \u201cemail\u201d<\/p>\n\n<p><strong>UTM-Medium<\/strong><br\/>This value depends on the type of email.<br\/>For Template emails, it is \u201cmarketing-automation\u201d<br\/>For Segment emails, it is \u201cnewsletter\u201d followed by a comma-separated list of all segments used.<\/p>\n\n<p><strong>UTM-Campaign Name<\/strong><br\/>Corresponds to the alias of the email category with the prefix \u201caivie\u201d.<\/p>\n\n<p><strong>UTM-Content<\/strong><br\/>The internal name of the email sent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The values of the automatically generated UTM tags are as follows:<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"FaqCategories":[296,281],"FaqTags":[482],"class_list":["post-13046","faq","type-faq","status-publish","hentry","FaqCategories-data-evaluation","FaqCategories-emails","FaqTags-utm-en"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","post-thumbnail":"","aiv_480w":"","woocommerce_thumbnail":"","woocommerce_single":"","woocommerce_gallery_thumbnail":""},"post_excerpt_stackable_v2":"<p>The values of the automatically generated UTM tags are as follows: UTM-SourceThis is always \u201cemail\u201d UTM-MediumThis value depends on the type of email.For Template emails, it is \u201cmarketing-automation\u201dFor Segment emails, it is \u201cnewsletter\u201d followed by a comma-separated list of all segments used. UTM-Campaign NameCorresponds to the alias of the email category with the prefix \u201caivie\u201d. UTM-ContentThe internal name of the email sent.<\/p>\n","category_list_v2":"Uncategorized","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/13046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/types\/faq"}],"version-history":[{"count":2,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/13046\/revisions"}],"predecessor-version":[{"id":27205,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/faq\/13046\/revisions\/27205"}],"wp:attachment":[{"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/media?parent=13046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/categories?post=13046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/tags?post=13046"},{"taxonomy":"FaqCategories","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/FaqCategories?post=13046"},{"taxonomy":"FaqTags","embeddable":true,"href":"https:\/\/aivie.ch\/en\/wp-json\/wp\/v2\/FaqTags?post=13046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}