
“We’ve doubled down on contacts.”
“I got a lot of fun very quickly because I have the freedom to put together the tool and services as I need them.”
Felix Caprez, Ferris Labs AG
Aivie vs. HubSpot
Aivie and HubSpot are two popular marketing automation tools, each with unique strengths.
The Swiss software Aivie shines with high customizability and cost-efficient operation, which is especially beneficial for small to medium-sized enterprises (SMEs).
HubSpot, on the other hand, is a platform that combines a wide range of functionalities in a single platform.

For example, save 12,000 CHF in license costs
In our calculation example, we compared the prices of Aivie Pro with those of HubSpot Professional with 10,000 contacts. The annual cost savings amount to around CHF 12,000. As of January 2023.
Feature | Aivie Pro (10’000 contacts) | HubSpot Marketing Professional (10’000 contacts) |
---|---|---|
Number of users | Unrestricted | Unrestricted |
No setup costs | ✅ | |
Free onboarding call | ✅ | |
Automated campaigns | ✅ | ✅ |
Automated surveys | ✅ | ✅ |
E-Mail marketing | ✅ | ✅ |
Personalised newsletters | ✅ | ✅ |
E-Mail Builder | ✅ | ✅ |
Standard templates in your CI | ✅ | |
Dashboard and Analytics | ✅ | ✅ limited |
Website tracking | ✅ | ✅ |
Hosting | CH, DE or On-Premise | US or DE |
Lead scoring | ✅ | ✅ |
Automatic segmentation | ✅ | ✅ |
Automatic tag assignment | ✅ | |
UTM Tag Tracking | ✅ | ✅ |
Contact Management (CRM) | ✅ | ✅ |
Full data sovereignty | ✅ | ✅ |
360° Customer View | ✅ | ✅ |
DSGVO compliant | ✅ | ✅ |
Form Automation | ✅ | ✅ |
Landing page builder | ✅ | ✅ |
Dynamic Content | ✅ | ✅ |
A/B testing | ✅ | ✅ |
Own domain | ✅ | ✅ |
Workshops (charged extra) | ✅ | |
Service Marketplace | ✅ | |
Quickstarter packages (charged extra) | ✅ | |
Growth Services (charged extra) | ✅ | |
On Demand Services (charged extra) | ✅ | |
Costs in the first year | CHF 4,620 (DE) | CHF 16’602 |
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How do I migrate from HubSpot to Aivie?
HubSpot Aivie Migration
Migriere von HubSpot zu Aivie Migriere jetzt von HubSpot zu Aivie und behalte die Hoheit über deine Daten. Alle Kundendaten werden auf deinen Wunsch hin in der Schweiz oder in Deutschland gespeichert. Wechsle ganz einfach von HubSpot zu Aivie. Ohne Qualitäts- oder Komfortverlust. Ohne Aufwand. Wir übernehmen die komplette Migration für dich. Anschliessend kannst du…
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