Are you still sending impersonal newsletters to the masses? Then this post is your motivation boost to finally unlock the potential of email marketing. Because email marketing still has a high Return on Investment (ROI). We’ll show you how to use newsletters as a targeted marketing tool. So, ditch the old school newsletter and start designing campaigns with us.
Continue reading “Stop sending newsletters: start running campaigns”
Marketing Automation is not a new concept – but its relevance has never been as high as it is today. While many companies in Switzerland and worldwide hesitate in the face of economic uncertainty, this very hesitation represents a missed opportunity.
Because: Crises are not only times of saving, but also of strategic reorientation.
Continue reading “Marketing Automation in a Crisis – Why Now is the Right Time”A sweepstake is a creative way to generate leads, qualify potential customers, build trust and boost conversion rates – and it’s fun! However, developing a successful sweepstake requires strategy and careful implementation. In this blog, you will learn how to use a competition, in this case the summer betting game, as an effective lead magnet.
Continue reading “Use a betting game as a lead magnet”Inbound marketing(inbound and outbound marketing) promises a lot, but many companies underestimate the effort required to implement a successful content marketing strategy. Many try it, but give up after a few blog posts and claim it didn’t work for them.
Continue reading “Create a successful content marketing strategy”They do it again and again. Year after year. Some even month after month.
This not only attracts numerous customers to their online coaching sessions, training programs and digital products. What’s more, they are building up a solid community. Loyal fans. Enthusiastic recommenders.
Continue reading “3 reasons to include online events in your marketing mix”How Smolio develops anonymous leads from the WordPress website into paying customers with its automated lead management funnel.
Continue reading “Marketing automation with WordPress: How Smolio automatically generates customers from leads”Intents are the intentions behind the actions of users and customers. If we know the intention of a contact in a certain situation, in a certain context, we can address the contact with currently relevant content. Intent we recognize in the touchpoint, each touchpoint is thereby a learning opportunity. With marketing automation, suitable content is then placed – completely automatically.
We talked with Björn Nagelmann in #scxtalk about opportunities and the challenges of detecting intents in the context of marketing automation.
Continue reading “Recognize intent and learn from touchpoints”Sooner or later the time comes when, with the resources available, the abundance of inquiries/contacts can no longer be dealt with in a reasonable time and with the necessary attention. At the latest now is the time to think about which of your contacts you want to focus on intensively / personally. Lead scoring helps to use the available resources efficiently and to optimize marketing funnels. In this article, we look at how lead scoring can be implemented quickly and easily with Mautic – and what has changed in the new topic-based lead scoring with the Aivie upgrade.
Continue reading “Lead Scoring with Mautic optimizing sales funnels”You have put a lot of heart and soul into your website, finally it is live and… nothing happens. Customers were not waiting for you. Does this seem familiar? Then you’re just like a lot of marketers who deal with the question: “How do I turn (website-)visitors into customers? Our answer: with a well thought-through Sales Funnel.
Marketing Automation Tools like Aivie are an important utility for this. Based on the open source marketing automation solution Mautic, Aivie helps you manage your Sales Funnel efficiently. You can find out how to create Sales Funnels with Mautic here.
Continue reading “Creating a Sales Funnel”Does this sound familiar to you? You have a lot of visitors on your website, but they leave only after a short time. You’ve put a lot of time and effort into your landing page, yet conversions are rare. Maybe it’s time to rethink your landing page. Our 5 tips for successful landing pages should help you.
Continue reading “5 tips for successful landing pages”